Many business owners feel uncertain about where AI fits into their operations, especially as technology evolves so quickly. In this episode, we break down why this moment in history is a rare opportunity for small businesses to innovate, streamline their work, and expand their impact. You’ll discover how AI can enhance your processes, strengthen your decision-making, and open new possibilities for growth and revenue. This conversation will help you move forward with clarity and confidence.
Episode Highlights- What’s shifting in the business landscape today
– Why AI is creating unprecedented opportunity for small businesses
– The unique moment entrepreneurs have to stand on equal footing with large companies
– How innovation accelerates visibility, capacity, and scalability
What You’ll Learn- Practical ways to use AI in your business
– How AI strengthens your sales process and helps you refine your messaging
– How automation supports smoother operations and faster content creation
– Tools that enhance efficiency across marketing, client experience, and product development
– How to create additional revenue streams through digital products and systems
Key Quotes
Mindset takeaway: You don’t need to master everything at once—progress comes from being open, curious, and willing to take the next step forward.
• “Innovation is the driver that creates new opportunity — and we all have access to it.”
• “AI isn’t a replacement; it’s a tool that helps you work smarter and move faster.”
• “This is a moment where small businesses can grow on a level we’ve never seen before.”
About the GuestLaura Neubauer is a serial entrepreneur, systems strategist, and founder of Kaleidoscope Media Services. She specializes in helping coaches, consultants, and small businesses future-proof their companies through AI, automation, and digital product creation. Her practical, forward-thinking approach makes technology feel accessible and empowering for any business owner.
• Website: https://kaleidoscopemediaservices.com
• LinkedIn: Laura Neubauer
• Instagram: (if applicable)
• Freebie: Digital Automation Bundle (DAB)
Connect with Dawnette
• Website: www.yourmoneyonpurpose.com
• Instagram: @yourmoneyonpurpose
• YouTube: @yourmoneyonpurpose
• LinkedIn: @DawnettePalmore
• Book a Call: https://calendly.com/yourmoneyonpurpose/free30mins
If December has you feeling behind, overwhelmed, or unsure where your money is actually going, this episode is your roadmap back to clarity and control. Dawnette breaks down the essential year-end financial and insurance moves entrepreneurs must make to avoid surprise tax bills, hidden gaps in coverage, and unnecessary stress.
You’ll walk away knowing exactly what to review, what to update, and what to prioritize before the year ends.
Why year-end feels chaotic for entrepreneurs (and how to stop the overwhelm).
How taxes and insurance are deeply connected — and why ignoring this link costs business owners thousands.
Smart year-end strategies that reduce taxable income without overspending.
How to audit subscriptions and insurance policies to stop money leaks.
The benefits of hiring your children and how to do it correctly.
How to legally use the Augusta Rule to your advantage.
What you can write off with a home office + when you need additional insurance.
Section 179 equipment deductions and how to use them strategically.
Mileage, meals, and travel deductions many owners forget to track.
Why wise counsel (tax pro, insurance agent, CFO/coach) is essential — especially in Q4.
Website: www.yourmoneyonpurpose.com
Instagram: @yourmoneyonpurpose
YouTube: @yourmoneyonpurpose
LinkedIn: @DawnettePalmore
Book a Call: https://calendly.com/yourmoneyonpurpose/free30mins
Tax professional / CPA for year-end strategy
Insurance agent for policy review
Episode 183 (coming next): Entity structure, liability, and long-term protection
In this episode, Dawnette talks with marketing expert Madison Holloman, founder of Mad Marketing House, about why so many entrepreneurs feel like they’re wasting money on marketing—and what actually creates a real return on ad spend.
Madison’s agency has managed over $1M in ads and helped clients generate more than $50M in revenue. She simplifies what works, what doesn’t, and how small businesses can maximize their budget.
Entrepreneurs are frustrated because:
Their ads aren’t converting
They don’t know how much to spend
Content feels overwhelming
Boosting posts isn’t giving results
They don’t understand why ROI is so slow
This episode breaks down why this happens and how to fix it.
The biggest reasons ads fail
Why service-based sales cycles take longer
How to stretch a small marketing budget
What type of content converts best right now
Why you must target smaller, not larger
The role consistency plays in ROI
Quality content comes before ads
Boosting grows awareness, not conversions
Start with a small, specific audience
Video and carousels perform best
Your audience needs multiple touchpoints before buying
Madison Holloman is the founder of Mad Marketing House, a full-service marketing agency specializing in organic content, branding, and paid advertising.
