Your Digital Marketing Coach with Neal Schaffer

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Your Digital Marketing Coach with Neal Schaffer

Neal Schaffer

442 episodes

4 days ago

Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act. Today, I’m joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he’s here to show us how to move from being an AI novice to an AI architect. We’re talking about the "Micro-Agency of One"—...

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Entrepreneurship

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Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act. Today, I’m joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he’s here to show us how to move from being an AI novice to an AI architect. We’re talking about the "Micro-Agency of One"—...

Show more...

Entrepreneurship

Episodes (20/442)

Your Digital Marketing Coach with Neal Schaffer

AI Slop and the Long-Long-Tail: Your Biggest Missed Opportunity

Most marketers and creators agree on one thing: “AI slop” is bad for the internet. From hallucinated facts to soulless clickbait, low‑quality AI content is blamed for ruining search results and polluting the web. But what if that narrative is missing the bigger strategic picture—and quietly putting your business at risk of becoming invisible in an AI‑first world? In this solo episode, digital marketing author and consultant Neal Schaffer makes a contrarian case: a specific, ethical form of AI...

1 week ago

24 minutes

Your Digital Marketing Coach with Neal Schaffer

The Storytelling Framework Your Digital Marketing Is Missing (And How to Fix It)

Most marketers and experts don’t have a conversion problem—they have a messaging problem. Their websites, emails, and content are packed with facts, features, and “I help…” statements that never touch the emotional brain that actually decides to buy. In the age of AI-generated content and endless noise, it’s the human story behind your offer that cuts through and converts. In this episode of Your Digital Marketing Coach, I’m joined by Aurora Winter—Hollywood-trained storyteller, entrepreneur,...

2 weeks ago

40 minutes

Your Digital Marketing Coach with Neal Schaffer

Ranking in ChatGPT & AI Overviews: The Ultimate AEO vs. GEO Guide

Is your business ready for a world where 50% of search queries involve AI? The digital landscape is shifting fast. We are moving from a world of traditional Google rankings to a "Zero-Click" environment dominated by AI Overviews, ChatGPT, and Voice Search. If you are still relying solely on old-school SEO playbooks, your content is at risk of becoming invisible. In this episode I break down the confusion between AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). I reve...

2 weeks ago

34 minutes

Your Digital Marketing Coach with Neal Schaffer

Custom GPTs vs. Projects: The New AI Workflow You Need

Are you feeling the pressure to build a "Custom GPT" for every aspect of your business? You might be wasting your time. While the hype cycle tells us we need complex bots, the reality for most small business owners is that we just need better organization. In this episode, I sit down with Phil Pallen, Brand Strategist and author of AI for Small Business. We strip away the enterprise-level jargon and focus on the practical, "boring" ways AI can save you 10+ hours a week. Phil explains why he p...

2 months ago

42 minutes

Your Digital Marketing Coach with Neal Schaffer

STOP Using ChatGPT Prompts! The "3-Pillar" AI Content System

Are you frustrated that your AI-generated content sounds robotic, generic, or just "off"? You might be suffering from the "Vending Machine Syndrome"—feeding ChatGPT a coin (a prompt) and hoping for a gourmet meal. In this episode, I share the insights from my recent workshop at Chapman University, where I taught future entrepreneurs how to create targeted, compelling content in under 30 minutes. The secret isn't finding a "magic prompt" on Twitter; it's about building a robust Context Framewo...

2 months ago

21 minutes

Your Digital Marketing Coach with Neal Schaffer

Stop Posting Daily: The 4-Post Social Media Strategy That Generates More Leads in Less Time

Are you stuck on the social media hamster wheel? Most entrepreneurs feel the pressure to post constantly, chase trending audio, and "feed the algorithm" daily—often with little ROI to show for it. But what if you could cut your content creation time by 80% while actually increasing your leads? In this episode of Your Digital Marketing Coach, I sit down with agency owner and strategist Katie Brinkley to dismantle the "more is better" mythology. We dive deep into her signature 4-Post Strategy, ...

