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EEG Investiga
Escola de Economia, Gestão e Ciência Política
79 episodes
1 day ago
O "EEG Investiga" é um podcast da Escola de Economia, Gestão e Ciência Política da Universidade do Minho, dedicado à divulgação científica produzida na escola. Este programa explora investigações atuais, tendências e desafios, com foco na inovação e impacto social.
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All content for EEG Investiga is the property of Escola de Economia, Gestão e Ciência Política and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
O "EEG Investiga" é um podcast da Escola de Economia, Gestão e Ciência Política da Universidade do Minho, dedicado à divulgação científica produzida na escola. Este programa explora investigações atuais, tendências e desafios, com foco na inovação e impacto social.
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Social Sciences
Science
Episodes (20/79)
EEG Investiga
79. Small European states and Brexit comparing the coping strategies of Portugal and Finland

Raimundo, A., Ferreira-Pereira, L. C., & Jokela, J. (2025). Small European states and Brexit: comparing the coping strategies of Portugal and Finland. International Politics, 62(3), 634–652. https://doi.org/10.1057/s41311-024-00608-2

This article compares how Portugal and Finland, two small and peripheral yet core EU member states, strategically responded to Brexit. Both countries relied on EU sheltering—aligning with EU institutions and key member states—to mitigate external shocks. However, they also pursued hedging strategies in domains where Brexit created specific vulnerabilities. For Portugal, hedging was strongest in foreign and security policy, as it sought to counterbalance a potentially less Atlantic-oriented EU by strengthening bilateral ties with the UK and the transatlantic alliance beyond the EU framework. In contrast, Finland’s hedging was most visible in the political economy domain, where the loss of the UK as a liberal ally pushed Finland to form new coalitions, such as the New Hanseatic League, to safeguard economic interests. Ultimately, the study shows that coping strategies depend on each state’s exposure to Brexit, the institutional context of the policy area, and their commitment to EU integration.

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1 day ago
12 minutes 12 seconds

EEG Investiga
78. Mismatch matters education and productivity in laggard and frontier firms

Rocha, A. B., Figueiredo, H., Sá, C., & Portela, M. (2025). Mismatch matters: education and productivity in laggard and frontier firms. Journal of Productivity Analysis. https://doi.org/10.1007/s11123-025-00772-4

This article examines the impact of educational mismatch—both overeducation and undereducation—on firm-level labor productivity in Portugal between 2010 and 2019, using matched employer-employee data. Results show that undereducation consistently harms productivity, while overeducation contributes positively but modestly. The productivity benefits of overeducation rise along the productivity distribution: from 0.7% at the bottom decile (P10) to 2.2% at the top 1% (P99), suggesting that frontier firms are better equipped to utilize excess qualifications. Conversely, undereducation exerts a negative and stable effect across all productivity levels. Frontier firms display higher education levels and less undereducation, whereas laggard firms suffer from rising mismatch rates over time. Fixed-effects estimates reveal that fully aligning workers’ education with job requirements could increase firm productivity by 1.4%, primarily through reducing undereducation (≈1%), while reassigning overeducated workers would add ≈0.4%. The findings emphasize that matching education to job needs is key to enhancing firm performance.

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4 days ago
9 minutes 58 seconds

EEG Investiga
77. Determinants of consumers intention to visit green hotels Combining psychological and contextual factors

Ferreira, S., Pereira, O., & Simões, C. (2025). Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors. Journal of Vacation Marketing, 31(3), 535–548. https://doi.org/10.1177/13567667231217755

This article investigates consumers’ intention to visit green hotels by integrating psychological and contextual factors within an extended Theory of Planned Behavior (TPB) model that includes biospheric value and green trust. Based on a quantitative survey of Portuguese consumers, the study finds high intentions to visit green hotels. The results show that attitude, subjective norms, and perceived behavioral control significantly and positively affect behavioral intention, explaining 42.6% of its variance. Among these, attitude is the strongest predictor, followed by perceived control and biospheric value. While green trust does not directly influence intention, it indirectly affects it through positive impacts on the three TPB variables. Managerial implications highlight the need for hotel managers to strengthen positive attitudes via clear communication of green initiatives, enhance perceived control by reducing barriers such as cost or comfort concerns, and build credibility to avoid greenwashing, ensuring authentic and transparent sustainability efforts.

