YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
StellaPop
41 episodes
3 days ago
Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...
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Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...
Are You Poisoning Your Brand? Better Get Wicked Cool
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
11 minutes
1 month ago
Are You Poisoning Your Brand? Better Get Wicked Cool
Send us a text A spooky frame with serious business value: we take on the three “monsters” that quietly destroy brand trust—zombie inconsistency, Frankenstein incoherence, and ghostly invisibility—and show exactly how to defeat each one. If your feeds feel busy but empty, your teams run in different directions, or your great product remains hard to find, this conversation gives you a clear map to recover momentum. We start by naming the zombie patterns that drain engagement: sporadic posting...
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...
