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Authors' Allies
Rebecca Hallbach Paciorek
32 episodes
6 days ago
For the past decade, I've worked closely with authors and noticed that independent authors often struggle to get exposure compared to traditionally published authors. This led me to start the Authors Allies Roundtable, a membership designed to help indie authors build their marketing skills piece by piece. From Facebook vlog to here, Books and Brew is now the Authors' Allies podcast, we'll be sharing tips and tricks for book promotion and interviewing talented authors. Be sure to subscribe and follow us on social media. #books #coffee #indieauthor #author #bookmarketing #authorsallies
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All content for Authors' Allies is the property of Rebecca Hallbach Paciorek and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
For the past decade, I've worked closely with authors and noticed that independent authors often struggle to get exposure compared to traditionally published authors. This led me to start the Authors Allies Roundtable, a membership designed to help indie authors build their marketing skills piece by piece. From Facebook vlog to here, Books and Brew is now the Authors' Allies podcast, we'll be sharing tips and tricks for book promotion and interviewing talented authors. Be sure to subscribe and follow us on social media. #books #coffee #indieauthor #author #bookmarketing #authorsallies
Show more...
Books
Arts
Episodes (20/32)
Authors' Allies
Book Marketing Predictions 2026

In this episode of Authors Allies, Rebecca Paciorek discusses the evolving landscape of book marketing for 2026. She emphasizes the importance of authors transitioning from merely launching books to establishing themselves as media brands.

Key predictions include the rise of direct sales, the significance of newsletters, the emergence of micro communities, and the integration of AI as a marketing co-pilot. Rebecca also provides actionable steps for authors to implement these strategies effectively, highlighting the need for a strategic approach to building an author ecosystem.

Takeaways

  • 2026 is the year that authors fully behave like media brands.
  • Direct sales and book extra bundles will be where the real money is.
  • Micro communities are going to beat that broad reach.
  • AI is going to become your marketing co-pilot.
  • Video first podcasts can become evergreen discovery machines.
  • Hybrid launches are becoming the norm.

Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/

Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook

📧  Email us: info@authorsallies.com

⁠⁠

Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 

😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/

📸 Instagram:  https://www.instagram.com/blue_dot_digital/

🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek 

Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5


Please LIKE, SUBSCRIBE, and SHARE.

I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 


#author #indieauthor #selfpublishing #authorsallies


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4 days ago
11 minutes 25 seconds

Authors' Allies
12 Marketing Rituals Every Indie Author Should Do Before 2026

In this episode of the Authors Allies podcast, Rebecca Hallbach Paciorek introduces the 'Ink and Intention' initiative, designed to help indie authors prepare for a successful 2026. The conversation covers 12 days of actionable steps that focus on setting intentions, strategizing marketing efforts, building an author platform, and fostering community support. Each day offers practical advice to reconnect with one's writing purpose and enhance visibility in the literary world.

Takeaways

  • Reconnect with your inner voice and vision for writing.

  • Set intentions for your writing journey in 2026.

  • Plan your promotions around your energy and health.

  • Update your author bio and media kit for better outreach.

  • Revive your email list for consistent engagement.

  • Choose one social media platform to focus on.

  • Schedule local events for authentic connections.

  • Join a supportive community of fellow authors.

  • Progress over perfection: take it one step at a time.

  • Utilize the 12 days of Ink and Intention for clarity and focus.

Get a printout of the 12 Days checklist HERE.


Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/

Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook

📧  Email us: info@authorsallies.com

⁠⁠

Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 

😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/

📸 Instagram:  https://www.instagram.com/blue_dot_digital/

🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek 

Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5

Please LIKE, SUBSCRIBE, and SHARE.

I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

#author #indieauthor #selfpublishing #authorsallies

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2 weeks ago
10 minutes 49 seconds

Authors' Allies
Stop Wasting Your Writing Retreats: 10 Prep Steps Every Indie Author Needs

In this episode of the Authors Allies podcast, Rebecca discusses how to prepare for a virtual writing retreat. She emphasizes the importance of clarity in goals, preparation of technology, and creating a conducive writing environment. The episode provides a checklist of ten essential steps to ensure a productive retreat, including setting boundaries, managing energy levels, and establishing writing rituals. Rebecca also offers resources for listeners to enhance their retreat experience.


Takeaways

  • You need to show up knowing what you're working on.

  • Pick one clear outcome to avoid decision fatigue.

  • Confirm all tech and tools before the retreat.

  • Designate a physical space for writing.

