Dear FoundHer… is more than a podcast—it’s a movement for women 40+ building businesses on their own terms.
Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode delivers honest conversations, actionable strategies, and no-fluff insights from the most powerful female founders of our time.
From Bobbi Brown to Rebecca Minkoff, Dr. Becky Kennedy to Gail Simmons, these are the real stories behind the success: the lessons, the pivots, and the marketing strategies that actually work.
Because at Dear FoundHer…, there's no fluff. No gatekeeping. Just what works---because we're better together.
Subscribe and join the women rewriting the rules of entrepreneurship.
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Dear FoundHer… is more than a podcast—it’s a movement for women 40+ building businesses on their own terms.
Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode delivers honest conversations, actionable strategies, and no-fluff insights from the most powerful female founders of our time.
From Bobbi Brown to Rebecca Minkoff, Dr. Becky Kennedy to Gail Simmons, these are the real stories behind the success: the lessons, the pivots, and the marketing strategies that actually work.
Because at Dear FoundHer…, there's no fluff. No gatekeeping. Just what works---because we're better together.
Subscribe and join the women rewriting the rules of entrepreneurship.
Hosted on Acast. See acast.com/privacy for more information.
If you missed our holiday Dear FoundHer... Forum promo, you didn’t miss your chance. We’re offering one final opportunity to join the Dear FoundHer… Forum at a special rate before they go up in January. Use the code LASTCHANCE for 20% off through December 31st. CLICK HERE TO JOIN US.
Momentum grows faster when you’re not building alone.
Community is the difference.
In the final episode of 2025, Host, Lindsay Pinchuk, reflects on a year defined by momentum—not hustle, but intentional business growth built through community.
This solo episode looks back on the wins, challenges, and lessons that shaped the Dear FoundHer… ecosystem in 2025 and shares what it really takes to build a business that’s sustainable, aligned, and built to last. Lindsay breaks down what this year reinforced about growth after 40, the power of boundaries, and why community compounds faster than content.
You’ll hear the lessons Lindsay is carrying into 2026—focused on sustainability, clarity, and future goals—along with a reminder that meaningful growth doesn’t come from doing more, but from doing what works.
If you’re closing out the year reflecting on what’s next and craving momentum that feels steady instead of exhausting, this episode is for you.
Make sure you follow Dear FoundHer... on Instagram and subscribe to our weekly newsletter, The FoundHer Files.
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If you missed our holiday Dear FoundHer... Forum promo, you didn’t miss your chance. We’re offering one final opportunity to join the Dear FoundHer… Forum at a special rate before they go up in January. Use the code LASTCHANCE for 20% off through December 31st. CLICK HERE TO JOIN US
Community isn’t a trend. It’s the business—and it always has been.
As the year comes to a close, Host, Lindsay Pinchuk, reflects on the one thing behind every milestone inside Dear FoundHer…: community.
In this solo episode, Lindsay shares why connection has always been the foundation of real business growth—long before algorithms, trends, or social media experts declared it so. From building a seven-figure company without a marketing budget to creating spaces where women truly support one another, this episode is a reminder that people don’t stay loyal to platforms. They stay loyal to people.
You’ll hear why community isn’t a “nice to have,” but essential infrastructure for entrepreneurs—especially women in business—and walk away with simple, practical ways to start building (and deepening) connection right now.
In this episode, we cover:
If you’re building a business and want more than vanity metrics—more connection, more support, and more people in your corner, this episode is for you.
Make sure you follow Dear FoundHer... on Instagram and subscribe to our weekly newsletter, The FoundHer Files.
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If you're a woman business owner over 40, join the Dear FoundHer... Forum to find support, advice, resources and mentorship—JUST FOR YOU. It’s all inside, without the gatekeeping and without the overwhelm.
Building a real business became possible for Dr. Lisa Klein when she stopped trying to do everything alone and chose to grow inside a community of women who understood the work.
Lindsay Pinchuk talks with pediatrician and Turning Teen founder Dr. Lisa Klein about how a deeply personal idea grew into a legitimate business with national reach. Turning Teen began as a response to a need Dr. Klein saw in her medical practice, parents who wanted support talking with their kids about puberty, body image, emotions, and sex education but did not know where to start. What began as small workshops in living rooms evolved into structured programming for schools, community groups, and families across multiple cities.
