Your Studio Podcast | Strategies for Studio Owners
Chantelle Bruinsma & Michelle Hunter | Studio Business Experts
34 episodes
3 weeks ago
Are you dreaming of growing your studio — but worried you’ll lose the magic (or your sanity) along the way? In this uplifting conversation, Chantelle and Michelle sit down with Studio Evolution graduate Mary Ellen Bryan, whose studio has grown from a single location to three thriving spaces — all while keeping her creativity, culture, and joy at the heart of everything she builds. Together, they explore what it really takes to scale sustainably, lead with vision, and create systems that set y...
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Are you dreaming of growing your studio — but worried you’ll lose the magic (or your sanity) along the way? In this uplifting conversation, Chantelle and Michelle sit down with Studio Evolution graduate Mary Ellen Bryan, whose studio has grown from a single location to three thriving spaces — all while keeping her creativity, culture, and joy at the heart of everything she builds. Together, they explore what it really takes to scale sustainably, lead with vision, and create systems that set y...
Are you dreaming of growing your studio — but worried you’ll lose the magic (or your sanity) along the way? In this uplifting conversation, Chantelle and Michelle sit down with Studio Evolution graduate Mary Ellen Bryan, whose studio has grown from a single location to three thriving spaces — all while keeping her creativity, culture, and joy at the heart of everything she builds. Together, they explore what it really takes to scale sustainably, lead with vision, and create systems that set y...
Are you secretly terrified of raising your prices — even though you know it’s time? If you’ve been walking on eggshells around your pricing, this episode will show you how to finally find your confidence and charge what your studio is truly worth. Chantelle Bruinsma and Michelle Hunter unpack the fears that hold studio owners back and reveal a proven, heart-led approach to increasing your prices without losing students. ✨ In this episode, you’ll learn how to: Release the fear and guilt around...
Is money one of the most stressful parts of running your studio? If you’ve ever felt guilt, confusion, or even shame about your studio finances — this episode is for you. Chantelle Bruinsma and Michelle Hunter open up a powerful conversation about how to heal your relationship with money, bring structure to your studio finances, and finally create the calm, profitable business you deserve. ✨ In this episode, you’ll learn: How to release money shame and see your finances with fresh eyesWhy gen...
Are you paying everyone but yourself? In this inspiring conversation, Chantelle Bruinsma and Michelle Hunter sit down with Studio Evolution graduate Jordana Martin, a powerhouse Pilates studio owner who turned burnout into a thriving two-location business — all while paying herself from day one. Jordana opens up about how she left corporate life, built strong systems, and learned to honour her worth — proving that profit and passion can absolutely coexist. ✨ In this episode, you’ll learn: How...
Are your Facebook or Instagram ads falling flat — no leads, no enrolments, and no idea why? You’re not alone. In this episode, Chantelle Bruinsma and Michelle Hunter unpack why paid ads often don’t deliver the results you hoped for — and how to fix it for good. You’ll discover the simple, soulful marketing shifts that help you attract dream students, reconnect with your studio’s magic, and finally run ads with confidence — knowing they’ll actually work. ✨ In this episode, you’ll learn how to:...
What if your new students could bring in your next ones without you lifting a finger? In this episode, Chantelle and Michelle reveal how a well-designed onboarding system can increase retention, create studio-wide alignment, and spark the kind of referrals that fill your classes. You’ll learn: How a strong onboarding system sets the stage for long-term loyaltyThe 4 core elements of onboarding that actually create real changeWhy referrals happen naturally when students feel seen, safe, and con...
What would you change if you could start your studio all over again, knowing everything you know now? In this episode, Chantelle and Michelle break down the three most powerful decisions they’d make if they were building their studios from scratch today. After years of hands-on experience, missteps, and big growth moments, they share the strategic shifts that lead to a simpler, stronger, and more scalable studio. Why retention (not enrolments) is the real growth leverHow to simplify your busi...
Could your studio thrive without sacrificing your health, your energy, or your purpose? In this debut episode of Fix My Studio, a new series following real studio owners through two years of transformation inside Studio Evolution, you’ll meet Chloe Sutton, founder of The Self Care Sisterhood. Chloe turned burnout and chronic illness into a purpose-led, inclusive studio. In this raw and hopeful episode, she shares her starting point before diving into two years of deep change with support. You...
Is the pursuit of “balance” actually burning you out? In this raw and refreshingly honest episode, Chantelle and Michelle open up about the invisible load of motherhood, running a business, and the myth of having it all together. From hospital visits to snack box stress, they’re lifting the curtain on what life really looks like behind the scenes - and why redefining success might just save your sanity. In this episode, you’ll learn: Why chasing perfect balance is doing more harm than good - ...
