In the fast-paced world of Marketing, the traditional career trajectory often pushes you towards leadership roles.
But what happens if that’s not what you want for your professional life? In this episode, I’m suggesting 3 (actually 4) options you can consider if climbing the corporate ladder doesn’t appeal to you. These fall under the umbrella of the spiral career which implies “periodic lateral changes within your field every five to 10 years” (according to People Management) and the expert career type where success is defined by being the best among one’s peers.
Tune in and be inspired.
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In the fast-paced world of Marketing, the traditional career trajectory often pushes you towards leadership roles.
But what happens if that’s not what you want for your professional life? In this episode, I’m suggesting 3 (actually 4) options you can consider if climbing the corporate ladder doesn’t appeal to you. These fall under the umbrella of the spiral career which implies “periodic lateral changes within your field every five to 10 years” (according to People Management) and the expert career type where success is defined by being the best among one’s peers.
Tune in and be inspired.
The Journey of a Bestselling Author - Phil Treagus-Evans, Human-First Marketing
Your Marketing Big Sister
31 minutes 9 seconds
4 months ago
The Journey of a Bestselling Author - Phil Treagus-Evans, Human-First Marketing
In this podcast episode (which I loved recording), Phil Treagus-Evans discusses his journey as a bestselling author and the principles behind his book, 'Human First Marketing - The Art of Being Seen, Trusted and Remembered.'
He emphasises the importance of treating customers as real people, the challenges he faced while writing the book, and some sound business and marketing principles we should all take to heart.
I've highlighted so many paragraphs of Phil's book (it's that good a read). One paragraph that encapsulates Phil's vision and advice for marketers is this:
"It's not about getting quick-wins but building long-term success with loyal customers and earning trust and admiration for your brand." Human-First Marketing, pg. 88.
Your Marketing Big Sister
In the fast-paced world of Marketing, the traditional career trajectory often pushes you towards leadership roles.
But what happens if that’s not what you want for your professional life? In this episode, I’m suggesting 3 (actually 4) options you can consider if climbing the corporate ladder doesn’t appeal to you. These fall under the umbrella of the spiral career which implies “periodic lateral changes within your field every five to 10 years” (according to People Management) and the expert career type where success is defined by being the best among one’s peers.
Tune in and be inspired.