Madison Holloman – Mad Marketing House
Instagram: @madmarketinghouse
Website: madmarketinghouse.com
Connect with Dawnettewww.yourmoneyonpurpose.com
IG@yourmoneyonpurpose
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Technology is evolving faster than most business owners can keep up with. Between constant software updates, rising subscription costs, data vulnerabilities, and the rapid growth of AI, it’s becoming harder to know what’s truly safe, what’s necessary, and what could put your business at risk.
In this episode of Your Business on Purpose, Dawnette sits down with Roxane Ramos to break down the real challenges entrepreneurs are facing in today’s tech-driven world. From system failures to documentation gaps to platform dependency, they explore the issues most business owners feel overwhelmed by — and discuss what you can start doing now to protect your operations, your data, and the people you serve.
A woman-owned and veteran-owned professional services company specializing in:
Business process improvement
Technical consulting
Data analysis & documentation
Software implementation
Learning management systems
Operational support
With 25+ years of experience in coding, automation, systems testing, project management, and Six Sigma training, Roxane is known for bridging the gap between business needs and technical execution. She helps businesses strengthen operations, streamline systems, and stay secure in a rapidly changing digital world.
Key Talking Points:
Technology is shifting faster than businesses can adapt — and without preparation, even small system issues can disrupt operations and customer experience.
Data security must be a priority because software updates, bugs, and poorly tested tools can unintentionally expose sensitive client information.
Redundancy and documentation are essential so your business isn’t dependent on one person or one platform to function.
Terms and conditions matter — many people unknowingly give software providers access to far more data than intended.
Smart system planning helps you pivot if prices rise, platforms change, or tools fail unexpectedly.
There is opportunity in the chaos for businesses willing to stay informed, adapt their systems, and prioritize customer protection.
Website: trustedprosperitypartners.com
Book a free 30-minute consultation to explore whether Roxane can support your business, troubleshoot a project, or help you navigate tech challenges with confidence.
👤 Guest Information: Roxane Ramos
Debt — even the word makes your shoulders tense. For many business owners, it’s not just about money — it’s the weight of pressure, guilt, and fear. Nearly 40% of small businesses carry over $100,000 in debt, and for too many, that number feels like a life sentence rather than a stepping stone.
In this episode, Dawnette Palmore takes an honest look at what debt really means for entrepreneurs — and how to stop letting it dictate your business decisions. You’ll learn how to move from reaction to intention, from panic payments to purposeful planning, and from shame to strategy.
Dawnette walks through a clear, actionable process for managing debt so it serves your goals instead of sabotaging them — including:
How to identify every debt, know exactly what you owe, and stop avoiding your numbers.
The difference between growth debt (that fuels expansion) and survival debt (that keeps you stuck).
Practical steps to restructure, negotiate, or pay off high-interest balances without draining your cash flow.
How to build reserves — your “hills and valleys fund” — so you’re never forced to borrow out of desperation again.
Real-life success stories from clients who went from suffocating under debt to breathing freely again.
If you’ve ever felt like debt is running your business instead of the other way around, this episode will show you how to reclaim control, create a plan, and finally give your business room to breathe.
Resources Mentioned:
📘 Download Dawnette’s free eBook — Business Finances: A Simple Guide to Managing Your Money with Purpose
🔗 www.yourmoneyonpurpose.com
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Cash flow issues aren’t just about dollars — they create an emotional storm that shows up in your body, your home, and your business. In this episode, Dawnette pulls back the curtain on what’s really going on beneath the surface when money feels unpredictable: the tension in your chest when bills arrive early, the exhaustion from constantly shifting funds around, the quiet fear that one slow month could undo everything you’ve built.
You’ll learn why cash flow chaos happens (and why it’s not your fault) and the exact steps to rebuild stability, predictability, and peace inside your business so you can pay yourself consistently, plan ahead, and finally breathe again.
Dawnette Palmore is a Fractional CFO, Money Coach, and Insurance Strategist dedicated to helping women entrepreneurs take control of their finances, eliminate money stress, and build businesses that support their lives — not consume them. Her mission is to empower one million women to achieve financial independence and peace.
