Why do successful entrepreneurs negotiate payment terms even when they have millions in the bank—and what does it reveal about building lasting supplier partnerships?Negotiating with suppliers isn't about winning—it's about creating partnerships where both sides thrive. In this episode of B2B Breakthrough, host Ciara Cristo chats with Lyden Smithers (https://www.linkedin.com/in/lyden-smithers/?originalSubdomain=au), President and Co-Founder of Titan Network (https://discover.titannetwork.com/) and founder of China Magic (https://www.chinamagictrip.com), about transforming supplier relationships from transactions into strategic partnerships. Learn how asking the right questions, building face-to-face relationships, and focusing on cash flow can unlock better payment terms, pricing, and long-term growth. Whether you're sourcing your first product or scaling to seven figures, Lyden shares practical strategies for negotiating like a pro and building supplier relationships that weather any challenge. Lyden Smithers is the President and Co-Founder of Titan Network, overseeing over $150 million in annual sales on Amazon. With deep expertise in global sourcing, manufacturing partnerships, and production optimization, Lyden has helped countless entrepreneurs streamline their supply chains and negotiate game-changing terms with suppliers. As founder of China Magic, he leads sourcing trips to Canton Fair twice yearly, teaching 50-100 students how to find reliable suppliers, negotiate better payment terms, pricing, and MOQs, and build lasting factory relationships. An international speaker for SellerCon, Helium10, and Global Sources, Lyden is known for his six-step process for securing extended payment terms and his philosophy of turning negotiations into partnerships. Tune in to learn: (00:00) Practical Negotiation Advice That Works (02:06) The Win-Win Negotiation Mindset (03:04) Green Flags: Asking the Right Questions (08:20) What Suppliers Look for in Business Partners (15:52) Axio AI Sourcing Advertisement (21:55) Success Story: Landing 180-Day Payment Terms (28:48) Why Payment Terms Matter Even When You Have Capital Check out our three most downloaded episodes: Staying Profitable Amid Tariff Changes: Steven Selikoff on Navigating the End of De Minimis (https://b2b-breakthrough-podcast.castos.com/episodes/staying-profitable-amid-tariff-changes-steven-selikoff-on-navigating-the-end-of-de-minimis) How Vuliwear Redefines Sunglasses with Style and Impact (https://b2b-breakthrough-podcast.castos.com/episodes/how-vuliwear-redefines-sunglasses-with-style-and-impact) Limitless Looks, Less Waste: Holly Garrard on Building a Purpose-Driven Fashion Brand(https://b2b-breakthrough-podcast.castos.com/episodes/limitless-looks-less-waste-holly-garrard-on-building-a-purpose-driven-fashion-brand)Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary...

What do Shark Tank investors, Marvel superheroes, and World Cup champions all agree is the secret to entrepreneurial success?The best moments don't happen in boardrooms—they happen on stages where entrepreneurs, champions, and innovators share the unfiltered truth about building businesses in turbulent times. In this special episode of B2B Breakthrough, host Ciara Cristo takes you inside CoCreate 2025, Alibaba.com's premier global trade event held in London and Las Vegas, featuring an extraordinary lineup of voices from Shark Tank, the Dragon's Den, the Marvel Universe, the Olympics, and the World Cup. This isn't your typical interview episode—it's a curated collection of the most powerful insights from the stages at CoCreate 2025, where 25,000 entrepreneurs gathered to rewrite the playbook on resilience, execution, and breakthrough success. Featured Speakers: Kuo Zhang (https://www.linkedin.com/in/kuo-zhang-0714708/?originalSubdomain=sg) - President of Alibaba.com (https://www.alibaba.com) - On navigating turbulence in global trade Lori Greiner (https://www.lorigreiner.com/) - "Queen of QVC" and Shark Tank investor - The formula for product success Darrell Spencer (https://www.linkedin.com/in/darrell-spencer-30a572b5/) - Founder of Crowned Skin (https://www.crownedskin.com) and Kings Crowning - From $10K to 8-figures with Alibaba.com Simu Liu (https://www.linkedin.com/in/simu-liu-47946a2b1/) - Actor, entrepreneur, and Dragon's Den investor - Why execution beats ideas Rio Ferdinand (https://www.linkedin.com/in/rio-ferdinand/) - Former international footballer and strategic investor - Building resilience through loss Eric Larcheveque (https://www.linkedin.com/in/ericlarch/) - Co-founder of Ledger and serial entrepreneur - The price of resilience Alex Tsai - Head of Strategic Partnerships, Alibaba.com - Moderating the resilience conversation Tune in to learn: (00:00) Welcome and Introduction to CoCreate 2025 (01:26) Kuo Zhang - Turbulence Is Daily Life for Entrepreneurs (03:40) Introduction to Lori Greiner's Session (04:00) Lori Greiner - The Formula for Product Success (05:48) Introduction to Darrell Spencer (06:00) Darrell Spencer - From $10K to 8-Figures Through Alibaba.com (09:49) Introduction to Simu Liu (10:04) Simu Liu - Ideas Are Easy, Execution Is Everything (14:05) Introduction to the Resilience Panel (14:25) Panel Discussion - The Reality of Entrepreneurial Failure (22:18) Rio Ferdinand - Expecting and Preparing for Failure (22:57) Eric Larcheveque - Taking Big Risks Without Fear (24:52) Rio Ferdinand - Two Types of Resilience (27:02) Eric Larcheveque - The Sacrifice Behind Success (28:09) Closing and Holiday Message Check out our three most downloaded episodes:

