In this episode, I talk with Özge Keleş about her non-linear path into web design. Before Webflow, she explored architecture, graphic design, motion design, and even video editing. She was trying things out until web design finally clicked.
We get into the realities of freelancing versus agency work, what agency life taught her about client relationships and boundaries, and why design often feels harder than development. Özge shares how she approaches projects through mood, structure, and motion, why she sees design as a process rather than an outcome, and how her architectural background still shows up in her work.
We also talk about failure, doubt, community, and the ongoing challenge of designing your own portfolio, especially when your taste keeps evolving. If you’re navigating multiple creative paths or trying to balance design and development, this one will feel very familiar.
Check out Özge:
https://www.ozgekeles.com/
https://www.linkedin.com/in/ozge-keles-webflow/
https://webflow.com/@ozgedesigns
Timestamps
00:00 teaser
00:33 From Agency to Freelancing
05:24 The Journey to Web Design
09:33 Balancing Design and Development
15:55 Design Process and Client Interaction
22:51 Incorporating Motion and Effects
25:15 Exploring Design Styles and Influences
28:44 Client Acquisition and Social Media Presence
31:14 Global Clientele and Local Communities
35:25 Navigating Client Relationships
39:23 Embracing Failure and Learning
42:07 Development Frameworks and Tools
48:27 Collaboration and Outsourcing in Design
51:39 The Joy of Design vs. Development
53:17 Specialization vs. Variety in Web Design
56:05 Crafting a Unique Portfolio
01:03:58 Advice for Aspiring Web Designers
01:07:43 Weird Finnish thing
In this episode, I talk with Jack Redley about what he learned from making 100+ episodes of Webflail. We get into why he decided to stop the podcast, what freelancing really looks like after the hype, and how his thinking around niching, pricing, and clients has changed over time.
We also talk about trying to build a studio, why that path didn’t stick for him, and how community and side projects have shaped his work. Along the way, Jack shares recurring themes he kept hearing from Webflowers, his take on where Webflow is heading, and why doing the work matters more than talking about it.
In this episode, I sit down with Raymmar Tirado to talk about how communities change and why they matter. We get into the shift from the early, organic Webflow days to the more curated, enterprise-leaning era, and why that shift changed the energy for many creators.
Raymmar walks me through what he has been doing after Finsweet, the projects he has explored, and how community has shaped all of it. We talk about why in-person meetups still matter, how to start one from scratch, and why the people in the room decide whether a community grows or dies.
We also get into ownership, governance, and what it means to build something that isn’t controlled by a single platform. Raymmar breaks down the role of attention, trust, and content for freelancers, and why hitting “publish” is still the hardest and most important step.
This is a wide, honest conversation about community, creativity, and taking agency in your work.
In this episode, I sit down with Joshua Fry to talk about freelancing, UX, and how he added Rive to his service stack almost by accident. Joshua walks through his path into independent work, how UX has changed over the years, and why a strong discovery phase keeps projects on track. We talk about communication, client relationships, and getting started in freelancing.
Joshua also explains how he balances agency work and direct clients, how video helps build trust, and why showing your face can help sales. We get into work-life balance, learning new tools, Webflow frameworks, and the state of AI in music and design. And as always, we finish with a small Finnish language game.
Check out Joshua:
https://www.fryux.com/
https://www.linkedin.com/in/joshua-fry/
https://x.com/joshuafry
https://bsky.app/profile/fry.design
Also mentioned:
We Ride At Dawn (animation studio): https://www.wrad.work/
Witness Studio (production/video studio): https://www.witness.london/
Endlesss (software product): https://endlesss.fm/
Contra (freelancing platform): https://contra.com/
Flowkit (Webflow's own framework): https://developers.webflow.com/flowki...
Timestamps
In this episode I sit down with Elsa Amri (@ElsaAmriDesigns) to talk about doing both design and development, freelancing, and building a global career. We go through how she sees the design process, why community matters, and how mentorship can push your skills forward.
We also talk about the differences between agency work and solo projects, what it takes to find your own style, and how social media can open doors when you’re starting out. Elsa shares how she approaches client work, why she still enjoys building in Webflow, and what helps her stay consistent.
If you’re a designer or Webflow developer trying to grow, balance both skills, or find your direction, this conversation will give you a lot to think about.
