YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
StellaPop
41 episodes
4 days ago
Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...
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Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...
Founders From Silos To Sales: Building A Unified Revenue Engine
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
11 minutes
6 days ago
Founders From Silos To Sales: Building A Unified Revenue Engine
Send us a text Leads keep coming in, yet deals stall and fingers point in every direction. We dig into the real cause of the “leaky bucket” and show how to turn two warring departments into one revenue ecosystem where marketing’s scale meets sales’ precision. Instead of chasing volume, we focus on the handoff that matters: a shared definition of MQL and SQL, a practical SLA that binds both sides to clear standards, and a feedback loop that moves insights from the field into campaigns and cont...
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...
