A New Ambition

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A New Ambition

Krista Williamson

26 episodes

3 days ago

Today, I’m sharing a conversation I had with Nicole Keleher on her podcast Customer Connect. We dig into something almost every business owner struggles with — avoiding the everyday work that actually keeps the business running, and why stepping into small visibility moments feels harder than it should. This isn’t a conversation about discipline or motivation. It’s about how your brain works when you’re overwhelmed, why certain tasks feel heavier than they are, and how to make them easier wit...

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Entrepreneurship

All content for A New Ambition is the property of Krista Williamson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Today, I’m sharing a conversation I had with Nicole Keleher on her podcast Customer Connect. We dig into something almost every business owner struggles with — avoiding the everyday work that actually keeps the business running, and why stepping into small visibility moments feels harder than it should. This isn’t a conversation about discipline or motivation. It’s about how your brain works when you’re overwhelmed, why certain tasks feel heavier than they are, and how to make them easier wit...

Show more...

Entrepreneurship

Episodes (20/26)

A New Ambition

25: Breaking the busy cycle: why business owners avoid what matters most. An interview with Nicole Keleher

Today, I’m sharing a conversation I had with Nicole Keleher on her podcast Customer Connect. We dig into something almost every business owner struggles with — avoiding the everyday work that actually keeps the business running, and why stepping into small visibility moments feels harder than it should. This isn’t a conversation about discipline or motivation. It’s about how your brain works when you’re overwhelmed, why certain tasks feel heavier than they are, and how to make them easier wit...

3 days ago

1 hour

A New Ambition

24: Stop making those tough situations even harder

You know those days when someone calls in sick, doesn’t deliver their work, or quits with no notice, and you feel like you might lose it? And sometimes you do? Spilling out anger, frustration, or a complete lack of empathy for a difficult situation? Or maybe you can’t stop complaining in your head, feeling like you can’t catch a break, or that the universe must be conspiring against you, because this just isn’t fair? And then before you know it, what started out as a scheduling issue, turn...

1 week ago

16 minutes

A New Ambition

23: When business gets messy. No freak-outs required

Ever have one of those weeks where nothing seems to work? Your plans fall apart, the numbers look off, and every fix just makes something else break. This episode is for those weeks. It’s a follow-up to last week’s conversation with Susan Bradley from The Ecommerce Roadmap. We recorded it for her audience of product-based business owners, but everything we talk about applies to anyone running a business, service, product, doesn’t matter, because the same kind of chaos shows up everywhere. Yo...

2 weeks ago

53 minutes

A New Ambition

22: Your mindset is a powerful business tool: a conversation with Susan Bradley

If the word mindset makes you roll your eyes a little, you’re not alone. Most business owners I know want data, strategy, and proof — not pep talks or wishful thinking. But mindset isn’t woo. It’s brain science, and it shapes how you think, feel, and act in your business every day. This week, I’m sharing a conversation I had with Susan Bradley on The Ecommerce Roadmap, her podcast for e-commerce store owners. We talked about what mindset really is, why it matters so much more than you think...

3 weeks ago

34 minutes

A New Ambition

21: How to Make Clearer Choices When Everything Feels Urgent

This episode wraps up my three-part mini-series on decisions. You know that feeling when decisions in your business starts to feel urgent, like they need to be made right now? You start searching, comparing, asking, deciding, because waiting feels impossible. And in that moment, it feels like clarity. But later, you realize it wasn’t clarity at all. It was just the pressure talking. That constant urgency steals your focus and drains your energy. It makes every problem feel bigger than it is, ...

1 month ago

17 minutes

A New Ambition

20: The Decision Filter: How to Simplify Your Decision Making Process

You make decisions all day long — what to focus on, who to hire, what to say yes or no to. Some come easily. Others… not so much. You review your notes, compare options, maybe even start drafting a plan — only to put it aside again. The more you revisit it, the less clear it seems. The truth is, it’s not just the weight of one big decision that wears you down — it’s the sheer volume of them. Your time, energy, and brain bandwidth only stretch so far. That’s why you don’t need more time to ...

1 month ago

19 minutes

A New Ambition

19: When the Fear of Making a Wrong Decision Keeps You Stuck

You know that foggy space between knowing you need to decide and actually deciding? Where the more you think about it, the heavier it feels? Every option has a trade-off. Every path feels like pressure. This week, we’re talking about that kind of stuck. The kind that drains your energy, steals your focus, and makes even small choices feel high-stakes. In the first of a three-part series on decisions, I’ll share a mindset that can ease that pressure, and help you move forward with more confide...

1 month ago

14 minutes

A New Ambition

18: How to work toward your goals without all the pressure

You set goals because you want direction. But instead of feeling like a compass, they often feel like a measuring stick. Am I doing enough? Am I keeping up? That pressure follows you into planning, into your day-to-day choices, and even into how you show up with the people around you. In this episode, I’m talking about why goals feel so loaded — and what’s really underneath that pressure. Because it’s not just about the number you’re chasing. It’s about the story you’ve attached to it. I’l...

1 month ago

14 minutes

A New Ambition

17: The moving target — why your results never feel like enough

You finally hit that coveted revenue number; the launch worked, the sales came in, the client said yes. And instead of the relief you imagined, your brain skips right past it. Straight into, “How can I top this next time?” That moment you thought would feel good? It barely registers. And before you know it, the pressure’s back. The win you worked so hard for has already turned into the new baseline. This episode digs into why goals so often turn into moving targets, how that const...

1 month ago

16 minutes

A New Ambition

16: Busy doesn't always mean progress

You can spend the whole day working non-stop; answering every email, jumping from call to call, checking things off your list… And still not feel any closer to accomplishing your goals. That’s the trap of busy. It looks and feels like progress, but it actually keeps you running in circles—drained, stretched thin, and no further ahead. In this episode, I’m talking about why busy and effective aren’t the same thing, what it takes to break free from the illusion of productivity, and three min...

2 months ago

17 minutes

A New Ambition

15: Delegate Don't Abdicate

You hand work off. You feel that wave of relief. Like a ton of weight has finally been lifted. And you imagine all the time and mental space you’re about to get back. But then—pretty quickly—you’re frustrated. Because the work that comes back isn’t what you expected. And suddenly you’re questioning their ability… or your own. Here’s the truth: most of us were never taught how to delegate. So when our plates are too full, we don’t really delegate at all—we abdicate. We hand things off withou...

2 months ago

16 minutes

A New Ambition

14: The Real Value of Coaching — A Conversation with Susan Bradley

Sometimes, managing a business feels harder than it should. Even when things are working, you’re still stretched too thin. And it leaves you wondering: is this just how it has to be? That’s where Susan Bradley found herself. Susan is the founder of The Social Sales Girls and The Inner Circle, and the host of The E-Commerce Roadmap podcast. Through her business, she helps e-commerce store owners build companies that pay them well—offering training, group support, and coaching from a team of ex...

2 months ago

40 minutes

A New Ambition

13: When Managing Your Team Feels Harder Than Just Doing It Yourself

You thought hiring help would give you breathing room. Instead, you’re working longer hours, fixing mistakes, and wondering if you’re just not cut out to manage people. It’s not that you don’t want a team you can rely on—you do. But between training, redoing work, and managing your own frustration, it can feel like more stress than relief. In this episode, we’ll look at why hiring doesn’t automatically solve your problems, how unclear expectations and lack of process create even more work, an...

2 months ago

21 minutes

A New Ambition

12: Why You Can't Stop Checking Everything—And What to Do About It

You tell yourself you’re just “keeping an eye on things.” But every time you check your email, your sales numbers, your ads, or your messages, you’re pulled back into scan mode. It feels like control. Like you’re staying on top of your business. But in reality, that habit is eating away at your time, energy, and focus — and keeping you in a constant state of alert. In this episode, we’ll talk about why you can’t stop checking (and why it’s not your fault), the hidden costs of constant monitor...

3 months ago

12 minutes

A New Ambition

11: Taking Time Off Without Guilt—Even If It Feels Impossible Right Now

You know you need a break. But every time you think about stepping away, the guilt kicks in. Because there’s always more to do, you feel responsible for keeping things running, and the idea of leaving your team or your customers hanging makes you feel selfish. In this episode, we’ll talk about why time off feels so hard to take when you own the business, how fear, guilt, and old habits keep you chained to work, what’s actually possible when you build time off into how your business runs...

3 months ago

17 minutes

A New Ambition

10: Why Financial Stress Lingers—Even When Sales Are Up

Money stress is a big problem for lots of business owners and it's not always because of a crisis—it can be a pattern that shows up even when things are going well. You might still feel money tension when your business is making money, when you're paying your team, covering expenses, and paying yourself without too much trouble. You might still be worried that something could go wrong, you might catch yourself holding your breath when you look at your numbers, and you might be checking your b...

3 months ago

13 minutes

A New Ambition

9: Why you’re not getting it done—even when you carve out time on your calendar

You know what it's like: - You have something important you want to get done - You carve out the time on your calendar - You make a plan for interruptions - You even sit down to get the work done But then you can't seem to get through it—you can't focus, you're distracted, and the time block ends without you getting it done. You definitely had enough time set aside—so what's going on? In this episode, we’re looking at something that often gets misdiagnosed as a time problem when in ...

3 months ago

14 minutes

A New Ambition

8: Redefining Success—The Filter You Didn’t Know You Needed

Redefining Success—The Filter You Didn't Know You Needed Your business looks successful—but it doesn’t feel the way you thought it would. In this episode, we’re talking about what happens when you hit your goals… but still feel stretched thin, off track, or constantly behind. We’ll cover: Why success might feel more stressful than satisfyingA simple filter to help you make better decisionsWhat happens when you stop trying to do everythingA client story that brings it all to lifeOne question t...

4 months ago

13 minutes

A New Ambition

7: Why You Resist Rest—And What It’s Really Costing You

Why You Resist Rest—And What It’s Really Costing You You’re tired—but you keep going. Because that’s what you do. You push through. You handle it. You get things done. So the idea of rest? It either feels like a joke—or a luxury you can’t afford. Even when you try to slow down, your mind doesn’t. And rest doesn’t really feel like rest. But what if the thing you’ve been avoiding… is the very thing you need to feel clear, steady, and in control again? Tune in to find out: Why pushing through st...

4 months ago

20 minutes

A New Ambition

6: What To Do When Your Emotions Take Over

What to Do When Emotions Take Over. Emotional overwhelm doesn’t always look dramatic. Sometimes, it looks like holding it together all day - until one unexpected message, delay, or disappointment sends you into a spiral. In this episode, we’re talking about the kind of overwhelm that hijacks your nervous system and makes it nearly impossible to think clearly, respond calmly, or feel in control. We’ll cover: What emotional overwhelm really looks like (and why it happens so fast)How your cognit...

4 months ago

20 minutes