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1 week ago
9 minutes 45 seconds

EEG Investiga
76. Crowding in local lists: local branches of national parties and the supply and success of local lists

Camões, P., Ó. Erlingsson, G., & Tavares, A. (2025). Crowding in local lists: local branches of national parties and the supply and success of local lists. Comparative European Politics. https://doi.org/10.1057/s41295-025-00428-5


This article examines whether the uneven presence of national party branches influences the emergence and success of local lists (genuinely local candidates) in Portuguese municipal elections between 2001 and 2021. Rooted in the “localist turn” observed in many democracies, the study argues that declining performance of national parties creates local political opportunities exploited by local lists — a crowding-in effect on the supply side. Using logistic and Poisson regressions, the results support two hypotheses: (1) local lists are more likely to emerge where national parties (PS and PSD) are electorally weaker, and (2) their vote shares rise as support for these parties declines. Moreover, higher voter turnout correlates positively with local list performance, suggesting their role in mobilizing dissatisfied citizens. However, the rise of the far-right CHEGA party in 2021 reduced local list votes, indicating competition for disillusioned voters. Overall, the study highlights local lists as substitutes and mobilizers within Portugal’s evolving party system.

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1 week ago
7 minutes 9 seconds

EEG Investiga
75. COVID-19 news and the US equity market interactions: An inspection through econometric and machine learning lens

Jana, R. K., Ghosh, I., Jawadi, F., Uddin, G. S., & Sousa, R. M. (2025). COVID-19 news and the US equity market interactions: An inspection through econometric and machine learning lens. Annals of Operations Research, 345(2), 575–596. https://doi.org/10.1007/s10479-022-04744-x

This article investigates the interactions between COVID-19-related news and the U.S. equity market during the first pandemic wave (January–March 2020), using econometric and machine learning techniques. It examines how global and local COVID-19 fears, measured through daily infection data, influenced 20 U.S. sectoral stock indices. The study divides the sample into two periods: TH-I (January), when infections were mostly global, and TH-II (February–March), when local infections surged. Using Johansen co-integration, DCCA, and nonlinear Granger causality, alongside Gradient Boosting and Random Forest models, the authors find that COVID-19 fears affected sectors differently across time. In TH-I, global fears had limited and mixed effects, while in TH-II, both global and local fears negatively influenced all sectors—particularly automotive, retail, and technology. Predictive accuracy improved in TH-II, reflecting stronger market sensitivity. Overall, the study concludes that local fears became dominant drivers of market volatility as the pandemic escalated.

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2 weeks ago
7 minutes 9 seconds

EEG Investiga
74. Assessment of groundwater vulnerability to point and non-point sources of pollution and mitigation measures for boreholes in the Guelma Plain, Northeastern Algeria

Guezgouz, N., Ghrieb, L., Ghanem, M., Pinho, J., de Marco, A., & Moustafa, A. A. (2025). Assessment of groundwater vulnerability to point and non-point sources of pollution and mitigation measures for boreholes in the Guelma Plain, Northeastern Algeria. International Journal of Energy and Water Resources. https://doi.org/10.1007/s42108-025-00406-3

This article assesses groundwater vulnerability to both point and non-point pollution sources in the Guelma Plain, northeastern Algeria, and proposes protection perimeters for five water extraction boreholes. Groundwater in this region faces severe degradation due to industrial discharges, intensive agriculture, and urban expansion. Despite Algeria’s Water Law No. 05-12 mandating protective zones, enforcement remains inconsistent. Using a GIS-based methodology, the study delineates two types of zones: Close Protection Zones (CPP) and Remote Protection Zones (RPP). Hydrodynamic methods—Sichardt, Kusakin, and Cylinder—were applied for CPPs, with Kusakin yielding the most conservative and realistic estimates (radii from 33.0 m to 428.1 m). For RPPs, Infiltration and 3A2E methods produced consistent results (radii from 818.1 m to 1293.5 m). The findings align with GOD vulnerability mapping, confirming the robustness of the approach. Recommended mitigation measures include strict bans on hazardous activities, controlled agricultural practices, and protection of recharge areas, ensuring long-term groundwater sustainability.

