YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

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YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

StellaPop

51 episodes

2 days ago

Send us a text What makes a holiday ad feel like part of the season instead of just another sales push? We dig into the DNA of campaigns that outlast trends and budgets, using the enduring Christmas story as a narrative benchmark to explain why certain messages stick for decades. Along the way, we translate that insight into three practical tactics you can spot—and use—right now. First, we explore story selling versus product advertising and why the most effective December work sells a feeli...

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Send us a text What makes a holiday ad feel like part of the season instead of just another sales push? We dig into the DNA of campaigns that outlast trends and budgets, using the enduring Christmas story as a narrative benchmark to explain why certain messages stick for decades. Along the way, we translate that insight into three practical tactics you can spot—and use—right now. First, we explore story selling versus product advertising and why the most effective December work sells a feeli...

Show more...

Episodes (20/51)

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Why Some Holiday Campaigns Endure And Others Fade

Send us a text What makes a holiday ad feel like part of the season instead of just another sales push? We dig into the DNA of campaigns that outlast trends and budgets, using the enduring Christmas story as a narrative benchmark to explain why certain messages stick for decades. Along the way, we translate that insight into three practical tactics you can spot—and use—right now. First, we explore story selling versus product advertising and why the most effective December work sells a feeli...

2 days ago

13 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Pressure Is Inevitable; Harm Is Optional

Send us a text Pressure sits at the heart of modern work, but the way we lead through it determines whether teams gain momentum or slide into burnout. We take a hard look at the outdated habit of treating stress as an individual issue and show why chronic, unacknowledged pressure quietly erodes trust, purpose, and performance. Then we map out a practical, five-part playbook that helps leaders turn unavoidable strain into focus, engagement, and measurable results. We start with transparency. ...

6 days ago

12 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Learn How To Stop Reacting And Start Leading With The Urgency-Importance Matrix

Send us a text Feeling like every item in your inbox is a five-alarm fire? We unpack a practical way to separate noise from impact using the urgency versus importance matrix and show how calm, clear leaders reclaim their time without sacrificing results. Through vivid examples and concrete strategies, we walk through all four quadrants—when to escalate, when to plan, when to delegate, and when to simply request an update—so you can stop reacting and start leading. We define urgency as time p...

1 week ago

13 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Compassionate Accountability: The Art of Leadership

Send us a text Results without respect is a short-term play. We dig into the core tension every modern manager faces—demanding excellence while staying unmistakably human—and show why compassionate accountability isn’t a compromise, it’s a multiplier. Through clear definitions, brain science, and practical routines, we map the path from fear-driven control to coaching that unlocks discretionary effort, innovation, and durable loyalty. We start by redefining the leadership identity: high stan...

1 week ago

12 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Stop Chasing Tech, Start Building Agility

Send us a text The panic loop around AI headlines and never-ending certifications is exhausting. We take a breath, zoom out, and share a smarter plan: build teams that can learn fast, communicate across boundaries, and solve hard problems when the path is unclear. Rather than chasing the next tool, we map the human skills that outlast every platform update and market swing. We start by reframing hiring. Technical competence still matters, but it’s a rapidly depreciating asset if it isn’t pai...

2 weeks ago

14 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Beyond Noise: Building Brands With Story for Leaders

Send us a text The market feels louder than ever, but more noise won’t save you. We dig into a smarter path: using story as a trust engine that moves your brand from being seen to being believed. Instead of chasing visibility for its own sake, we show how to craft a narrative that reveals your real mission, your lived values, and the small cultural quirks that no competitor can copy. That human texture is what cuts through sameness and invites people to join a journey, not just complete a tra...

2 weeks ago

12 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

When Scarcity Breaks Trust: The Starbucks Barista Cup Fallout

Send us a text A ceramic mug selling out in minutes and popping up for $50,000 on resale sites sounds like a marketer’s dream—until the lines, anger, and broken trust start piling up. We unpack the famous Starbucks barista cup drop to reveal how a perfect storm of nostalgia, holiday timing, and engineered scarcity created a viral moment that the operations engine simply couldn’t support. We walk through the mechanics of hype—why social-ready design and “now-or-never” framing reliably spark d...

3 weeks ago

12 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Lead Or Be Exposed: The Seismograph Of Employer Branding

Send us a text Candidates don’t buy promises anymore—they look for proof. We take you from the why to the how of employer branding, showing how culture, an honest EVP, and leader behavior combine to attract A players and keep them. Forget flashy campaigns that mask messy operations; we unpack why a broken interview process, stale recruiter emails, or leadership “always on” bravado can silently filter out three-quarters of your talent before you ever see their resume. We map the five pillars ...

3 weeks ago

14 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Operational Alignment Turns Great Plans Into Profit

Send us a text Growth shouldn’t feel like sprinting into quicksand. We unpack why smart strategies stall after a big raise or major launch and show how the real blocker is internal misalignment—conflicting incentives, fuzzy ownership, and meetings that move nothing. Instead of blaming markets, we focus on the operating model: aligning people, processes, and performance so execution becomes a force multiplier. We share how a fractional COO steps in as a strategic operator, not a slide-deck co...

