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Done By Lunch Entrepreneurs
Jerry Potter
23 episodes
4 days ago
Why do offers that once sold great suddenly stop working? Most entrepreneurs assume the program is broken… so they rush off to build something new. But the real problem is usually much simpler. In this episode I'm breaking down the hidden force called habituation , the reason your audience tunes out an offer they’ve seen too many times. And I'll show you how tiny shifts in your offer framing, not your product, can bring your sales back to life. Before you create something new, listen to this ...
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Entrepreneurship
Education,
Business,
Marketing,
Self-Improvement
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Why do offers that once sold great suddenly stop working? Most entrepreneurs assume the program is broken… so they rush off to build something new. But the real problem is usually much simpler. In this episode I'm breaking down the hidden force called habituation , the reason your audience tunes out an offer they’ve seen too many times. And I'll show you how tiny shifts in your offer framing, not your product, can bring your sales back to life. Before you create something new, listen to this ...
Show more...
Entrepreneurship
Education,
Business,
Marketing,
Self-Improvement
Episodes (20/23)
Done By Lunch Entrepreneurs
Before You Create a New Offer, Try This
Why do offers that once sold great suddenly stop working? Most entrepreneurs assume the program is broken… so they rush off to build something new. But the real problem is usually much simpler. In this episode I'm breaking down the hidden force called habituation , the reason your audience tunes out an offer they’ve seen too many times. And I'll show you how tiny shifts in your offer framing, not your product, can bring your sales back to life. Before you create something new, listen to this ...
Show more...
4 days ago
22 minutes

Done By Lunch Entrepreneurs
Make Yourself Immune To Shiny Object Distractions
Shiny objects don't always look like distractions—sometimes they feel like legitimate opportunities that could change everything. In this episode, discover the single question that instantly reveals whether something deserves your attention or is just another red herring pulling you away from what actually drives results. Plus, learn the two-step system for protecting your focus before the chaos of daily business demands takes over. When you're ready... ➡️ Make sure to follow/subscribe here...
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1 week ago
17 minutes

Done By Lunch Entrepreneurs
The High Leverage Guarantee That Guarantees More Sales
I used to be freaked out about offering money-back guarantees, but eventually I learned how to do it effectively, and in a way that I LOVE offering them! I'm breaking that down in this episode. 00:00 — What if your biggest business fear could actually unlock more sales? 01:45 — How a simple idea and a quick launch led to unexpected results. 05:05 — The secret math behind guarantees 08:30 — The wording that changes how people feel about your offer 12:00 — What most people won’t tell you—and ho...
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2 weeks ago
16 minutes

Done By Lunch Entrepreneurs
How To Make More Offers When Selling Makes You Uncomfortable
You need to make more offers. So do I. Only 3-7% of your audience is ready to buy at anytime. But how can you do that if selling makes you uncomfortable? In this episode I'll share what I'm doing to remove the pressure and still make lots of sales. 0:00 – Why you might be missing out on sales (and what most people never realize) 1:00 – A behind-the-scenes look at a new offer (and what happened when I shared it) 2:52 – The real reason selling feels hard - and a mindset shift you might need 4:0...
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3 weeks ago
18 minutes

Done By Lunch Entrepreneurs
Getting Paid To Stop Procrastinating
In this episode I'm kicking of Season 2 with a totally new format that hopefully will be helpful (let me know!). 🤞 00:00 Introduction to Season Two 00:25 What is a Done by Lunch Business? 01:52 High Leverage Assets Explained 04:12 Low Leverage Assets vs. High Leverage Assets 05:23 Rebuilding my Done by Lunch Business 08:27 Getting Paid to Stop Procrastinating 09:52 Building a Multipurposing Engine 17:15 My High Leverage Tasks For Next Week Stop missing out on views and leads - make sure all 1...
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1 month ago
20 minutes