  • Communicate your retreat schedule to those at home.

  • Set realistic energy goals based on your current situation.

  • Incorporate small rituals to signal writing time.

  • Prepare your mindset to avoid comparison and perfectionism.

  • Pack a go bag with all necessary materials.

Request a digital checklist for retreat preparation HERE.

Arden Coutts' Writing Retreats: https://www.ardencoutts.com/virtual-writing-retreats


Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/

Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook

📧  Email us: info@authorsallies.com

⁠⁠

Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 

😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/

📸 Instagram:  https://www.instagram.com/blue_dot_digital/

🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek 

Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5

Please LIKE, SUBSCRIBE, and SHARE.

I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.


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3 weeks ago
12 minutes 38 seconds

Authors' Allies
Authors Are Entrepreneurs

In this short conversation, Rebecca Paciorek discusses the dual role of authors as entrepreneurs, emphasizing the importance of marketing in the writing profession. She highlights that authors must adopt an entrepreneurial mindset and actively engage in marketing their work to achieve success.


Takeaways

  • You wear a lot of hats as an entrepreneur.
  • You can't just write a book, put it on Amazon and think people will just show up and buy it.
  • Marketing is a crucial aspect of being an author.
  • Understanding your audience is key to effective marketing.
  • Building an online presence is essential for authors.
  • Engaging with readers can enhance book sales.
  • Authors should view themselves as business owners.


Chapters

00:00 The Role of Authors as Entrepreneurs

00:35 Delegating Responsibilities in Entrepreneurship


Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/

Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook

📧  Email us: info@authorsallies.com

⁠⁠

Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 

😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/

📸 Instagram:  https://www.instagram.com/blue_dot_digital/

🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek 

Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5

Please LIKE, SUBSCRIBE, and SHARE.

I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

#author #indieauthor #selfpublishing #authorsallies



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1 month ago
5 minutes 48 seconds

Authors' Allies
Authors: Are You Building Passive Income or Avoiding Your Backlist?

🎧 Book Bites: Passive Income Isn’t Passive — Let’s Be Real About That

In this quick coffee chat, Rebecca unpacks what “passive income” really means for authors and entrepreneurs. 💰 Spoiler: it’s not as hands-off as people make it sound!

You’ll learn:
☕ Why your reason for wanting passive income matters
📚 The difference between passive and evergreen income
💡 How to decide if it’s time to add a new income stream—or boost the ones you already have

Grab your mug and tune in for a little clarity (and a lot of honesty).


Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/

Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook

📧  Email us: info@authorsallies.com

⁠⁠

Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 

😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/

📸 Instagram:  https://www.instagram.com/blue_dot_digital/

🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek 

Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5

Please LIKE, SUBSCRIBE, and SHARE.

I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

#author #indieauthor #selfpublishing #authorsallies

#PassiveIncome #AuthorBusiness

Show more...
1 month ago
5 minutes 36 seconds

Authors' Allies
Holiday Ideas for Authors

 The holidays are coming fast—and if you’ve ever wished you could sell more books without feeling like you’re screaming into the social media abyss, this episode is your sign to bundle up!


In Episode 26, Rebecca shares creative ways indie authors can use book bundles, themed collections, and collaborative offers to boost sales and delight readers this holiday season. Think of a bundle like a gift bag for your audience—filled with value, personality, and a sprinkle of magic.

You’ll learn how to:

✨ Turn your backlist into irresistible box sets or themed bundles

🎄 Create cozy, clever, or witchy seasonal themes (like “Midlife Magic Reads” or “Witchy Women of Winter”)

📦 Add non-book bonuses that make readers swoon—think stickers, playlists, or printable extras

👯‍♀️ Collaborate with other authors to grow your audience and share the workload

📣 Market your bundles with behind-the-scenes teasers, newsletter swaps, and limited-time offers

The holidays can feel noisy—but smart bundling helps your books stand out and spread a little joy. So grab your coffee, your creativity, and start planning that “Cozy Reads Gift Set” your readers didn’t even know they needed.


Join the RoundTable: Want help planning your next magical marketing move? Join the Authors’ Allies RoundTable, where indie authors brainstorm, collaborate, and make book marketing fun again. Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/

Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook

📧  Email us: info@authorsallies.com

⁠⁠

Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 

😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/

📸 Instagram:  https://www.instagram.com/rebecca_bluedot

🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek 

Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5


Please LIKE, SUBSCRIBE, and SHARE.

