YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
StellaPop
41 episodes
4 days ago
Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...
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Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...
When Popsicles Became Premium: The Business of Experience Disruption
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
13 minutes
1 month ago
When Popsicles Became Premium: The Business of Experience Disruption
Send us a text What connects ancient Roman ice treats, a forgotten glass in 1905 Oakland, and today's premium "FroPro" popsicles? The fascinating thread of frozen innovation that transforms the ordinary into extraordinary. The humble popsicle serves as our gateway to understanding the evolution of consumer products and modern branding magic. We trace the remarkable journey of frozen treats from their exclusive beginnings as luxuries for the wealthy elite to their accidental reinvention by yo...
YoStella: Build a Better Business - Inspiration for Improving Your Brand, Marketing & People
Send us a text The ground is shifting under every leader’s feet, and the next 18 months will decide who writes the playbook for the decade ahead. We break down five mandates that separate market makers from the companies that spend years catching up: keep your best people, wire in AI like electricity, protect cash with wartime focus, build real agility, and treat trust as currency. We start where most strategies don’t—inside the company. Retention is now a board-level risk, with institutiona...
