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Brands, Beats & Bytes
Brand Positioning Doctors
277 episodes
3 days ago
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
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Marketing
Business,
Entrepreneurship
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All content for Brands, Beats & Bytes is the property of Brand Positioning Doctors and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
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Marketing
Business,
Entrepreneurship
Episodes (20/277)
Brands, Beats & Bytes
Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati

Album 7 Track 22 - Crafting Content for the World w/Shaheen Samavati

In this episode of Brands, Beats & Bytes, we sit down with Shaheen Samavati, a journalist-turned-entrepreneur, to explore the fearless choices and lessons that shaped her career. From navigating early missteps in translation projects to launching her own company, Shaheen shares how saying “yes” before knowing the outcome, owning your mistakes, and staying true to your voice can create powerful opportunities. Tune in for a candid conversation about storytelling, mentorship, and building a brand with courage and clarity.

Key Takeaways: 

  • Pull People In with Storytelling
  • Create the World Before the Story
  • Mentorship Matters
  • Own Your Mistakes
  • Fearlessness and Taking the Leap


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3 days ago
1 hour 10 minutes

Brands, Beats & Bytes
REMIX: Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow

REMIX: Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow

Brand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! 
Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! 

Here are a few key takeaways from the episode:

  • Being Consumer Focused
  • Learning Confidence
  • Surround Yourself with Good People
  • Always Prioritize Your Family & Loved Ones
  • Being a Five Tool Business Person
    • Growth-Based Decision Making
    • P&L Management
    • Brand First
    • Managing in Every Direction
    • Data-Informed Decision Making



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1 week ago
1 hour 20 minutes

Brands, Beats & Bytes
Album 7 Track 21 - What's Poppin? Jeep…Sex and/or Family Friendly?

Album 7 Track 21 - What's Poppin? Jeep…Sex and/or Family Friendly?

We are back in the virtual building with a special episode of Brands, Beats, & Bytes - What's Poppin' Edition. Today we are diving into the recent Jeep/Wagoneer marketing tactic - Sex and/or Family friendly vehicle?


We'd love to hear your thoughts - find us on social media and drop us a comment! 



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2 weeks ago
20 minutes

Brands, Beats & Bytes
Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change.

Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in.


Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including:

  • Leading with purpose, not money.
  • Building emotional connection between brands and audiences.
  • Balancing data-driven strategy with empathy and integrity.
  • The importance of humanology in brand and marketing



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3 weeks ago
1 hour 19 minutes

Brands, Beats & Bytes
REMIX: Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven

REMIX: Album 2 Track 4 – Tim Spengler, President M1 US, Former Worldwide CEO of Magna Global, President Initiative, President of Content Marketing and Revenue, I Heart Media and overall Media Maven who has seen it all from both the agency side and the content/client side.

Hey Brand Nerds! Filled with stories and challenging the hosts like no other, you go Tim! His foundation is the wonderful encouragement provided by Tim’s Mom, Roseann Spengler (Yes, encouragement is powerful, see Album 2 Track 1 with James Brown Founder of EncouragementX for more). Not sure about the Tom Carvel bump as a kid, but wow, what a fun, informative and entertaining show! 

Please enjoy this track and learn about a variety of topics highlighted by:

• “You can only tie me in honesty, you can’t beat me”
• TV 3.0
• Changing jobs, you start over, they don’t know who you are and they don’t care- best way to handle it…
• Being a student of it all, always…
• Where you are says a lot about who you are


#timspengler #marketing #branding #advertising #media #mediamaven #m1

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1 month ago
1 hour 13 minutes

Brands, Beats & Bytes
REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake

REMIX: Album 4 Track 19 - The Power of Community; Globally & Locally w/Bianca Blake

Brand Nerds! We have a seasoned marketer in the building today! Bianca Blake is bringing her career experience to the conversation that will make you consider how you are approaching marketing, the power of a community, and the grit and confidence it takes to make it as an entrepreneur. 
From her time in corporate America to her impact in Sub-Saharan Africa - Bianca has experienced a thing or two and she's here to share it with you. 
An episode that you don't want to miss. Check-it out! 

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1 month ago
1 hour 25 minutes

Brands, Beats & Bytes
Album 7 Track 19 - Mentorship, Marketing, and Mastery w/Bill Pearce

Album 7 Track 19 - Mentorship, Marketing, and Mastery w/Bill Pearce

Brand Nerds, welcome back to Brands, Beats, & Bytes! While LT may have met today's guest at an MLB game - he's a true Brand Nerd at heart and has brought the jew-els to today's episode.
Bill Pearce has a background of CPG, brand and marketing, and is now leading the future through education. We know you'll enjoy getting to know Bill just as much as we did! 

Here are a few key takeaways from the episode:

  • Build brand first. 
  • Know your X factor. 
  • Remember: less is more.
  • Be a mentor who listens.
  • The Importance of setting clear rules.
  • Don’t confuse tactics with brand.
  • Prioritize balance.
  • Be bold, not lukewarm. 


