It's a Good Start Podcast

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It's a Good Start Podcast

It's a Good Start Podcast

35 episodes

4 hours ago

When Rand Fishkin accidentally stumbled upon the software model in 2007, his rocket ship of success grew from zero to $30 million in revenue and millions of visitors, yet the challenge of selling his product in the early days of SaaS software was anything but easy. You will learn how entrepreneurs built their path to success and the software products they used to help them get there. Rand Fishkin is the founder of MOZ and SparkToro, two successful companies in the SEO and digital marketing in...

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When Rand Fishkin accidentally stumbled upon the software model in 2007, his rocket ship of success grew from zero to $30 million in revenue and millions of visitors, yet the challenge of selling his product in the early days of SaaS software was anything but easy. You will learn how entrepreneurs built their path to success and the software products they used to help them get there. Rand Fishkin is the founder of MOZ and SparkToro, two successful companies in the SEO and digital marketing in...

Show more...

Episodes (20/35)

It's a Good Start Podcast

The Real Side of Entrepreneurship with Rand Fishkin: The Software Model and Beyond

When Rand Fishkin accidentally stumbled upon the software model in 2007, his rocket ship of success grew from zero to $30 million in revenue and millions of visitors, yet the challenge of selling his product in the early days of SaaS software was anything but easy. You will learn how entrepreneurs built their path to success and the software products they used to help them get there. Rand Fishkin is the founder of MOZ and SparkToro, two successful companies in the SEO and digital marketing in...

2 years ago

1 hour

It's a Good Start Podcast

Dan Kirby's Journey To Self-Improvement: Cold Shower Therapy, Music Breaks & Ray Dalio's Principles

Dan Kirby battles his own physiology and mental health issues to embrace the Wim Hof cold shower method, unlocking his full potential and a newfound sense of focus and discipline. You will learn how to use Wim Hof's argument of temperature equilibrium, music as a mental break, and Ray Dalio's principles of success to achieve success. Dan Kirby is an entrepreneur and DJ from Bakewell in Darbyshire who has been using the Wim Hof method to reset his mental health and stress levels. He is also an...

2 years ago

54 minutes

It's a Good Start Podcast

How to Gain Engagement on LinkedIn: Creating meaningful connections and engaging content on LinkedIn

At first glance, it might seem like getting as many connections as possible is the key to success on LinkedIn. However, having lots of connections won’t necessarily help you engage your audience. In fact, it might even have the opposite effect. Here are some tips from Mark Williams — aka “Mr. LinkedIn”— on how to get the most out of your LinkedIn presence and create meaningful engagement with your followers. In this episode, you will learn the following: Connect with more people by unde...

3 years ago

48 minutes

It's a Good Start Podcast

From Backpacker to Business Owner: Starting a Successful Company Through Referrals

Glenn O'Grady is an experienced IT project manager and business analyst from Australia who has been living in the UK for over 20 years. He is the founder of a successful software development consultancy that has grown significantly through referrals and a blended rate card. Glenn was an Australian who decided to set off and explore the world when he was 21. He ended up staying in the UK and eventually started his own business after becoming fed up of living out of a backpack and wanting to se...

3 years ago

43 minutes

It's a Good Start Podcast

Sales Journey: From Adversity to Success

Katie Street shares her do's and don'ts of being an agency leader and entrepreneur today, revealing her own journey from a difficult start to the top of the sales world. Katie Street is a business marketing expert with over 20 years of experience in the industry. She has worked in sales and marketing for both big and small brands, and is passionate about helping businesses grow and succeed. This is Katie Street's story... Katie Street has always worked in sales and marketing, and she's good a...

3 years ago

35 minutes

It's a Good Start Podcast

What it Takes to Be a Successful Entrepreneur: The Value of Learning from Mistakes and Having a Contingency Plan

Why do we need to learn from our mistakes? Leon Milns is the founder of Adam, a business that helps ambitious businesses find great people. Milns has over 20 years of experience in the recruiting industry, and has used his experience to build Adam into a successful business. This is Leon Milns's story... I am Leon Milns, the founder of Adam, a business that helps ambitious businesses find great people. I got my start in the industry over 20 years ago, working for Michael Page. I learned a lot...

3 years ago

37 minutes

It's a Good Start Podcast

Entrepreneurial Journey: Squeezing Value Out of Content Creation

If entrepreneurs and business owners are after Inspiration, Imagination, and Uniqueness, then they have to check out this episode. This episode goes through the solution so that they can get the Inspiration, Imagination, and Uniqueness they are looking for. "Rather than see that as a problem, yeah, I think we said, let's embrace that on the basis that we're going to go into this questioning all the norms. We're not going to be anchored to any kind of approach. We're going to be very fresh and...

3 years ago

39 minutes

It's a Good Start Podcast

How To Successfully Exit Your Business And Find Your Next Purpose

Selling your business is tough. There is lots to consider both in your business and in yourself. Garret Turley has personally exited his business and helped multiple other do the same very successfully. In this episode he walks you through many of the things that he has learned. Here is Garret’s story: Garret qualified as a veterinary surgeon from Cambridge University and, after a few years as a practicing vet, co-founded Pet Doctors, one of the first buy-and-builds in the UK veterinary clin...