I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

#author #indieauthor #selfpublishing #authorsallies

Show more...
1 month ago
14 minutes 14 seconds

Authors' Allies
Authors- Use AI for Life Tasks and More

AI Isn’t Cheating: How to Use It to Simplify Your Author Life This week on Authors’ Allies, Rebecca sits down with The Time-Savvy Mom herself — Martha Brown — for a heartfelt and hilarious conversation about using AI to simplify life outside of writing.


As a mom, business coach, and author, Martha helps ambitious women reclaim their time using a blend of AI tools, systems, and mom-tested strategies. In this episode, she and Rebecca talk candidly about the guilt and stigma many authors feel around AI, how to use it ethically, and creative ways to let it handle life’s chaos — from meal planning to chore charts — so you can get back to your words, your business, and your sanity.

They also dive into Martha’s upcoming book, MESS, a raw look at addiction, motherhood, and recovery with grit, grace, and just the right amount of sarcasm.

In this episode, you’ll learn:

  • How AI can help busy authors with everyday tasks like grocery lists, travel planning, and family schedules.

  • Why using AI isn’t “cheating” — it’s working smarter, not harder.

    • Tips to train your AI tools to sound like you.
      How to find balance between authenticity and automation.
    • A sneak peek at Martha’s Cheers to You community — a supportive space for women blending business, family, and tech with heart.

     🎁 Freebie Mentioned: Grab Martha’s Time-Savvy Mom Secret Stash — a collection of productivity tools, AI prompts, and wellness planners for moms and creators. https://stan.store/mompreneurlife/p/the-timesavvy-moms-secret-stash-of-gifts

    👉Connect with Martha: Facebook: https://www.facebook.com/marthabrownlife


    Learn more about her community, Cheers to You, and claim a free trial using Rebecca’s link https://bd1988--marthabrown.thrivecart.com/cheers-to-you/

    Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  

    https://www.bluedotdigitalmarketing.com/

    Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook

    📧  Email us: info@authorsallies.com

    ⁠⁠

    Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 

    😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/

    📸 Instagram:  https://www.instagram.com/blue_dot_digital/

    🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek 


    Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5

    Please LIKE, SUBSCRIBE, and SHARE.


    I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

    #author #indieauthor #selfpublishing #authorsallies


    Show more...
    2 months ago
    40 minutes 58 seconds

    Authors' Allies
    From Setbacks to Spark: Losing 100 Pounds, Finding My Voice, and Helping Authors Win

    This conversation was originally recorded for Kari Lowe’s podcast, She Ignites—and she graciously allowed us to share it here on Authors Allies so my listeners can learn more about me, my story, and why I’m so fired-up about helping authors. 🔥✨


    In this candid crossover episode with She Ignites, host Kari Lowe interviews Rebecca Paciorek (that’s me!), founder of Authors Allies and the Authors’ Allies RoundTable. We talk about the belief I had to burn away to build a business, the “rule” I’ve happily broken about women and earning power, and my journey to losing 100 pounds over six years. We also dig into navigating video fears, dealing with online comments, taking up unapologetic space, and why “be nice” isn’t soft—it’s strategic. Plus: what Authors Allies actually does for indie authors and how to test-drive the membership for free.


    Links & Resources

    • She Ignites podcast with Kari Lowe 

    • Kari’s Facebook: https://www.facebook.com/profile.php?id=61557270878848

    • Kari’s Instagram: https://www.instagram.com/sheignitescandleco/

    • Kari’s TikTok: https://www.tiktok.com/@thekarilowe

    • Kari’s Website: sheignitescandleco.com

    Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  https://www.bluedotdigitalmarketing.com/

    Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  https://mailchi.mp/15e024a36fd4/marketingplanebook

    📧  Email us: info@authorsallies.com

    ⁠⁠

    Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 

    😀📘 Facebook: https://www.facebook.com/BlueDotCommunications/

    📸 Instagram:  https://www.instagram.com/blue_dot_digital/

    🔗 LinkedIn: https://www.linkedin.com/in/rebeccapaciorek

    Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5


    Please LIKE, SUBSCRIBE, and SHARE.

    I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

    #author #indieauthor #selfpublishing #authorsallies

    Show more...
    2 months ago
    36 minutes 51 seconds

    Authors' Allies
    Don’t Be a Turkey: Why Thanksgiving Might Not Be the Best Time to Launch Your Book

    Thinking about launching your book during Thanksgiving week? You might want to hold that cranberry sauce. In this Authors Allies Book Bites episode, host Rebecca Hallbach Paciorek breaks down the real pros and cons of a holiday launch — from skyrocketing ad costs to distracted readers — and offers smart strategies if your timing can’t budge.

