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Catalytic Leadership
Dr. William Attaway
272 episodes
3 days ago
Send us a text When your agency is growing, but profit stalls, client churn rises, and your team feels the pressure, it’s easy to wonder which lever to pull next. In this episode, I’m joined by Jeremy Shapiro, a seasoned serial entrepreneur with 25+ years of experience whose work has helped business owners break through growth plateaus using a simple, powerful framework he calls the Business Growth Playbook. We break down the practical levers behind profit expansion, customer lifetime value, ...
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Management
Education,
Business,
Entrepreneurship,
Self-Improvement
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Send us a text When your agency is growing, but profit stalls, client churn rises, and your team feels the pressure, it’s easy to wonder which lever to pull next. In this episode, I’m joined by Jeremy Shapiro, a seasoned serial entrepreneur with 25+ years of experience whose work has helped business owners break through growth plateaus using a simple, powerful framework he calls the Business Growth Playbook. We break down the practical levers behind profit expansion, customer lifetime value, ...
Show more...
Management
Education,
Business,
Entrepreneurship,
Self-Improvement
Episodes (20/272)
Catalytic Leadership
Your Business Growth Playbook for More Profit (Without More Leads)
Send us a text When your agency is growing, but profit stalls, client churn rises, and your team feels the pressure, it’s easy to wonder which lever to pull next. In this episode, I’m joined by Jeremy Shapiro, a seasoned serial entrepreneur with 25+ years of experience whose work has helped business owners break through growth plateaus using a simple, powerful framework he calls the Business Growth Playbook. We break down the practical levers behind profit expansion, customer lifetime value, ...
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3 days ago
31 minutes

Catalytic Leadership
The Shift That Helped Me Lead from Rest (Not Performance)
Send us a text Too many high-performing leaders hit their goals and still feel drained. If you’ve built success but can’t seem to slow down without guilt, this episode is for you. I sat down with Ari Williams, a bold and refreshing voice in Christian music and author of The Boundless Mind, to explore what happens when performance becomes our default mode. Ari shares her story of leading worship, writing, and serving, until her pace landed her in a hospital room. That moment changed everything...
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1 week ago
22 minutes

Catalytic Leadership
Tired of Posting Without Results? The AI Personal Branding Fix
Send us a text Posting more isn’t your problem; conversion is. In this episode, I sit down with Ruheene Jaura, co-founder of Hey Levi and the new app Brandify, whose background includes launch work with Apple and Amazon. We unpack how AI personal branding (done right) separates you from your business brand, clarifies positioning, and drives revenue without feeding the algorithm treadmill. You’ll hear how Ruheene moved from reach to results using deep audience research, systems, and prac...
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2 weeks ago
34 minutes

Catalytic Leadership
The Shift That Finally Created Sustainable Agency Growth
Send us a text Scaling isn’t the same as growing, and no one knows that better than Rachel Allen. For 17 years, she’s run Bolt from the Blue Copywriting, serving clients in 21 countries. But when she built and scaled an agency because she thought she “should,” the result was burnout, frustration, and misalignment. In this episode, Rachel and I unpack the mindset and structural shifts that lead to sustainable agency growth: growth that fits your wiring, not the industry’s expectations. We talk...
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3 weeks ago
27 minutes

Catalytic Leadership
AI Tools for Agencies: The Smart-Idea Culture That Scales Teams Fast
Send us a text When your agency grows fast, the pressure grows faster: clients, team, tech, everything scaling at once. The temptation? Add more tools, more systems, more noise. But growth without stability eventually breaks. That’s why I sat down with Kelsi Navalta, Director of Affiliate Programs at HighLevel, the leading white-label marketing platform for agencies. Kelsi is part of a smart-idea culture, where AI tools for agencies don’t replace people, they realign them toward what re...
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1 month ago
28 minutes

Catalytic Leadership
Risk Management: Protect Clients and Scale With Confidence
Send us a text Scaling an agency comes with growing complexity: more clients, bigger teams, higher stakes. And with growth comes risk. If a single misstep could cost you clients, revenue, or even your reputation, how do you protect what you’ve built while continuing to scale with confidence? In this episode, I sit down with Kieffer Rittenhouse, a 30-year commercial insurance broker and partner at Integrated Insurance Solutions, who specializes in protecting small to mid-sized businesses throu...
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1 month ago
26 minutes

Catalytic Leadership
AI for Agency Owners: Reduce Decision Fatigue and Bottlenecks
Send us a text Decision fatigue, endless bottlenecks, unclear messaging - scaling an agency past 7 figures doesn’t just demand more hours, it demands smarter systems. That’s why I invited Lynn Colepaugh, founder of Cyber PR Army, to join me for this conversation. She blends brand strategy, music industry grit, and an unusual partnership with AI to help leaders use technology not as a crutch, but as a thinking partner. In this episode, Lynn shares how AI for agency owners can reduce overwhelm,...
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1 month ago
36 minutes

Catalytic Leadership
Why Short-Term Thinking Blocks Your Long-Term Brand Growth
Send us a text When you’ve poured months into a book, a campaign, or a launch, the last thing you want is to see it fade into the noise. But that’s exactly what happens when we rely on short-term thinking instead of building systems for long-term brand growth. In this episode, I sit down with Marika Flatt, founder of PR by the Book, who has spent more than two decades helping authors, entrepreneurs, and leaders amplify their message with sustainable visibility. Marika shares why “hope is not ...
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1 month ago
42 minutes

Catalytic Leadership
The System for Hiring Top Talent and Scaling Past 7 Figures
Send us a text Hiring top talent is the single greatest lever for scaling beyond 7 figures. Yet too many agency owners find themselves stuck in bottlenecks, worn down by failed hires, or wasting energy micromanaging instead of building. In this episode of Catalytic Leadership, I welcome back Kasim Aslam, founder of multiple 6, 7, and 8-figure businesses, creator of Pareto Talent, and author of Hire: The Essential Guide to Building Powerful Teams and Reclaiming Your Time. Kasim has hired hundr...
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1 month ago
37 minutes

Catalytic Leadership
AI for Agencies: The Simple Shift to Scale Faster with Less Stress
Send us a text If you’re scaling your digital agency past seven figures, you already know how costly bottlenecks can be. Old leads sit untouched, team handoffs slow progress, and valuable time disappears qualifying prospects who will never buy. That’s why I sat down with Bryce DeCora, co-founder and CEO of Closebot, to explore how AI for agencies is transforming sales and client acquisition. Bryce brings his background in AI, engineering, and sales to show how agencies are reactivating databa...
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2 months ago
31 minutes

Catalytic Leadership
Agency Life Plan: Scale Without Burnout or Losing Control
Send us a text Scaling an agency beyond seven figures can come at a cost: sleepless nights, constant bottlenecks, and the creeping sense that the business is running you instead of the other way around. If you’ve ever wondered how to build sustainable systems that protect both your growth and your life outside the agency, this episode is for you. I sit down with Donzel Leggett, Principal at Destiny Development Delta LLC and former Fortune 200 senior executive, who has led global teams of 10,0...
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2 months ago
32 minutes

Catalytic Leadership
The Hiring Shift: Why Agency Remote Teams Beat In-House Bottlenecks
Send us a text Scaling past seven figures brings incredible opportunities — but it also exposes new bottlenecks. If you’ve ever felt like your in-house team can’t keep up, or you’ve struggled with communication gaps and rising costs, this episode will give you a proven alternative. I’m joined by Chris Brown, Partner and CTO at Wow Remote Teams, a staffing and recruiting firm that sources top-tier talent from Latin America for U.S. companies. With nearly two decades of technology and entrepren...
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2 months ago
34 minutes

Catalytic Leadership
Agency Scaling Systems Every Founder Needs to Remove Chaos
Send us a text Scaling beyond seven figures can feel like you’re carrying the weight of every decision, every handoff, and every bottleneck yourself. When communication breaks down or execution falls apart, chaos creeps in. In this episode, I sit down with Rebecca Kallaus, Vision Architect and founder of Business Done Better, the go-to operations partner for agencies, coaches, and creators scaling from six to eight figures. Rebecca shares the Agency Scaling Systems she created — a framework t...
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2 months ago
37 minutes