Check out Elsa:
https://www.elsaamri.com/
Also mentioned:
Crew Agency: https://www.crewagency.com/
Floxies: https://floxiescommunity.webflow.io/
Timestamps:
00:00 Intro
00:31 Adobe XD days
03:39 Introductions & Global Perspectives on Design
07:30 Finding One's Style as a Web Designer
11:21 Elsa's Current Projects & Role
16:36 Doing Both Design & Development
22:49 Webflow's Evolution & Learning Curve
28:34 Exploring Frameworks & Collaboration
33:46 Starting Point for Desing
37:40 Web Design Process
45:46 Mentorship and Community Engagement
50:35 Accountability and Goal Setting
55:47 The Power of Notion
01:02:33 Goals and Adjustments in a New Environment
01:07:41 Building a Client Base & Navigating Social Media
01:13:33 Weird Finnish Thing
In this episode, I talk about the many different paths to getting clients, why specialization matters in both design and development, and how community engagement and communication skills play a huge role in long-term success. I share my own challenges with breaking out of local markets, reflect on the different career directions freelancers can take, and think out loud about where AI fits into all of this. I also touch on the future of this podcast and my goals for growing it with more consistency.Timestamps00:00 Intro00:53 Getting the first client03:57 Common traits among the guests06:32 One Pager Portfolios08:50 Community & Side Projects10:11 Strategic thinking & AI13:32 Navigating Specialization and Flexibility17:31 Getting International Clients21:00 Freelancing vs. Employment27:08 Exploring Growth Paths29:56 The Future of the Podcast
In this conversation, I sit down with Sebastian Bimbi to unpack his journey as a Webflow developer and community leader. We talk about how community support fuels growth, how he uses LinkedIn intentionally, and the simple systems behind his daily content. Sebastian shares why mentorship and giving back matter, what it means to act as a strategic partner (not just an implementer) in the Webflow ecosystem, and the unique challenges in the NoCode space. Most of all, he doubles down on consistency—and encourages anyone on the fence to start today.Check out Sebastian:
https://www.linkedin.com/in/sebasbimbi/
https://bimbi.co/
https://bimbi.digital/
https://discord.com/invite/VqpGWFa3hu
Timestamps00:00 About the Episode01:13 Community MVP award04:01 Journey to Becoming a Webflow Expert06:52 Navigating LinkedIn and Content Creation18:08 Strategic Webflow Partnership Explained25:03 The Evolution of Webflow and Its Community28:55 Building the NoCode.lat Community31:26 The Journey of Becoming a Webflow Pro33:56 Challenges for Latin American Developers35:24 The Power of Community Contribution37:32 Overcoming Introversion and Embracing Public Speaking39:30 The Evolution of Pricing and Value41:26 Advice for Beginners in Web Development49:02 The Importance of Networking and Relationships50:25 Celebrating Milestones and Why We are Doing This54:57 Consistency and Discipline in Building a Career
In this conversation, I talk with Benten Woodring about the real value of collaboration in web design and how it shapes both creative and technical work. We explore his path into design, how his process has evolved, and why strong concepts and client relationships matter more than ever. Benten shares how he builds creative teams, uses social media to connect, and turns side projects and local communities into growth engines. We also touch on design competitions, personal routines, and finding balance between creative work, hobbies, and family life.
In this conversation, I talk with Samuel Gregory about the current state and future of Webflow, focusing especially on its AI tools and the community's response. We explore the challenges Webflow faces in integrating AI effectively, the importance of understanding user needs, and how AI might reshape job roles in design and development. We also discuss the evolving landscape of web tools, the significance of user experience, and why clearer communication from Webflow is crucial. Samuel shares insights into his workflow, the tools he relies on, and his thoughts on the future of design and development in an AI-driven world.
In this episode, I chat with Maria Karavá, a front-end developer and animator, about the balance between creativity and development work. We talk about the challenges of design, the importance of creative freedom, and how community and hobbies help maintain a healthy balance.We also dive into language learning, cultural nuances in communication, and how these shape our work as creatives. Maria shares her thoughts on people-pleasing in design, her passion for animation, and the evolving landscape of design tools, Webflow, and technology.
In this conversation, I talk with Yar Al Roshidi about the evolution of Webflow’s MCP, its integration with AI tools, and what all this means for web design and development. We explore the balance between using AI and keeping the human touch in design, the challenges of freelancing and remote work, and how community feedback plays a role in shaping Webflow’s future. We also dive into frameworks like Client-First and Lumos and the potential of Webflow apps.#WebflowMCP #gsap #webflowconf #figma #clientfirst #lumos
I had a conversation with Igor Voroshilov, founder of SuperSaito, one of the leading Webflow agencies in Japan. We talked about the challenges and creative processes behind web development, especially within Japanese business culture. Igor shared his story of moving to Japan, learning the language, and adapting to local business practices. We also discussed the evolution of Webflow in Japan, the role of community engagement, and where web development tools might be headed in the future.
In this conversation, I talk with Félix Meens about our experiences with Webflow, especially around a recent outage, the communication challenges during that time, and the impact on our clients. We dive into new features and bugs in Webflow, the importance of analytics tools, and how e-commerce is evolving on the platform. We also explore how AI is starting to shape our workflows—helping us code, automate tasks, and think differently about design and development.Beyond Webflow, Félix and I get into the realities of freelancing: the role of automation in business, balancing client work with passive income, and the importance of keeping personal interests alive alongside professional growth. We share thoughts on building trust when delegating, staying curious in a busy work environment, and finding the sweet spot between design and development.Overall, this episode is about growth—of the platform, the community, and ourselves as freelancers—and how to keep pride and passion at the center of the work we do.
