YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
StellaPop
53 episodes
4 days ago
Send us a text Forecasts keep failing you because the world stopped behaving like your spreadsheet. We open the hood on a different playbook: build a business designed for movement, not perfection, and make recovery speed your true competitive edge. We start by dismantling the myth of “future-proof” and explain why the market adapts while rigid companies snap. From there, we lay out four design choices that create controlled flexibility: faster decision cycles with clear ownership, modular t...
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Send us a text Forecasts keep failing you because the world stopped behaving like your spreadsheet. We open the hood on a different playbook: build a business designed for movement, not perfection, and make recovery speed your true competitive edge. We start by dismantling the myth of “future-proof” and explain why the market adapts while rigid companies snap. From there, we lay out four design choices that create controlled flexibility: faster decision cycles with clear ownership, modular t...
When Scarcity Breaks Trust: The Starbucks Barista Cup Fallout
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
12 minutes
1 month ago
When Scarcity Breaks Trust: The Starbucks Barista Cup Fallout
Send us a text A ceramic mug selling out in minutes and popping up for $50,000 on resale sites sounds like a marketer’s dream—until the lines, anger, and broken trust start piling up. We unpack the famous Starbucks barista cup drop to reveal how a perfect storm of nostalgia, holiday timing, and engineered scarcity created a viral moment that the operations engine simply couldn’t support. We walk through the mechanics of hype—why social-ready design and “now-or-never” framing reliably spark d...
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
Send us a text Forecasts keep failing you because the world stopped behaving like your spreadsheet. We open the hood on a different playbook: build a business designed for movement, not perfection, and make recovery speed your true competitive edge. We start by dismantling the myth of “future-proof” and explain why the market adapts while rigid companies snap. From there, we lay out four design choices that create controlled flexibility: faster decision cycles with clear ownership, modular t...
