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CFO Chronicles: The Secrets Behind Success
James Donovan
71 episodes
3 days ago
2025 nearly broke me. Clients dropped. Revenue cratered. My dream car? Totaled by a dump truck, with no one inside. At our lowest, we were bleeding over $12,000/month. But we didn’t quit. And by November, we closed 10 new clients in a month and had our first $15K cash day. In this special New Year’s edition, I walk through the real story behind the posts: the burnouts, breakthroughs, and the shift that brought us back. What I cover: The exact moment I considered shutting it all downWhy dis...
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2025 nearly broke me. Clients dropped. Revenue cratered. My dream car? Totaled by a dump truck, with no one inside. At our lowest, we were bleeding over $12,000/month. But we didn’t quit. And by November, we closed 10 new clients in a month and had our first $15K cash day. In this special New Year’s edition, I walk through the real story behind the posts: the burnouts, breakthroughs, and the shift that brought us back. What I cover: The exact moment I considered shutting it all downWhy dis...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/71)
CFO Chronicles: The Secrets Behind Success
I Almost Shut It All Down in July. Here’s Why I Didn’t.
2025 nearly broke me. Clients dropped. Revenue cratered. My dream car? Totaled by a dump truck, with no one inside. At our lowest, we were bleeding over $12,000/month. But we didn’t quit. And by November, we closed 10 new clients in a month and had our first $15K cash day. In this special New Year’s edition, I walk through the real story behind the posts: the burnouts, breakthroughs, and the shift that brought us back. What I cover: The exact moment I considered shutting it all downWhy dis...
Show more...
3 days ago
28 minutes

CFO Chronicles: The Secrets Behind Success
You’re Losing Clients in Every Meeting and Don’t Know It - With Jordan Vickery
Most firms treat meetings like a checkbox. Talk. Wrap. Move on. But what if the way you run and follow up on meetings is quietly costing you hours each week and revenue you don’t realize you’re losing? Jordan Vickery, co-founder of Vinyl, joins the show to reveal how firms are reclaiming 30-40 minutes per meeting, identifying hidden sales opportunities, and coaching their teams using nothing but meeting transcripts. If you’ve ever felt buried in post-call admin, or suspect your team is missin...
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1 week ago
34 minutes

CFO Chronicles: The Secrets Behind Success
The Anti-Hourly Firm Model That Clients Actually Prefer - With Dylan Fabbi
Hourly billing isn’t just outdated, it’s blocking your growth. In this episode, Dylan from Fabbi breaks down how his firm ditched time-based pricing, scaled past 500 clients, and became the go-to financial team for business owners who want more than just “books and taxes.” You’ll learn: Why hourly billing kills service quality and client retentionThe tech + team system that allows his firm to run 200+ WhatsApp support threadsHow Fabbi replaced Facebook ad flops with a smarter, higher-convert...
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2 weeks ago
37 minutes

CFO Chronicles: The Secrets Behind Success
The Business Model You’re Using Is Outdated (Here's How to Fix It) - with Michael Ly
Still billing by the hour and afraid to raise prices? That’s exactly why you’re stuck. Michael Ly, founder of Reconciled, joins CFO Chronicles to dismantle outdated firm models and share the mindset shifts that helped him scale a nationally recognized cloud accounting firm. From team turnover to pricing psychology, Michael opens up about the real work it takes to grow and why value-based pricing isn’t just a buzzword, it’s the future. In this episode: ✅ Why hourly billing traps you in low-val...
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3 weeks ago
36 minutes

CFO Chronicles: The Secrets Behind Success
Why So Many Accountants Are Broke by December, Even the Good Ones - With Tony Proctor
Why are so many firm owners flat broke in Q4, even after six-figure tax seasons? Tony Proctor’s been running a firm for 20 years, and he’s seen it all: tax pros who bleed cash every December, clients who push for fraud, and practitioners who won’t raise prices because they’re scared to lose “friend” clients. In this episode: Why Proctor fired a paying client (and what it cost him)What he really thinks about Profit First (it’s not what you expect)The cash flow trap that keeps firms broke after...
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1 month ago
37 minutes

CFO Chronicles: The Secrets Behind Success
You Don’t Need More Leads, You Need Better Conversations- With Kwame Agyei
Most accounting firms are burning cash on cold leads and broken outreach funnels, but what if that’s not your real growth problem? In this episode, I sit down with Kwame Agyei, founder of Appoynt, to reveal what actually scales firm growth: community, relationships, and real conversations. Kwame´s built a global team across Africa and shares how showing up in person has done more for growth than any automation ever could. We talk about: Why cold outreach flopped (and what to do instead)The un...
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1 month ago
40 minutes