Dr. Klein shares how joining the Dear Found Her Forum and participating in Marketing Made Simple helped her move from treating Turning Teen as a side project to running it as a real business. Being surrounded by other women builders gave her clarity, accountability, and confidence as she learned marketing, partnerships, hiring, and systems. How different does growth feel when you are not figuring it out alone?
The conversation points out how community relationships turned into real opportunities, from strategic partnerships to new offerings and large scale events. Dr. Klein’s story is a reminder that sustainable growth often comes from shared experience, steady action, and the right people in your corner.
Episode Breakdown:
00:00 Meet Dr. Lisa Klein and the Mission Behind Turning Teen
03:18 Why Turning Teen Started and the Real Problem It Solves
04:47 From Small Workshops to a Scalable Business Model
08:58 When a Passion Project Became a Legitimate Business
10:55 How the Dear Found Her Forum and Mentorship Drove Growth
17:12 Partnerships Community and the Turning Teen Seal of Approval
28:13 Advice for Women Building a Business and What Matters Most
Connect with Dr. Lisa Klein:
Follow Turning Teen on Instagram
Follow Turning Teen on Facebook
DearFoundHer… Links:
Check out the Dear FoundHer... Female Founded Holiday Gift Guide
Join the Dear FoundHer... Forum
Follow Dear FoundHer... on Instagram
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Holiday Special: Join the Dear FoundHer… Forum at 30% off our annual rate and lock in pricing forever. After December 19th, we will never offer this rate again. JOIN US HERE
You don’t need permission or perfect credentials to build a trusted brand in women’s health.
Lindsay Pinchuk sits down with Kat Schneider, founder and CEO of Ritual, for a conversation about building a category-defining company without a science background or a perfectly mapped plan. Kat shares how Ritual began during her first pregnancy as a response to unanswered questions about trust and transparency, and how choosing a DTC model early allowed the brand to educate customers, show real proof, and earn credibility instead of asking for it. What changes when you build trust before scale? How do you move forward when you do not feel fully ready?
Kat also reflects on how that DTC foundation shaped Ritual’s growth and made expansion into retail, including Target, feel intentional rather than reactive. She talks about leadership lessons learned along the way, from hiring mistakes to the pressure many women feel to be experts at everything, and why surrounding yourself with people who are stronger where you are not can change everything. Tune in to understand how intuition and decision-making become the real competitive advantage when you are building something meant to last.
Episode Breakdown:
00:00 Why This Conversation Matters for Women Founders
02:20 How Ritual Started With One Pregnant Founder Asking Better Questions
05:52 Quitting a Job While Pregnant and Challenging a “Niche” Industry
07:39 Building Ritual Without a Science Background
12:58 Launching One Product and Earning Trust Through DTC
20:56 How DTC Education Enabled Expansion Into Target and Retail
32:30 Leadership Lessons and Early Hiring Mistakes
38:14 Three Core Lessons on Intuition, Rejection, and Decision-Making
Connect with Kat Schneider:
DearFoundHer… Links:
Check out the Dear FoundHer... Female Founded Holiday Gift Guide!
Join the Dear FoundHer... Forum
Follow Dear FoundHer... on Instagram
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You have just a couple more weeks to join THE networking community for women business owners over forty: The Dear FoundHer... Forum. Save 30% off your annual membership and lock in your rate before it goes in next year!
A longtime HR leader sees how unprepared many young adults feel after college and turns that insight into a small business built to guide them through the realities of adulthood.
Heather Redisch sits down with Lindsay Pinchuk to share how Adulting 101 Masterclass began, the early uncertainty that came with creating something in a wide-open space, and the small shifts that helped her clarify her offer. She talks about the moments that shaped her growth, the experiments that revealed what students and parents truly needed, and the point where things finally gained momentum once she focused on her core strengths.
Heather also reflects on the role community played in her progress. The women in the Dear FoundHer Forum helped her push past discomfort, stay visible, and build confidence as she refined her idea. Their support reshaped how she approaches her work and the young adults she serves.
