Big-brand impact. Tiny marketing budget. VP of Marketing at Freeletics, Ellie Hughes, shares the story of how she turned around a flatlining fitness brand in one of the most competitive categories in tech.In this episode of Your CMO Mentor, Ellie shares honest lessons on:- Why brand repositioning is a growth lever- Spotting the signals it’s time to pivot- How to win internal buy-in from numbers-obsessed stakeholders- Using emotion and data to make marketing that actually worksShe also opens up about leadership, mentorship, and what she wishes she knew at the start of her career.00:00 – Big marketing, small budgets00:25 – Meet your CMO Mentor00:36 – Takeaways from Ellie’s episode05:04 – Must-have skills for marketers08:06 – What great marketers do differently10:27 – Dream mentor (and why)14:00 – Advice to younger self20:26 – What does your role involve?21:57 – Signs it’s time to reposition27:00 – Bringing others on the journey30:50 – Balancing data and emotion34:52 – When the data says no36:58 – Going global, staying local40:34 – Ditching the polished ad speak48:03 – Repositioning when only ROI matters

To help you level up, we get marketing’s biggest brains to open up!What’s it really like being the CMO of Meta? And what lessons can we steal for our own day-to-day?In this episode of Your CMO Mentor, we sit down with Alex Schultz, Chief Marketing Officer at Meta, for a no-nonsense deep dive into measurement, leadership, creativity, and how to actually get marketing taken seriously at the top table.Alex shares hard-earned lessons on:- The single most important thing to measure in digital marketing (and why we’re all doing it wrong)- How to win over your CFO and CEO without losing your soul - What a North Star really is and why it’s not just a KPI in disguise- Why your number two priority is probably ruining your number oneTimestamps below ↓00:00 – Intro00:36 – The challenge with goal setting1:18 – The threat to your top priority2:07 – A mindset shift in the boardroom2:34 – How Click Here changed TMM5:05 – Why incrementality matters9:51 – Proving impact with lift studies16:50 – Presenting to senior leaders23:10 – Making the case for brand30:03 – What makes a great North Star34:05 – When to change your North Star37:02 – Leading through a crisis39:52 – The pressure of being Meta’s CMO42:12 – Is AI changing everything again?48:49 – New in post: where to start?💬 Got a question or scenario for a future episode? Leave it in the comments we’d love to hear from you.👥 Special thanks to our sponsor, Censuswide, whose CMO Report you can download free here →#YourCMOMentor #TheMarketingMeetup #MarketingLeadership #CMOPodcast #DigitalMarketing #MarketingStrategy #Incrementality #MarketingMeasurement #BrandMarketing #AlexSchultz #MetaMarketing #B2BMarketing

To help you level up, we get marketing’s biggest brains to open up!What’s the real secret to building a brand on LinkedIn, from someone running it?In this debut episode of Your CMO Mentor, we sit down with Andrew Monu, VP of Marketing at LinkedIn, to explore how modern B2B brands build trust, show up with personality, and win attention on the platform.Andrew goes deep into:- Why video isn’t just top-of-funnel anymore- The truth about creators and thought leadership- What great marketers (and mentors) actually do differently- Why “being yourself” is still radical and profitablePlus: We get into you can influence leadership, bring more humans into your brand, and use creators without selling your soul.Timestamps below ↓0:00 - Intro: Why this podcast 0:24 - Meet Andrew Monu (LinkedIn VP) 1:00 - What makes a great marketer? 2:35 - The power of video in B2B 4:10 - How to start using video 5:30 - Are creators too risky? 6:40 - Getting leadership to post 8:00 - Brand vs Lead Gen 9:30 - Winning leadership buy-in 10:45 - Final advice for marketers 💬 Got a question or scenario for a future episode? Leave it in the comments, we'd love to hear from you.👥 Special thanks to our sponsor, Censuswide, whose CMO Report you can download free here → https://censuswide.com/insights/uk-cmo-report-2025/?utm_source=tmmpartnership&utm_medium=tmmpartnership&utm_campaign=tmmpartnership#YourCMOMentor #TheMarketingMeetup #LinkedInMarketing #MarketingLeadership #B2BMarketing #BrandBuilding #MarketingMentorship #CMOPodcast

Welcome to Your CMO Mentor, a podcast series from The Marketing MeetupTo help you level up, we get marketing’s biggest brains to open up! In this new series, we bring you honest, practical marketing mentorship from the people running the world’s biggest brands. From Meta to LinkedIn, Adobe to Formula E, these leaders share insights, tactics, and real answers to your marketing challenges.This podcast is designed for marketers at any level who want to grow, with real-world takeaways, not war stories.Whether you’re solo in your role, scaling a team, or navigating your first CMO gig we’ve got your back.First full episode drops tomorrow, don’t miss it!Got a scenario or question you’d love to ask a CMO? Leave it in the comments :)Guests include the CCO of Samsung, VP of marketing for LinkedIn, Head of Marketing of Freeletics, the CMO of Klayvio and the CMO of Meta.🔔 Subscribe to get every new episode.0:00 - Welcome to Your CMO Mentor 0:09 - Why a new podcast? 0:32 - What the community asked for 1:00 - Practical marketing mentorship 1:30 - What makes this show different 2:20 - Community-driven scenarios 3:00 - Meet the guest lineup4:20 - How to get involved 5:47 - Episode 1 drops tomorrow! #YourCMOMentor #TheMarketingMeetup #CMOPodcast #marketingleadership #BrandStrategy #MarketingMentorship #CMOTips #LinkedInMarketing