2 months ago

32 minutes

Your Digital Marketing Coach with Neal Schaffer

Why 90% of Marketers Fail on YouTube (And How to Fix It)

Most marketers treat YouTube like Facebook or LinkedIn - posting content and hoping to drive traffic back to their website. This approach fails because YouTube is fundamentally different. It's a recommendation engine, not a traditional social platform. In this episode, you'll learn why successful YouTube creators think differently than marketers, discover the research strategy that reveals what content YouTube actually promotes in your niche, and get the framework for creating videos the algo...

3 months ago

20 minutes

Your Digital Marketing Coach with Neal Schaffer

How Derek Hales Replaced His Agency Salary in 2 Months Testing Mattresses

Ever wonder how someone goes from frustrated agency employee to building a trusted content empire? Derek from NapLab shares his remarkable journey of turning a terrible mattress shopping experience into a business that replaced his salary in just two months. In this episode, you'll discover Derek's "create what you wished existed" approach to content strategy, why he started testing mattresses in a cramped one-bedroom apartment with nothing but a cell phone and lamp lighting, and how this hum...

3 months ago

50 minutes

Your Digital Marketing Coach with Neal Schaffer

I Just Solved Marketing's Biggest Time-Waster (12 Curated Marketing Agency Directories)

Tired of spending hours researching agencies only to end up more confused than when you started? In this episode, I reveal my solution to one of marketing's biggest time-wasters: finding the right agency partner. After years of getting asked "Neal, who would you recommend?" for everything from SEO to video production, I decided to do something about it. I partnered with Clutch, the leading B2B service provider platform, to personally curate 12 specialized directories of agencies I actually re...

3 months ago

21 minutes

Your Digital Marketing Coach with Neal Schaffer

Why CMOs Are Being Replaced by Chief Revenue Officers (And How Marketers Can Survive)

Sales and marketing teams at war? You're not alone. While most companies treat these as separate functions fighting for resources, the winning businesses have cracked the code on true revenue alignment. In this eye-opening episode, I sit down with A. Lee Judge, author of "CASH" and founder of Content Monster, who reveals the uncomfortable truth about why some companies are eliminating CMO positions entirely and replacing them with Chief Revenue Officers. But it's not what you think. Lee, who ...

3 months ago

33 minutes

Your Digital Marketing Coach with Neal Schaffer

The $0 Content Strategy That Generated 2.5 Million Reach (Employee Creator Secrets)

Struggling to compete with content creators for attention on social media? What if I told you that one innovative company decided to turn their entire team into creators instead of hiring expensive influencers? In this revealing episode, I break down how Buffer revolutionized employee advocacy by moving beyond "please share our company posts" to "please build your own personal brand." The results? 90% participation, over 2.5 million total reach, and a cultural shift that's making competitors ...

3 months ago

20 minutes

Your Digital Marketing Coach with Neal Schaffer

How $25 Cookies Generated $200 Million in Sales (Gift-Based Marketing Strategy)

Tired of cold emails that get ignored? What if I told you that sending gourmet cookies could be more effective than your entire digital marketing budget? In this eye-opening episode, I sit down with Corey Quinn, former CMO at Scorpion and author of “Anyone Not Everyone,” who reveals how gift-based outreach became their company’s #1 sales channel - outperforming a $6 million marketing budget that included ads, content, and 100 annual events. Corey shares the exact strategy that helped close...

3 months ago

37 minutes

Your Digital Marketing Coach with Neal Schaffer

The ASKNEAL™ Framework: 7 Steps to Make AI Sound Like YOU (Not a Robot)

Are you getting generic, robotic outputs from ChatGPT that sound like everyone else's AI-generated content? You're not alone—and you're definitely using AI wrong. In this episode, I'm revealing my ASKNEAL™ framework, a revolutionary 7-step system I developed while revising my bestselling book "Maximizing LinkedIn for Business Growth." This isn't just another AI hack—it's a complete methodology for collaborating with AI tools to amplify your authentic voice across every aspect of your business...