Her story leaves listeners with a simple question: what becomes possible for your small business when you stay curious, keep learning, and surround yourself with a community that moves with you?
Episode Breakdown:
00:00 Stepping Out of Your Comfort Zone for Small Business Growth
02:20 From HR Expert to Founder of Adulting 101 Masterclass
03:32 The Workforce Gap and Why Graduates Aren’t Prepared
05:39 How Adulting 101 Shifted to a One-on-One Coaching Model
09:42 The Breakthrough Moment After Narrowing Her Offer
13:31 Community Support and Networking That Fueled Growth
18:53 What’s Next for Adulting 101 Masterclass
22:05 Heather’s Essential Advice for New Founders
Links:
Follow Heather Redisch on Instagram
Subscribe to The FoundHer Files and check out our female founded holiday gift guide!
Follow Dear FoundHer... on Instagram
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Holiday Special: Join THE networking community for women business owners over forty, The Dear FoundHer... Forum. From now until the end of the year, save 30% on your annual membership and lock in the rate forever.
Jackie Kim shares how a personal obsession with sensitive skin turned into Maelove, a science led skincare brand whose viral vitamin C serum built loyalty before it made headlines. Joining Lindsay Pinchuk in this episode, Jackie traces the shift from New York attorney and startup investor to founder, driven by years of dry, reactive skin and frustration with clinical products that either caused irritation or came with a painful price tag.
What do you build when every “solution” stings your face or empties your wallet? Jackie answers that question with Maelove’s approach to extra strength yet gentle formulas, a fully bootstrapped business, deep investment in R&D and long form educational content that customers and dermatologists now treat as a trusted guide. Along the way, she shares advice on knowing your strengths, hiring for your gaps and staying clear on who your skincare brand really serves, and she shows how viral growth can follow when you let the product, the science and your customers do the talking.
Episode Breakdown:
00:00 Why Building A Business Is A Marathon And Why Founder Community Matters
02:23 Dear FoundHer Host Intro And Setting Up The Maelove Skincare Story
04:35 Meet Jackie Kim And The Origins Of Maelove Skincare
08:11 Solving Sensitive Skin Problems And Defining The Maelove Mission
10:24 Bootstrapping Maelove And Building A Customer Obsessed Science Led Skincare Team
14:25 Creating Glowmaker And How A Vitamin C Serum Became A Viral Skincare Hero
20:15 How Glowmaker Went Viral Through Editors Influencers And Dermatologists
24:27 Keeping Skincare Affordable With A Lean Direct To Consumer Business Model
26:05 Becoming A Customer Obsessed Brand Through Deep Skincare Education And Content
32:16 Staying Competitive Without Funding And Growing Maelove Through Word Of Mouth
36:08 Jackie Kim’s Three Actionable Steps For Female Founders In Skincare And Beyond
Connect with Jackie Kim:
Links:
Follow Dear FoundHer on Instagram
Check out the Dear FoundHer... Female Founded Gift Guide!
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Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us.
Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since grown into a small business rooted in real community for women in midlife. Inspired by young moms’ groups and encouraged by Lindsay Pinchuk and the Dear FoundHer Forum, Lisa took her idea from “I wish this existed” to a branded platform with in-person events, resources, and support for women in their forties, fifties, and sixties.
In this episode, Lisa shares how she built Pearl and Rose by listening first, starting with a simple dinner party that doubled as a focus group and evolving into ongoing programs on wellness, menopause, fitness, and the sandwich generation. She talks about learning to collaborate, ask for help, and show up face to camera to tell her own breast cancer story, which sparked powerful engagement and gave women language to advocate for themselves.
Lisa shows how the Dear FoundHer community and her cohort have become a daily support system that fuels the growth of her small business and proves that when women build community with intention, everyone involved grows stronger.