What if you could turn your biggest parenting frustration into a six-figure business in just 90 days—using nothing more than a turkey carving knife and memory foam?From 2am desperation to 90-day product launch—parenting pain points have a way of turning into breakthrough businesses. In this episode of B2B Breakthrough, host Ciara Cristo chats with Brittany Harvey (https://www.linkedin.com/in/brittany-harvey/), co-founder of Vonu (https://vonubaby.com), about transforming a sleepless night into the Burplee Lounger, a patented memory foam solution that's helping thousands of parents tackle gas, reflux, and tummy time challenges. Learn how Brittany went from carving memory foam with a turkey knife to scaling a thriving baby product business while navigating the realities of patents, 3PLs, and building a brand that solves real problems. Whether you're a sleep-deprived parent or an aspiring product developer, this conversation delivers honest insights about manufacturing hurdles, supplier relationships, and the power of solving problems you actually experience. Tune in to learn: (00:00) The Burplee Origin Story: From 2am Crisis to Viral Success (17:26) Expanding the Product Line: Stack Pack Innovation (25:25) Axio AI Sourcing Advertisement (26:58) Mom vs Dad Co-Founder Perspectives (37:46) Manufacturing and Alibaba.com Sourcing Strategy (47:36) 3PL Challenges and Family Fulfillment (51:52) Entrepreneurial Wisdom: Filtering Noise and Staying Focused (55:20) Where to Find Vonu Check out our three most downloaded episodes: Scale Your Business Using These (Free) Audience Research Strategies (https://b2b-breakthrough-podcast.castos.com/episodes/scale-your-business-using-free-audience-research-strategies) Crowdfunding Unpacked: Kickstarter’s Blueprint for Small Business Success (https://b2b-breakthrough-podcast.castos.com/episodes/crowdfunding-unpacked-kickstarters-blueprint-for-small-business-success ) Staying Profitable Amid Tariff Changes: Steven Selikoff on Navigating the End of De Minimis (https://b2b-breakthrough-podcast.castos.com/episodes/staying-profitable-amid-tariff-changes-steven-selikoff-on-navigating-the-end-of-de-minimis)Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

Why do most sustainable fashion brands stick to "boring and beige," and how is one founder proving colorful conscious fashion can thrive?Breaking the beige barrier in sustainable fashion takes more than good intentions—it requires bold vision, strategic sourcing, and a willingness to challenge industry stereotypes. In this episode of B2B Breakthrough, host Ciara Cristo chats with Holly Garrard (https://www.linkedin.com/in/fundae-founder-holly-garrard/), founder and chief visionary officer of Fundae (https://www.fundae.com), the eco-chic footwear brand redefining what sustainable style looks like. With a patent-pending modular shoe system that transforms one pair into limitless looks, Holly shares how she left her corporate media career at ESPN to prove that fashion can be colorful, conscious, and commercially viable. Learn how she navigated product development challenges, built supplier relationships through strategic sourcing, and created a brand rooted in purpose-driven pillars that guide every business decision. Tune in to learn: (00:00) From ESPN to Eco-Chic: Holly's Journey to Fundae (10:23) Patent-Pending Innovation: Creating the Modular Shoe System (13:47) Sourcing Sustainable Materials Through Alibaba.com (26:18) Mission-Driven Business: The Four Pillars of Fundae (34:15) Solopreneur Realities: Navigating the Gig Economy (37:28) From D2C to Wholesale: The Future of Fundae Check out our three most downloaded episodes: The Marmals Method: How to Sell Toys, Test Ideas & Thrive on the Convention Circuit(https://b2b-breakthrough-podcast.castos.com/episodes/the-marmals-method-how-to-sell-toys-test-ideas-thrive-on-the-convention-circuit) Scale Your Business Using These (Free) Audience Research Strategies (https://b2b-breakthrough-podcast.castos.com/episodes/scale-your-business-using-free-audience-research-strategies) Crowdfunding Unpacked: Kickstarter’s Blueprint for Small Business Success (https://b2b-breakthrough-podcast.castos.com/episodes/crowdfunding-unpacked-kickstarters-blueprint-for-small-business-success )