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2 weeks ago
7 minutes 9 seconds

EEG Investiga
73. Gerrymandering to survive: an explanation of the political conditions that shaped mayors’ decisions over an amalgamation process in Portugal

Rodrigues, M., Meza, O., & Navarro, C. (2025). Gerrymandering to survive: an explanation of the political conditions that shaped mayors’ decisions over an amalgamation process in Portugal. Local Government Studies, 51(5), 993–1015. https://doi.org/10.1080/03003930.2024.2404104


This article examines how Portuguese mayors strategically used gerrymandering during the 2013 territorial reform to secure their political positions. The reform, imposed by the central government under the troika’s austerity measures, required the merger of sub-municipal units (SMUs) but allowed mayors discretion in determining specific boundaries. Acting as rational political agents, mayors manipulated the process to reduce political vulnerability, employing tactics such as packing (concentrating opposition SMUs) and diluting (merging opposition areas with supportive ones). A decision matrix identified four political scenarios, with the “Appealing” one—mayoral majority in the municipal assembly but minority among SMUs—showing the strongest incentive for gerrymandering. Empirical evidence from multinomial logistic regression confirmed that politically vulnerable mayors were up to nine times more likely to favor SMUs aligned with them. The study concludes that the amalgamation process was politically instrumentalized, illustrating how local reforms can serve electoral survival rather than broader public goals.

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3 weeks ago
12 minutes 28 seconds

EEG Investiga
72. Modelling dynamic interdependence in nonstationary variances with an application to carbon markets

Campos-Martins, S., & Amado, C. (2025). Modelling dynamic interdependence in nonstationary variances with an application to carbon markets. Journal of Economic Dynamics and Control, 173. https://doi.org/10.1016/j.jedc.2025.105062This paper introduces a new multivariate conditional correlation GARCH model, the Multiplicative Time-Varying Extended Conditional Correlation GARCH (MTV-ECC-GARCH), designed to capture dynamic interdependence among assets or markets under nonstationary variance. The model extends traditional CC-GARCH frameworks by incorporating two key features: a nonstationary long-term component that captures structural shifts in unconditional volatility, and a short-term dynamic component allowing cross-market volatility interactions. Ignoring nonstationarity, the study notes, can lead to spurious volatility transmission. Parameter estimation is conducted using a maximization by parts algorithm, which simplifies the computation by estimating each variance equation separately. A Lagrange Multiplier (LM) test is proposed to detect volatility interactions under nonstationary conditions. Applying the model to carbon futures (CEF) and a media-based climate concern index (CCM), results show significant dynamic interdependence—particularly from climate-related media concerns to carbon market volatility—when nonstationarity is properly modeled, highlighting the model’s robustness and practical relevance for financial volatility analysis.

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3 weeks ago
7 minutes 43 seconds

EEG Investiga
71. Attributes of Virtual and Augmented Reality Tourism Mobile Applications Predicting Tourist Behavioral Engagement

Omran, W., Casais, B., & Ramos, R. F. (2025). Attributes of Virtual and Augmented Reality Tourism Mobile Applications Predicting Tourist Behavioral Engagement. International Journal of Human-Computer Interaction. https://doi.org/10.1080/10447318.2025.2470293


This article investigates how attributes of Virtual Reality (VR) and Augmented Reality (AR) tourism mobile applications influence Tourist Behavioral Engagement (TBE), mediated by app satisfaction. Using a multimethod quantitative design, the study analyzed 6,998 online reviews from Google Play through text mining and Partial Least Squares Structural Equation Modeling (PLS-SEM). The conceptual model integrated the Technology Acceptance Model (TAM) and Uses and Gratifications Theory (UGT) to explain tourists’ motivations and acceptance. Results confirmed all hypotheses, identifying four key app attributes that enhance satisfaction: utilitarian gratification (adventure and exploration), perceived usefulness (learning and educational value), ease of use (simplicity and usability), and immersive features (context awareness and telepresence). Satisfaction—both emotional and cognitive—was found to be a crucial mediator between app attributes and TBE, explaining 45% of its variance. The study contributes theoretically by extending TAM and UGT and practically by guiding developers to enhance usability, immersion, and functionality to strengthen tourist engagement.