    You’ll learn:
    ✨ Why Thanksgiving week is one of the most competitive publishing windows of the year
    ✨ When it actually makes sense to launch during the holidays
    ✨ Three things to do if your launch date can’t move
    ✨ The best “sweet spot” months to give your book the attention it deserves

    Whether you’re planning your next release or revamping your launch timeline, this episode will help you choose the moment that makes your book shine (not get buried under Black Friday deals).


    🎧 Listen now & Follow us on Socials


    💌 Free gift: Grab your 10 Steps to Your Ultimate Book Marketing Plan eBook HERE.


    This episode was done with AI assistance.

    Show more...
    2 months ago
    4 minutes 20 seconds

    Authors' Allies
    The Woo Is Real: Soul Scribing, Spirit Guides & Writing with Joy

    with The Joyful Oracle, Sue Penney Bergman

    In this heartfelt, high-vibe conversation, Rebecca welcomes Sue Penney Bergman, also known as The Joyful Oracle, to talk about intuition, writing, and trusting your inner guidance. Sue shares how she first discovered her gift for channeled writing, what “soul scribing” really means, and how any author can reconnect with their creative flow—even when writer’s block hits.

    Together they explore how writing can become a sacred dialogue between you and your higher self, the power of spiritual tools like oracle cards, and why following your joy might just be the most practical writing advice you’ll ever get.

    • Trusting your vibes: How to tell intuition apart from fear—and simple ways to tune in.
    • Using oracle cards as writing prompts: The 3-card “attitude / raise your vibe / what you’re overlooking” spread.
    • Soul scribing techniques: Write with your non-dominant hand to quiet the analytical brain. Try writing diagonally on a blank page to shift from root to crown energy.
    • Breaking writer’s block: Move your body first—“emotions need motion”—then ask for guidance.
    • Channeling collective messages: Sue reads her powerful poem Dear Sue and the Soul Sisterhood, first received in 2019 and eerily relevant today.
    • Community in action: How her Sue’s Soul Sisterhood Facebook group grew into a safe, empowering space for intuitive women.


    Trust Your Vibes Oracle Deck by Sonia (Sue mostly uses the first version- out of print now)

    Light Is The New Black by Rebecca Campbell

    Dream Weavers Oracle Deck by Colette Baron-Reid 


    Website: joyandco.us You can get some fun, free downloads or sign up for a reading or classes.

    Book: Write from the Heart — The Art of Soul Scribing COMING SOON

    Community: Sue’s Soul Sisterhood on Facebook 

    Readings & Workshops: Available on the website.

    • Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠  Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠  
    • Email us: info@authorsallies.com
    • ⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 
    • Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5


    Please LIKE, SUBSCRIBE, and SHARE.

    I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.


    Show more...
    2 months ago
    1 hour 5 minutes 22 seconds

    Authors' Allies
    New Readers, New Sales: What to Do When Engagement Drops

    Summary:Every author faces it eventually—the moment when your audience just isn’t engaging like they used to. Don’t panic! This episode breaks down why audience engagement naturally shifts and what you can do to branch out to new readers. From BookFunnel bundles and newsletter swaps, to guest podcasting, influencer outreach, and testing paid ads, Rebecca shares practical and budget-friendly strategies to help you expand your bubble and revive your book sales.


    What You’ll Learn in This Episode:

  • Why audience engagement dips (and why it’s normal)
    How to collaborate with other authors using BookFunnel and newsletter swaps
    Simple ways to get on podcasts and grow your reach
    Why influencers and bloggers can help you connect with new readers
    How to test paid ads on a small budget to find new fans


  • Chapters

    00:00 Understanding Audience Engagement Fluctuations

    04:18 Strategies for Re-engaging Your Audience

    07:11 Expanding Your Reach Through Collaborations

    10:26 Testing Paid Advertising for Growth


    Get on Podcasts:

    Podmatch 

    Create your media kit package

    Links & Resources

    Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ 

    Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠

    Email us: info@authorsallies.com

    ⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 

    Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5


    Please LIKE, SUBSCRIBE, and SHARE.

    I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

    Show more...
    3 months ago
    12 minutes 43 seconds

    Authors' Allies
    The Brain Fog Fix (BFF): 10 Real-Life Systems to Help You Focus, Organize, and Feel Accomplished

    ✨ Episode Summary: In this empowering and refreshingly honest episode, Rebecca shares her top 10 real-life systems that help her stay focused, organized, and mostly sane—even through the brain fog of ADHD, menopause, and mom life.