Key Takeaways
1. Cash flow chaos takes a personal toll
2. Most cash flow issues don’t come from low revenue
3. The emotional weight comes from uncertainty
4. Cash flow stability is built, not lucked into5. Protection creates freedom — not fearIt impacts your sleep, your energy, and the way you show up for your family — even when you think you're hiding it.
They come from lack of awareness, irregular income patterns, and missing systems. You’re not “bad with money” — you just haven’t been taught differently.
Not knowing what’s coming next creates doubt, avoidance, and hesitation — even for confident leaders.
Simple steps like weekly tracking, 90-day forecasting, separate accounts, and proper protection can completely transform how you operate.
Disability coverage, key person insurance, and overhead protection safeguard the flow you worked so hard to build.
👉 Download Dawnette’s free e-book: Finances for Business
👉 Work with Dawnette: Visit www.yourmoneyonpurpose.com to book a free 30-minute clarity call.
👉 Follow on social: Instagram, YouTube, and LinkedIn: @yourmoneyonpurpose
👤 About the Host🔑 📬 How to Connect & Next Steps
Have you ever thought you were “burned out”… only to discover the real issue runs deeper?
In this powerful episode of Your Business on Purpose, host Dawnette Palmore sits down with Lora Cheadle—former attorney, leadership wellness coach, TEDx speaker, and author of It’s Not Burnout, It’s Betrayal—to unpack the overlooked root of exhaustion: broken expectations.
👉 If you’ve ever felt like you’re doing everything right but still end up depleted, unfulfilled, or questioning yourself, this conversation will help you see why meditation, yoga, or “just pushing through” often don’t work.
Lora shares how her own journey from law to wellness revealed the betrayal behind burnout—and how you can:
Recognize when stress is actually unresolved betrayal.
Identify unrealistic expectations and replace them with empowering truths.
Stop self-abandonment and reclaim your agency in both work and life.
Create healthier boundaries, self-trust, and sustainable success.
💡 Burnout isn’t always about doing too much—it’s often about carrying expectations that were never yours to begin with.
If you’re tired of chasing “superwoman status” and ready to redefine success on your own terms, this episode is your permission slip to drop the false narrative and take back your power.
What would happen if tomorrow you couldn’t show up for your business—or if your key employee couldn’t? Would everything keep running smoothly, or would it all come crashing down?
The truth is, most entrepreneurs plan for growth but not for protection. And that gap is exactly where businesses, families, and legacies are most vulnerable.
In this episode of Your Business on Purpose, Dawnette Palmore dives into the overlooked but critical side of entrepreneurship: building a safety net. From life insurance to buy-sell agreements, from health coverage to disability protection—you’ll discover why insurance isn’t just a bill, but a strategy for resilience, peace of mind, and long-term security.
Why protecting your income and protecting your business are two sides of the same coin.
The biggest risks entrepreneurs face when they ignore insurance and estate planning.
How simple strategies like life, health, and disability insurance can safeguard your family and your company.
Real-world stories of business owners who collapsed without a plan—and those who thrived because they had one.
Why insurance is not just an expense, but an investment in your purpose and legacy.
If you’ve worked too hard to let one unexpected event take it all away, this episode will give you the clarity (and courage) to put real protection in place.
👉 Ready to build your own safety net? Visit www.yourmoneyonpurpose.com and book a free call to start your plan today.
Most entrepreneurs focus on strategy, sales, and systems—but ignore the hidden drivers of success: the emotional and spiritual sides of business. When these are neglected, leaders find themselves burned out, unfulfilled, and disconnected from their true purpose.
In this episode, I sit down with Dr. Norma Hollis, authenticity expert and longtime entrepreneur, to uncover how aligning with your inner voice and natural gifts can transform not only your business results but also your health, relationships, and long-term fulfillment.
The cost of misalignment: why so many high-achievers feel drained, stuck, or like they’ve “lost themselves.”
Authenticity explained: the three voices that shape your life and business—and how to bring them back into harmony.
Money vs. meaning: how entrepreneurs can separate financial pressure from purpose-driven work.
Self-talk audit: a simple exercise to rewrite the inner script that may be sabotaging your success.