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4 weeks ago
11 minutes 1 second

EEG Investiga
70. Armenia’s Foreign Policy Options Within China’s Belt and Road Initiative: A Small State Perspective

Tsaturyan, M., & Duarte, P. A. B. (2025). Armenia’s Foreign Policy Options Within China’s Belt and Road Initiative: A Small State Perspective. Journal of Eurasian Studies. https://doi.org/10.1177/18793665251362864

This article analyzes Armenia’s complex engagement with China’s Belt and Road Initiative (BRI) through the lens of small state theory. Armenia, constrained by limited territory, population, and economy, traditionally pursued a multi-vector foreign policy balancing relations with Russia, the EU, and the US. However, after the 2020 Nagorno-Karabakh war and declining trust in Russia, Armenia began reassessing this approach. Despite joining the BRI in 2015, it remains excluded from main corridors and has attracted minimal Chinese investment compared to neighbors like Georgia and Azerbaijan. Economic ties with China are growing but imbalanced, constrained by geography, regional instability, and tense relations with Türkiye. Armenia now seeks strategic relevance through initiatives such as the Crossroads of Peace, the North-South Road Corridor, and the Persian Gulf–Black Sea route. The article highlights Armenia’s dilemma between security and economic goals, showing how small states cautiously navigate great-power initiatives while defending sovereignty.

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1 month ago
9 minutes 57 seconds

EEG Investiga
69. Social sustainability in Egypt hospitality and tourism supply chains

ElBelehy, C., & Crispim, J. (2025). Social sustainability in Egypt hospitality and tourism supply chains. Business and Society Review, 130(S1), 222–262. https://doi.org/10.1111/basr.12337


This article examines social sustainability (SS) practices in Egypt’s Hospitality and Tourism (H&T) supply chains (SCs), an area still underdeveloped in many developing countries. Drawing on Institutional Theory (IT) and Stakeholder Theory (ST), the study identifies existing SS practices, key influencing factors, and differences among SC members. Using a mixed-method approach—interviews with managers from major hotels (Hilton Heliopolis and Radisson Blu) and a survey of 187 industry practitioners—the research found that SS implementation is mostly limited to compliance and brand policies, lacking a strategic approach. Among eight categories, only “Health and Safety” was widely applied, while “Fair Labor,” “Equal Opportunity,” and “Human Rights” showed weak adoption. Institutional pressures (mimetic, normative, and coercive) were key enablers, whereas barriers included low awareness, limited cooperation, and insufficient government support. The study recommends stronger regulatory enforcement and education programs to enhance fair labor practices and employee participation across the Egyptian H&T sector.

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1 month ago
11 minutes 4 seconds

EEG Investiga
68. Relationship Marketing in Airbnb: A Qualitative Study on the Perspectives of Professional and nonprofessional Hosts

Casais, B., Sarmento, M., & Fernandes, J. (2025). Relationship Marketing in Airbnb: A Qualitative Study on the Perspectives of Professional and nonprofessional Hosts. Journal of Relationship Marketing, 24(2), 120–147. https://doi.org/10.1080/15332667.2024.2405305

This article explores how professional (B2C) and nonprofessional (C2C) hosts develop relationship marketing strategies on Airbnb. Based on 30 semi-structured interviews with hosts from northern Portugal, the study identifies trust-building, personalization, and digital communication as central to enhancing guest satisfaction and loyalty. Initial online contact and guest reviews are essential for establishing credibility, while in-person interactions and customized services strengthen emotional bonds. Nonprofessional hosts tend to create more informal and personal relationships driven by genuine hospitality, whereas professional hosts adopt a more structured, business-oriented approach focused on efficiency and systematic feedback collection. Personalized gestures—such as small gifts, tailored services, and local recommendations—enhance value co-creation and guest experience. The article concludes that Airbnb should provide digital marketing training to nonprofessional hosts, enabling them to improve relationship management skills while preserving the authenticity and warmth that define peer-to-peer accommodation experiences.

