Being in Business

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Being in Business

Caley Dimmock

5 episodes

2 weeks ago

I deleted social apps for a weekend and watched focus, calm, and creativity return. In this episode we explore dopamine spikes and ditches, ADHD, hormones, and why real freedom might mean being offline by design. More moments we explore: • dopamine-driven feeds and the attention ditch • ADHD novelty seeking and focus trade-offs • pre-smartphone routines vs modern overload • a weekend detox experiment and results • nervous system calm and body awareness • productivity without pressure and lon...

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Episodes (5/5)

Being in Business

Dopamine Ditch: What I Learned After Deleting Social Media for 60 Hours

2 weeks ago

20 minutes

Being in Business

Growing Past $100k Years: Boundaries, Offers, Positioning, and Sales

Break the six-figure stall by fixing capacity leaks, pricing with real data, and turning sales into service. Boundaries, time tracking, simplified offers, leverage that fits, and magnetic positioning build a business that scales without frying your nervous system. In this episode we break down: • why blurry boundaries drain energy and profit • how to find your true hourly rate • simplify and specialize offers for scale • low‑lift leverage before launching courses • craft positioning that fe...

2 months ago

19 minutes

Being in Business

Stop Guessing Your Next Offer: Copy This From Global Brands

Creating a new offer doesn’t have to feel like throwing spaghetti at the wall. Some of the world’s most successful brands have already done the heavy lifting for us. In this episode, I break down three strategies you can steal from Netflix, Apple, and Peloton to design offers your clients can’t stop buying. You’ll learn: Why Netflix proves you should evolve your delivery, not your promiseHow Apple builds an ecosystem that keeps buyers coming backAnd the Peloton move that turns ordinary ...

3 months ago

12 minutes

Being in Business

Why 80% of Online Entrepreneurs Get Stuck at $5k Months

Most online entrepreneurs struggle to break through the $5k monthly revenue ceiling due to fundamental issues with pricing, boundaries, selling comfort, positioning, and environment... not lack of talent or effort. In this episode we cover: • Pricing too low and fearing rate increases even after proving your value • Giving detailed strategies for raising rates with both existing and new clients • Setting clear boundaries around scope of work and charging for anything extra • Understandin...

3 months ago

15 minutes

Being in Business

Beyond Online Business: Building an Equity Engine

Don't want to be chained to your business? In the first episode of Being in Business, Caley shares why she doesn’t want to be doing what she’s doing now in 10 years, why that’s not a failure, but the natural evolution of entrepreneurship, and how entrepreneurs can evolve from personal brands into equity-driven ventures. This is a conversation for established online business owners who are starting to think beyond personal brands and cash-flow machines, toward building true equity engine...

3 months ago

15 minutes