Episode Breakdown:
00:00 Normalizing Midlife Conversations on Menopause Aging Parents and Identity
01:30 From Burned Out Designer to Pearl and Rose Midlife Community Founder
04:54 Validating the Idea with Instagram and a Midlife Focus Group Dinner
08:29 Listening to the Community Wellness Menopause and the Sandwich Generation
12:08 Growing Pearl and Rose Through Collaboration Events and Membership
18:22 Vulnerability Breast Cancer and Showing Up on Social Media
21:31 How Dear FoundHer Community Fuels Lisa’s Journey and Her Advice to New Founders
Connect with Lisa Schneider:
Follow Pearl and Rose on Instagram
Links:
Subscribe to The FoundHer Files and check out our female founded holiday gift guide!
Follow Dear FoundHer... on Instagram
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Holiday Special: Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us.
Two fashion insiders walk through how a single white tee became the core of a cult basics brand that now lives in both retail and direct to consumer channels. Lindsay Pinchuk talks with perfectwhitetee co-founders Jen Menchaca and Lisa Hickey about the years they spent in showrooms and retail stores, the gap they saw for reliable year round basics and the way a partnership with a fabric expert let them obsess over fit, fabric and how their pieces actually feel on real women. They describe fit tests on bodies of different ages and sizes and they show how feedback from boutiques and customers turns each tee and sweatshirt into a staple women reorder in multiple colors.
When COVID hit, their independent retail partners served as a lifeline as supply chains stalled and boutiques turned to perfectwhitetee for product they could still put in customers’ hands. From there the direct to consumer side grew as shoppers sent DMs that asked for more colors and styles, which pushed Jen and Lisa to build a Shopify site and to treat lifestyle driven ads and email as key tools for connection and loyalty. Again and again they come back to a simple idea. Strong basics and strong businesses start with a clear customer, a clear edge and a community that trusts you in both retail and direct to consumer spaces.
Episode Breakdown:
00:00 How Listening To Customers Built A Cult Basics Brand
03:12 Meet perfectwhitetee Founders Jen Menchaca And Lisa Hickey
04:22 From Showroom And Retail Stores To The Perfect White Tee Idea
06:50 Spotting A Gap In Basics And Building A Fabric First Fashion Brand
08:24 What Makes A Perfect White Tee Fit Fabric Community And Confidence
12:44 Launching Right Before COVID And Leaning On Retail Relationships
18:25 Relationships Community And A “No Asshole” Policy For Business Growth
24:23 From Wholesale To Direct To Consumer How Ads And UGC Fueled Demand
33:43 Black Friday Inventory Fail Owning Mistakes And Fixing Operations
41:37 What Is Next For perfectwhitetee Wovens Mens And Deeper Community
43:07 Three Actionable Steps For Women Starting A Product Business
Connect with Jen Menchaca and Lisa Hickey:
Follow perfectwhitetee on Instagram
Links:
Subscribe to The FoundHer Files and check out our female founded holiday gift guide!
Follow Dear FoundHer... on Instagram
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Holiday Special: Join the Dear FoundHer… Forum and lock in special member pricing + exclusive bonuses for 2026 available for a limited time. If you’re ready for connection, clarity, and support in your business, now is the time to get inside. JOIN US HERE
Ronna Belinky reveals how genuine community and intentional networking can transform a small personal system into a meaningful business that helps women create clarity, structure, and ease in their lives.
Lindsay Pinchuk and Ronna take a closer look at how a simple planning method Ronna created for her own family eventually grew into a workshop and consulting practice that now supports women who want more structure in their days. Along the way, Ronna discovered that her greatest growth came from in-person connection. She built her business by showing up at events, leading workshops, and forming real relationships inside the Dear FoundHer Forum. Those experiences offered encouragement, referrals, and a sense of belonging that helped her move through self-doubt and step into visibility with more confidence.
This episode encourages listeners to think about how community shapes their own work. What happens when you surround yourself with people who understand your goals? How does meaningful networking create opportunities that don’t appear through social media alone? Ronna’s story offers a reminder that business grows through connection, consistency, and the courage to keep showing up.
