Chaos to Conversions: A Podcast on Launching and Email Marketing
Melanie Battistelli, OBM and Branda Villacob, Copywriter
99 episodes
1 week ago
In this episode, Melanie and Branda chat about the 12 essential tasks for business owners to complete before the end of the year. They give you the scoop on the importance of reviewing revenue, evaluating offers, analyzing launch performance, and checking email list health. The episode also covers the need to audit content, revisit ideal client messaging, refresh websites, prepare for tax season, celebrate wins, set goals, and prioritize rest and reset for the new year. Tune in as Melanie a...
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In this episode, Melanie and Branda chat about the 12 essential tasks for business owners to complete before the end of the year. They give you the scoop on the importance of reviewing revenue, evaluating offers, analyzing launch performance, and checking email list health. The episode also covers the need to audit content, revisit ideal client messaging, refresh websites, prepare for tax season, celebrate wins, set goals, and prioritize rest and reset for the new year. Tune in as Melanie a...
In this episode, Melanie and Branda chat about the 12 essential tasks for business owners to complete before the end of the year. They give you the scoop on the importance of reviewing revenue, evaluating offers, analyzing launch performance, and checking email list health. The episode also covers the need to audit content, revisit ideal client messaging, refresh websites, prepare for tax season, celebrate wins, set goals, and prioritize rest and reset for the new year. Tune in as Melanie a...
In this episode, Branda talks about preparing for and navigating maternity leave as a solopreneur. She discusses her initial plans, the challenges she faced during a high-risk pregnancy, and the adjustments she made to her business operations. Tune in as Branda Discusses: Prepping for maternity leave with thorough planning and flexibilityHow high-risk pregnancies can alter plans and timelinesThe importance of early preparation to alleviate stress later onWhy having a support system, l...
In this episode, Melanie chats about some ideas for navigating the unique business landscape of December. She dives into the importance of maintaining visibility without overwhelming yourself, she introduces a strategic slowdown approach that focuses on connection rather than sales, and she even outlines a four-piece content formula to engage audiences during the holiday season. The conversation also gets into the significance of reflective content and the gradual re-engagement of audiences a...
In this episode, we break down the real difference between annual planning and quarterly planning: what each is great for, where they fall apart, and how your personality, capacity, and business season should influence the way you plan for growth. We also walk through a simple hybrid method both of us use (even if we use it differently!) that gives you vision without the overwhelm and structure without the rigidity. Whether the idea of planning out all of 2026 makes you want to curl up under ...
In this conversation, Branda shares her insights on effective strategies for list growth, and what’s working in 2026 to enhance audience engagement and drive list growth effectively. Tune in as Branda Discusses: How to successfully welcome new subscribers to you listTips for effective lead magnets that will convertIdeas beyond lead magnets to grow your listWhy consistency is key when it comes to your email listMentioned in the Episode: Episode 17: The Power of Collaboration to Grow Your Netwo...
In this episode, Melanie shares the importance of live launching in building authority, warming up audiences, and creating momentum in business. She outlines three key reasons why live launching is the right idea: it enhances brand visibility, deepens audience connections, and provides valuable real-time market research. Melanie emphasizes that even though live launching can be intimidating, the benefits far outweigh the discomfort, making it a crucial strategy for business growth. Tune in as...
In this episode, Melanie and Branda talk with Alexis from Laugh Eat Learn about the challenges and opportunities of selling products through personal websites versus marketplaces. Alexis shares insights on SEO, email marketing, and the misconceptions surrounding the setup of online shops. Listen in as they talk about the benefits of having control over branding and marketing strategies on a personal website. Tune in as Melanie, Branda, and Alexis Discuss: How selling on your own website off...
In this episode of Chaos to Conversions, Branda talks about the importance of retargeting emails. These emails can significantly boost conversions by following up with potential customers who have shown interest in products or services. Branda explains how a simple email automation can be applied to increase sales of digital products, services, or memberships. Tune in as Branda Discusses: How retargeting emails can convert interested leads into salesWhy using multiple retargeting emails imp...
In this episode, Melanie shares strategies for heading into Black Friday and Cyber Monday without the stress and burnout often linked to holiday promotions. She emphasizes the importance of setting clear goals, creating simple offers, and planning effective promo strategies. You’ll leave this episode with actionable insights on how to engage customers while maintaining a healthy work-life balance during the busy holiday season. Tune in as Melanie Discusses: How to keep your offers simple and ...