    This episode is based on her free summit presentation The Brain Fog Fix (BFF)—and yes, it's all about turning your brain fog from a frazzled frenemy into your Brain’s Functional Friend.

    💬 Expect laughter, honesty, practical takeaways, and permission to do things your way. Whether your brain’s been buffering since 2020 or you’re just looking for low-pressure systems that actually work, this one’s for you.

    💛 If this episode helped you feel seen, supported, or slightly more in control of your foggy brain—leave a review or share it with a friend who needs to hear it!

    🧠 What You’ll Learn in This Episode:

    • Why syncing all your tech (and yes, even your Kindle) can save your brain

  • The magic of Google Calendar + family access for reducing chaos
    How paper planners still win (especially when they're erasable!)
    Rebecca’s signature 3-3-3 Simplicity Planning Framework
    How she uses Siri, Alexa, and her Apple Watch as backup brains
    What goes into her essential Google Keep & Notes lists
    The power of accountability buddies and co-working
    Why exercise actually helps with brain fog—and how she does it in real life
    Quick-start tips for meditation (even if you're not “woo”)
    Why scheduling fun and rest is non-negotiable for clarity & calm

  • 💥 Plus: a bonus “tip 10.5” that changed everything—therapy, journaling, and emotional self-awareness.

    📎 Resources + Freebies Mentioned:
    🔗 Printable worksheet & checklist: https://mailchi.mp/c459a942264b/bffpodcast


    ✨ Connect with Rebecca:

    Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ 

    Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠

    Need Amazon A+ Content help? Check out our mini-course HERE: https://payhip.com/b/85YOE

    Email us: info@authorsallies.com

    ⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 

    Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5


    💛 If this episode helped you feel seen, supported, or slightly more in control of your foggy brain—leave a review or share it with a friend who needs to hear it!


    Please LIKE, SUBSCRIBE, and SHARE.

    I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 


    Show more...
    3 months ago
    28 minutes 2 seconds

    Authors' Allies
    From Struggles to Stories with Patrice M. Miller

    In this inspiring episode, I sit down with Patrice M. Miller, a woman who embodies resilience, wisdom, and the kind of quiet strength that changes lives. Patrice is the author of Quiet Strength From Within—a book (and companion journal) that guides readers through healing, self-discovery, and renewal—as well as a real estate investing guide based on 25+ years of hands-on experience.

    We dive into Patrice’s journey from corporate leadership to coaching and writing, how personal health challenges reshaped her path, and the strategies she uses to help others reset, refocus, and rise. Patrice’s approach blends heart-centered listening with actionable steps, making her guidance powerful for both life transitions and real estate goals.

    Whether you’re an author, entrepreneur, or aspiring real estate investor, you’ll walk away from this conversation with clarity exercises, practical insights, and encouragement to take that next step forward.

    • How Patrice turned personal trials into Quiet Strength From Within and a coaching framework that changes lives
      Why journaling and “brain dumps” are key tools for reducing overwhelm and gaining clarity

    • Patrice’s journey of writing and self-publishing her books (and what she learned along the way)

    00:00 Introduction to Resilience and Strength

    07:07 Health Challenges and Personal Growth

    14:57 Practical Exercises for Clarity and Control

    22:08 Balancing Listening and Action in Coaching

    29:32 Mindset and Real Estate Investing

    34:50 The Writing Journey: From Ideas to Publication


    Get Patrice’s books on Amazon or through her directly:

    Quiet Strength from Within book.

    Quiet Strength from Within Journal

    The Legacy Blueprint book

    Download the Clarity Starter Kit (free workbook) → https://payhip.com/b/XOD7pConnect with Patrice on Instagram, Pinterest, Facebook, and YouTube: https://linktr.ee/withpatrice


    Authors’ Allies⁠⁠ RoundTable⁠⁠ can be found on our⁠ ⁠website.⁠⁠ 

    Ebook: Did you download your FREE copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ HERE: https://mailchi.mp/15e024a36fd4/marketingplanebook

    Email us: info@authorsallies.com

    ⁠⁠⁠Follow us on the⁠⁠⁠ social media platform of your choice for more tips and tricks. 

    Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5


    Please LIKE, SUBSCRIBE, and SHARE.