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1 month ago
1 hour 24 minutes

Brands, Beats & Bytes
Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa

Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa

Brand Nerds, we are going global today and reporting live from our virtual building with guest Tebogo Kakurupa of South Africa!
Tebogo has a strong passion for culture and has brought that into each and every project he has worked on. Sharing South Africa's Heritage Day with us, Tebogo shares what he's learned from his career and what he is thinking about the future of marketing, agencies, influencer marketing, and AI. We can't wait to hear what you think of this episode - enjoy! 

Here are a few key takeaways from the episode:

  • Be culture-led.
  • Too much information can be a foe.
  • Don’t be led by money.
  • Tech has never fallen in love and had its heart broken - remember that when it comes to AI.
  • Self-belief is the core of everything you do.


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1 month ago
1 hour 17 minutes

Brands, Beats & Bytes
Album 7 Track 17 - Elevating Your Brand Through Music w/Jesse Kirshbaum

Album 7 Track 17 - Elevating Your Brand Through Music w/Jesse Kirshbaum

Brand Nerds, our guest today is a true intersection of brand, tech, and culture. Jesse Kirshbaum, Founder of NUE Agency is a true brand and music pioneer, bringing his wide range of experience and knowledge to our virtual building! 

Here are a few key takeaways from the episode:

  • Music comes in only two forms: good and bad.
  • Every brand needs a soundtrack that amplifies its strategy.
  • Find a trusted partner with complementary strengths.
  • Embrace technology fully. Adapt, innovate, and define your lane.


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1 month ago
1 hour 11 minutes

Brands, Beats & Bytes
Album 7 Track 16 - Health is the True Wealth w/Scott Robinson

Album 7 Track 16 - Health is the True Wealth w/Scott Robinson

We have family in the building, Brand Nerds! Today's special guest is a former Coke (KO) alum and close friend and colleague of our hosts. We are getting wisdom and jew-els dropped that will inspire you and help you in your career. We know that you'll love it and can't wait to hear your thoughts and reflections! 

Here are a few key takeaways from the episode:

  • Always be your authentic self
  • Be Proactive - Act Accordingly
  • Don't chase the money
  • Lean into tech - but be knowledgable about it
  • Pay it forward


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2 months ago
1 hour 12 minutes

Brands, Beats & Bytes
Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr.

Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr.

Brand Nerds, we have a great full circle moment today on the show, a first for us - Jodi Anderson Jr. is our esteemed guest AND former producer of our show! From his days on Standford's campus to the CEO of Rezme, a tech-start up, Jodi's story truly inspires. 
Jodi is a multifaceted professional with an incredible background that defies the odds - you don't want to miss this. 

Welcome back to the virtual building, Jodi Anderson Jr.! 

Here are a few key takeaways from the episode:

  • Education is a Transformational Force
  • Brand Identity Matters, Looking at Allen Iverson
  • Visionary Leadership, Thinking 5, 10, 15 Years in the Future
  • Leadership in Action, working alongside your team
  • Brand Clarity, Is important to understand your brand lover!
  • Human Connection is still important with tech and Ai


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2 months ago
1 hour 21 minutes

Brands, Beats & Bytes
Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow

Album 7 Track 14 - Authenticity Over Algorithm w/Jeff Crow

Brand Nerds, Brand Nerds, Brand Nerds — we are back from our summer hiatus and we missed ya'll! 
Today's guest is considered both friend and family - so you know it's a good one. Former Coca-Cola alum, Jeff Crow joins us today to share what he's learned throughout his career with details from his time working with the legendary Kobe Bryant, alongside our own DC, to his current role at TapMango. A strong episode to come back from our summer break - enjoy! 

Here are a few key takeaways from the episode:

  • Being Consumer Focused
  • Learning Confidence
  • Surround Yourself with Good People
  • Always Prioritize Your Family & Loved Ones
  • Being a Five Tool Business Person
    • Growth-Based Decision Making
    • P&L Management
    • Brand First
    • Managing in Every Direction
    • Data-Informed Decision Making



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2 months ago
1 hour 20 minutes

Brands, Beats & Bytes
REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian

REMIX: Album 4 Track 22 - Comedy, The Clintons, & Creating a Cultural Impact w/Craig Minassian


This week's guest is a marketing expert that is bringing his experience from sports to politics to the virtual building! Whether you are looking to go in event production, comedy, or politics, Craig is bringing jew-els for you to learn from and laugh from...not to mention an epic F-Up that all professionals who have been an intern will understand.


Here are a few key takeaways from the episode:

  • Comedy brings people together to talk about a variety of topics (if done right)
  • Craig is a savant when it comes to bringing together of possibility, responsibility, and participation
  • There is a great influence in not only your bosses but also your peers
  • Want to publish a tweet? Do this first...