Building a profitable hardware brand without venture capital requires strategic thinking, authentic relationships, and unwavering focus on cash flow management. In this episode of B2B Breakthrough, host Ciara Cristo chats with Christian Reed (https://www.linkedin.com/in/christianrreed/), founder of Reekon Tools (https://support.reekon.tools/hc/en-us), fresh off his big win at Co Create Pitch. Christian shares how he scaled from a $1.2 million Kickstarter campaign to a sustainable 15-person operation, all while maintaining profitability and developing innovative digital measuring tools that are revolutionizing construction and home improvement. Learn how strategic supplier relationships, disciplined growth, and community-driven product development through Kickstarter have enabled Reekon Tools to thrive without traditional VC funding. Tune in to learn: (00:00) From Side Project to $1.2M Kickstarter Success (07:34) Kickstarter's Hidden Power: Building a Community of Champions (13:03) Strategic Team Expansion and Scaling with Intention (16:23) Axio AI Sourcing Advertisement (19:43) Factory Relationships and Manufacturing Infrastructure (29:33) Cash Flow Over Revenue: The Most Critical Metric (35:05) Pitching Advice: Lead With Passion Check out our three most downloaded episodes: How to Nail Your Next Pitch: Insights from Power to Pitch's Kat Weaver (https://b2b-breakthrough-podcast.castos.com/episodes/how-to-nail-your-next-pitch-insights-from-power-toecj) The Marmals Method: How to Sell Toys, Test Ideas & Thrive on the Convention Circuit(https://b2b-breakthrough-podcast.castos.com/episodes/the-marmals-method-how-to-sell-toys-test-ideas-thrive-on-the-convention-circuit) Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri(https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or-be-disrupted-future-proofing-your-supply-chain)Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder...

How did macro photography of insect eyes inspire a bold eyewear brand that's redefining fashion and eye health?Building a fashion-forward eyewear brand that prioritizes both style and eye health requires authentic design, strategic partnerships, and unwavering commitment to quality. In this episode of B2B Breakthrough, host Ciara Cristo chats with Dionne Ellison (https://www.linkedin.com/in/dionne-ellison-5721261/), founder and creative force behind Vuliwear (https://vuliwear.com/), about her journey from discovering macro photography of insect eyes to creating bold, UV 400 protective sunglasses that make a statement. Learn how she navigated supply chain disruptions, built her brand while maintaining a day job, and why she believes in "out-differenting" rather than outdoing the competition. Tune in to learn: (00:00) Finding Your Lane and the Insect Eye Inspiration (04:53) Lens-First Philosophy: UV 400 vs Polarized Education (10:39) Breakthrough Moments and Customer Collaboration Strategy (17:11) Axio AI Sourcing Advertisement (18:30) Out-Differenting the Competition and Strategic Partnerships (25:46) Scaling with Family and Future Expansion Plans Check out our three most downloaded episodes: Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri(https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or-be-disrupted-future-proofing-your-supply-chain) How to Nail Your Next Pitch: Insights from Power to Pitch's Kat Weaver (https://b2b-breakthrough-podcast.castos.com/episodes/how-to-nail-your-next-pitch-insights-from-power-toecj) The Marmals Method: How to Sell Toys, Test Ideas & Thrive on the Convention Circuit(https://b2b-breakthrough-podcast.castos.com/episodes/the-marmals-method-how-to-sell-toys-test-ideas-thrive-on-the-convention-circuit)Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group;...

Why are smart entrepreneurs celebrating the end of de minimis while their competitors panic about margin compression?The suspension of the de minimis rule has left many e-commerce sellers scrambling to understand new costs and compliance requirements. In this episode of B2B Breakthrough, host Ciara Cristo chats with Steven Selikoff (https://www.linkedin.com/in/stevenselikoff/), founder of Product One (https://product.one/) and author of The Complete Book of Product Design, Development, Manufacturing, and Sales, about navigating the new tariff landscape with a profit-first mindset. Steven breaks down the myths surrounding de minimis changes, reveals how tariffs and duties can actually be tax-deductible, and shares his proven strategies for achieving 9-10x multipliers even in challenging trade conditions. Learn why building a "purple cow" product is your best defense against margin compression and how smart entrepreneurs can turn trade disruption into competitive advantage. Tune in to learn: (00:00) The Reality of De Minimis Rule Changes and Business Impact (08:10) The Biggest Myth: Tariffs and Duties Are Tax Deductible (13:26) Product One's Focus on Profitable Product Development (18:05) Alibaba CoCreate Event Advertisement (18:42) The Purple Cow Strategy: Differentiation for Better Margins (25:04) Audience Research and the Porsche SUV Success Story (29:53) Ten Strategies to Combat Tariff Impact (34:19) 30-Day Action Plan for Tariff Preparation Check out our three most downloaded episodes: How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling) Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri(https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or-be-disrupted-future-proofing-your-supply-chain) Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey(https://b2b-...

