In this episode of GTM Crossroads, the hosts explore how AI is reshaping business strategy, with a focus on HubSpot’s new Breeze AI. They break down its practical applications, pricing structure, and implications for growth-stage teams. The conversation also highlights the challenges of hiring in a startup environment and the critical role of company culture and values during scaling.
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GTM Crossroads Podcast:
Brendan Tolleson – RevPartners
Zach Vidibor – Octave
Harris Kenny – OutboundSync
Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!
In this episode, the hosts explore key aspects of building a tech startup, including choosing the right CRM, developing a product-led growth motion, and refining pricing strategies. They share real-world challenges with tools like Stripe, discuss how market uncertainty influences decision-making, and examine how AI can be used effectively to scale operations.
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Mentions:
Tobi Lütke
Carter Gibson
Shopify
Clay
Segment
ChartMogul
bill.com
Pardot
Marketo
LinkedIn
CNBC
GTM Crossroads Podcast:
Brendan Tolleson – RevPartners
Zach Vidibor – Octave
Harris Kenny – OutboundSync
Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!
In this episode of GTM Crossroads, Brendan, Harris, and guest host Rob dive into the evolving landscape of pricing strategy in SaaS and services. They unpack the real-world implications of usage-based pricing, the role of buyer psychology, and how to position value clearly without causing confusion.
The conversation highlights the power of retention, the difference between experience and impact, and how long-term relationships often lead to business returns years later.
They also explore the trade-offs between capturing value and driving adoption, the limitations of results-based pricing models, and why traction often matters more than perfection. The episode wraps with a look at RevPartners' new DIY product, built to serve the SMB segment with speed, autonomy, and best-in-class RevOps frameworks.
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Mentions:
GTM Crossroads Podcast:
Brendan Tolleson – RevPartners
Zach Vidibor – Octave
Harris Kenny – OutboundSync
Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!
In this episode, the hosts unpack key takeaways from MicroConf, debating why human relationships remain irreplaceable in go-to-market, even as AI tools proliferate.
They share candid stories of pricing experiments (from bootstrapped constraints to consumption models), the pitfalls of ‘feature-first’ thinking, and why webinars unexpectedly work.
With insights on fake revenue trends, Tiny Seed’s funding philosophy, and the tension between PLG and partner-led motions, this conversation is a masterclass in balancing automation with authenticity.
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GTM Crossroads Podcast:
Brendan Tolleson – RevPartners
Zach Vidibor – Octave
Harris Kenny – OutboundSync
Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!
In this episode of GTM Crossroads, the hosts discuss their personal experiences with spring activities, transitioning into a reflection on their business performance in Q1 and strategies for Q2. They explore the importance of hiring, the shift towards API integration and first-party data, and the growing need for omni-channel marketing strategies.
The conversation also delves into transforming email marketing from a transactional approach to a more relational one, emphasizing the significance of customer experience and relationship building in today's business landscape.
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GTM Crossroads Podcast:
Brendan Tolleson – RevPartners
Zach Vidibor – Octave
Harris Kenny – OutboundSync
Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!
In this episode, the hosts discuss the recent ban of Apollo and Seamless from LinkedIn, exploring the implications for sales tools and prospecting strategies. They share personal anecdotes, including baking adventures, and emphasize the importance of adapting to LinkedIn's evolving landscape while maintaining ethical practices in data usage.
The conversation highlights the need for a balanced approach to leveraging LinkedIn as a valuable resource for sales and marketing.
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GTM Crossroads Podcast:
Brendan Tolleson – RevPartners
Harris Kenny – OutboundSync
Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!
In this episode of GTM Crossroads, hosts Rob Jones, Zach, and Harris discuss the evolving landscape of growth strategies, the importance of transparency and vulnerability in leadership, and the distinction between personalization and humanization in marketing. They emphasize the significance of storytelling in sales and explore the changing dynamics of the buyer journey and trust in the digital age. In this conversation, the speakers explore the evolving dynamics between buyers and sellers, emphasizing the importance of understanding customer needs and the role of human interaction in the sales process.
They discuss the impact of the Amazon effect on B2B sales expectations and the necessity of thoughtful friction in sales interactions. The conversation also touches on predictions for the future of sales, highlighting a shift towards marketing and customer success roles.
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Mentions:
GTM Crossroads Podcast:
Brendan Tolleson – RevPartners
Harris Kenny – OutboundSync
Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!
In this episode of GTM Crossroads, Brendan, Zach, and Harris dive into key go-to-market strategies, emphasizing the power of intent data, market signals, and evolving data utilization. They discuss the shift from traditional outside-in approaches to more personalized inside-out strategies, highlighting the importance of understanding unique value propositions and customer needs.
The conversation also explores the balance between current capabilities and aspirational goals, the role of partnerships in driving market success, and why segmentation and trust are essential for building effective go-to-market motions. Plus, they announce the upcoming Southbound 2025 event, sharing insights on what to expect and how it will help revenue leaders refine their strategies.
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Endstory - https://www.endstory.com
Clay - https://www.clay.com
Smartlead - https://www.smartlead.ai
Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!
In this episode of GTM Crossroads, the hosts discuss various topics related to sales, marketing, and the evolving landscape of intent data. They explore the importance of community in go-to-market strategies, the role of RevOps, and the complexities of capturing and analyzing intent signals.
The conversation delves into the challenges of attribution in intent data, the distinction between demand capture and demand generation, and the significance of understanding the buyer's journey. The hosts emphasize the need for alignment within organizations and the importance of creating valuable content to engage customers effectively.
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Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!
In this episode of GTM Crossroads, the hosts discuss the importance of effective email copy, market insights, and the evolution of personalization in outbound marketing. They share personal anecdotes related to Valentine's Day, explore user feedback on email strategies, and emphasize the need for brevity and relevance in communication.
The conversation also touches on the significance of data utilization and the future trends in outbound marketing, highlighting the necessity of a solid foundation in CRM systems for successful outreach.
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Want to level up your GTM strategy? Visit RevPartners.io for more insights and resources!
In the first episode ofGTM Crossroads, Brendan Tolleson, Harris Kenny, and Zach Vidibor explore the shifting landscape of go-to-market strategies with a focus on email deliverability.
They discuss the impact of AI on sales outreach, the importance of clean infrastructure, and how targeted messaging can improve engagement. Tune in for insights on adapting your approach to ensure effective communication with prospects.
Want to level up your GTM strategy? Visit RevPartners.io for more insights and resources!