In this episode, Melanie and Branda chat with Kati Tsoukaitis, a branding and marketing expert. They talk about the importance of understanding your unique value proposition and how to embed your personality into your marketing. Kati shares insights on navigating the rebranding process, the value of professional branding services, and how to build a strong brand identity that will resonate with your audience. Tune in as Melanie, Branda, and Kati Discuss: Why understanding your unique value pr...
In this episode, Branda talks about the common challenge of turning a content plan into actionable steps. She shares practical strategies to help business owners implement their marketing plans. Tune in as Branda Discusses: Shrinking your content tasks to manageable sizes.Building accountability into your content creation process.Common barriers that prevent you from starting.Easy ways to start your content tasks. Mentioned in the Episode: Save $50 off your first month or quarter in the Copy ...
Melanie chats with Ashley Gore about the evolving landscape of online education. They talk about hybrid cohorts, the importance of community engagement, effective onboarding processes, and the role of gamification in the learning experience. Their discussion also touches on current trends in online courses, including the shift towards shorter, more focused content and the future potential of personalized learning paths. Tune in as Melanie and Ashley Discuss: Blending live interaction with s...
In this episode, Branda and Melanie share five essential email sequences that every business should be using to enhance customer engagement and drive sales. They chat about the importance of welcome sequences for building trust, sales sequences for crafting compelling offers, re-engagement strategies for cold subscribers, onboarding sequences for nurturing new customers, and abandoned cart sequences for recapturing lost sales. You’ll leave this episode with a detailed look into each type of s...
In this episode, Branda talks about the common struggle of business owners who often find themselves at a loss for words writing content. She explores the reasons behind this writer's block and gives actionable strategies to overcome these challenges. She explores tailoring content to various stages of the marketing funnel to effectively engage audiences and generate ideas for content creation. Tune in as Branda Discusses: How market research can help identify audience needs.Brainstorming exe...
In this episode, Melanie shares a step-by-step process for planning three months of content that educates, builds trust, and sells effectively. She covers educational content, storytelling, evidence-based content, and promotional strategies, all aimed at helping businesses finish the year strong and prepare for future growth. Tune in as Melanie Discusses: Setting yourself up for success in the fourth quarterThe right approach for stress-free planningHow storytelling helps build a connection w...
In this episode, Sarah Whitaker chats with Branda and Melanie about starting and growing a podcast. Sarah shares the importance of building trust with audiences, essential steps to launch a podcast, and the significance of storytelling and audience engagement. We also discuss metrics for measuring success and practical advice on tracking ROI and creating a cohesive brand across platforms. Tune in as Sarah, Melanie and Branda Discuss: Why podcasting is a great way to build trust with you...
In this episode, Branda talks about the use of AI in copywriting, exploring both its advantages and disadvantages. She covers the importance of strategy, messaging, and storytelling in effective copy, highlighting how AI can assist but also fall short in these areas. The episode includes resources for copywriters looking to enhance their skills and strategies. Tune in as Branda Discusses: How AI can speed up the writing processHow to use AI for initial drafts Why human insight is crucial...
In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparison, online business owners can better assess their launch results. Melanie also provides benchmarks for what are normal conversion rates and encour...
Feeling the itch to make a change in your business? Melanie and Branda are talking all about pivots - when to make them and how to do it strategically. They explore the signs that signal it’s time for change, the difference between impulsive flailing and strategic pivots, and the emotional challenges that come with making shifts in business. They also share some personal stories of their own pivots throughout the years, and how their businesses continue to shift in 2025. Tune in as Melanie an...
In this episode, Branda talks about a common struggle business owners face: feeling repetitive in their email content. She digs into the importance of repetition in marketing, explaining how many touch points are needed to warm up buyers. Branda offers strategies to help you vary your messaging and maintain stamina in content creation. Tune in as Branda Discusses: Why repetition is so important in your businessHow to reframe repetition so it feels less annoyingHow to repeat yourself in your c...
Chaos to Conversions: A Podcast on Launching and Email Marketing
In this episode, Melanie and Branda chat about the 12 essential tasks for business owners to complete before the end of the year. They give you the scoop on the importance of reviewing revenue, evaluating offers, analyzing launch performance, and checking email list health. The episode also covers the need to audit content, revisit ideal client messaging, refresh websites, prepare for tax season, celebrate wins, set goals, and prioritize rest and reset for the new year. Tune in as Melanie a...