How can a simple 1-2-3 framework (brand, product, industry) transform confused entrepreneurs into data-driven decision makers?Audience research doesn't require big budgets or big teams—it requires the right approach and free tools at your fingertips. In this episode of B2B Breakthrough, host Ciara Cristo chats with Tsvetta Kaleynska (https://www.linkedin.com/in/tsvetta/), founder of RILA Global Consulting (https://rilaglobalconsulting.com/), about how small business owners can uncover who their customers really are and use those insights to grow smarter and faster. Learn how to transform data into compelling stories, leverage AI as a multiplier for your efforts, and turn free social media platforms into powerful research engines. Whether you're launching your first product or scaling an existing business, Tsvetta reveals the systematic approach to audience research that drives real results. Tune in to learn: (00:00) The Power of Data-Driven Storytelling (05:07) Why Audience Research is Essential, Not Optional (10:02) Qualitative vs Quantitative: Understanding the Numbers and Colors (15:22) Axio AI Sourcing Advertisement (20:47) Co-Create Las Vegas Event Advertisement (21:25) The 1-2-3 Framework: Brand, Product, Industry Research (28:49) Adapting Your Product Vision as Your Audience Reveals Itself (34:52) Integrating All Data Sources for Complete Growth Strategy (41:05) Just Do It: Encouragement for Aspiring Entrepreneurs Check out our three most downloaded episodes: Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey(https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey) How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling) Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri(

Why do Comic-Con attendees provide better market research than focus groups, and how can trade shows become your product development laboratory?Crowdfunding isn't just about money—it's about community validation and smart risk-taking. In this episode of B2B Breakthrough, host Ciara Cristo chats with Nathan Nalevanko (https://www.linkedin.com/in/nathan-nalevanko-29014133), Senior Design and Tech Outreach Lead at Kickstarter (https://www.kickstarter.com/), about what makes for a successful campaign. Learn how to validate product-market fit through live community feedback, build lasting relationships with passionate backers, and navigate the challenges of bringing physical products to market. Whether you're testing your first idea or scaling your third product launch, Nathan breaks down the strategies that turn side hustles into million-dollar businesses. Tune in to learn: (00:00) Introduction: Crowdfunding as Community Validation and Smart Risk-Taking (02:17) Case Study: Christian Reed's $1.2M Recon Tools Success Story (08:06) Understanding the Passionate Backer Community and Customer Loyalty (15:59) Managing Product Evolution and Setting Expectations (21:10) Capital Requirements and Supply Chain Challenges (25:22) Post-Campaign Growth and Second Launch Success (28:01) Common Pitfalls and Product Development Requirements (33:06) Resources and Getting Started on Kickstarter Check out our three most downloaded episodes: Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey(https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey) How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling) Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri(https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or...

Why do Comic-Con attendees provide better market research than focus groups, and how can trade shows become your product development laboratory?Building a toy business that sparks imagination while navigating supply chain challenges requires persistence, creativity, and direct customer feedback. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jeff Lawber (https://www.linkedin.com/in/jefflawber/), the creative force behind Marmals (https://www.marmals.com/), an adorable modular magnetic toy fostering imaginative play. Jeff shares his path from industrial designer to toy entrepreneur, revealing how he's built lasting relationships with over two dozen suppliers through Alibaba.com while maintaining his vision as a solopreneur. Learn how trade shows became his testing ground for innovation, why direct customer feedback drives product development, and how he weathered tariff challenges through creative problem-solving and domestic innovation. Tune in to learn: (00:00) Welcome and Marmal Origin Story (08:00) Solopreneur Challenges and Manufacturing Relationships (14:06) Trade Shows as Product Development Laboratory (20:22) Dual Market Demographics and Modular Design (22:09) Supply Chain Challenges and Tariff Navigation (26:42) Upcoming Product Launches and Comic-Con Circuit (30:35) Building Community and Future Vision Check out our three most downloaded episodes: Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey(https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey) How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling) Disrupt or Be Disrupted: Future-proofing your Supply Chain with Kerim Kfuri(https://b2b-breakthrough-podcast.castos.com/episodes/disrupt-or-be-disrupted-future-proofing-your-supply-chain)