Done By Lunch Entrepreneurs
How To Deal With Hateful Comments Online
This will happen to everyone, so let's talk about how to deal with hateful comments online so you're ready when it does. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE): https://mrjerrypotter.com/done-by-lunch-entrepreneurs-newsletter/?utm_source=youtube&utm_medium=description&utm_campaign=en Leave a (hopefully nice) comment on YouTube about this episode: https://youtu.be/xtcRASWinBs Make sure all 12 parts of your YouTube channel are optimized: https://d...
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5 months ago
8 minutes

Done By Lunch Entrepreneurs
Evacuation Test for Your Business (Efficiency Hack)
What would happen if you inspired the urgency of evacuation to streamline your business. Inspired by a true story. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: The news story I heard that inspired a fast way to declutter my businessThe 3 questions to ask yourself to streamline quickly Want A Podcast That Grows Your Audience, Authority & Income? Get our 2025 Podcasting Blueprint for Online Entrepreneurs: http://donebylunch....
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6 months ago
10 minutes

Done By Lunch Entrepreneurs
How To Build A Dream Business Online (3 Simple Steps!)
We start businesses for freedom, but most of us go about it the wrong way (myself included!). But now I'm sharing what I figured out. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: How we're defining a "dream business"The only 3 things your business needsHow entrepreneurs get time freedom wrongGet the full Show Notes: https://donebylunchpodcast.com Recommended next episode: Choosing THE Asset That Will Build Your Multi 6-Figure ...
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6 months ago
8 minutes

Done By Lunch Entrepreneurs
How Less Than 100 YouTube Subscribers Transformed My Life
Struggling on YouTube? Don't quit. I'm sharing how less than 100 subscribers transformed my life. 👉 Make sure your channel (new or old) has all 12 areas optimized with the YouTube Incubator workshop: https://donebylunch.co/youtube-incubator/ 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: The sad reality my channel started withRealistic YouTube journeysThe BIG early mistake I madeWhy small channels can be powerfulWhy you shouldn't just...
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7 months ago
7 minutes

Done By Lunch Entrepreneurs
My Best Course Launch Ever (But I’d Still Change These 3 Things…)
This was my best online course launch ever with 37% of people joining the program - but there was one big mistake that probably cost me even more, and it had nothing to do with strategies or tactics. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: The one thing that 47% of buyers had in commonA big thing that went wrong that had nothing to do with strategy or tacticsTwo elements of my offer that made it really appealing for the right p...
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8 months ago
11 minutes

Done By Lunch Entrepreneurs
Podcast Downloads STUCK!?! Listen Before Wasting More Time.
If your Podcast Downloads are STUCK, these are the 3 most common, but easily missed reasons why. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: The reason podcasters don't get new listens even when you feel like you're promoting everywhereThe mistake our brains make when promoting that hurts our download numbersThe reason well-loved podcasts aren't getting sharedRecommended next episode: https://donebylunchpodcast.com/9 When you're re...
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8 months ago
13 minutes

Done By Lunch Entrepreneurs
BEST Content Platform For Entrepreneurs! (Podcast vs. YouTube)
Stuck on Podcast vs. YouTube for your business or personal brand? This episode will help you choose before committing. 👉 3 Secrets To A Successful Podcast On YouTube (FREE): https://thenewwaytopodcast.com/?utm_source=podcast&utm_medium=description&utm_campaign=en 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: Why YouTube & Podcasts are both great options for entrepreneurs who want to grow their authority and lead generatio...
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9 months ago
10 minutes

Done By Lunch Entrepreneurs
Launching My New YouTube Course Step-By-Step (How To Sell Online Courses)
Sharing my 4 phases of launching an online course by explaining how I'm launching my new YouTube course for entrepreneurs (and my potential $20,000 mistake). 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) 👉 Join the YouTube Incubator to properly optimize your channel (Not free but powerful!) ---------- In this episode: The 4 phases I use to launch an online courseLeads PhaseOpportunity PhaseHand Raising PhaseOffer PhaseWhen you're ready... ➡️ Make sure to follo...
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10 months ago
15 minutes