Catalytic Leadership
Why Saying Yes to Everyone Blocks You From Scaling Your Agency
Send us a text Scaling your agency doesn’t happen by saying “yes” to every client that comes your way. In fact, that’s exactly what can keep you stuck in bottlenecks, overwork, and stalled growth. In this episode, I’m joined by Wes Towers, founder of Uplift 360, where he helps construction companies grow through smarter websites and SEO. Wes shares his journey of building from the ground up, the costly lessons of chasing the wrong projects, and the pivotal decision to niche his company into c...
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2 months ago
29 minutes

Catalytic Leadership
Predictable Growth Systems Any Franchise Owner Can Replicate
Send us a text Scaling a business shouldn’t feel like guesswork. If you’re tired of relying on referrals or one-off wins that can’t be repeated, this episode will show you a better way. I’m joined by Don Traxler, leading growth strategist and founder of RevSpark Media, where he helps medical clinics, wellness brands, and franchise owners achieve seven- and eight-figure growth through predictable growth systems. Don’s expertise spans men’s health, regenerative medicine, weight loss clinics, te...
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3 months ago
30 minutes

Catalytic Leadership
Agency Freedom: The Shift From Overworking to Sustainable Growth
Send us a text Scaling past seven figures shouldn’t mean sacrificing your health, family, or freedom. Yet too many agency owners find themselves buried in broken systems, unclear handoffs, or team bottlenecks that steal time and drain margins. That’s why I invited John Henao, Founder & CEO of Go Staffy and eWiser, who scaled his own digital agency to seven figures with a fully remote Colombian team. In this episode, John and I unpack how agency freedom comes not from chasing revenue, but ...
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3 months ago
30 minutes

Catalytic Leadership
The Systems Behind White Label Agency Growth at Scale
Send us a text Scaling your agency shouldn’t cost you peace, clarity, or capacity. If growth feels like a bottleneck — more clients, more chaos, and too many hats — this episode will help shift that. I sat down with Brent Weaver, serial entrepreneur and now CEO of E2M Solutions, a white-label services platform supporting over 300 digital agencies worldwide. Brent built, scaled, and exited his own agency, then led UGURUS inside Cloudways (a $100M division of Digital Ocean) before stepping in t...
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3 months ago
44 minutes

Catalytic Leadership
Not Creative? AI for Agency Owners Unlocks a Bigger Advantage
Send us a text Feeling overworked, under-inspired, or stuck rewriting the same proposals on repeat? You’re not lacking time — you may be underleveraging your creative edge. In this episode, I’m joined by Brad Ball, co-founder of Ardent Creative, Verity Software, and Committed Mastermind, to reframe creativity as a business advantage — especially when combined with AI for agency owners. Brad shares how his team used AI to shrink 60 hours of proposal work down to 1 hour, while improving persona...
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3 months ago
25 minutes

Catalytic Leadership
AI for Agency Growth: Scaling Smarter Without Burning Out
Send us a text Scaling an agency beyond seven figures demands more than hard work — it requires clarity, leverage, and systems that don’t break under pressure. In this episode, I’m joined by Richard Levy, Founder and CEO of Sophera Marketing, who brings decades of global marketing and leadership experience. We talk about how to use AI for agency growth in ways that actually move the numbers your C-suite cares about, how to prove marketing ROI without guesswork, and how to lead distributed tea...
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3 months ago
35 minutes

Catalytic Leadership
Scaling Agency Leadership That Doesn’t Depend on You
Send us a text If you’re scaling fast but still stuck in every decision, system, and Slack thread, this episode is for you. I sat down with Flynn Zaiger, CEO of Online Optimism, a 13-year digital creative agency recently named one of Inc.’s Best Places to Work. Flynn started his agency six months out of college with no outside funding — and now leads a nationally distributed team that runs with clarity, ownership, and initiative. We talk about the systems and culture shifts that made that pos...
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3 months ago
33 minutes

Catalytic Leadership
Send us a text When your agency is growing, but profit stalls, client churn rises, and your team feels the pressure, it’s easy to wonder which lever to pull next. In this episode, I’m joined by Jeremy Shapiro, a seasoned serial entrepreneur with 25+ years of experience whose work has helped business owners break through growth plateaus using a simple, powerful framework he calls the Business Growth Playbook. We break down the practical levers behind profit expansion, customer lifetime value, ...