Episode Breakdown:
00:00 Introducing Ronna Belinky And The Mission Behind Workflows By Ronna
01:40 How Ronna Helps Women With Personal And Professional Time Management
07:15 Creating The Notebooks With Ronna System And Validating It Through Focus Groups
10:40 Why In Person Networking Drives Ronna’s Business Growth
16:10 Using Presentations To Explain A Unique Service And Attract Clients
20:05 Marketing Strategies That Actually Work For Service Based Businesses
22:09 Building Confidence And Overcoming Imposter Syndrome As A New Founder
26:43 Ronna’s Top Advice For Women Starting A Business
Connect with Ronna Belinky:
Links:
Join the Dear Foundher... Forum
Follow Dear FoundHer... on Instagram
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See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th!
Natalie Holloway reveals how a simple idea sparked during a frustrating yoga class grew into a fitness brand that reshaped an entire category.
Joining Lindsay Pinchuk, Natalie traces Bala’s beginnings from a gut-level insight to a Kickstarter launch and then to the turning point that came with Shark Tank. She talks openly about rapid growth, the reality of running out of inventory, and the tough moment when she realized their team had grown faster than the business itself. Natalie explains how scaling back helped Bala regain clarity and why a lean structure now drives their strongest year yet. She also offers practical direction for early founders who want a business that can last. How do you know when to trust an idea that feels small? What protects a young company when momentum hits faster than expected? Natalie’s answers land with experience and honesty, and this episode will leave you with a clearer sense of what sustainable growth really looks like.
Episode Breakdown:
00:00 Why Community And Support Matter For Women Founders Over 40
05:17 Who Is Natalie Holloway And What Is Bala Fitness
06:11 Leaving Advertising Burnout, Traveling Asia And Discovering The Bala Bangles Idea
11:34 From Side Hustle To Kickstarter Funding Bala’s First $40K Production Run
14:19 Grassroots Marketing On Shopify, Social Media And In Studios To Prove Product Market Fit
17:43 Shark Tank Appearance, Pandemic Fitness Boom And Bala’s Explosive Growth
21:47 Building Then Shrinking The Team: Lessons In Hiring Fast And Scaling Smarter
26:44 Expanding Beyond Bangles: Volifying Dumbbells, Power Rings And The Fitness Category
27:50 Best Year Yet: How Bala Became A Lean Profitable Business With Trusted Agency Partners
30:51 Natalie’s Top Three Lessons For Female Founders On Profit, Hiring And Passion
35:33 Three Immediate Action Steps For New Entrepreneurs: Research, P&L And Documenting On Social
Connect with Natalie Holloway:
Links:
Join us for our virtual networking and Forum Open House
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See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th
Growth takes on a new shape when a social media manager realizes her own brand no longer reflects the business she wants to run and chooses to rebuild it with the clarity of a small business owner who is ready to move forward with intention.
Shane Shaps sits down with Lindsay Pinchuk to reflect on the turning points that reshaped her work as both a social media manager and a small business owner. She talks about the moment she noticed her brand no longer felt like hers and how rebuilding it helped her reconnect with her voice and her values. She also shares how her role evolved from handling every task herself to offering strategy and coaching in a way that supports clients without stretching her thin. Their conversation explores the reality of building a small team, the relief that comes with delegation, and the steady sense of direction that grows when you surround yourself with a community that understands the challenges of running a business.
Episode Breakdown:
00:00 Introduction to Shane Shaps and Big Voice Social
03:09 The Turning Point That Sparked a Rebrand
06:48 How Big Voice Social Evolved Its Services
08:47 Building a Flexible Team as a Small Business Owner
12:01 Marketing Strategies That Actually Supported Growth
14:54 Launching a Podcast as a Brand-Building Tool
21:06 Shane’s Advice for Small Business Owners
Connect with Shane Shaps:
Links:
Subscribe to The FoundHer Files
Follow Dear FoundHer on Instagram
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See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th.
Brynn Putnam talks through what it really feels like to build a company, sell it to lululemon, and start again with a completely new idea. Joining Lindsay Pinchuk in this episode, she reflects on the investor dynamics that shaped her path, including a moment when she walked away from a term sheet because the relationship didn’t feel right, and she explains why the partners you choose influence every decision that follows. Brynn also shares how simple observations inside her gym sparked the idea for MIRROR and why true innovation comes from understanding your customer more than from technical expertise. Her shift toward building Board highlights a deeper desire for connection and family, and the conversation leaves you asking a few grounding questions: Who do you trust to build with? What signals are you ignoring? How can your own life stage point you toward the work you’re meant to do next?