The alignment test: how to check if your work actually uses your top natural gifts (and what to do if it doesn’t).
Raising the next generation differently: practical ways to help children grow up connected to their authentic selves.
Your business is more than a paycheck. It’s an extension of who you are. By learning to regulate your emotions, honor your purpose, and align spiritually with your work, you can build a business that not only pays the bills but also sustains your energy and feeds your soul.
Take the Authenticity Assessment: authenticityassessment.com
Connect with Dr. Norma: normahollis.com
What would happen to your business if you—or your key employee—couldn’t show up tomorrow? Would your clients stay? Would the bills get paid? Or would everything you’ve worked so hard to build collapse overnight?
In this episode of Your Business on Purpose Podcast, Dawnette Palmore gets real about the gaps most business owners avoid facing: money habits, strategic planning, and protection.
You’ll discover how three key elements—money coaching, fractional CFO strategy, and insurance—work together to create true stability for your business and peace of mind for your family. Dawnette shares why each piece matters, where many owners get tripped up (overbuying out of fear or underbuying out of cost concerns), and how to bring everything into balance.
By the end of this episode, you’ll walk away with:
A practical way to think about money coaching as awareness, CFO strategy as clarity, and insurance as protection.
The hidden costs of ignoring or mishandling insurance—and how to align it with your cash flow.
Simple steps you can take now to protect your business, employees, and legacy.
Don’t wait until it’s too late. Review your systems, test them against reality, and make sure your hard work is safeguarded for the future.
👉 Ready for a business protection checkup? Visit yourmoneyonpurpose.com to schedule a 30-minute clarity call.
In this episode, I sit down with Brittany Lincoln, Franchise Connector, partner at Limitless Franchise Growth, and founder of Females in Franchising. With over 13 years in the industry, Brittany has helped countless entrepreneurs navigate the confusing world of franchises and discover a smarter way to build wealth.
We tackle the big fears head-on—fees, time commitments, and whether franchises are really worth it—and reveal how franchising can actually become a powerful path to financial freedom, flexibility, and even generational wealth.
You’ll learn:
Why franchising is more than just fast food chains (and how to find the right fit for YOU).
The truth about fees and royalties—and how they often save you money in the long run.
How to choose between hands-on, semi-absentee, and manager-run franchise models.
Why women are still underrepresented in franchising—and how Brittany is changing that.
How franchises can become an additional pillar in your investment strategy or even a legacy you pass on to your kids.
If you’ve ever wondered whether franchising could be the next step in your business or investment journey, this episode will give you the clarity and confidence to explore it.
📲 Connect with Brittany:
Website: femalesinfranchising.com
LinkedIn: Brittany Lincoln
As entrepreneurs, we often believe that saying “yes” to every opportunity, client, or event is the key to growth. But what if those yeses are silently draining your finances, your energy, and your joy?
In this episode of Your Business on Purpose Podcast, Dawnette Palmore exposes the hidden costs of overcommitment—from underpricing your services and working with draining clients, to losing sleep, facing burnout, and missing out on the opportunities that truly matter.
You’ll learn:
Why saying yes to everything leads to financial leaks, emotional overwhelm, and strained relationships.
Practical strategies to create a “yes filter,” set healthy boundaries, and say no with confidence—protecting your bigger yes: your health, family, clarity, and financial stability.
Action Steps: Simple scripts you can use to decline gracefully, how to align opportunities with your values and goals, and ways to reframe “no” as an act of empowerment.
If you’ve been feeling stretched thin, resentful, or stuck in cycles of burnout, this episode will show you how to reclaim your time, energy, and financial clarity—without guilt.
Because every “no” is really a powerful “yes” to the life and business you want most.
So many business owners—especially women—fall into the trap of trying to do it all. From marketing and bookkeeping to managing tech and operations, the endless to-do list can quickly lead to stress, burnout, and stalled growth.
In this episode of Your Business on Purpose, host Dawnette Palmore sits down with Kirsten Graham, business coach and outsourcing specialist, to unpack why entrepreneurs struggle to delegate and how outsourcing can be the key to working less while earning more.
Kirsten shares her journey from real estate and finance to business coaching and reveals why self-worth and control often keep women from asking for help. Together, Dawnette and Kirsten dive into practical strategies for:
Pain Point: Wearing all the hats and feeling overwhelmed, undervalued, and isolated.
