Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act. Today, I’m joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he’s here to show us how to move from being an AI novice to an AI architect. We’re talking about the "Micro-Agency of One"—...
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Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act. Today, I’m joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he’s here to show us how to move from being an AI novice to an AI architect. We’re talking about the "Micro-Agency of One"—...
STOP Using ChatGPT Prompts! The "3-Pillar" AI Content System
Your Digital Marketing Coach with Neal Schaffer
21 minutes
3 months ago
STOP Using ChatGPT Prompts! The "3-Pillar" AI Content System
Are you frustrated that your AI-generated content sounds robotic, generic, or just "off"? You might be suffering from the "Vending Machine Syndrome"—feeding ChatGPT a coin (a prompt) and hoping for a gourmet meal. In this episode, I share the insights from my recent workshop at Chapman University, where I taught future entrepreneurs how to create targeted, compelling content in under 30 minutes. The secret isn't finding a "magic prompt" on Twitter; it's about building a robust Context Framewo...
Your Digital Marketing Coach with Neal Schaffer
Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act. Today, I’m joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he’s here to show us how to move from being an AI novice to an AI architect. We’re talking about the "Micro-Agency of One"—...