In this conversation, Ethan Suero shares his insights on the cultural differences in web design projects, the importance of understanding high-ticket clients, and his journey as a freelancer. He discusses the significance of effective communication, the role of awards in the design industry, and the balance between creativity and results. Ethan also emphasizes the importance of networking, particularly through LinkedIn, and the need for freelancers to develop their own business strategies in addition to client work.Ethan Suerohttps://www.ethansuero.com/https://uk.linkedin.com/in/ethan-suerohttps://x.com/ethansuero_https://www.instagram.com/ethansuero/---Timestamps00:00 Cultural Differences01:37 Understanding High Ticket Clients03:55 Current Work and Project Dynamics06:50 Webflow and GSAP Updates09:00 Breaking Borders: Gaining International Clients13:05 SEO Strategies for Webflow Experts15:15 Building a Relevant Network on LinkedIn18:23 Creating Content for the Right Audience25:01 Balancing Conversions and Visual Appeal30:48 Components and Design Systems32:55 Coaching and Mentorship Insights37:10 Funnel Strategies for Client Acquisition40:39 Freelancing vs. Agency Model45:24 Career Progression for Freelancers50:48 The Onit Experience54:57 Personal Branding and Studio Identity58:57 Balancing Client Work and Business Development01:01:17 The Role of Awards in Design01:08:41 Personal Interests and Hobbies01:11:15 Little bit of Finnishness01:12:52 Where to find Ethan---🙋♂️ About me (meaning Janne)I’m Janne, a web designer from Finland with a passion for all things digital. Web design is my jam, but creativity doesn’t stop there. Whether you’re here to sharpen your skills, get inspired, or just geek out over great design, you’re in the right place. Let’s make something awesome.
In this episode, I talk with Francesco Castronuovo – Webflow developer, content creator, and CPO at Supersaito – about building a freelance career across borders. We discuss his move from physics to web design, how he became part of the global Webflow community, and what it’s like creating content from Japan. Whether you’re into Webflow, freelancing, or just curious how people build global careers in design – this one’s worth a listen.
In this episode, I talk with Corey Moen about how Webflow has evolved—and where it’s headed next. We dive into frameworks like Mast, Lumos, and Client-First, and why they’re changing. Corey shares his thoughts on choosing the right framework, how the Webflow community has become increasingly technical, and what role AI might play in the future of web design.
We also chat about component-based design, Webflow Cloud, and the importance of learning the fundamentals, even as the tools get more advanced. If you're a Webflow user, designer, or developer trying to keep up with where things are going, you’ll get a lot out of this one.
Corey Moen
Mast
https://www.nocodesupply.co/mast
No-Code Supply Co.https://www.nocodesupply.co/
---
Timestamps:
00:00 Choosing the Right Webflow Framework
02:10 Understanding the Ideal User for Mast
07:39 The Learning Curve of Frameworks
13:54 Introductions
20:36 The Evolution of Components in Webflow
24:40 Mast's Approach to Components and Themes
40:36 Learning from Timothy Ricks
44:42 The Future of AI in Web Development
50:13 AI as a Tool for Efficiency
58:34 Opportunities and when one needs a web app
01:02:02 DevLink and Webflow Cloud
01:10:44 The Evolution of the Webflow Community
01:20:24 Why everyone should learn Webflow
01:23:01 Funny little Finnish thing
01:26:08 More from Corey
In this episode, I chat with Jonathan Strutt about how AI is reshaping content marketing, SEO, and web development. We cover AI tools like ChatGPT, creating content that actually works, and the balance between design and content. We also talk about personal projects and how to offer content services that convert.
👉 Check out Jonathan:
https://www.jonstrutt.com/
https://www.linkedin.com/in/jonathan-strutt/Read more about optimizing for LLM:Wix: https://www.wix.com/seo/learn/resource/llm-brand-visibility
Semrush: https://www.semrush.com/blog/semrush-ai-overviews-study/
The coding school mentioned:https://koodsisu.fi/
Timespamps
00:00 AI's Role in Content Marketing
06:21 Introductions
10:05 Utilizing AI Tools in Content Creation
13:19 SEO Challenges with AI Content
16:07 Strategies for Effective SEO
23:30 Navigating Keyword Optimization
29:41 Content Length and Quality in SEO
34:23 SEO Practices in Web Design
36:47 Navigating the SEO Landscape
38:12 Diving into Coding and Development
42:09 Exploring Personal Projects and Raspberry Pi
46:41 The Future of AI and Coding
55:29 Packaging Content Creation for Web Design Clients
In this conversation, Janne and Félix discuss their experiences as web designers and freelancers, focusing on the tools and frameworks they use, the transition from freelancing to running a studio, and the impact of AI on the web design industry. They also touch on the importance of teaching Webflow and the challenges of learning complex design tools.
Check out Félix Meens:
https://www.webflixstudio.com/
https://www.youtube.com/@webflixstudio
https://www.linkedin.com/in/felix-meens/
https://x.com/FelixMeens
Fall has come, and that's awesome. I feel my calendar blew up overnight. I'll also discuss content production once again.
Peer support is important. I might have forgot that on my solopreneur journey. In addition for that I ramble about streaming.