Does “finding your people” mean posting more?
No, it doesn’t.
It means getting brutally honest about who actually wants what you sell.
And who doesn’t.
Episode 4 grounded your goals. Episode 5 helps you find the people those goals depend on. In this episode of Your Future Biz, Unfiltered, Mandy and Lindsay explain why most early content dies in the void. You’re talking to everyone. And everyone is ignoring you.
What does audience building really look like when you care about revenue instead of reach? You'll learn how relevance beats algorithm games, how trust compounds through consistency, and how to show up where your buyers already spend time.
Key Takeaways
• You find your audience through patterns, not platforms.
• Relevance matters more than visibility.
• Trust grows from repeated behavior.
• Speak to one specific person.
• Being known matters more than being seen.
• Conversations drive growth, not impressions.
By the end, you’ll know how to find the humans who get you. Need you. And want to hear from you again tomorrow.
If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai
Your Future Biz, Unfiltered is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.
Do you set goals that look impressive on paper but do nothing for the business?
Followers aren’t customers.
Impressions aren’t pipeline.
And 25 “opportunities” mean absolutely nothing if your conversion rate is poopy.
Yes, poopy. Lindsay’s word.
Your value prop defines the path. Episode 4 is where you turn that path into measurable, realistic goals. In this episode of Your Future Biz, Unfiltered, Mandy and Lindsay dig into why most goals collapse by Q1 and how to build goals that survive reality, breaking down the difference between ambition and operational clarity.
You'll learn how to set goals based on math, capacity, and systems instead of wishful thinking. We explain how to create activity goals that drive momentum and outcome goals that keep you grounded in what moves the business forward.
Key Takeaways
• Revenue is the outcome, not the plan.
• Your goals must match your available time and resources.
• Systems make progress predictable.
• Activity goals beat motivational goals.
• You can’t measure vibes or hope.
• Fewer goals lead to cleaner execution.
Goals only matter if they change what you do tomorrow. Strip out the noise, pick the numbers that count, and build the system that keeps you honest.
Now that your goals aren’t a chaotic mess, it’s time to build an audience that actually wants what you sell → Head on over to Episode 5 to Find your People.
If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai
Your Future Biz, Unfiltered is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.
If your value prop sounds like it belongs on every generic AI tool homepage, you’re not differentiated.
You’re noise.
Episode 2 locked in your ICP. Now we're going to turn that clarity into a value prop that actually lands. In this episode of Your Future Biz, Unfiltered, Mandy and Lindsay break down why your messaging is forgettable, how AI is making it worse, and what to do if you want your prospects to understand what you actually do. We walk you through picking a single, strong promise that buyers actually remember. You'll learn how to choose the lane that aligns with buyer urgency, how to make your message instantly clear, and how to let that clarity guide your content and sales conversations.
Key Takeaways
A clear lane is not a limitation, it is momentum. Commit to the promise you can deliver consistently and let it shape how you show up. Now that your value prop is clear, it’s time to build goals that match your actual capacity. Tune in to Episode 4.
If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai
Your Future Biz, Unfiltered is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.
The ICP Episode That Removes 90 Percent of Your Guessing
The last episode focused on nailing down how to validate real problems, which brings us to Episode 2, where we get clear on who actually has those problems. In this episode of Your Future Biz, Unfiltered, Mandy and Lindsay dive into ICP mistakes that derail entire businesses. They show you why broad targeting kills traction and how to narrow your buyer until your message finally lands.
You get a practical breakdown of what a real ICP looks like and how to identify yours based on behavior, context, and actual traction. Narrowing your audience creates clarity, removes guessing, and makes every part of your GTM easier.
Key Takeaways
• If your ICP is a category, you don’t have one.
• Your best ICP is the one already acting like a buyer.
• Narrowing increases conversion, not risk.
• Clear ICP equals clear messaging.
• You can evolve your ICP later, but you need one now.
• Broad ICP leads to broad content, weak trust, and a slow pipeline.
Your business gets easier the second you stop selling to “everyone.” Now that you know who you’re selling to, the next step is deciding what you’re promising them. Episode 3 breaks it down.
If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai
Your Future Biz, Unfiltered is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.
Welcome to Your Future Biz Unfiltered!
If you’re tired of bro pods, poopy pipelines, and founders pitching you like they’re auditioning for The Bachelor, buckle up.
How to Validate Real Problems Before You Build Anything
In this episode of Your Future Biz, Unfiltered, Mandy and Lindsay dive into the uncomfortable truth behind early ideas. They break down why “cool concept” energy is useless without real validation and how to run conversations that tell you whether your idea has actual legs.
This episode walks you through the full validation process. You learn what separates real demand from polite noise, how to structure calls that uncover real problems, and how to spot the patterns that guide your next move. It’s clarity before building, not clarity after the damage is done.
Key Takeaways
• Ideas are assumptions. Validation turns them into evidence.
• You need 100 real conversations, not opinions.
• Urgency shows up in details, not enthusiasm.
• Patterns, not compliments, determine your direction.
• If your problem statement is fuzzy, your offer will be too.
• Validation is decision making, not data collection.
You don’t need a perfect idea. You need proof that the problem is real. Once you prove the problem exists, you need to know whose problem it really is. That’s where Episode 2 takes you.
Join us inside The Next Wave and build an authentic personal brand at scale with AI. You get our tools, our playbooks, and our coaching to sound like the real you.
→ wavemakers.ai
Your Future Biz, Unfiltered is a podcast by Luminetics.io, your partner in AI-powered LinkedIn and GTM strategy for B2B founders and teams.