Episode Breakdown:
00:00 Building a Community for Women Entrepreneurs
02:50 Brynn Putnam's Journey: From Ballerina to Tech Founder
05:47 The Sale of MIRROR: Insights from a Successful Acquisition
09:04 Raising Venture Capital: Challenges and Experiences
11:48 Lessons Learned: The Importance of Partnering with the Right Investors
14:57 The Launch of Bored: A New Era of Family Gaming
17:59 Marketing Strategies for a New Product
20:58 The Story Behind Bored: Reimagining Family Game Night
24:05 Building Relationships with Investors
27:06 Key Takeaways for Aspiring Female Founders
Connect with Board and Brynn:
Links:
Be the first to know about our Forum opportunity this holiday season!
Subscribe to The FoundHer Files
Follow Dear FoundHer on Instagram
Join us on Tour with Sunny + Jenn!
FoundHer Faves:
Dagne Dover Roma Packing Cubes
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Fear of being seen keeps many entrepreneurs from stepping into their potential, and imposter syndrome often has less to do with confidence than with how the nervous system reacts to visibility. In this episode, Lindsay Pinchuk talks with therapist and visibility coach Anna Holtzman about what’s really happening beneath the surface when we hesitate to show up. Why does sharing your work online or talking about your business feel so uncomfortable? And how can you train your body to see visibility as safe instead of threatening?
Anna shares how the fear of being seen is often a protective response, not a personal flaw, and how learning to recognize that can shift the way you approach your work. She explains her method of “graded exposure” (taking small, consistent steps toward being visible) as a way to build trust in yourself and lessen the grip of imposter syndrome over time.
This conversation feels like a gentle permission slip for anyone who’s tired of pretending to be confident. You’ll walk away with a deeper understanding of what it means to show up authentically and a few ways to make visibility feel less like a performance and more like self-trust in action.
Episode Breakdown:
00:00 The Fear of Visibility
12:03 Navigating Career Transitions
24:07 Overcoming Visibility Challenges
26:52 Building Comfort in Visibility
30:46 The Power of One-on-One Coaching
31:52 Authenticity in Consistency
35:01 Navigating Negative Feedback
39:05 Personalized Coaching Experiences
45:35 Actionable Steps to Increase Visibility
Links:
Register for Anna’s FREE Let Yourself Be Seen Workshop
Check Lindsay out on Anna’s Podcast!
Subscribe to The FoundHer Files
Get Tickets for Dear FoundHer.. on Tour
This Week’s FoundHer Faves:
The Law Office of Erin M. Wilson, LLC
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This week, Lindsay Pinchuk breaks down one of the most powerful (and overlooked) marketing tools for small businesses — the Gift Guide.
Whether you sell products, services, or both, a Gift Guide can help you grow your audience, collaborate with other brands, and create buzz that lasts long after the holidays.
Lindsay shares how she used Gift Guides to skyrocket her first company, Bump Club & Beyond, and how her very first Dear FoundHer… Gift Guide landed her a TV segment on WGN and helped launch the brand.
You’ll learn:
And if you want step-by-step help building your own, you can grab Lindsay’s Gift Guide Blueprint inside The FoundHer Files newsletter.
Key Takeaways
Mentioned in This Episode
Connect with Lindsay
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What does it take to turn a small idea into a brand that ends up on the racks at Bergdorf Goodman? For Ramy Brook Sharp, it started with a few silk tops, a gap in her own wardrobe, and a belief that women deserved fashion that felt both beautiful and effortless. Lindsay Pinchuk sits down with Ramy to unpack how those early living room trunk shows, personal fabric runs through New York’s Garment District, and countless lessons learned through trial and error shaped what would become the Ramy Brook brand.
Ramy talks about what listening to her customers taught her, like how a simple request for bra-friendly tops completely changed her design philosophy, and how one connection with a personal shopper at Bergdorf Goodman turned into a career-defining moment. She reflects on what it means to start a business later in life and why experience and curiosity can be powerful advantages when building something new.