Why are founders who avoid buzzwords and rhetorical questions 10x more likely to secure follow-up meetings with investors?The difference isn't having the most innovative product or the slickest presentation—it's understanding the psychology behind investor decision-making and communicating with the confidence that comes from genuine preparation. In this episode of B2B Breakthrough, host Ciara Cristo chats with Kat Weaver (https://www.linkedin.com/in/katweaver/), founder of Power to Pitch (https://powertopitch.com), about mastering the art of fundraising through clear communication and confident pitching. From winning 22 of 23 pitches to helping founders raise over $50 million in grants and venture capital, Kat shares the psychology behind successful funding conversations and reveals why less than 2% of venture capital goes to US businesses, with only 2.9% of that reaching female founders. Learn how to overcome imposter syndrome, avoid common pitch mistakes, and navigate the challenging landscape of fundraising while building authentic investor relationships that extend far beyond the initial meeting. Tune in to learn: (00:00) From Accidental Entrepreneur to Pitch Coach (03:08) Gender Bias in Fundraising: Real Stories and Strategic Responses (08:49) The Preparation and Psychology Behind Successful Pitching (15:44) Hook Strategies: Avoiding Buzzwords and Rhetorical Questions (23:06) Pitching Without Visual Aids and Building Clear Narratives (28:30) Competition vs Investment Pitching: Tailoring Your Approach (33:26) Mastering the Close: Memorable Endings That Drive Action (38:13) Follow-Up Protocols and LinkedIn Networking for Long-Term Success Check out our three most downloaded episodes: Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey(https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey) How Mid-Day Squares Disrupted Snacking Through Storytelling (https://b2b-breakthrough-podcast.castos.com/episodes/not-final-audio-how-mid-day-squares-disrupted-snacking-through-storytelling) Finding OEM-Friendly Factories: Expert Tips from Serial Inventor Brian Fried

Why does treating "every production as the first time" prevent the kind of complacency that turns mass production into mass disaster?Turning disruption into opportunity requires more than just quick thinking—it demands the right mindset, strategic preparation, and a willingness to embrace chaos as fuel for innovation. In this episode of B2B Breakthrough, host Ciara Cristo chats with Kerim Kfuri (https://www.linkedin.com/in/kerimkfuri/), President and CEO of The Atlas Network (https://theatlasnetwork.com) and global supply chain strategist, about mastering the art of leading through uncertainty. With decades of experience helping businesses navigate everything from tariff disruptions to pandemic-induced shortages, Kerim reveals his three-step methodology for controlling the controllable factors while building resilience against the unforeseeable. Learn how to transform your biggest challenges into competitive advantages through strategic supplier relationships, proactive risk assessment, and the power of adaptable thinking.Tune in to learn: (00:00) The Right Mindset for Navigating Supply Chain Chaos (04:45) The Atlas Network Three-Step Methodology (12:02) Cultural Adaptability in Global Supplier Relationships (15:32) Axio AI Sourcing Advertisement (19:32) Leading Through Chaos and Finding Opportunity (28:07) Strategic Approaches to Tariff Management (33:56) Future-Proofing Through Flexibility and Openness Kerim Kfuri is President and CEO of The Atlas Network, a global supply chain management company with over 20 years of experience helping businesses navigate disruptions across industries. Leading a network of close to 2,000 suppliers worldwide, Kerim has developed proven methodologies focused on risk mitigation, transparency, and visibility that have guided countless organizations through major global challenges including the pandemic, tariff conflicts, and supply chain volatility. As a supply chain optimist and thought leader, he believes that chaos creates the greatest opportunities for businesses willing to adapt and innovate. Check out our three most downloaded episodes: Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey(https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey) Finding OEM-Friendly Factories: Expert Tips from Serial Inventor Brian Fried(https://b2b-breakthrough-podcast.castos.com/ep...

