How to lead marketing that drives growth, with the CMO of Meta Alex Schultz

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Your CMO Mentor

The Marketing Meetup

4 episodes

4 days ago

What if you could borrow the brain of a world-class marketer for half an hour? That’s the idea behind CMO Mentor. Each week, a senior marketing leader - from places like Meta, Samsung, LinkedIn, Barclays and more - takes on real questions from you. You’ll get quickfire lessons, deeper dives into their craft, and the sort of honest, lived advice you rarely hear on a stage. No chest-beating or “back in my day” stories, plenty of useful answers to the problems you’re facing right now. Brought to you by The Marketing Meetup.

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Marketing

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How to lead marketing that drives growth, with the CMO of Meta Alex Schultz

Your CMO Mentor

50 minutes 23 seconds

1 week ago

How to lead marketing that drives growth, with the CMO of Meta Alex Schultz

To help you level up, we get marketing’s biggest brains to open up!What’s it really like being the CMO of Meta? And what lessons can we steal for our own day-to-day?In this episode of Your CMO Mentor, we sit down with Alex Schultz, Chief Marketing Officer at Meta, for a no-nonsense deep dive into measurement, leadership, creativity, and how to actually get marketing taken seriously at the top table.Alex shares hard-earned lessons on:- The single most important thing to measure in digital marketing (and why we’re all doing it wrong)- How to win over your CFO and CEO without losing your soul - What a North Star really is and why it’s not just a KPI in disguise- Why your number two priority is probably ruining your number oneTimestamps below ↓00:00 – Intro00:36 – The challenge with goal setting1:18 – The threat to your top priority2:07 – A mindset shift in the boardroom2:34 – How Click Here changed TMM5:05 – Why incrementality matters9:51 – Proving impact with lift studies16:50 – Presenting to senior leaders23:10 – Making the case for brand30:03 – What makes a great North Star34:05 – When to change your North Star37:02 – Leading through a crisis39:52 – The pressure of being Meta’s CMO42:12 – Is AI changing everything again?48:49 – New in post: where to start?💬 Got a question or scenario for a future episode? Leave it in the comments we’d love to hear from you.👥 Special thanks to our sponsor, Censuswide, whose CMO Report you can download free here →#YourCMOMentor #TheMarketingMeetup #MarketingLeadership #CMOPodcast #DigitalMarketing #MarketingStrategy #Incrementality #MarketingMeasurement #BrandMarketing #AlexSchultz #MetaMarketing #B2BMarketing