This episode invites you to think differently about growth, resilience, and what it really means to create something that lasts.
Episode Breakdown:
00:00 How Ramy Brook Built a Fashion Brand from Scratch
01:39 The Closet Problem That Sparked an Idea
04:41 Launching Through Trunk Shows and Word-of-Mouth Marketing
06:52 Listening to Customers and Designing for Real Women
09:23 The Bergdorf Goodman Breakthrough
16:55 Starting a Business at 42 and Leveraging Life Experience
24:44 How AI and Innovation Shape the Future of Ramy Brook
32:59 Three Lessons Every Aspiring Founder Should Hear
Connect with Ramy Brook Sharp:
Follow Ramy Brook on Instagram
Follow Lindsay @dearfoundher on Instagram
Interested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.
Join the Dear FoundHer... Forum Networking Community
FoundHer Faves:
Juliet Wine:
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Peta Murgatroyd shares how the discipline she built on Dancing With the Stars became the foundation for her second act as a beauty founder. Joining Lindsay Pinchuk in this episode, she opens up about what it really takes to move from the stage to the boardroom and why she refused to stay in one lane.
What happens when passion collides with persistence? For Peta, it meant turning years of frustration with self-tanning products into Peta Jane Beauty, a brand known for clean formulas and professional results. She talks about early missteps, rebuilding from scratch, and figuring out how to run a company while raising three kids.
How do you keep going when self-doubt creeps in? What does it take to lead with both grit and grace? Peta’s journey is an honest look at the growing pains behind real success and a reminder that starting over can be one of the most powerful moves you make.
Episode Breakdown:
00:00 Peta Murgatroyd’s Founder Story
03:12 From Dancer to Entrepreneur
07:05 The Frustration That Sparked Peta Jane Beauty
09:46 Launching and Rebranding the Business
12:09 Research, Development, and Lessons Learned
17:43 Bringing Peta Jane Beauty to Market
22:12 Balancing Motherhood and Entrepreneurship
29:10 Preparing for Life After Dancing With the Stars
33:33 The Biggest Business Lesson: Inventory and Growth
36:52 Overcoming Self-Doubt and Finding Confidence
40:15 Peta Murgatroyd’s Advice for New Entrepreneurs
Connect with Peta Murgatroyd:
Follow Peta Jane Beauty on Instagram
Follow Peta Jane Beauty on TikTok
Here are the links to this week's FoundHer Faves:
ThirdLove Unlined Minimizer Bra
Emily Schneider, Visual Storyteller
Follow Lindsay @dearfoundher on Instagram
Interested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.
Join the Dear FoundHer... Forum Networking Community
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Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE
Katie Rosen Kitchens didn’t set out to build a subscription box, she set out to build a community. What began as an online magazine with product recommendations grew into FabFitFun, a membership that millions of women see as a quarterly act of self-care.
In this episode with Lindsay Pinchuk, Katie shares how a 24-hour sellout of the very first test box set the stage for everything that followed: full-size products, full customization, members-only sales, and a thriving community where feedback shapes each season. Storytelling still drives it all, making every product feel personal rather than transactional.
She also explains how FabFitFun became a launchpad for brands, using influencers and editorial reach to turn products, like OUAI’s leave-in conditioner, into bestsellers. Flexibility is key—members can swap items or even entire boxes—building trust with every shipment.
Katie doesn’t shy away from the hard parts either, from a million-unit product recall to the operational lessons that came out of it. Today, FabFitFun is expanding its impact with brand investments and 3PL services, proving that listening to your community and evolving with it is the foundation of lasting growth.
Episode Breakdown:
00:00 Meet Katie Rosen Kitchens Co-Founder of FabFitFun
05:52 FabFitFun’s Origin Story
15:44 Building Community and Listening to Customers
26:55 From Media Company to Membership Model
28:20 Outlasting the Subscription Box Trend
43:11 Final Advice for Female Founders
Connect with Katie Rosen Kitchens:
http://www.instagram.com/katieakitchens
http://www.instagram.com/fabfitfun
Follow Lindsay @dearfoundher on Instagram
Interested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.
