This high- powered episode uncovers one of the most overlooked engines of business growth: pricing strategy. Not guesswork. Not discounts. Real, data driven pricing that boosts margins and builds long term advantage. I sit down with Federico Zornig, founder and CEO of Quantis Pricing Solutions, a leader who’s completed 350 plus pricing projects across the Americas and helped companies unlock profit they didn’t realize they were losing. Fred breaks down why pricing is often the highest leverage opportunity inside any organization and how leaders can use strategy, psychology, and analytics to reshape their revenue performance. We explore what companies consistently get wrong, how market behavior shifts across regions, the right way to use pricing architecture, and simple actions businesses can take this month to strengthen margins without hurting demand.  Fred’s insights make complex ideas feel clear, practical, and immediately useful. 🌐Connect with Federico Zornig Website: https://www.quantiz.com.br/en/LinkedIn: https://www.linkedin.com/in/fzornig/YouTube: Quantis International (Portuguese content available) If you’re committed to elevating your leadership, improving decision-making, and aligning your next chapter with your values, this episode gives you the clarity and momentum to move forward with confidence. 🎬 More episodes here: https://www.youtube.com/@ThePerpetualGrowthPodcast 🎧 Audio version coming soon to Apple Podcasts: https://podcasts.apple.com/ph/podcast/the-zac7us-podcast/id1794170265🟢 Spotify: https://open.spotify.com/show/6hCTiWA1005Fm289bT5r8a If this episode sparked fresh ideas for your business, share it with a founder or operator who needs it. Follow the show for more conversations with world class thinkers who elevate the way we lead and scale. Growth is a decision. See you in the next episode! #PricingStrategy #BusinessGrowth #RevenueOptimization #LeadershipPodcast #Entrepreneurship