In this month’s episode, Payal Jain talks to Gregory Streatfield about finding your industry fit in the field of Business Analytics.
Listen to their candid conversation as they talk about the exciting times ahead for the Analytics industry and what it takes to survive and thrive in this space.
Gregory Streatfield, Founder of Knowsis, is a customer insights expert with over 18 years of intensive experience consulting on the use of customer data to inform business decisions and growth strategies across a wide range of industries. Holding a Masters of Science in Research Psychology and a Bachelors of Science (Honours) in Cognitive Science, he has always been intrigued by why customers make the brand purchase decisions they do, which drove his initial decision to pursue a career in customer insight.
His award winning paper on Big Data entitled “If we are good researchers, why should we fear more data” initiated an interest and exploration of the broader use of customer analytics, data science and machine learning beyond more traditional qualitative and quantitative methodologies and approaches commonly used in Market Research. Most recently senior roles in the advertising and grocery retail industries have given him first hand experience in the huge opportunity for customer insight generated through the integration of traditional customer surveys with other rich customer data sources (i.e. customer panels, social media, digital analytics, loyalty programs and transactions).
Tune in to enable your smart and purpose driven choices!
Payal Jain talks to Mayank Pokharna about his journey as a serial entrepreneur and lessons learnt along the way.
Listen to their candid conversation as they talk about entrepreneurship as a mindset and meaningful ways to cultivate it.
Mayank Pokharna has always been a product builder and entrepreneur at heart. He started out during his graduation by building a coaching institute, followed up with a robotic irrigation product prototype to help farmers produce more, ran a student investment management fund during his post graduation and then went on from being a customer to the Co-Founder of the first co-living and shared living company in India i.e. SimplyGuest. His most recent entrepreneurial venture is JumboTiger which is a full-stack real-time conversational property management software for co-living and HMO operators.
He has also explored different career paths during his journey as he constantly switched lanes between entrepreneurship and full-time jobs in companies such as Practo, Cuemath, Co-Liv and COHO.
Tune in to listen to a purpose driven story of an entrepreneur!
Akansha Gandotra talks to Shalaka Kulkarni about finding your industry fit in the field of Marketing and Branding.
Listen to their candid conversation where they will break it down for you about what it takes to survive and thrive in this space.
Kulkarni is a global marketing communications professional, an award-winning author, and a TEDx speaker. An awardee of Women Disruptors Award in 2021, she currently manages global brand marketing at Microland. Starting her literary journey as an author, her first book ‘Orenda’ has already won the ‘Book of the Year- Reader’s Choice’ at Kavishala Book Awards 2021.
Tune in to enable your smart and purpose-driven choices.