Feeling like you’re always putting out fires in your studio? This episode will show you how to finally get your time - and your peace of mind - back. Join Chantelle and Michelle as they unpack the real reason delegation often fails and how to avoid the burnout loop so many studio owners fall into. You’ll learn: The mindset shift that stops “I’ll just do it myself”The 10-80-10 delegation method (and why it works)How to train your team without micromanagingWhether you’ve got a full team or just...
Are free trials costing your studio more than they’re helping? In this episode, Chantelle and Michelle reveal the 5 biggest downsides to free trials—and what to do instead if you want better retention, smoother operations, and more confident enrolments. You’ll learn: Why free trials double your workload without guaranteeing enrolmentsHow they secretly impact your retention rates and teacher focusWhat to do instead that boosts your bottom line and studio positioning 🎁 Download your FREE Magic...
Dreaming of opening a second studio (or more)? You’re not alone ... and you’re not crazy. In this episode of Your Studio Podcast, Chantelle and Michelle pull back the curtain on what it really takes to expand your studio from one location to many - without everything falling apart in the process. You’ll hear Chantelle’s own journey from struggling solo to scaling to six locations with flow and ease (and an ambitious plan for 24!). Plus, the surprising truth about why the leap from one to two ...
Inspired by the game-changing book Necessary Endings by Dr. Henry Cloud, this episode is your gentle permission slip (with a healthy side of giggles) to lovingly let go of what’s holding you back, so you can finally grow into what’s possible. Through personal stories - including one particularly iconic performance by Michelle as a Munchkin (yep, we’re still talking about it... and it’s best to watch this episode on YouTube or the blog to really see why) - Chantelle and Michelle explore the un...
Is your studio’s best marketing strategy quietly waiting to be unleashed? In this episode, Chantelle and Michelle dive into one of the most powerful (and often overlooked) forms of marketing: word of mouth. But not the old-school, cross-your-fingers-and-hope kind. This is intentional, joyful, community-led buzz that grows your studio with ease. You’ll explore how unforgettable onboarding experiences turn new families into raving fans, why belonging is the secret ingredient to referrals, and h...
Business isn’t just about growth. It’s about knowing when to grow and when to slow. In this deeply honest and heartfelt episode, Michelle and Chantelle open up about the evolution of their business, and some of the most important lessons they've learned along the way. From early days of hustle-heavy marketing to building rock-solid systems for sustainable success that will support you through the most challenging times in life, they share the real (sometimes messy!) journey of business growth...
Is teaching more hours the secret to saving money in your studio? Spoiler alert: it’s not. As we welcome you in for Season 3 of Your Studio Podcast, we're breaking down one of the most common (and limiting) beliefs that could be holding your studio back: that teaching more classes yourself will help you save money and grow your studio. The truth? Staying stuck on the floor could actually be costing you more than you realise ... in both profits and peace of mind. This conversation dives deep i...
Pricing. It’s one of those topics—equal parts essential and slightly terrifying. But it is one of the most talked about and exciting things to play with in our industry, because here’s the truth: your pricing can either be the biggest stressor in your studio… or the key to effortless growth. In this final episode of Season 2, Chantelle and Michelle are unpacking the real rules of studio pricing—the ones that make business simpler, smoother, and way more profitable. Inside this conversation, y...
Are you saying "yes" when you really need to say "no"? In this heartfelt episode, Chantelle and Michelle dive into a topic that strikes a chord with every studio owner: toleration. From navigating tricky team dynamics to confronting workplace toxicity, they unravel the hidden costs of tolerating what no longer serves you—personally, professionally, and culturally. Through warm, empowering stories and practical advice, this conversation shines a light on: The surprising impact of unchecked tol...
Ever wish you could find that unicorn team member who’s a perfect fit for your studio? You know, the one who just gets your studio, shares your values, sticks around for the long haul and makes your life that much easier? It might sound like finding a mythical creature, but Chantelle and Michelle are here to prove it’s absolutely possible, it's easier than you think, and once you get the process right, those unicorns will come galloping to you! In this episode, Chantelle and Michelle dive int...
What if there was ONE THING—okay, maybe a few things—that could completely transform your studio business? In this episode of Your Studio Podcast, Chantelle and Michelle kick off the year by diving into the single most powerful shift every studio owner needs to make (with some bonus wisdom sprinkled in). In answering the question from studio owner, April, who is looking for the "one thing all studio owners should know", you’ll uncover: ✨ The game-changing Hedgehog Concept and how aligning you...
Your Studio Podcast | Strategies for Studio Owners
Are you dreaming of growing your studio — but worried you’ll lose the magic (or your sanity) along the way? In this uplifting conversation, Chantelle and Michelle sit down with Studio Evolution graduate Mary Ellen Bryan, whose studio has grown from a single location to three thriving spaces — all while keeping her creativity, culture, and joy at the heart of everything she builds. Together, they explore what it really takes to scale sustainably, lead with vision, and create systems that set y...