How did three people with no social media following turn handwritten notes and free samples into a multi-million dollar snacking empire?Building a successful food brand in today's market requires more than just great products—it takes authentic storytelling, community building, and the courage to do things differently. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jake Karls (https://www.linkedin.com/in/jake-karls-653106ba/), co-founder and “Chief Rainmaker” of Mid-Day Squares (https://www.middaysquares.com), about revolutionizing the snacking industry through documentary-style marketing and direct-to-consumer innovation. Learn how they built a loyal following by sharing the good, the bad, and the ugly of entrepreneurship, scaled from handwritten notes to millions of customers, and created a brand that makes people feel like they're buying from friends.Tune in to learn: (00:00) The Serendipity Philosophy and Building Through Relationships (03:50) From DTC Origins to Building Community Through Storytelling (09:00) Transitioning from Direct-to-Consumer to Retail Success (13:22) Why Traditional Food Marketing Fails and Fear Holds Brands Back (16:57) Visual Branding Strategy - Bringing Lifestyle to Grocery Stores (19:03) Manufacturing In-House - The Hard Choice That Creates Stories (28:30) The ROI of Showing Up and Trusting Your Gut Over External Noise Jake Karls is the co-founder and Chief Rainmaker of Mid-Day Squares, a revolutionary snacking company that has disrupted the traditional food industry through authentic storytelling and community building. Known for his documentary-style approach to brand marketing, Jake has helped build Mid-Day Squares from three people with no social media following to a multi-million dollar business available across North America. With a background in event planning and brand building, Jake specializes in creating authentic connections between brands and consumers through vulnerability, transparency, and genuine human relationships that drive both loyalty and growth. Check out our three most downloaded episodes: Scaling a Purpose-Driven Brand: Inside HoneyBug's Growth Journey(https://b2b-breakthrough-podcast.castos.com/episodes/scaling-a-purpose-driven-brand-inside-honeybugs-growth-journey) Finding OEM-Friendly Factories: Expert Tips from Serial Inventor Brian Fried

What if the secret to breakthrough supplier innovation isn't telling them what to make, but asking them to solve your problem instead?Building a brand that parents trust and kids love requires more than just great products—it takes thoughtful design, strategic partnerships, and an unboxing experience that creates lasting memories. In this episode of B2B Breakthrough, host Ciara Cristo chats with Jen Kennedy, founder and visionary behind HoneyBug, and Rachel Webb, the company's brilliant chief operating officer. Together, they share how they revolutionized family gifting by creating clean, effective, and thoughtfully designed products that solve real parenting pain points. Learn how they built lasting supplier relationships through Alibaba.com, developed their signature unboxing experience, and scaled from garage operations to a trusted marketplace featuring 500+ brands.Tune in to learn: (00:00) The Parking Lot Epiphany: How HoneyBug Was Born (07:01) Building a Scrappy, Authentic Team Culture (10:57) The Packaging Experience as Product Strategy (15:08) Axio AI Sourcing Advertisement (16:37) Scaling Handcrafted Elements Through Smart Manufacturing (21:20) Vetting Suppliers and Building Trust-Based Relationships (30:28) Cash Flow Management: The Hidden Challenge of Rapid Growth (35:22) Looking Ahead: Celebrating Every Occasion Jen Kennedy is the founder and visionary behind HoneyBug, a company revolutionizing family essentials and gifting with clean, effective, and thoughtfully designed products. Coming from a corporate background in the restaurant industry, Jen identified a gap in the market for curated, high-quality baby and toddler gifts that take the guesswork out of thoughtful giving. Under her leadership, HoneyBug has grown from a garage operation to a trusted marketplace featuring over 500 domestic and international brands. Rachel Webb serves as HoneyBug's Chief Operating Officer and logistical force, bringing her expertise in scaling operations and building supplier relationships. With a background in working with large-scale food suppliers, Rachel applies her process-oriented approach to help HoneyBug maintain quality standards while managing rapid growth and complex vendor relationships. Check out our three most downloaded episodes: Finding OEM-Friendly Factories: Expert Tips from Serial Inventor Brian Fried

Could catalog-based browsing transform how you discover new products for your business?Sourcing globally isn't just about finding the lowest prices—it's about building resilient supply chains and smart business relationships. In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin Liu (https://www.linkedin.com/in/justinliu/), U.S. Country Manager for Alibaba.com, about helping U.S. businesses navigate unpredictable times through diversified sourcing strategies. Learn how today's retailers and manufacturers can leverage both international suppliers and emerging U.S. brands to build stronger distribution networks. Whether you're a small business scaling up or a retailer diversifying your inventory, Justin offers practical insights on everything from catalog-based discovery to local stock opportunities.Tune in to learn: (00:00) Platform Strategy and Buyer Experience Focus (01:22) Justin Liu's Role as U.S. Country Manager (02:50) Challenges Facing Small Business Owners and Manufacturers (05:38) Understanding Buyer Demands and Pain Points (11:16) Retailer Needs vs Brand Builder Requirements (15:13) Supply Chain Diversification and Tariff Strategies (17:38) Local Stock Strategy and U.S. Brand Distribution (23:41) Sales Channels and Platform Improvements (29:10) Global Export Opportunities for U.S. Brands (32:57) Future Forecasting and Business Focus Strategies Justin Liu is the U.S. Country Manager for Alibaba.com, where he leads initiatives to improve buyer experiences for American businesses while helping U.S.-based suppliers expand their global distribution networks. With over a decade of experience in B2B marketplace development, Justin focuses on connecting retailers, manufacturers, and brand owners with qualified suppliers worldwide while addressing the unique needs of American small businesses navigating supply chain challenges.. Check out our three most downloaded episodes: How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo (https://b2b-breakthrough-podcast.castos.com/episodes/how-to-simplify-your-sourcing-on-alibabacom-insights-from-ciara-cristo) Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate (https://b2b-breakthrough-podcast.castos.com/episodes/kickstarter-confidential-insider-tips-from-the-ceo-live-at-cocreate) Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford (https://b2b-breakthrough-podcast.castos.com/episodes/crowdfunding-success-secrets-launchbooms-strategies-for-product-ideati...