 

NOTES:
Clinton Global Initiative


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2 months ago
1 hour 36 minutes

Brands, Beats & Bytes
REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop

REMIX: Album 4 Track 8 – Jane Lee, Founder, Launch Pop  

Hey Brand Nerds! We have an inspiring and insightful episode for you today! Jane Lee is bringing her years of experience (and great lessons from her f-ups) to the table to talk about the value she learned from starting in the corporate world to her journey to and through entrepreneurship. From eating seaweed from the beach to survive to launching multiple successful businesses and everywhere in between.  

An episode perfect for those who are in the midst of entrepreneurship or who are thinking about venturing out on their own. GEMS are dropped from this Toronto native. 

Key Takeaways: 

  • There are technically-focused strategies that you can execute yourself as you build your brand to test out the product before launch
  • Don't love your product too much, allow yourself to pivot.
  • Speed Up to Slow Down
  • If you won't bet on yourself. Why would anyone else? 

 
NOTES:
Learn more about Launch Pop


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3 months ago
1 hour 12 minutes

Brands, Beats & Bytes
REMIX: Album 7 Track 13 - The “I”s of Marketing w/Ian Baer

REMIX: Album 7 Track 13 - The “I”s of Marketing w/Ian Baer

Brand Nerds, Brand Nerds, Brand Nerds — today's episode is a special one!
We’re joined by the incredible Ian Baer, a visionary marketer and strategic problem solver whose journey will leave you inspired. From discovering the magic of marketing at a young age to becoming a trusted advisor to top brands, Ian brings insights, wisdom, and energy you won’t want to miss. 

Here are a few key takeaways from the episode:

  • Living a problem solving mindset
  • Don't always follow the herd
  • It's not always what it does - it's about how you feel
  • Chase learnings not dollars
  • Be a disciple for good
  • People do what you pay them to do


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3 months ago
1 hour 18 minutes

Brands, Beats & Bytes
REMIX: Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard

REMIX: Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard

Brand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learned along the way and the inspiration for how to be an empathetic and people-centric leader. Get ready Brand Nerds, we can't wait to hear what you think of the episode! 

Here are a few key takeaways from the episode:

  • When presented with an opportunity - seize it!
  • Find people and leaders who genuinely are helping others improve
  • Most times, an f-up is not as bad as you think it is
  • Lead with people at the forefront, helping them achieve success
  • If you're entering the marketing world or are considering a transition - consider B2B


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3 months ago
1 hour 16 minutes

Brands, Beats & Bytes
REMIX: Album 7 Track 11 - Running Your Race w/LaDonna Gooden

REMIX: Album 7 Track 11 - Running Your Race w/LaDonna Gooden

Brand Nerds, Brand Nerds, Brand Nerds - today's guest spans across various industries, experiences, and roles throughout her career. As a former athlete, LaDonna Gooden has carried those lifelong lessons with her - and is dropping jew-els from her time working alongside DC to her current advocacy for women's sports in her current hometown. We know you'll learn a thing or two, so grab a notebook or your notes app and enjoy! 

Here are a few key takeaways from the episode:

  • Understanding your optimal communication style
  • Respecting boundaries for yourself and others
  • Listen more than you speak
  • Own your mistakes.
  • Slowing Down to Speed Up


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3 months ago
1 hour 24 minutes

Brands, Beats & Bytes
REMIX: Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez

REMIX: Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez

Brand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. 

Here are a few key takeaways from the episode:

  • Finding those who bring you light in life
  • Sometimes the best move - is no move.
  • Taking the consumer and insight lef approach
  • Assume positive intent first
  • Rigth Place. Right Time. Right Tone.
  • How to take it all in.


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4 months ago
1 hour 21 minutes

Brands, Beats & Bytes
REMIX: Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd

REMIX: Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd

Brand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout.

Here are a few key takeaways from the episode:

  • Keep your eyes open - you never know if the next opportunity is right in front of you
  • When you feel like you don't know what to do; but you're head down and make yourself indispensable 
  • When you're starting - focus on what you want your brand to be about
  • Narrow down your brand voice
  • Make sure you challenge yourself and your team
  • Don't be afraid to find people you love and pick their brains 


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4 months ago
1 hour 20 minutes

Brands, Beats & Bytes
REMIX: Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin

REMIX: Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin

Brand Nerds, change, curiosity and courage are all themes in today's episode, and our guest Wendy Martin embodied each of them throughout her career. She is bringing stories of inspiration and impact. An industry leader who worked her way from the proverbial "mail room" to the c-suite position. There is a lot to learn - we know you'll enjoy!

Here are a few key takeaways from the episode:

  • Be Open Minded, Curious, and Fearless
  • Take Every Opportunity to Learn
  • Ask Questions & Ask for Advice
  • Life is Full of Choices - What will you choose?
  • Just as iconic as the 993 Porsche - Meet Wendy Martin


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4 months ago
1 hour 14 minutes

Brands, Beats & Bytes
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck