Summary In this episode of the Dental Flow Podcast, host Benjamin Suggs shares six effective strategies for dental practices to grow without increasing marketing expenses. He emphasizes the importance of optimizing Google Business Profiles, expanding financing options for patients, answering common patient questions online, implementing online scheduling, consistently gathering Google reviews, and utilizing photos to enhance online presence. Each strategy is designed to improve patient engage...
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Summary In this episode of the Dental Flow Podcast, host Benjamin Suggs shares six effective strategies for dental practices to grow without increasing marketing expenses. He emphasizes the importance of optimizing Google Business Profiles, expanding financing options for patients, answering common patient questions online, implementing online scheduling, consistently gathering Google reviews, and utilizing photos to enhance online presence. Each strategy is designed to improve patient engage...
In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisiti...
In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the keyword 'affordable dentist' and its implications for dental practices. He explores the varying definitions of affordability among patients, the reasons behind their search for affordable dental care, and who should consider targeting this keyword in their marketing strategies. Suggs emphasizes the importance of understanding patient intentions and offers actionable steps for practices to effectively utilize this keywor...
Summary In this episode of the Dental Flow podcast, Benjamin Suggs discusses the phenomenon of former dental practice clients returning to his agency after leaving for various reasons. He explores the reasons behind their departure, including changes in management and unmet expectations, as well as the factors that led them to return, such as better results and more supportive agency relationships. The conversation highlights the importance of understanding client needs, the role of office ma...
Summary In this episode of the Dental Flow Podcast, Benjamin Suggs shares four critical insights for dentists planning to start their own practice. He emphasizes the importance of location, targeting new patients, training front desk staff, and creating an exceptional patient experience. Each of these elements plays a vital role in the success and growth of a dental practice, and Suggs provides practical advice based on his extensive experience in the industry. Takeaways Location is criti...
In this episode of the Dental Flow Podcast, host Benjamin Suggs shares a straightforward yet powerful strategy for dental practices to boost new patient bookings: instructing front desk staff to always offer an appointment time on every new patient call. By doing so, practices can uncover and address real objections that prevent bookings, gather valuable data on why patients may not schedule, and identify opportunities for operational improvements. The episode highlights the importance of tra...
Summary In this episode, Benjamin Suggs discusses a significant update from Google regarding the indexing of Instagram content. He explains how this change can enhance the visibility of dental practices and offers practical tips on optimizing Instagram profiles for better search engine results. The conversation emphasizes the importance of creating valuable content, using keywords effectively, and ensuring consistency across online platforms. Chapters 00:00 Introduction to Google's Instagram ...
Summary In this conversation, Benjamin Suggs discusses the significant impact of AI on Google search results, particularly how it affects traffic to dental websites. He explains the introduction of AI overviews by Google, which provide answers directly on the search results page, leading to a decline in clicks on traditional listings. Suggs offers six strategies for dental practices to adapt to these changes, focusing on content creation that adheres to Google's EAT guidelines, the importance...
In this episode of the Dental Flow podcast, Dr. Bethany Brenner discusses her expertise in treating TMJ and sleep apnea, emphasizing the importance of understanding root causes rather than seeking quick fixes. She highlights the significant impact of sleep apnea on children, the misconceptions surrounding breathing issues, and shares real-life patient stories that illustrate the transformative effects of proper treatment. Dr. Brenner also delves into the role of nutrition in managing these co...
In this conversation, Benjamin Suggs discusses the importance of understanding the annual production value of a new patient in a dental practice. He explains how to calculate this value and its significance in determining the return on investment (ROI) for dental marketing efforts. Suggs emphasizes the need for accurate data analysis and provides a step-by-step guide on how to derive meaningful insights from collections and patient acquisition costs. The discussion highlights the importance o...
It’s strange how something as simple as the vibe of a waiting room can completely change how people feel about going to the dentist. When a place feels stiff and impersonal, it just adds to the anxiety that so many already bring with them. But when you walk into a space that feels warm and familiar—like your favorite neighborhood spot—it’s like your guard drops a little. That kind of atmosphere doesn’t just make people more comfortable, it makes them want to come back. In this episode of the ...