4 weeks ago

15 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

A Workaholic’s Guide To Reclaiming Holiday Time

Send us a text End-of-year pressure doesn’t have to own your calendar or your sanity. We take apart the Q4 squeeze with data, stories, and practical tools that help you drop fake urgency, protect your focus, and reclaim time without burning trust or results. The big shift starts with mindset: your brain is your top asset, and it performs best with deliberate rest and clear priorities—not perpetual motion. We start by naming the cost of busy culture and why 77% burnout rates are a systems pro...

1 month ago

13 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

The Decade-Defining CEO Playbook

Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...

1 month ago

13 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Founders From Silos To Sales: Building A Unified Revenue Engine

Send us a text Leads keep coming in, yet deals stall and fingers point in every direction. We dig into the real cause of the “leaky bucket” and show how to turn two warring departments into one revenue ecosystem where marketing’s scale meets sales’ precision. Instead of chasing volume, we focus on the handoff that matters: a shared definition of MQL and SQL, a practical SLA that binds both sides to clear standards, and a feedback loop that moves insights from the field into campaigns and cont...

1 month ago

11 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Leadership Vibe: How Small Daily Improvements Turn Skill Into Mastery

Send us a text The world celebrates speed, but the real edge comes from depth. We explore the gap between knowing and mastering by pairing Kaizen’s practical method with the Shokunin mindset of craft, then translate both into concrete steps leaders and teams can use right away. Instead of chasing the next shiny tactic, we show how tiny daily refinements compound into reliability, trust, and long-term advantage. We start with a clear contrast: information tourism versus residency. From Toyota...

1 month ago

13 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

It Starts With You CEO: Fire The Inner Critic

Send us a text Burnout doesn’t always come from the calendar. Sometimes the real drain is the relentless inner critic that turns every stumble into a verdict on your identity. We name that pattern the self-worth vampire and walk through how it sneaks in under the mask of humility, high standards, and strategic foresight. If you’ve ever downplayed a win, fixated on a tiny flaw, or measured yourself against someone else’s highlight reel, this conversation will feel uncomfortably familiar—and im...

1 month ago

12 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Cracking The GovCon Job Hunt

Send us a text The GovCon market feels punishing right now, but buried in that pressure is an edge most candidates overlook. We unpack how to translate federal experience into commercial impact so hiring managers immediately see budget leadership, compliance fluency, and operational trust—not just acronyms and agency names. If you’ve managed multi-million dollar programs under the FAR, navigated surprise directives, or held scope after a non-negotiable cut, we’ll show you how to turn those mo...

1 month ago

12 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Sales And Marketing Win When They Share One Playbook

Send us a text Your pipeline isn’t dry because the market is empty—it’s dry because your system is leaking. We unpack the “deals drought” that happens when marketing celebrates MQL volume while sales dismisses leads as tire kickers, and we show how to turn two siloed teams into one revenue engine. From the first spark of interest to a signed contract, we walk through the moments where handoffs fail, definitions diverge, and data goes stale—and how to rebuild the journey so buyers experience o...

1 month ago

13 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Stop Waiting, Start Coaching: A 15-Minute Feedback Framework That Drives Real Growth

Send us a text Hard talks don’t have to be heavy. We take apart the four traps that make feedback miserable—waiting too long, winging it, talking too much, and making it personal—and rebuild the conversation into something short, clear, and effective. The goal is simple: stop the spiral of resentment and rework, and start coaching for real improvement that the whole team can feel. We start with timing and the hidden costs of delay. When leaders wait, problems harden into habits and teammates...

2 months ago

13 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Learn How To Write Follow-Ups That Get Replies Without Burning Bridges

Send us a text Inbox silence can feel like a verdict, but it’s usually just cognitive overload. We pull apart the hidden friction behind follow-ups and rebuild them into messages that earn attention, protect relationships, and move decisions forward. From the first subject line to the final closure note, we map a practical system that replaces awkward “just checking in” emails with clear, respectful nudges that people actually want to answer. We start with clarity: why “Following up” fails t...

2 months ago

14 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

How Savvy Businesses Balance Sharp Risks and Smarter Growth

Send us a text Growth doesn’t come from crossing your fingers—it comes from turning risk into a tool you can actually wield. We dig into a practical framework for making bold moves without betting the farm, showing how clear intention, robust strategy, disciplined planning, and tight execution transform uncertainty into advantage. Instead of chasing every shiny object or drowning in approvals, we map a middle path where you stage commitments, build exit ramps, and move fast with guardrails. ...

2 months ago

18 minutes

YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People

Throw Less Spaghetti CEOs, Hire Better Talent

Send us a text Hiring doesn’t have to feel like shouting into the void. We unpack a practical playbook that swaps volume for relevance, speed for clarity, and checklist thinking for character-first decisions—so both recruiters and candidates can find a better match faster. Drawing from strong source insights and our own experience, we start by dismantling the spaghetti strategy and show why narrower, high‑intent channels—alumni groups, professional associations, curated events—often triple co...

2 months ago

12 minutes