CFO Chronicles: The Secrets Behind Success
Your Bookkeeping Isn’t Broken. Your Strategy Is - With Cameron Williams
Most firm owners stay stuck under $10K/month because they think “good work” is enough. It’s not. Cameron Williams got fired while expecting his first child. Since then, he’s built KynLi Consulting, helped clients save $2M+ in taxes, and built a lean CFO firm with a 7-person team. In this episode, he breaks down the real steps that helped him scale, without relying on referrals, ads, or undercharging. We talk: Why bookkeeping alone is a race to the bottomThe mindset shift that helped him raise...
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1 month ago
36 minutes

CFO Chronicles: The Secrets Behind Success
Still Billing by the Hour? It’s Why You Can’t Scale - With Debra Kilsheimer
Most accountants are losing business and don’t even realize it. In this episode, we break down the 3 silent killers that are costing firms revenue, retention, and referrals, starting with outdated pricing models and ending with what your clients actually care about (hint: it’s not your reconciliations). Debra Kilsheimer joins to share what actually drives client loyalty, why she ditched hourly billing decades ago, and how she built her firm "Behind the Scenes Accounting" that runs on relation...
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1 month ago
42 minutes

CFO Chronicles: The Secrets Behind Success
Get a Flood of Inbound Leads with Zero Cold Outreach
You’re not invisible. You’re just not on Google. In this special workshop episode, you'll learn the exact strategy that's generated: $125K of new revenue in 49 days (Shaun)113 inbound calls in 16 days (Shalini)$83K in five months (Justin)If you’re tired of referrals drying up or watching competitors win business that should be yours, this is your blueprint. You’ll learn: How to rank at the top of Google MapsWhy most Google Business Profiles never generate leadsA 7-day checklist to turn your l...
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1 month ago
59 minutes

CFO Chronicles: The Secrets Behind Success
AI Won’t Kill Your Firm, But This Mistake Will - With Justin White
Most accountants aren't losing to AI, they're losing to their own bad systems. In this episode, we sit down with Justin White, founder of JBookkeeping and a former trades business owner who’s now built a fast-growing remote firm on precision, responsiveness, and no-BS service. He shares: What actually builds trust and wins clients in 2025Why most firms lose money before they even pick up the phoneThe questions that close 90% of his leadsHow to build a firm people remember (and refer)The best ...
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2 months ago
32 minutes

CFO Chronicles: The Secrets Behind Success
The $3M IRS Fix You’ll Never Hear About on TikTok - With Brandon Adjei
Lost your office, denied by FEMA, and broke? Here’s how Brandon Adjei bounced back and saved his clients over $3 million in the process. In this episode, Brandon shares how Hurricane Harvey nearly wiped out his firm and how pro bono work with the IRS transformed his business forever. What we cover: • How one client’s $1.3M IRS bill became just $150K • The planning mistake that cost another family $300K • What entrepreneurs get wrong about tax strategy • Why social medi...
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2 months ago
33 minutes

CFO Chronicles: The Secrets Behind Success
Everyone Wants to Be a CFO. Here’s Why Most Will Never Make It - With Kevin Appleby
You’ve done the work. You’ve climbed the ladder. So why does the CFO title still feel out of reach? Kevin Appleby, COO of GrowCFO and mentor to hundreds of finance leaders, reveals: • The 3 invisible blockers keeping smart finance pros from stepping up • Why “imposter syndrome” shows up right after your promotion • What most people get completely wrong about becoming CFO • The mindset shift that separates future execs from spreadsheet managers 🚨 This isn’t theory. Kevin’s helped hundreds m...
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2 months ago
32 minutes

CFO Chronicles: The Secrets Behind Success
You’re Not a Real CFO (Yet): Why Most Firms Never Land High-Value Clients - With Brett Frevert
“Are you a real CFO?” That’s the question clients are now asking, because not all “fractional CFOs” are created equal. In this episode, Brett Frevert (Founder of CFO Systems, Inc. and 9-time Inc. 5000 awardee) breaks down: • Why “bookkeeper to CFO in 90 days” is hurting the industry • The 4 levels of business conversations and why most pros are stuck at level one • Why your newsletter is probably repelling high-value clients • How to land $10K+ clients through old-school strategy,...
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2 months ago
31 minutes

CFO Chronicles: The Secrets Behind Success
The Tax Strategy Rich People Use (But Never Talk About) - With Daniel Lake
$40,000,000. That’s how much Dan Lake’s clients have saved on taxes and most people have never even heard of the strategy. In this episode, Dan reveals how he helps CPAs and high-net-worth individuals shrink tax bills using solar tax equity deals most pros overlook. You’ll learn: • Why mortgages are one of the worst financial tools • How W-2 earners can legally offset massive tax burdens • The strategy that turned a $2M tax bill into nearly $0 • Why most CPAs miss this and h...
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3 months ago
39 minutes

CFO Chronicles: The Secrets Behind Success
Most Accountants Are Giving Away Their Most Valuable Work - With Jackie Meyer
She sold her firm for 7 figures with just 56 clients. Here's how she did it. Jackie Meyer, CPA, founder of TaxPlanIQ and leader of the proactive accounting movement, is done watching firms burn out and undercharge. In this episode, she breaks down: • The ROI method that turns tax advice into a 5-figure service • How to quote tax planning with confidence (even if you hate sales) • What’s killing firms from the inside and how she rebuilt hers • Why advisory isn’t just a servic...
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3 months ago
25 minutes

CFO Chronicles: The Secrets Behind Success
Stop Building a Business That Steals Your Freedom - Jaime Rodriguez
He scheduled his wedding around payroll. That’s when he knew something had to change. Jaime Rodriguez, CEO of Bookkeepers.com, has helped over 17,000 students turn their skill into a scalable business. In this episode, he shares the real lessons that most freelancers and early-stage business owners miss: • The two personality types that sabotage their own growth • The SOP mistake that stalled his own firm • Why most freelancers chase the wrong kind of “rich” • How to build a...
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3 months ago
31 minutes

CFO Chronicles: The Secrets Behind Success
AI Isn’t the Future of Accounting, It’s Already Killing Off the Old Way - With Daniel Moshe
AI isn’t coming for accounting, it’s already here. And it’s quietly rewriting who wins and who falls behind. In this episode, Daniel Moshe, CEO of TechGuru, breaks down how smart firms are already using AI, cybersecurity, and modern tech stacks to: • Attract better-fit clients (and actually land them) • Add capacity without burning out staff • Win more proposals by proving security and compliance • Automate the admin, elevate the advisory You’ll also hear Daniel’s bold predi...
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3 months ago
34 minutes

CFO Chronicles: The Secrets Behind Success
Why Profit Isn’t Enough And What Most Founders Get Dead Wrong - With Daniel Dickeson
Working 7 days a week. No vacations. $36K a year. Then a CFO stepped in and changed everything. In this episode, Daniel Dickeson, founder of Atlas CFO Solutions, breaks down how he turned a struggling salon into a 6-figure business without scaling chaos or hustle culture. You’ll learn: Why cash flow beats profit, every timeHow to spot silent killers in your pricing and expensesThe shift from financial chaos to true clarityHow founders can finally make their business work for themHe’s helped h...
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4 months ago
41 minutes

CFO Chronicles: The Secrets Behind Success
The One CFO Skill That Can Save (or Kill) Your Business - With Jack Weinstein
Scaling doesn’t kill companies, confusion does. And most founders are flying blind. In this episode, Jack Weinstein, fractional CFO and former Fox exec, shares what he’s learned advising 50+ entrepreneurs, from zero to $25M in revenue: • The hiring trap that derails scaling teams • What financial firepower really means (and why most businesses don’t have it) • The difference between a controller and a real CFO • Why growth without clarity = chaos Jack also shares how he turn...
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4 months ago
37 minutes

CFO Chronicles: The Secrets Behind Success
The Productivity Gap You Can’t See (Until It’s Too Late) - With Rhamy Alejeal
Losing one hire can cost you 4+ months of productivity and most founders never see it coming. In this episode, Rhamy Alejeal, CEO of People Processes, breaks down the blind spots killing your team's efficiency and what elite companies do differently: • Why your onboarding is leaking revenue • The math behind a single bad offboarding • How to design people processes that scale without drama • Why "employee experience" isn’t fluffy, it’s financial If you’ve got 5+ employees an...
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4 months ago
43 minutes

CFO Chronicles: The Secrets Behind Success
2025 nearly broke me. Clients dropped. Revenue cratered. My dream car? Totaled by a dump truck, with no one inside. At our lowest, we were bleeding over $12,000/month. But we didn’t quit. And by November, we closed 10 new clients in a month and had our first $15K cash day. In this special New Year’s edition, I walk through the real story behind the posts: the burnouts, breakthroughs, and the shift that brought us back. What I cover: The exact moment I considered shutting it all downWhy dis...