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1 month ago
10 minutes 9 seconds

EEG Investiga
67. Moral Norms in Action: Understanding the Interplay of Visitors' Motivations, Pro-Environmental Personal Norms, and Satisfaction in a Protected Area Context

Silva, L. F., Carballo-Cruz, F., & Ribeiro, J. C. (2025). Moral Norms in Action: Understanding the Interplay of Visitors’ Motivations, Pro-Environmental Personal Norms, and Satisfaction in a Protected Area Context. International Journal of Tourism Research, 27(3). https://doi.org/10.1002/jtr.70066

This paper, titled “Moral Norms in Action: Understanding the Interplay of Visitors’ Motivations, Pro-Environmental Personal Norms, and Satisfaction in a Protected Area Context”, explores how nature-related motivations, pro-environmental personal norms (PEPN), and overall satisfaction interact within Protected Areas (PAs). Conducted in Portugal’s Alvão Natural Park with 316 visitors, the study employed Partial Least Squares Structural Equation Modeling (PLS-SEM). Results revealed that motivations to connect with nature, relax, and escape daily stress positively influence PEPN, which in turn significantly enhances visitor satisfaction. Furthermore, PEPN mediates the relationship between motivations and satisfaction, indicating that moral alignment strengthens the experiential outcome. Among sociodemographic variables, only education positively affected PEPN. The study contributes theoretically by establishing PEPN as a key psychological bridge between motivation and satisfaction. Practically, it suggests that PA managers should promote educational and communicative strategies that frame pro-environmental actions as morally meaningful, fostering responsible behavior and higher satisfaction.

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1 month ago
9 minutes 22 seconds

EEG Investiga
66. A bibliometric analysis of the research on ‘Depleted Uranium Munitions’: from health and environment to international security

Eslami, M., & Fernandes, S. (2025). A bibliometric analysis of the research on ‘Depleted Uranium Munitions’: from health and environment to international security. In Frontiers in Political Science (Vol. 7). Frontiers Media SA. https://doi.org/10.3389/fpos.2025.1573738

This paper presents a bibliometric analysis of research on Depleted Uranium (DU) munitions from 1983 to 2024, aiming to map the evolution of this multidisciplinary field. Based on 129 publications indexed in Scopus and analyzed using Biblioshiny and VOSviewer, the study identifies major trends, research networks, and disciplinary focuses. Most publications are peer-reviewed scientific articles, with Environmental Science (67 papers) and Medical Science (53) leading the field. Research themes center on health and exposure risks—particularly cancer, radiation, and environmental contamination—often in the context of war (e.g., Gulf and Balkan conflicts). Findings reveal significant debate: while some studies link DU exposure to severe health effects, others argue risks are overstated. The United States and the United Kingdom dominate research output. Importantly, there is a striking lack of studies in International Relations and Security Studies. The paper calls for broader interdisciplinary research to assess DU’s humanitarian and geopolitical implications.

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1 month ago
8 minutes 40 seconds

EEG Investiga
64. Effectiveness of a health promotion program on overweight in vulnerable children from primary schools (BeE-school): A cluster-randomized controlled trial: Pediatrics

Martins, J., Augusto, C., Silva, M. J., Duarte, A., Martins, S. P., Antunes, H., Novais, P., Pereira, B., Veiga, P., & Rosário, R. (2025). Effectiveness of a health promotion program on overweight in vulnerable children from primary schools (BeE-school): A cluster-randomized controlled trial: Pediatrics. International Journal of Obesity, 49(2), 332–339. https://doi.org/10.1038/s41366-024-01672-7