    I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 


    Show more...
    4 months ago
    48 minutes 55 seconds

    Authors' Allies
    Amazon Secrets Every Indie Author Needs to Know

     In this episode of the Authors’ Allies Podcast, Rebecca pulls back the curtain on Amazon’s algorithm and reveals how to make your book stand out in a crowded marketplace—without spending a dime on ads. From cover design and irresistible descriptions to smart keyword strategies and A+ content, you’ll learn exactly how to turn curious browsers into loyal buyers. Whether you’re launching your debut novel or breathing new life into your backlist, these simple tweaks can dramatically improve your book’s discoverability and sales.


    What You’ll Learn:

    • How to make your cover and title work as your “silent salespeople.”
      The essential elements of a book description that hooks readers instantly.
      Why keywords and categories are your Amazon secret weapons.
      The role of reviews in boosting visibility and credibility.
      How to use A+ Content and Author Central to look more professional.
      Why optimization is an ongoing process (and how to keep it manageable).


    Links & Resources

    Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ 

    Ebook: Did you download your FREE copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ HERE:

    https://mailchi.mp/15e024a36fd4/marketingplanebook


    Need Amazon A+ Content help? Check out our mini-course HERE: https://payhip.com/b/85YOE

    I mentioned these two programs for helping with the Categories and Keywords:

    Self Publishing Titans has free and paid versions.

    Publisher Rocket by Kindlepreneur is well worth the cost.


    Email us: info@authorsallies.com

    ⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 

    Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/p7aNuDbLd49t1EPz5


    Please LIKE, SUBSCRIBE, and SHARE.

    I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 


    Show more...
    4 months ago
    11 minutes 25 seconds

    Authors' Allies
    Unlocking Pinterest for Authors

    In this episode of Authors’ Allies, Rebecca Hallbach Paciorek discusses the benefits of using Pinterest as a marketing tool for authors. She highlights the demographics of Pinterest users, the platform's potential for driving book sales, and the importance of creating engaging content. The conversation covers practical tips for setting up Pinterest boards, optimizing for SEO, and maintaining consistency in posting. Rebecca also emphasizes the value of building a personal connection with readers through visual content.


    • Pinterest is a valuable platform for authors to reach their target audience.
    • The majority of Pinterest users are women aged 25 to 44, aligning with many authors' readership.
    • Pinterest users are often looking for inspiration and solutions, making them more engaged.
    • Higher income users on Pinterest are more likely to purchase books.
    • Pins remain searchable indefinitely, providing long-term visibility for content.
    • Authors can use Pinterest to promote their backlist books effectively.


    Links & Resources

    Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ 

    Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠

    Get the free Pinterest Canva templates mentioned in the episode HERE. 

    https://mailchi.mp/de59371b2392/pinteresttemplates

    Email us: info@authorsallies.com

    ⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 

    Would you like to apply to be a guest on the show? Go here to fill out the application. https://forms.gle/Pobzjrsd9EHD49vz7


    Please LIKE, SUBSCRIBE, and SHARE.

    I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

    Show more...
    5 months ago
    14 minutes 53 seconds

    Authors' Allies
    Finding Joy, Fiction, and California Stars with Author Carlie Yates
    • ✨ Episode Summary: In this heartfelt and laughter-filled episode, I sit down with Carlie Yates—aka That One Writer Chick—to talk about her writing journey, her latest novel California Stars, and how she’s built a powerful author career while navigating chronic illness and parenting three hilarious sons.

    We chat about her early inspiration (The Outsiders fans, you’ll love this), her favorite writing rituals, and how her real-life experiences and playlists influence her fictional worlds. Whether you’re a writer, reader, or just love a good behind-the-scenes chat, this episode is full of real talk, resilience, and inspiration.

    🛑 Spoiler alert: You might cry. You will definitely laugh.


    📚 In This Episode, We Cover:

    • How The Outsiders inspired a fifth-grader to write 300 pages

    • What it’s like to write while living with chronic illness (and how Carlie adapts!)

      • The inspiration and playlist behind California Stars
      • The emotional weight of writing from multiple POVs
      • Writing tortured characters vs. healing stories

    • 📅 Book Release Alert:

      Carlie’s latest novel California Stars releases July 24th!
       📖 Preorder the ebook now and follow her for the paperback release!

      Where to find Carlie and her books:

      https://thatonewriterchick.com/

      California Stars for sale now: https://amzn.to/4lJlwGM

      Buy all of Carlie’s books: https://books2read.com/californiastars/


      🖤 Connect with Carlie on social:

      https://www.facebook.com/thatonewriterchickakacarlie

      https://www.instagram.com/thatonewriterchickakacarlie


      Get A FREE Sneak Peek of Seth's Original Story HERE.