3 years ago

37 minutes

It's a Good Start Podcast

Automation, Ecosystems, & Hypergrowth: One Little Idea At A Time

When Captain Hoff (Steve Hoffman) tries to help startups scale their businesses, he discovers a unique pain point that people have and creates a solution for it. How can you take your service and make it a product that you can scale? "The founders of YouTube, when they started, they did not think of the big idea. They did not think, we're going to build the largest video broadcast network in the world. We're going to change how the Internet works and people consume content. They did not think...

3 years ago

34 minutes

It's a Good Start Podcast

Building a Senior Leadership Team

In this episode of It's a Good Start podcast, Mike and Kevin are talking about what it takes to form a senior leadership team in the company. Learn about a founder role and the signals to start taking this next step of natural agency structure evolution seriously - whether you are getting to the £1 million barrier in your business or already there, find out how to move your growth forward, delegate and invest in people. Check It’s a Good Start Youtube channel for more episodes and discussion.

4 years ago

20 minutes

It's a Good Start Podcast

RFP (Request for proposal) success factors

In this episode, Mike Lander and Kevin Gibbons discuss how to improve the conversion rate on RFP (Request for proposal), RFP qualifications and success factors, and what the agency can do to stand out. Learn how RFP process is viewed from both buyer's and seller's sides, what is the scorecard and the qualifications for it and how to increase your chances to win. Check It’s a Good Start Youtube channel for more episodes and discussion.

4 years ago

23 minutes

It's a Good Start Podcast

Prioritising time - £1000 a day task

If you spend your time on a £1000 a day task, not a £100 - your business moves forward. In this episode, Mike and Kevin discuss what you can do as a business owner / CEO that moves the business forward by doing the high-value thing that someone else can't do, regardless of whether is it a 1-person agency or £50 million revenue company. Learn from the speaker's experience how to build a team of freelancers / specialists, how to implement effectively the tactic of Outsource / Automate / S...

4 years ago

28 minutes

It's a Good Start Podcast

How working remotely impacts digital agencies and business

How has your work model changed since the pandemic? In this episode, Mike and Kevin are talking about remote working - how it impacted workflow management and how to keep the teamwork, creativity and collaboration at the highest level. Find out about different scenarios of an evolving model of work, how to make it more efficient and how it works at Re:signal digital agency. Check It’s a Good Start Youtube channel for more episodes and discussion.

4 years ago

24 minutes

It's a Good Start Podcast

Kevin's story - Personal journey and learnings from running an agency business for 17 years

In this episode, Kevin Gibbons is talking about his personal life journey and sharing his learning and life lessons of running an agency business for 17 years and what did it take to become one of the top UK SEO agencies - Re:signal. Check It’s a Good Start Youtube channel for more episodes and discussion.

4 years ago

43 minutes

It's a Good Start Podcast

Mike's story - Personal journey from shy teenager with poor qualifications to KPMG Consultant, entrepreneur and business builder

In this episode, Mike shares his personal story starting from his school days followed by an apprenticeship, university years, engineering career, MBA and growing various businesses. This is an honest conversation about facing huge self-doubt, building personal confidence, realising ambitions and lessons learnt from the many successes and big failures along the way. Check It’s a Good Start Youtube channel for more episodes and discussion.

4 years ago

47 minutes

It's a Good Start Podcast

Account management and Account planning

In this episode, Mike and Kevin are joined by Renaye Edwards, Co-Founder & Marketing Account Director at Digital Radish, to talk about how to grow your business by developing your account management and account-based marketing (ABM). The speakers covered the topics: When you say “Account Management" and "Account Planning”, what do you mean and why is it important? Digital Project Manager and Account Manager - where they overlap and how they differ Is it a repeatable/scalable discipline p...

4 years ago

31 minutes

It's a Good Start Podcast

Buyers and Sellers

In this episode, Kevin and Mike are joined by Jeremy Smith (Managing Partner at 4C Associates) to discuss all the aspects and the inherent tension between buying (Procurement) and selling (the Vendor). The speakers cover the topics as: Jeremy, as a procurement professional, to talk about procurement vs. sales and how it's not always about the lowest cost but the most value Is there such a thing as a win-win negotiation? How are procurement enabling marketing to drive growth Kevin, as a sel...

4 years ago

28 minutes

It's a Good Start Podcast

Be a clockmaker, not a timekeeper

In this episode, Kevin and Mike talk about why great businesses need the entrepreneur to step out of being central to how everything works, and build into a model / framework that can deliver the same outcomes on its own. Book: Jim Collins "Good to Great: Why Some Companies Make the Leap and Others Don't" Clock-building, Not Time Telling by Jim CollinsCheck It’s a Good Start Youtube channel for more episodes and discussion.

4 years ago

21 minutes

It's a Good Start Podcast

Trusted advisor

This episode is about what it means to become a trusted advisor as part of the client's relationships model. Mike and Kevin discuss what it takes to build trust and authority, the evolution of the sales and negotiation process, and the models to set up long-term solid business relations. Check It’s a Good Start Youtube channel for more episodes and discussion.

4 years ago

21 minutes

It's a Good Start Podcast

Building communities

This episode is all about the value and power of niche B2B community building, why and how to start developing the community, and how it changed since the pandemic. In this episode we talk about: Our experiences building and being part of successful communities Platforms designed specifically to make it easy to build your communities (e.g. Slack, Guild, Circle.so, Mighty Networks, etc) The indirect link to sales pipeline building and more.Links: SPI Pro Slack SEO Community Check It’s a ...

4 years ago

27 minutes