This paper evaluates the effectiveness of a school-based health promotion program (BeE-school) aimed at reducing overweight in socially vulnerable children in Northern Portugal. Conducted as a cluster-randomized controlled trial, it included 735 primary school children (mean age 7.7 years) from 10 schools located in disadvantaged areas. The 16-week intervention focused on teacher training, classroom implementation, and family engagement through biweekly challenges inspired by the Fogg behavior model. Results showed significant short-term reductions in BMI z-scores, waist-to-height ratio, and waist-to-weight ratio among children in the intervention group compared to controls, with stronger effects in those initially overweight. One year later, the reduction in BMIz remained significant, though other measures lost statistical significance. The study concludes that schools and teachers play a crucial role in promoting healthy habits and preventing obesity in vulnerable populations. It is the first Portuguese trial to demonstrate BMIz reduction through a school-based intervention.

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1 month ago
10 minutes 46 seconds

EEG Investiga
64. Analyzing Volatility Patterns of Bitcoin Using the GARCH Family

Muneer, S., Leal, C. C., & Oliveira, B. (2025). Analyzing Volatility Patterns of Bitcoin Using the GARCH Family Models. Operations Research Forum, 6(2). https://doi.org/10.1007/s43069-025-00482-5


This paper analyzes and forecasts Bitcoin volatility using the GARCH family of models. Bitcoin, known for its speculative nature and high volatility compared to gold, exhibits volatility persistence and long memory, justifying the use of GARCH models. The study employs daily closing prices from July 18, 2015, to September 4, 2023, totaling 2,970 observations. Six AR(1)-GARCH-type models were tested under a Gaussian distribution, with data divided into in-sample and out-of-sample periods. The AR(1)-ACGARCH(1,1) model provided the best fit according to log-likelihood, AIC, SIC, and HQ criteria, highlighting significant volatility persistence and a negative leverage effect. For volatility forecasting, the AR(1)-PGARCH(1,1) model achieved the best predictive performance, minimizing MAE, Theil, and MAPE errors. Results suggest that asymmetric models capture Bitcoin’s volatility dynamics more accurately. The findings emphasize Bitcoin’s relevance for portfolio and risk management and recommend future research using non-Gaussian distributions, such as the t-distribution, to enhance predictive accuracy.

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1 month ago
10 minutes 23 seconds

EEG Investiga
63. Advances, challenges, and prospects for the Unified Health System (SUS) resilience

Paschoalotto, M. A. C., Lazzari, E. A., Castro, M. C., Rocha, R., & Massuda, A. (2025). Advances, challenges, and prospects for the Unified Health System (SUS) resilience. Ciência & Saúde Coletiva, 30(6). https://doi.org/10.1590/1413-81232025306.22072024en


This qualitative and exploratory study analyzes the resilience of Brazil’s Unified Health System (SUS), defined as the ability to prepare for, respond to, manage, and learn from shocks, including political, economic, climatic, and public health crises. Based on 30 interviews with academics and practitioners, the study evaluates five key dimensions: governance, financing, resources, service delivery, and context. It identifies 32 advances, 40 challenges, and 32 perspectives. Governance advances include constitutional protection, strong local leadership, and independent regulatory agencies, though instability and weak regulation remain obstacles. Financing is undermined by chronic underfunding and spending freezes, despite some progress through earmarked resources and emergency COVID-19 funds. Resource strengths include workforce expansion, robust infrastructure, and vaccine production capacity, but inequalities and import dependency persist. Service delivery highlights a globally recognized primary care system, though coverage stagnated after 2016. Social determinants worsened after 2015, reversing poverty reduction gains. The study concludes that SUS resilience, while tested, remains vital but requires daily reinforcement through stronger governance, funding, and equity.

