In this episode of the DrBicuspid.com podcast, Kevin Henry speaks with Brett Allen about the significance of internal marketing in dental practices. They discuss how effective communication with existing patients can lead to increased revenue and improved patient experiences. Brett emphasizes the power of text messaging as a marketing tool, highlighting its high open rates and effectiveness in engaging patients. The conversation also touches on integrating patient concerns into marketing strategies and the importance of setting goals for the new year to enhance practice growth. Learn more about Brett at https://marketing32.com/ AD: Your patients want you involved in their overall health — and you can be! By offering blood pressure screenings at every visit, dentists can help detect early signs of heart disease. The American Heart Association’s Healthy Smiles, Healthy Hearts initiative, in collaboration with Delta Dental, gives you the tools to do just that. Learn more at heart.org/healthysmiles.