YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
StellaPop
41 episodes
3 days ago
Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...
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Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...
From Panic to Plan: A Practical Blueprint for Crisis Communication
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
11 minutes
1 month ago
From Panic to Plan: A Practical Blueprint for Crisis Communication
Send us a text A crisis doesn’t ask permission—it arrives fast, loud, and at the worst possible time. We dig into a truth that flips standard prep on its head: most brand crises don’t begin with shock events; they grow from internal issues that weren’t fixed early. That shift reframes the job of communications from “firefighting” to proactive risk management, and it changes how we budget, plan, and respond when the stakes are highest. We walk through a practical, field-tested blueprint. Firs...
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...
