In the fast-paced world of Marketing, the traditional career trajectory often pushes you towards leadership roles. But what happens if that’s not what you want for your professional life? In this episode, I’m suggesting 3 (actually 4) options you can consider if climbing the corporate ladder doesn’t appeal to you. These fall under the umbrella of the spiral career which implies “periodic lateral changes within your field every five to 10 years” (according to People Management) and the expert career type where success is defined by being the best among one’s peers. Tune in and be inspired.

Too often, marketing is viewed as a service department rather than a strategic partner. This misperception can lead to misaligned goals and missed opportunities. Often seen as the external voice of the business, Marketing’s real success begins much closer to home. Listen to Margaux outline the path to better collaboration and enhanced credibility for marketing teams. More of that, please!

Your career doesn’t have to be a solo journey. In this episode, we dive into the power of community, connection, and collaboration in shaping your professional growth. We also pull the curtain on the life-changing effects of building a thriving community as experienced and explained by my lovely guest Olivia Mae Hanlon, founder and CEO of Girls in Marketing - a female-led organisation dedicated to empowering women in the marketing industry.

“This whole interest in Marketing stemmed from curiosity.” Urmi is a woman of many talents who, while continuing her finance career, decided to dip her toes into the world of Marketing becoming the social media lead for the Victoria branch of Women in Leadership Canada. She is also a self-published author, speaker, blogger, polyglot, mentor, and holder of both the CFA ( Chartered Financial Analyst) and CAIA ( Chartered Alternative Investment Analyst) designations. She works in the financial services industry in Canada, where she lives. I was really intrigued by Urmi’s interest in Marketing , given her background in finance and during our discussion I’ve discovered a person who is endlessly curious and has made lifelong learning her mission.

In this episode of "Your Marketing Big Sister Podcast," Georgia and I explore the challenges and triumphs of living abroad, the cultural nuances between Romania and Germany, and the personal growth that comes from embracing new environments. We discuss the importance of authentic connections and the impact of cultural differences on professional life. Navigating life between two worlds isn't easy but community makes the journey all the better. More about Georgiana https://themadshoes.com/ More about me https://www.anarogerson.com/

In this podcast episode (which I loved recording), Phil Treagus-Evans discusses his journey as a bestselling author and the principles behind his book, 'Human First Marketing - The Art of Being Seen, Trusted and Remembered.' He emphasises the importance of treating customers as real people, the challenges he faced while writing the book, and some sound business and marketing principles we should all take to heart. I've highlighted so many paragraphs of Phil's book (it's that good a read). One paragraph that encapsulates Phil's vision and advice for marketers is this: "It's not about getting quick-wins but building long-term success with loyal customers and earning trust and admiration for your brand." Human-First Marketing, pg. 88.

This conversation explores the freelancing journey of a marketing professional turned entrepreneur - Lucy Smith. The discussion covers the challenges and opportunities of this career path, the importance of defining services and pricing, building a reputation through testimonials, and strategies for finding clients. It emphasises collaboration over competition, shares lessons learned from mistakes, and highlights the significance of setting boundaries for work-life balance. Additionally, Lucy introduces her new tool, Thistl, designed to help individuals grow their personal brands online - https://thistl.io/ https://lucy-smith.com/

My conversation with Nick Halder was packed-full of useful advice for both employers and employees, marketing professionals as well as individuals outside of this field, job seekers, students and frankly people at all stages of their career. One of the most intriguing (and potentially controversial) topics we’ve addressed is how much meaning we should (or shouldn’t) assign to our work (min. 15:43). We also spoke about AI’s impact on work and human potential (min. 12:44) and discussed & debated the usefulness of 5-year career plans. We hope you’ll enjoy listening to this episode.

Transparentă, onestitate, grijă față de oameni - acestea sunt principiile care au susținut eforturile Georgianei Dragomir în dezvoltarea agenției Grapefruit, crescându-i cifra de afaceri de 8 ori (de la 350,000 la aproape 3,000,000) și profitul de 4 ori. În ianuarie 2025, Georgiana a fost inclusă în Topul ‘100 Lideri care Inspiră’ de Revista Cariere. Sper să fie și pentru voi o sursă de inspirație, precum a fost pentru mine.

