Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act. Today, I’m joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he’s here to show us how to move from being an AI novice to an AI architect. We’re talking about the "Micro-Agency of One"—...
All content for Your Digital Marketing Coach with Neal Schaffer is the property of Neal Schaffer and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act. Today, I’m joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he’s here to show us how to move from being an AI novice to an AI architect. We’re talking about the "Micro-Agency of One"—...
The $0 Content Strategy That Generated 2.5 Million Reach (Employee Creator Secrets)
Your Digital Marketing Coach with Neal Schaffer
20 minutes
4 months ago
The $0 Content Strategy That Generated 2.5 Million Reach (Employee Creator Secrets)
Struggling to compete with content creators for attention on social media? What if I told you that one innovative company decided to turn their entire team into creators instead of hiring expensive influencers? In this revealing episode, I break down how Buffer revolutionized employee advocacy by moving beyond "please share our company posts" to "please build your own personal brand." The results? 90% participation, over 2.5 million total reach, and a cultural shift that's making competitors ...
Your Digital Marketing Coach with Neal Schaffer
Most people are still "chatting" with AI. They put in a prompt, they get an answer, and they move on. But while the rest of the world is dabbling, the top 1% of marketers are building Agentic Workflows. They aren't just using AI to write; they are using it to act. Today, I’m joined by Matt Collette, founder of Sequencr.ai. Matt has a background at Ogilvy and Edelman, and he’s here to show us how to move from being an AI novice to an AI architect. We’re talking about the "Micro-Agency of One"—...