In this conversation, Benjamin Suggs emphasizes the critical role of positive patient reviews in dental practices. He discusses how online reviews have become as trusted as personal referrals and outlines various strategies for showcasing these reviews effectively. From utilizing Google Business profiles to social media, email marketing, and print media, Suggs provides actionable insights on how to leverage patient testimonials to build trust, attract new patients, and enhance practice growth...
SUMMARY In this episode of the Dental Flow podcast, Benjamin Suggs interviews Andrew Riepe from Crown Tenant Advisors, a leading dental broker specializing in tenant representation in healthcare real estate. Andrew shares his journey from a minor league baseball player to a successful broker, emphasizing the importance of aligning real estate decisions with the goals of dental practices. The conversation covers various topics including the unique role of tenant representation, navigating leas...
Objective To establish a standardized procedure for capturing and using before and after photos in dental marketing, ensuring that the practice maximizes its marketing potential, attracts more patients, and enhances overall productivity and accuracy in task execution. Key Steps Understand the Importance of Full Face PhotosRecognize that full face before and after photos are more impactful than close-up shots of teeth.Acknowledge the transformative effect these images can have on potential pa...
Introduction In this episode, we examine Online Booking / Scheduling Apps for dentists. These are third-party platforms that allow patients to book appointments directly on a dental practice's calendar. Based on data analysis and client feedback, we analyze their pros and cons. Note: Flow New Patient Marketing does not sell this service, so you can be sure we are giving you an unbiased opinion! Pros of Online Booking Systems Ease of Action for PatientsSimplifies the appointment booking ...
SummaryIn this episode of the Dental Flow Podcast, host Benjamin Suggs interviews Matt Poppert from DDS Match South, a dental practice brokerage. They discuss the importance of confidentiality in the selling process, the dynamics between selling to DSOs versus private buyers, and the various types of dental practices that can be sold. Matt shares insights from his extensive experience in the dental industry, emphasizing the need for proper planning and preparation when considering a practice ...
Planning Your Dental Practice's 2025 Digital Dental Marketing PlanOverviewThe podcast discusses the importance of planning a comprehensive digital dental marketing plan for 2025.Emphasis is placed on enhancing digital experiences, utilizing automation and AI, and ensuring HIPAA compliance.Three overarching themes to keep in mind: enhanced digital experiences, automation, and HIPAA compliance.AssumptionsFocus on UX website design, clear calls to action, and personalized content.SEO strategies ...
To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=5ZZ_xBXEpYILeveraging YouTube for Dental PracticesOverviewYouTube has become a valuable platform for businesses, including dental practices, due to its search engine capabilities and vast user base.Creating video content is essential for leveraging YouTube effectively to reach potential patients.Different types of videos, such as long-form and short-form, can be used to engage with viewers and promote dental servic...
To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=BeIRxrmRJVE&tOptimizing Your Practice Name: A Guide for Dental PracticesIntroductionImportance of choosing a business/practice nameRelevance for both startups and established practicesExamples of RebrandingDentist renaming practice due to new additionsConsolidating multiple practices under one nameKey Considerations for Practice NameMemorable and professional nameDifferentiation from competitorsTarget audience ...
To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=KPbx6EpVedoResponding to Positive Reviews for Dental PracticesImportance of Responding to Positive ReviewsGoogle likes to see activity on its platformsShows engagement and activity on your Google Business ProfilePoliteness and gratitude towards patients who leave positive reviewsWhy Responding to Positive Reviews is EssentialGoogle's preference for active engagementPoliteness and gratitude towards patientsImpact on...
To view this podcast on YouTube, please go to : https://www.youtube.com/watch?v=jYIXkRp1RScHow to Respond to Negative Google ReviewsIdentify the Negative ReviewLook up the reviewer in your system to verify if they are an actual patient.Determine if there was a mistake on your end that needs to be acknowledged.Crafting Your ResponseIf there was a mistake, admit it and express a commitment to improving.If you disagree with the review, consider different response approaches:Politely invite furth...
Summary In this episode of the Dental Flow Podcast, host Benjamin Suggs shares six effective strategies for dental practices to grow without increasing marketing expenses. He emphasizes the importance of optimizing Google Business Profiles, expanding financing options for patients, answering common patient questions online, implementing online scheduling, consistently gathering Google reviews, and utilizing photos to enhance online presence. Each strategy is designed to improve patient engage...