      Other Links & Resources

      Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ 

      Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠

      Email us: info@authorsallies.com

      ⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 


      Please LIKE, SUBSCRIBE, and SHARE.

      I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 


    Show more...
    5 months ago
    51 minutes 3 seconds

    Authors' Allies
    Visibility without Pressure: Simple Strategies for Authors
    •  In this jam-packed episode of the Authors’ Allies Podcast, we’re talking about the kind of visibility that actually grows your author business — not just the kind that gets you likes and trolls. 🙃

    I’m joined by my visibility mentor, Crissy Conner, who shares her journey as an introvert turned visibility queen, and how she helps authors and entrepreneurs show up authentically, powerfully, and sustainably — even if the thought of going on video makes you break out in hives.

    If you're overwhelmed by marketing, scared to get on camera, or just wondering what to do after you hit “publish” on Amazon, this episode is a must-listen.

    What We Talk About: ✨ Why visibility is more than going viral — and what it actually means for long-term success 📚 How to get started as an author — even if you don’t want to show your face 🎤 Why podcast interviews and “press tours” are an easy win for authors (yes, even fiction!) 📖 The behind-the-scenes story of Crissy’s books — The Content Creation Machine Journal and The Visible CEO Planner — and how she used them as brilliant lead magnets 💬 How to use your own words (instead of relying on AI) to connect with your readers 🧠 Mindset shifts that help you stop hiding and start showing up — without burning out 💡 Creative ways to share your book, even if you’re still writing it

    Rapid-Fire Nuggets You Don’t Want to Miss:

      • Crissy’s faceless video ideas for shy authors (they’re genius!)
      • The visibility trick that works even if you’re not ready for the spotlight


    Special offer just for listeners.

    https://thevisibleceo.com/quiz and then get $20 off The Visible CEO Program.


    Where to find Crissy Conner, The Visible CEO and Her Books:

    The Content Creation Machine Journal: https://amzn.to/4iH3VO4

    The Visible CEO Planner and Guide: https://amzn.to/4bP4Bic

    Crissy’s website: https://thevisibleceo.com/

    Crissy’s podcast: https://thevisibilityqueen.com/podcastepisodes/


    Other Links & Resources

    Authors’ Allies⁠ RoundTable⁠ can be found on our ⁠website.⁠ 

    Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that⁠ ⁠HERE.⁠⁠

    Email us: info@authorsallies.com

    ⁠⁠Follow us on the⁠⁠ social media platform of your choice for more tips and tricks. 


    Would you like to be a guest on a coming episode? If so, please fill out this form and we will be in touch if we feel you are a good fit.


    Please LIKE, SUBSCRIBE, and SHARE.

    I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 


    Show more...
    5 months ago
    37 minutes 27 seconds

    Authors' Allies
    Honoring Austin: Sloths, Storytelling & the Joy of Curiosity with Tammy Gegel

    In this heartfelt and inspiring episode, Rebecca sits down with children’s author Tammy Gegel, the creative force behind KC Gegel Publications. A former teacher, baker, and mom of four, Tammy shares the moving story behind her debut children’s book—written in loving memory of her son, Austin, a passionate biology major with dreams of becoming the next Jack Hanna.

    Tammy’s first book in the series introduces young readers to sloths, blending education, humor, and interactive QR codes to make learning come alive. From zoo visits to poop dances, you'll laugh, learn, and maybe even tear up as Tammy reveals how Austin's legacy continues to shape her storytelling journey.


    🧠 Key Takeaways:

    • How Tammy’s background as a first-grade teacher helps her write educational yet engaging stories

    • Why she chose sloths for her debut—and the delightful surprises she uncovered during research

    • The touching story of Austin’s passion for animals and how his memory lives on through the series
      Creative ways she engages young readers, including QR codes for sloth sounds and a hidden fox “Easter egg”
    • Insight into her next book featuring red foxes—and why her characters choose her
    • Why grief and creativity are deeply connected in her writing journey
    • Bonus: What sloths and poop dances have to do with kids’ favorite fun facts


    🔗 Resources + Links:

    • Order Tammy’s book: https://amzn.to/3FYPQxB

    • Visit Tammy's author site:https://linktr.ee/tscgegel8

    • Follow Tammy on Facebook: https://www.facebook.com/profile.php?id=61566772323486

    • Sign up for updates on the next book and get the FREE coloring pages HERE: https://mailchi.mp/c6486d790e2f/coloring-pages-kcgegel


    💬 Connect with Us:

    Share this episode with a teacher, parent,author or animal-loving friend 💗

    Authors’ Allies RoundTable and the blog can be found on our website. 

    Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠

    Email us: info@authorsallies.com

    ⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. 

    Please LIKE, SUBSCRIBE, and SHARE.

    I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

    Show more...
    6 months ago
    39 minutes 56 seconds

    Authors' Allies
    Promo Stacking: The Book Marketing Strategy You Didn’t Know You Needed

    In this episode, we’re pulling back the curtain on one of the most powerful, underutilized marketing strategies for authors: promo stacking.

    Recorded live at a writing retreat by Wandering Creative Life, Rebecca shares how authors can combine strategic promotions to boost visibility, increase sales, and—most importantly—own their audience instead of relying on rented platforms like Amazon or social media.

    Whether you're launching a new book or reigniting interest in your backlist, this session is packed with actionable gems that will help you take control of your marketing and create sustainable momentum.


    🔑 Key Takeaways:

    • What promo stacking really is—and why it works like marketing rocket fuel.
    • How to choose a focus date and build a marketing timeline around it.
    • Why freebies and lead magnets (especially in your back matter!) are essential to grow your email list.
    • Smart ways to combine social media, email, ads, and partnerships for maximum impact.
    • How to make Amazon’s algorithm work for you—even if you're not spending a ton.
    • Ideas for bonus content and direct offers to keep readers coming back to you.
    • The value of collaboration with other authors, podcasts, and reader networks.


    ✨ Want to go deeper? Check out the free worksheets, promo calendar, and planning templates mentioned in the episode 

    🎁 And don’t forget—you can join the Authors’ Allies RoundTable for a free month to get support and live feedback on your marketing!  Authors’ Allies RoundTable and the blog we did on AI can be found on our website. 

    Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠

    Email us: info@authorsallies.com

    ⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. 

    Please LIKE, SUBSCRIBE, and SHARE.

    I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you.


    Show more...
    7 months ago
    26 minutes 26 seconds

    Authors' Allies
    Authors NEED to Use AI (Here’s Why)

    Feeling torn about using AI in your author business? You're not alone. In today’s spicy episode, Rebecca tackles the controversial topic of how authors can ethically and creatively use AI—without losing their voice, their art, or their integrity.

    This isn’t about letting AI write your book. This is about saving time, brainstorming better, and finally tackling that marketing to-do list with help from your new assistant: AI.

    Key Topics:

    • The 3 ethical ways authors can use AI without compromising their creativity
    • How to use AI to write captions, hashtags, and carousels for social media
    • Smart ways to brainstorm book titles, blog posts, or launch ideas using AI
    • Why AI is perfect for generating email subject lines and newsletter ideas
    • What NOT to use AI for (hint: it’s still your book)
    • Where to get free AI resources, prompts, and tools mentioned in the episode


  • Other Links & Resources

    Get the prompt worksheet mentioned in the show HERE.

    Find Martha Brown’s “Time Savvy Mom’s Secret Stash” HERE

    Get Martha Brown’s AI Prompt App HERE.

    Authors’ Allies RoundTable and the blog we did on AI can be found on our website. 

    Ebook: Did you download your copy of 10 Steps to Your Ultimate Book Marketing Plan ebook yet? You can get that ⁠HERE.⁠

    Email us: info@authorsallies.com

    ⁠Follow us on the⁠ social media platform of your choice for more tips and tricks. 


    Please LIKE, SUBSCRIBE, and SHARE.

    I often recommend products and services that I use or that have been recommended to me by people we trust. I only suggest items that I have personally used and love. In many cases an affiliate link accompanies these recommendations, (including Amazon -except for my products which are mine and not affiliate links) which provides me with a referral commission should you click through and make a purchase. This is always at no additional cost to you. 

    Show more...
    7 months ago
    8 minutes 24 seconds

    Authors' Allies
    For the past decade, I've worked closely with authors and noticed that independent authors often struggle to get exposure compared to traditionally published authors. This led me to start the Authors Allies Roundtable, a membership designed to help indie authors build their marketing skills piece by piece. From Facebook vlog to here, Books and Brew is now the Authors' Allies podcast, we'll be sharing tips and tricks for book promotion and interviewing talented authors. Be sure to subscribe and follow us on social media. #books #coffee #indieauthor #author #bookmarketing #authorsallies