"I always ask myself that: Am I learning?" said Gavin and there is SO MUCH to learn for all of us in this episode as Gavin shares insights from his successful marketing career, working for brands such as Nationwide Building Society, PepsiCo and the Chartered Institute of Marketing.

In this episode, we're talking about equality, diversity and inclusion in Marketing with both Jessica and I representing the diverse marketing workforce of Britain

In this episode of *Your Marketing Big Sister* podcast, I interview Georgiana Dragomir, CEO of Grapefruit, a Romanian digital agency serving major brands like Dacia/Renault and Nestlé. Under her leadership, the agency achieved remarkable growth, including an 85% turnover increase during the pandemic by leveraging remote work to expand internationally. Georgiana, the first Romanian woman to attend MIT's Entrepreneurship Bootcamp, shares her inspiring journey from the corporate world to leading a thriving SME. She discusses her leadership philosophy centred on transparency, adaptability, and human connection. This conversation felt like a masterclass in leadership, and I hope it inspires you as much as it inspired me.

Knee-deep in marketing planning? Then tune into this episode for actionable advice from a fellow marketing professional who's been at it for over a decade. Here's my strategy that I've refined through experience, by creating marketing plans for various companies for more than 10 years. In a nutshell, I advise you to: ask for advice but from anyone and everyone, block time in your calendar to do deep work, double down on what worked in the past but also experiment a bit with new channels and tools, base the plan around the business objectives.

In this episode, I had the pleasure of speaking with Jon Bains, founder of ethical AI consultancy Obsolete.com. The conversation delves into the impact of AI on marketing and creative industries, the challenges of job security in the face of automation, and the importance of regulatory measures. Jon emphasises the need for creativity and human touch in the workplace, while also discussing the practical implications of AI for marketing professionals and the future of work.

In this episode, I had the privilege of tapping into the experience of another marketing professional who, for the last 20 years, has dedicated her career to marketing digital solutions to the construction industry, in both small and large organisations. A copywriter and content marketer with a degree in Graphic Design, Erica Coulehan unpacked for us the creative process of copywriting, including strategies for overcoming writer's block and drawing inspiration.

The start of a new role can feel scary and daunting. There are so many new things to learn in this important chapter of your employment. In this episode, I’ve outlined a few things that, if done right from the beginning, will increase your chances of success in your new role. Listen in and be encouraged.

“It’s never too late and you’re never too old to learn something new.” If I could summarise my discussion with Kiran Kapur, the CEO of the Cambridge Marketing College, I would use this old but true adage - though we explored other topical matters. Kiran - a highly accomplished marketer - has kindly walked me through her own marketing career journey, explained its inflection points and offered plenty of advice for marketers at all stages of their career.

Are events making you feel anxious? Are you new to the world of event planning and don't know where to start? I know how it feels, I was there too. My journey in event planning and management began in 2014 as part of an in-house marketing team based in North London. Since then I had my fair share of mishaps and successes and learned from both. In this episode, I'm condensing some of the do's and don'ts to help you make your next event a success. Happy event planning, fellow marketers!

Warning: this episode might just make you fall in love with Marketing. Key discussion topics include: - How Rebecca turned to social media to cope with bullying and built a portfolio that helped get her first Digital Marketing job. - Working part-time while building a marketing business - The journey to freelancing - from studies and on-the-job training to launching her own business. - About TikTok and B2B marketing - the unlikely and powerful association that just makes sense.

In this impromptu and non-exhaustive episode (which felt like recording a voice message for all of you out there pondering this decision) - I outline a few things to consider. 1) Personal branding or being the face of the business (hint: it’s not for everyone) 2) The downside of relying on your personal brand to build your business 3) The main advantage of leveraging your personal brand for business purposes ... and more. Enjoy and stay tuned for Part Two!