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FoundHers Mentioned today:
October 22 MFactor Screening https://bit.ly/3Id2NoR
Tween Girls Summit https://chicagonorthshoremoms.com/tween-girls-empowerment-summit/
The Small Business Owners HR Vault https://www.wellness-extension.com/sbo-vault
Dear FoundHer on Tour: http://www.dearfoundher.com/tour
Trailblazer Pod https://podcasts.apple.com/us/podcast/trailblazer-pod/id1773328946
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In this episode, Lindsay Pinchuk shares actionable Q4 marketing strategies for small business owners. She emphasizes the importance of gratitude marketing, creating holiday gift guides, running flash sales, repurposing content, and leveraging email for conversions. Lindsay also discusses the significance of pitching for year-end press opportunities, sharing behind-the-scenes content, encouraging user-generated content, and planning for January momentum. The episode is packed with practical tips to help businesses finish the year strong and set the stage for the new year.
Follow Lindsay @dearfoundher on Instagram.
Interested in leveling up your marketing? Get on the waitlist for Marketing Made Simple for Small Business.
Join the Dear FoundHer... Forum Networking Community
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In this episode, Lindsay Pinchuk shares her journey of building Bump Club and Beyond from scratch without a marketing budget. She emphasizes the importance of creating a marketing system out of necessity, which eventually became the foundation for her success. Lindsay introduces her marketing framework, SWEEP, which stands for Social media, Website, Email, Events, and Publicity/Partnerships. She discusses the significance of each component and provides actionable steps for entrepreneurs to implement in their businesses. The episode highlights the power of consistency, community building, and the importance of nurturing relationships through effective marketing strategies.
00:00 Building a Business from Scratch
02:53 The Importance of a Marketing System
06:06 Introducing the Sweep Framework
08:56 Social Media: Building Awareness
11:50 The Role of Your Website
14:59 Harnessing the Power of Email Marketing
18:07 Events as Community Builders
20:56 Publicity and Partnerships for Growth
23:51 The Power of Consistency in Marketing
27:11 Action Steps for Immediate Impact
Check out today’s female founded brands:
Jessica’s Natural Granola: Use the code LINDSAYP15, first time customers save 15%.
Seed Health Daily Synbiotic: Use the code FOUNDHER for 25% off your first month at seed.com. Can be used on DS-01®, PDS-08®, VS-01™. No expiration date
Zodiac Medallion Necklace by Melinda Maria
Tween Girls Summit in Chicago on October 18th: FOR MORE INFORMATION
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Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HERE
From Starbucks tables to Taylor Swift’s spotlight to Nordstrom shelves, Melinda Maria Spigel has built a jewelry empire on vision, grit, and fearless self-advocacy. Joining Lindsay Pinchuk in this episode, Melinda shares how she turned handmade pieces into a multimillion-dollar brand by trusting her instincts, funding growth in unconventional ways, and pushing past rejection until doors opened. Melinda reflects on the viral moment Taylor Swift wore her “Julian Loves Diamonds” necklace during the Eras Tour, why persistence mattered more than luck when Nordstrom finally took a chance on her, and how a relentless belief in her product carried her through every stage of growth. Her story leaves entrepreneurs with three powerful reminders: keep betting on yourself even when no one else does, treat rejection as a doorway instead of a wall, and understand your numbers as deeply as you understand your craft.
Episode Breakdown:
00:00 Believing in Yourself and Your Business
05:07 Early Passion for Jewelry
08:07 Selling Jewelry at Starbucks
10:09 Winning Game Shows for Seed Money
16:37 Self-Advocating and Building Connections
27:08 Persistence Pays Off with Nordstrom
39:32 Melinda’s Actionable Advice for Entrepreneurs
Connect with Melinda Maria Spigel:
Follow Melinda Maria on Instagram
Register for our FREE Sweep Workshop: The No Fluff Marketing Framework for Small Business Owners.
Get on the waitlist for Marketing Made Simple for Small Business.
Check out today’s female founded brands
Follow Dear FoundHer on Instagram
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Hosted on Acast. See acast.com/privacy for more information.