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1 month ago
7 minutes 33 seconds

EEG Investiga
62. Taking the competitor's pill: When combination therapies enter pharmaceutical markets

Brekke, K. R., Dalen, D. M., & Straume, O. R. (2025). Taking the competitor’s pill: When combination therapies enter pharmaceutical markets. Journal of Health Economics, 101. https://doi.org/10.1016/j.jhealeco.2025.102976


This paper analyzes the competitive effects of introducing combination therapies in pharmaceutical markets. Combination therapies, which use multiple drugs—often from different firms—can improve treatment efficacy, reduce side effects, or prevent resistance. Using a duopoly model, the study examines how these therapies influence drug pricing, healthcare spending, and efficiency. The impact depends on the therapy’s additional therapeutic value (Δ) and its substitutability with monotherapy. Two opposing forces emerge: market expansion, which raises prices by attracting new patients, and margin competition, which lowers prices by increasing price sensitivity. Under uniform pricing, higher Δ and substitutability can push prices upward, sometimes reducing overall healthcare surplus despite health gains, while access remains suboptimal. Indication-based pricing can improve efficiency by lowering combination therapy costs relative to monotherapies, but it also raises healthcare spending. Price coordination has contrasting effects: under uniform pricing it increases costs, while with indication-based pricing it lowers prices and improves efficiency.

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2 months ago
8 minutes 16 seconds

EEG Investiga
61. Walking away: Investigating the adverse impact of FOMO appeals on FOMO-prone consumers

Morsi, N., Sá, E., & Silva, J. (2025). Walking away: Investigating the adverse impact of FOMO appeals on FOMO-prone consumers. Business Horizons, 68(2), 197–212. https://doi.org/10.1016/j.bushor.2024.11.001


This study examines the negative effects of FOMO-based marketing strategies on consumers highly prone to the “fear of missing out.” Drawing on interviews with 57 Egyptian consumers and using the Critical Incident Technique, the research highlights how promotional triggers such as discounts and “buy one, get one free” offers (52.9%) are the most common causes of FOMO-driven purchases, followed by trends (26.4%) and scarcity appeals (20.7%). These stimuli often lead to irrational purchase decisions (95.4%), including impulsive, compulsive, and conformity-based buying. Post-purchase, consumers reported predominantly negative outcomes: cognitive dissatisfaction (75.9%), doubts about judgment, financial stress, and emotional distress, especially guilt, shame, and regret (66.4%). Despite this, half of respondents still intended to repurchase or recommend, showing high vulnerability. The study develops a typology of dissatisfied FOMO consumers—Butterflies, Devotees, Endorsers, and Shopaholics—based on their repurchase and recommendation behavior. Findings stress that while FOMO marketing boosts short-term sales, it risks harming long-term consumer well-being and brand reputation, supporting calls for ethical “well-being marketing.”

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2 months ago
6 minutes 49 seconds

EEG Investiga
60. A step forward to gender equality: Breaking the political glass ceiling at local level

Ribeiro, B. F. G., Rodrigues, M. Â., & Tejedo-Romero, F. (2025). A step forward to gender equality: Breaking the political glass ceiling at local level. Governance, 38(2). https://doi.org/10.1111/gove.12902


This paper examines the factors that enable women to overcome the “glass ceiling” in local politics in Portugal. Despite the introduction of gender quotas in 2006 (33%) and their update in 2019 (40%), female representation at the municipal level often stabilizes around the legal threshold, especially in executive bodies. The study analyzes data from the 2009–2021 local elections across 308 municipalities, using panel data regressions to measure the probability of electing women beyond quota requirements. Findings highlight three main drivers. First, left-wing parties with voluntary quotas before the legal reform (such as PS and BE) are more likely to elect women, demonstrating historical institutionalism effects. Second, municipalities with prior experience electing female mayors show higher chances of surpassing thresholds, reducing voter bias. Third, competitive electoral environments push parties to diversify candidate lists, increasing female representation. Notably, the interaction of competitiveness and prior female leadership further amplifies women’s election prospects.

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2 months ago
5 minutes 39 seconds

EEG Investiga
O "EEG Investiga" é um podcast da Escola de Economia, Gestão e Ciência Política da Universidade do Minho, dedicado à divulgação científica produzida na escola. Este programa explora investigações atuais, tendências e desafios, com foco na inovação e impacto social.