Your small business deserves more than random posts and wishful thinking.
Social media pros use strategy, consistency, and creativity to make sure your brand shows up and stays top of mind.
Here’s how they do it.

Want to watch or read? https://elevatedmarketing.solutions/how-would-a-social-media-marketing-company-boost-brand-awareness-for-small-businesses/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Struggling to stay visible while competitors fight over price?
Strong brand positioning gives your audience a reason to choose you.
Here’s how to sharpen your edge when it matters most.
Want to watch or read?
https://elevatedmarketing.solutions/the-importance-of-brand-positioning-in-a-weaker-economy-a-focused-approach-to-success/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Feeling stuck with your social media? Posting consistently but still seeing crickets?
In this episode, we’re breaking down why handing your strategy over to a professional agency could be the turning point your business needs.

Want to watch or read? https://elevatedmarketing.solutions/why-hiring-a-social-media-marketing-agency-could-be-the-best-decision-for-your-business/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Ever wonder why your marketing looks good but still doesn’t convert? It might be because you’re making the same mistake most businesses do assuming you know what your audience wants.

In this video, we’ll show you how to find out what they actually care about. We’re walking through the exact methods we use with clients to uncover real audience insightlike customer interviews, sales team collaboration, and behavior-based analytics. 

Want to watch or read? https://elevatedmarketing.solutions/what-your-audience-wants-and-how-to-find-out-without-wasting-money

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

If your content isn’t converting, it’s probably not a volume problem it’s a focus problem. In this episode, we break down how to build real marketing authority using branded content clusters. You’ll learn how to become the go-to expert in your niche by creating content that both people and algorithms trust.

We cover what topical authority actually means, how to structure a content cluster that ranks and converts, and why promoting scattered content is costing you more than it’s helping. Whether you’re managing content in-house or leading marketing for your business, this is the blueprint for smarter strategy and better results.

Want to read or watch?  https://elevatedmarketing.solutions/stop-creating-noise-how-to-build-topical-authority-with-branded-content-clusters

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we break down the difference between real-time optimizations and strategic shifts, and how often you should be making each one.
You’ll learn:
Who should own day-to-day tweaks vs. high-level decisions What tactical changes keep performance sharp without derailing strategy
When to revisit your foundational messaging, audience targeting, or channels Where to ground your decisions (hint: it’s not just your gut)
Why mixing up optimization and strategy is where most teams go wrong

Whether you're in-house or agency-side, this conversation will help you stop chasing metrics and start steering with purpose.

Want to just read or listen? https://elevatedmarketing.solutions/youre-optimizing-wrong-when-to-tweak-vs-rethink-strategy

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we unpack the shift from typed search to voice-driven discovery and why it’s not just a tech trend, but a fundamental change in how your buyers make decisions. From smart speakers to AI chat tools, people are asking out loud and expecting direct, trustworthy answers.

We break down what voice search really means across the funnel, how to optimize your existing content without starting from scratch, and why becoming “the one answer” is a strategy, not a snippet.

Whether you’re running marketing in-house or managing an agency partner, this is the wake-up call to treat voice as a content strategy not a novelty.

Want to just read or watch?  https://elevatedmarketing.solutions/voice-search-isnt-new-your-content-just-isnt-ready-to-answer

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we dig into a question more marketers need to be asking: What happens when AI starts eating your website traffic? Spoiler.... it already is.

Tools like ChatGPT and Google’s AI Overviews are giving users answers without ever sending them to your site. So, if no one’s clicking through, how does anyone discover your business? We unpack what we’re calling “the great decoupling” of traffic and attention, and why the path to visibility has shifted from search engines to social media.

You’ll hear why your website still matters (but can’t do all the work anymore), how smart brands are stretching their content across multiple channels, and what actually gets seen on social today. Whether you’re running your marketing in-house or with an agency, this episode gives you the clarity to stop spinning your wheels and start adapting with strategy.

Want to to read or watch? https://elevatedmarketing.solutions/if-ai-eats-your-website-traffic-where-do-you-go/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we’re asking the question too few business leaders stop to consider: Is your marketing really strategic or just busy work dressed up in good design and clever copy? We break down the eight key traits that define truly strategic marketing, from curiosity and future thinking to pattern recognition and disciplined decision-making.

You’ll learn how to spot the red flags that suggest your team (or agency) is stuck in tactical mode, and how to shift toward a strategy that builds lasting momentum. Whether you're managing an internal team or working with an outside partner, this episode gives you the language, questions, and mindset to lead smarter marketing marketing that compounds over time instead of stalling out with every new campaign. Listen now to learn:

• How to tell the difference between activity and strategy
• The one question that pressure tests your entire marketing approach
• The traits of marketers who drive growth, not just output
• Why momentum not motion is your best marketing asset

Want to read or watch? https://elevatedmarketing.solutions/how-do-i-know-if-my-marketing-is-being-strategic

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Your marketing looks great. Leads are coming in. But sales says they’re the wrong leads again. What gives? In this milestone episode, we break down one of the most expensive (and common) problems in business: the disconnect between marketing and sales.

We’re sharing hard-won lessons from the field, real client case studies, and three proven strategies we’ve used to turn tactical activity into measurable revenue. If you’re tired of finger-pointing, wasted leads, and underperforming campaigns, this episode gives you the fix.

Want to read? 
https://elevatedmarketing.solutions/is-your-marketing-actually-driving-revenue-heres-how-to-tell

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

With so many marketing tactics on the table email, paid ads, social, blogs, video, SEO/AEO it’s easy to feel like you’re doing a lot. But if your strategy is fragmented, all that effort could actually be working against you. In this episode, we dive into:

• Why siloed marketing is the real reason your campaigns fall flat
• What happens when each team or tactic runs in isolation
• How to shift toward one story, many paths with integrated campaigns
• What "shared goals" actually look like across marketing, sales, and leadership
• Real-world examples of how we’ve helped clients restructure for better results

This isn’t a pep talk about buying new tools or working harder. It’s a framework for running smarter. We’ll show you how to unify your team, streamline your strategy, and finally get marketing results that match your effort. No fluff. Just the real work it takes to make marketing actually perform.