How can you tell if an overseas factory is legitimate without visiting in person?Turning ideas into physical products isn't just about creativity—it's about strategic planning and finding the right manufacturing partners. In this episode of B2B Breakthrough, host Ciara Cristo talks with Brian Fried (@brianfriedinventor), serial inventor and Chief Inventor at Inventor Smart, about bridging the gap between great ideas and successful products. With 15 patents and 19 years coaching inventors, Brian reveals the common manufacturing misconceptions that keep great products from reaching the market and shares his proven system for vetting overseas factories without boarding a plane. Tune in to learn: (00:00) Welcome and Introduction to Brian Fried (03:45) Key Considerations When Vetting Manufacturers (08:12) Building Strong Supplier Relationships Across Distances (14:37) Scaling Production While Maintaining Quality (19:58) Leveraging Technology for Better Manufacturing Partnerships (24:43) Closing Thoughts and Resources Brian Fried is a serial inventor with 15 patents, an author of three books on inventing, and has appeared on QVC for three years. He runs the National Inventor Club and has created an app specifically for the inventor community. Brian helps inventors navigate the journey from concept to market through his coaching services at Inventor Smart and was recently named an Alibaba.com Ambassador. Check out our three most downloaded episodes: How to Simplify your Sourcing on Alibaba.com: Insights from Ciara Cristo Kickstarter Confidential: Insider Tips from the CEO - Live at CoCreate  Crowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.

In this episode of B2B Breakthrough, host Ciara Cristo chats with Justin McClure, the creator behind The Mighty McClures and founder of QoS Ultra Light. Justin shares his inspiring journey from creating viral content to developing groundbreaking products. Learn how he overcame manufacturing hurdles, built lasting business relationships, sourced suppliers through Alibaba.com, and stayed true to his authentic brand. Whether you're a creator or entrepreneur, Justin offers practical, honest advice on persistence, partnership, and successfully bringing a vision to life.Tune in to learn:How to leverage existing relationships and value to meaningful business partnershipsThe critical role of industrial designers in transforming product ideas Why patience and persistence are essential in product developmentHow to effectively vet and communicate with suppliers on Alibaba.com The importance of separating ego from product development How to build a scalable fulfillment strategy while maintaining quality controlWhy small, consistent steps forward is more effective than seeking overnight successThe value of building a trusted supplier network through platforms like Alibaba.comThe importance of relationship-building in manufacturing and business developmentJustin McClure is a successful family content creator and product innovator, known for founding The Mighty McClures, one of social media's most prominent family channels with 15 million followers and 4 billion views. With a background in production and creative storytelling, Justin has successfully transitioned into product development with the creation of UltraLight, an innovative lighting solution for content creators. Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this episode of B2B Breakthrough, host Ciara Cristo chats with Carmine Denisco, President of United Inventors Association, to unpack the real-world challenges of intellectual property protection. From filing provisional patents to building resilient manufacturing partnerships, they explore how inventors and entrepreneurs can protect their ideas without breaking the bank. Discover smart strategies and the benefits of staying “patent pending,” leveraging design patents, and why branding and product quality are just as critical as legal safeguards in today’s competitive marketplace.Tune in to learn:How to time your patent applications to maximize protection and minimize costsWhy provisional patents are a cost-effective first step for protecting your idea How to leverage design patents for faster, more practical protection against copycatsWhy product quality and branding are as important as legal protection How to work effectively with manufacturers while protecting your IPThe strategic value of staying in "patent pending" status Why investing in multiple international patents may not be cost-effective Carmine Denisco is a successful Entrepreneur, Inventor, Author, Podcaster, Investor, and sought-after business startup consultant. Many of the products he has developed or aided in the design of over the years have sold in retail stores, TV shopping channels, online, and infomercials; some have gone on to be licensed by major corporations. Carmine is dedicated to helping inventors correctly navigate the invention and manufacturing process, giving each inventor their best shot at success. Entrepreneur Magazine picked Denisco as one of its top 5 emerging entrepreneurs.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