Done By Lunch Entrepreneurs
Podcast Marketing Strategies (14 Free Marketing Ideas For Your Show)
I'm sharing 14 podcast marketing strategies, and every one of these free marketing ideas can bring new people into your show. 👉 Want the full list of 25 Podcast Marketing Strategies? Get it here ➜ https://donebylunch.co/podcast-marketing-strategies/ ---------- In this episode: Podcast marketing strategies for Social MediaPodcast marketing strategies for YouTubePodcast marketing strategies for shows with guestsPodcast marketing strategies for shows without guestsRecommended next episode: Podca...
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11 months ago
13 minutes

Done By Lunch Entrepreneurs
7 Easiest Productivity Hacks For Online Entrepreneurs
Wondering how to increase productivity? I'm sharing 7 easy productivity hacks for online entrepreneurs, some of which I had to learn the hard way. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: Why People Pleasers are the most unproductive (and how to stop it)The part of my productivity that comes from a fast food restaurantTwo things to ADD to your calendar that will save you timeThe most productive thing you can do for your business...
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11 months ago
11 minutes

Done By Lunch Entrepreneurs
Is Starting A YouTube Channel STILL Worth It?
Is starting a YouTube channel still worth it? The short answer is yes, but ONLY if you change the way you look at it, as I'm sharing in this episode. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: Changing the way you measure success on youTubeWhy YouTube is giving new, smaller channels more views than they did when I startedWhy the YouTube plaque (silver play button) should not be your goalThe ONLY way to measure success that won’t l...
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11 months ago
7 minutes

Done By Lunch Entrepreneurs
Podcasting Tips That Don't Work Anymore (And What To Do Instead)
Podcasting is turning 20 years old, so I'm sharing 9 podcasting tips that will no longer work. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) ---------- In this episode: Why many podcasting tips don't work anymoreThe exact tips you should be avoiding and the strategies that are workingJoin my upcoming Masterclass: 3 Secrets To A Successful Podcast On YouTube Recommended next episode: Choosing THE Asset That Will Build Your Multi 6-Figure Business: https://...
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11 months ago
11 minutes

Done By Lunch Entrepreneurs
How Pessimism Kills Entrepreneurial Success
I have been called ridiculously optimistic by people I respect. I've been called dangerously optimistic by some people I don't necessarily respect. But I really think that people undervalue the power of optimism in entrepreneurship. And I'm sharing 3 reasons adding optimism to your business can make a massive difference in your success! 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) Recommended next episode: If I Were To Create A YouTube Channel Now (7 Thi...
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1 year ago
8 minutes

Done By Lunch Entrepreneurs
7 Lies I Told Myself That Kept Me Working Too Much
Before cutting my workload in half, there are 7 lies I told myself that kept me working more than I should have (or needed to!), and I'm sharing them for the first time in this episode. 👉 Join thousands of entrepreneurs and get the Done By Lunch newsletter (FREE) In this episode My most embarrassing moment as a parent and the lesson I learned from itWhy I started saying no to paid opportunities this yearThe 2 lies that kept me working more than I didn't overcome until just this yearWhen you'r...
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1 year ago
11 minutes

Done By Lunch Entrepreneurs
If I Were To Create A YouTube Channel In 2025 (7 Things I'd Do Differently)
If I were to create a YouTube channel for my business again, there are 7 things I'd do differently. At the time of this recording we've grown past 150,000 subscribers and are approaching 10 million views. But I remember the beginning, the emotional ups and downs, wondering if it's worth it. So this is for you if you're in the beginning phases, struggling to get to the next level, or you're just even thinking about starting a channel. 👉 Join thousands of entrepreneurs and get the Done By Lunch...
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1 year ago
13 minutes

Done By Lunch Entrepreneurs
Why do offers that once sold great suddenly stop working? Most entrepreneurs assume the program is broken… so they rush off to build something new. But the real problem is usually much simpler. In this episode I'm breaking down the hidden force called habituation , the reason your audience tunes out an offer they’ve seen too many times. And I'll show you how tiny shifts in your offer framing, not your product, can bring your sales back to life. Before you create something new, listen to this ...