4 months ago

25 minutes

Your Digital Marketing Coach with Neal Schaffer

How Entrepreneurs Can Use AI Without Losing Their Brand’s Voice

In today’s show, we’re going deep into one of the hottest topics for any entrepreneur right now: how to really use AI to grow your brand and business. Many of us know the power of AI, but we don’t always know where to start or how to keep our work from sounding robotic. That’s why this talk with John Suarez, co-author of The Marketer’s Manual on Generative AI, is so important. You’ll hear simple ways to plug AI into your daily tasks, tips to avoid overthinking it, and why your brand still nee...

5 months ago

38 minutes

Your Digital Marketing Coach with Neal Schaffer

Organize, Follow Up, Grow: A New Digital Marketing Mindset

Today we’re going to talk about something that can change the way you grow your brand — how you follow up. So many people focus on getting new followers, but the real gold lies in the people you’ve already talked to. It’s easy to lose track of warm leads, superfans, and partners when your messages are buried in your DMs and emails, which is why organizing your contacts and creating a system for follow up is so important. When you have a personal CRM, you stop leaving money a...

5 months ago

18 minutes

Your Digital Marketing Coach with Neal Schaffer

SEO Isn’t Dead: How AI Is Rewriting the Rules

In this episode, I’m bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO. We explore how search engine optimization has evolved over nearly three decades and how AI is changing the rules once again. Bruce shares why SEO is more than just keywords — it’s about owning your place on the search results page, understanding intent, and working across teams to grow your traffic. If you want your business to stay visible and keep driving res...

5 months ago

46 minutes

Your Digital Marketing Coach with Neal Schaffer

AI Killed the Click: The Marketing Shift You Can’t Ignore

Welcome to a very important episode of the Your Digital Marketing Coach podcast. Today I’m diving deep into one of the biggest changes happening in digital marketing right now: the silent collapse of traditional SEO. For years, search engines—especially Google—have been a major source of traffic for businesses. But with the rise of AI tools and new ways people search for information, that traffic is shrinking. This episode will help you understand what’s going on, why it matters to your busin...

5 months ago

21 minutes

Your Digital Marketing Coach with Neal Schaffer

From Views to Leads: YouTube for Serious Marketers

In this episode of the Your Digital Marketing Coach podcast, we’re taking a deep dive into a platform that’s often overlooked in digital marketing — YouTube. With so much talk around LinkedIn, TikTok, and even AI-driven search, it’s easy to forget that YouTube is the second largest search engine and a massive opportunity for both B2C and B2B marketers. My guest, YouTube expert Dane Golden, shares why YouTube is more than just a place to post videos — it's a powerful engine for growing trust, ...

6 months ago

47 minutes

Your Digital Marketing Coach with Neal Schaffer

The Repurposing Playbook: 5 Anchor Formats That Fuel 50+ Pieces of Content

If you’re creating content without repurposing it, you’re leaving value — and reach — on the table. In this episode, I break down my complete framework for turning a single piece of long-form “anchor content” into over 50 separate pieces of content across social, blogs, newsletters, and video platforms. Content is your most powerful digital marketing tool, but only if you treat it like the asset it truly is. This episode is for anyone who wants to grow their online brand, expand their reach, ...

6 months ago

22 minutes

Your Digital Marketing Coach with Neal Schaffer

The Mobile-First Marketing Mindset: Are You There Yet?

In this episode, I sit down with Dr. Mary Beth McCabe, a university professor and co-author of one of the most widely used mobile marketing textbooks in the world. We dive deep into what it truly means to have a mobile-first mindset in your digital marketing. This isn't just about having an app—it's about how mobile impacts everything from messaging, email, and social to analytics and even AI. Whether you’re a small business owner or an experienced marketer, understanding mobile can help you ...

6 months ago

38 minutes