Success on Amazon isn’t just about great products—it’s about data-driven decisions and human-focused optimization. In this episode of B2B Breakthrough, host Ciara Cristo chats with Adriana Rangel, PickFu brand ambassador and Sellers Podcast en Español host, about avoiding costly mistakes as an Amazon seller. Learn the secrets of keyword research, multi-language listings, and why analytics should drive product selection. Whether you’re new or scaling up, this conversation delivers game-changing strategies for standing out in a competitive marketplace.Tune in to learn:Why optimizing listings for both algorithms and human buyers is crucial for conversion successThe importance of targeting long-tail keywords for better ranking and cost-effective traffic generationHow to leverage multi-language optimization to tap into underserved markets, particularly Spanish-speaking audiencesWhy building an off-Amazon presence through blogs and Google optimization is essential for long-term successThe strategic approach to expanding your product line by staying within related categories that serve your established audienceHow to use free resources and community learning to overcome early setbacks and build a sustainable businessWhy Amazon's built-in tools for international markets can provide early wins and valuable cash flowThe power of proper listing translation and keyword optimization to capture multilingual market shareAdriana Rangel is a Brand Ambassador at PickFu and host of the "Sellers Podcast en Español" at Helium 10. She has seven years of experience in Amazon e-commerce and digital entrepreneurship. As a successful Amazon seller turned educator, she has built her expertise from hands-on experience launching and scaling products across international marketplaces. Known for her practical approach to e-commerce strategy, Adriana shares her knowledge through her YouTube channel, where she provides weekly tutorials on Amazon selling strategies, particularly focusing on cross-cultural market expansion and Spanish-language optimization. Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so

In this special episode of B2B Breakthrough, host Ciara Cristo sits down with Kuo Zhang, President of Alibaba.com, to explore how AI is revolutionizing global trade for small businesses. They discuss Alibaba’s AI-powered sourcing engine, Accio, and its role in enhancing search, communication, and business research. Kuo also shares insights on AI-generated content, strategic logistics partnerships, and Alibaba’s commitment to democratizing trade. Whether you're scaling internationally or optimizing sourcing, this episode delivers valuable takeaways for SMBs navigating global commerce.Join them as they discuss:Kuo Zhang's Journey: From Directory to Digital RevolutionBreaking Down SMB Pain Points in Global TradeAlibaba.com's Evolution into an AI-Powered PlatformThree Key AI Tools Transforming Global CommerceInside Accio: The World's First AI Sourcing AgentHow Accio's Business Research Powers Smart DecisionsDeep Search: Making Complex Product Sourcing SimpleAI Chatbots: Breaking Down Language BarriersLocal Stock Solutions: Faster Delivery for US BuyersGame-Changing Partnership with Maersk for SMBsKuo Zhang is the President of Alibaba.com, where he leads the strategic direction and digital transformation of one of the world's largest B2B E-commerce platforms. With a distinguished background at IBM Research and Microsoft and over 12 years at Alibaba, Zhang has been instrumental in revolutionizing global trade through digital innovation. Under his leadership, Alibaba.com has evolved from a traditional directory service to an AI-powered global trading platform connecting over 50 million SMBs worldwide. In this episode, Zhang shares invaluable insights on integrating AI in B2B commerce, including developing Accio, the world's first AI-powered sourcing engine, and strategic partnerships with industry leaders like Maersk. His vision for democratizing global trade and making it "easy to do business anywhere" has transformed how small businesses access international markets, making him a leading authority on the future of digital commerce.Check out our three most downloaded episodes:How to Simplify your Sourcing on Alibaba.com: Insights from Ciara CristoKickstarter Confidential: Insider Tips from the CEO - Live at CoCreateCrowdfunding Success Secrets: LaunchBoom's Strategies for Product Ideation and Marketing with Will Ford Previous guests include Rudy Mawer, CEO of Mawer Capital; Tony Parker, four-time NBA champion and Founder and President of Infinity Nine Group; Mike McClary, CEO of Amazing.com; Jason Feifer, Editor-in-Chief of Entrepreneur Media; Kia-Shun Voltz, Chief Executive Officer of ShampooTime; Matt Jones, Founder of The Crease Beast; and Julianna Dahbura, Founder of Deco Beauty.  B2B Breakthrough Podcast is handcrafted by our friends over at: fame.so