How to build brand on Linkedin with the VP of Marketing for Linkedin, Andrew Monu

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Your CMO Mentor

The Marketing Meetup

4 episodes

4 days ago

What if you could borrow the brain of a world-class marketer for half an hour? That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you. You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back in my day” stories, plenty of useful answers to the problems you’re facing right now. Brought to you by The Marketing Meetup.

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Marketing

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How to build brand on Linkedin with the VP of Marketing for Linkedin, Andrew Monu

Your CMO Mentor

50 minutes 13 seconds

2 weeks ago

How to build brand on Linkedin with the VP of Marketing for Linkedin, Andrew Monu

To help you level up, we get marketing’s biggest brains to open up!What’s the real secret to building a brand on LinkedIn, from someone running it?In this debut episode of Your CMO Mentor, we sit down with Andrew Monu, VP of Marketing at LinkedIn, to explore how modern B2B brands build trust, show up with personality, and win attention on the platform.Andrew goes deep into:- Why video isn’t just top-of-funnel anymore- The truth about creators and thought leadership- What great marketers (and mentors) actually do differently- Why “being yourself” is still radical and profitablePlus: We get into you can influence leadership, bring more humans into your brand, and use creators without selling your soul.Timestamps below ↓0:00 - Intro: Why this podcast 0:24 - Meet Andrew Monu (LinkedIn VP) 1:00 - What makes a great marketer? 2:35 - The power of video in B2B 4:10 - How to start using video 5:30 - Are creators too risky? 6:40 - Getting leadership to post 8:00 - Brand vs Lead Gen 9:30 - Winning leadership buy-in 10:45 - Final advice for marketers 💬 Got a question or scenario for a future episode? Leave it in the comments, we'd love to hear from you.👥 Special thanks to our sponsor, Censuswide, whose CMO Report you can download free here → https://censuswide.com/insights/uk-cmo-report-2025/?utm_source=tmmpartnership&utm_medium=tmmpartnership&utm_campaign=tmmpartnership#YourCMOMentor #TheMarketingMeetup #LinkedInMarketing #MarketingLeadership #B2BMarketing #BrandBuilding #MarketingMentorship #CMOPodcast