Solution: Learning to delegate with confidence—marketing, bookkeeping, tech, and admin tasks—so you can focus on your zone of genius and profit-generating work.
You’ll discover how outsourcing not only reduces stress and creates harmony between life and business but also empowers others around the world, creating a ripple effect of impact.
If you’re tired of juggling everything yourself and are ready to scale your income and reclaim your time, this episode will show you how to finally stop doing it all alone.
👉 Resources Mentioned:
Outsourcing for Bosses: Double Your Income with a Marketing VA https://outsourcingforbosses.com
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Are you great at what you do… but secretly drowning in financial confusion?
You're not alone—and you're not broken.
In this empowering episode of Your Business on Purpose, host Dawnette Palmore pulls back the curtain on the real financial struggles solopreneurs and micro-business owners face—like money slipping through the cracks, avoiding your bank account, and not knowing if you're even profitable.
💥 Sound familiar? Then this episode is for you.
Dawnette shares her own journey of financial overwhelm and reveals simple, actionable steps to help you:
✅ Separate business and personal finances (and why it matters)
✅ Track income and expenses—even if you're "not a numbers person"
✅ Start paying yourself with confidence
✅ Plan ahead like a CEO (instead of flying by the seat of your pants)
✅ Automate and organize your finances without losing visibility or control
Whether you're scared to look at your bank balance or unsure how much to pay yourself, this episode will help you go from financial chaos to clarity—no accounting degree required.
Tune in to reclaim your power, create a money system that supports your life, and finally feel confident in your business finances.
In this episode of Your Business on Purpose, host Dawnette Palmore is joined by the incredible Neetu Jhaj, a multi-award-winning entrepreneur, author, and co-founder of the empowerment brand Rehna Raiya. Together, they explore the critical importance of empowering the next generation—especially young girls—with confidence, self-belief, and entrepreneurial skills before the world tells them who they can or cannot be.
🔍Girls are struggling with self-worth earlier than ever. Social media, unrealistic standards, and outdated norms are chipping away at their confidence. Many grow up with limiting beliefs they must unlearn as adults.
💡Neetu shares how she’s changing that narrative—through her empowerment clothing brand, hands-on business workshops for youth, and her inspirational children’s book, “I Shine As Bright As a Firefly.” From patented clothing that solves real-world challenges to daily affirmation practices and creative empowerment tools, Neetu’s mission is to help girls believe: “I love myself. I believe in myself. I am unstoppable.”
✨ What You’ll Learn in This Episode:
Why confidence must be built in childhood, not just adulthood
How Neetu turned her daughters’ creative play into a real, scalable business
The power of practical entrepreneurship education for youth
A sneak peek into Neetu’s award-winning book and how it helps kids embrace their uniqueness
Simple yet powerful ways to encourage and empower the youth in your life
👧 Whether you're a parent, mentor, educator, or business owner, this episode will leave you inspired to help the next generation rise with confidence, clarity, and purpose.
📚 Explore Neetu’s work:
I Shine As Bright As a Firefly (Available on Amazon, Target, Barnes & Noble, etc.)
📝 Take Action:
Share this episode with someone raising a daughter, teaching girls, or shaping future leaders. Because empowerment starts at home—and the ripple effect is real.
Are you celebrating a $10K or $20K sales month only to feel broke a week later? You're not alone — and it’s likely because you’re confusing revenue with profit. In this episode of Your Business on Purpose, Dawnette Palmore breaks down the critical differences between revenue and profit and explains why so many women entrepreneurs feel the high of earning followed quickly by the low of financial stress.
Here’s what we cover:
The real reason your business feels successful on paper, but not in your bank account
What revenue actually means vs. what profit really is
Common traps that shrink your profit (like emotional pricing, overspending, and lifestyle creep)
Why it's not your fault you weren't taught this — but how to take responsibility now
Silent expenses that are quietly eating away at your bottom line
Practical tools to track income, control expenses, and finally pay yourself consistently
Making more money won’t fix your money problems if you don’t know what you’re keeping. Profit is powerful — and understanding your numbers is the key to building a sustainable business that supports your life, not drains it.
Ready to get clear on your business finances?
📞 Book your free Profit Clarity Call at www.yourmoneyonpurpose.com