Read the full blog post: https://elevatedmarketing.solutions/its-not-more-marketing-you-need-its-marketing-that-works-together/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Everyone’s debating whether ChatGPT is replacing Google, but here’s what nobody’s talking about  the real data gap shaping how we see AI, search, and marketing itself. The new blind spot isn’t just about missing numbers; it’s about who controls the story.

In this episode, we break down the truth behind the viral “95% overlap” headline, explain why OpenAI keeps its user data private, and explore how brand perception has become the new currency of dominance.

You’ll see why transparency is fading, how marketers can rebuild their own insight, and what it means to lead when algorithms won’t share the truth. Watch until the end for actionable ways to re-humanize your marketing in the age of AI search because when the data disappears, curiosity, conversation, and observation become your most powerful tools.

Read the full blog over at: https://elevatedmarketing.solutions/perception-is-the-product-the-new-blind-spot-in-ai-search-and-why-marketers-must-go-old-school-again/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we break down 10 simple questions to help you determine if email marketing belongs in your strategy. We cover: When trust matters before a sale What to do when leads convert slowly How email can reduce no-shows and boost retention

Why events and service businesses benefit from email How segmentation improves messaging Where automation can help (and when it can backfire) You’ll also hear real-world examples from clients in healthcare, event marketing, home services, and more plus some of the common pitfalls to avoid.

Read the full blog post at: https://elevatedmarketing.solutions/how-do-we-know-if-email-marketing-is-the-right-channel-for-our-business-model/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Before you invest another dollar in marketing, stop and ask: Is your agency asking the right questions or just selling you a tactic? In this episode, Jennifer Denney and Brenda Jackson break down why strategy starts with questions, not checklists.

We explore the entire process from the first sales conversation through onboarding and beyond, showing how smart, strategic questions can reveal blind spots, improve execution, and ultimately drive real ROI. The difference between surface-level and strategic questions Red flags to watch for in early agency conversations

Questions we ask in every first chat and onboarding process Why “quick wins” only work when backed by foundational discovery What business owners should be asking their marketing partners Whether you're currently working with an agency, thinking about switching, or managing marketing in-house, this episode will help you spot the difference between a true growth partner and a glorified vendor.

Read the blog or watch: https://elevatedmarketing.solutions/does-your-marketing-agency-ask-enough-questions/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Social media isn’t just another marketing tool it’s the most influential channel your business has. In this episode, we break down why social has taken center stage, how it goes far beyond just posting content, and what it means for brands trying to build trust, visibility, and authority.

From real-time engagement and community building to AI-driven discoverability and generational targeting, we cover the real reasons your brand should stop treating social like a side hustle and start using it as the engine of influence it is. If you’re serious about growth, this is the one to watch. 

Read the full blog at: https://elevatedmarketing.solutions/social-media-is-the-most-influential-marketing-channel

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

If your business isn’t showing up when local customers search, you’re already losing. In this episode, we break down the real strategy behind local SEO. We unpack everything from how Google determines local rankings, to why reviews, citations, and your website structure play a bigger role than you think. Whether you're a local healthcare clinic, event company, or service provider, this conversation is your no-fluff guide to dominating local search and converting nearby traffic into paying customers.

Catch all the tips in our latest blog: https://elevatedmarketing.solutions/top-local-seo-tips-you-need-to-know/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this podcast, we’re breaking down the six questions that every smart marketing plan needs to answer and why skipping even one can tank your results.

We’ll walk through real-world examples from our own work with clients, talk about common mistakes we see, and show you how to connect your marketing directly to business outcomes. 

Think of this as your strategic checklist to make sure every campaign has a clear purpose, a defined audience, and measurable success.

Want to read the full blog post? https://elevatedmarketing.solutions/the-6-questions-every-strategic-marketing-plan-must-answer

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Today, we’re tackling a topic that looks good on paper but can quietly derail your strategy,  automated marketing reports. You know the ones: they land in your inbox with slick charts and colorful metrics, but somehow leave you with more questions than answers. We’re breaking down why the ‘easy button’ approach to reporting can actually cost you growth, and the ten reasons why real, human analysis will always beat automation. If you’ve ever wondered whether those automated PDFs are helping or hurting your business, this episode is for you.

Read the full blog post over at https://elevatedmarketing.solutions/are-automated-digital-marketing-reports-whats-best-for-you/

What It Really Means to Reverse-Engineer Marketing from Business Goals In this episode, we’re breaking down your approache to marketing: reverse-engineering from business goals. This isn’t about posting more or chasing followers. It’s about solving the real problems that impact your bottom line: stalled sales, unqualified leads, high churn, or low margins.

We’ll share practical examples from our own work like helping clients reduce no-show rates, reposition high-effort services, and align sales and marketing around the right metrics. Plus, we dig into why so many teams get stuck executing tasks instead of solving business pain, and how to shift that mindset. If you're a business leader, marketing manager, or sales VP who's tired of guesswork and ready to align marketing with measurable growth, this episode will give you the clarity and framework you need to do it right.

In this episode we tackle a topic we’ve seen frustrate way too many businesses: marketing packages. Those neat bundles of deliverables; full of social posts, blog counts, and templated tasks might feel safe, but actually hold your growth back. From the importance of strategy-first thinking to the dangers of one-size-fits-all execution, we unpack what really moves the needle and why packages aren’t it.