đď¸ Step into âSocial Media Jailâ â a tongue-in-cheek courtroom drama for modern marketers. Our âSocial Media Jediâ prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing. In this podcast episode youâll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact. Youâll learn: ...
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đď¸ Step into âSocial Media Jailâ â a tongue-in-cheek courtroom drama for modern marketers. Our âSocial Media Jediâ prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing. In this podcast episode youâll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact. Youâll learn: ...
đď¸ Step into âSocial Media Jailâ â a tongue-in-cheek courtroom drama for modern marketers. Our âSocial Media Jediâ prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing. In this podcast episode youâll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact. Youâll learn: ...
đś âNothing beats a Jet2 holiday!â Heard this lately? Itâs not just a jingle. Itâs become a full-blown social trend. đź Brands, take note: đš Easy to use audio đš Positive vibes đš Real people, real joy The result? Jet2 won social media this summer âď¸ - and they didnât even have to try hard. âď¸ Could your brand become the next viral sound? In this podcast, we explore how it all started and why it became so popular. However, what was the effect on Jet2âs brand in social media? Finally I list my ...
Today, weâre diving into something straight out of sci-fi⌠but very real. Chinese entrepreneur Luo Yonghao just livestreamed to over 13 million viewers. Generated $7.6 million in sales. And hereâs the kickerâhe wasnât even there. It was his digital AI avatar. Speaking. Reacting. Selling. And outperforming his human-hosted shows. So what does this mean for you â whether you're leading brand strategy or building social campaigns from scratch? In this podcast episode, I explore the impact AI ...
Looking to break through the noise on social media? This episode is your game-changer. Join us as Hang Vu, a rising expert from Vietnam, shares how gamification is transforming social media marketing. From Facebook fan badges to LinkedInâs profile rewards, she dives into real-world examples and advanced strategies that help brands earn more likes, shares, andâmost importantlyâloyal followers. Youâll learn: â How to apply gamification principles to both B2C and B2B campaigns â The psyc...
In this podcast we discover how avatars are transforming marketing, communication, to online events and training. We explore the business cases for Avatars and look at the top free tools to create your first one. Finally I list my "Just Add Social" actionable Key Takeaways for using Avatars. The Social Savvy scale is level 6: "Competent" with advanced handling of routine social media marketing tasks. Here are two interesting links referred to in this podcast: Top Free Creation...
AI is revolutionizing social media marketingâbut are you using it effectively? Marketers can now save time, reduce manual work, and focus on strategy with AI-powered tools. In In this podcast I explore 5 key areas where AI makes a real impactâfrom content curation to ad optimization. đĄ How has AI changed the way you work? Finally, I list my "Just Add Social" actionable Key Takeaways for using AI in social media marketing. This Podcast is a social savvy scale level 4 : Proficient. At thi...
In this podcast episode, I dive into 12 social media innovations that shaped 2024. From the rise of new platforms to cutting-edge features, the social media landscape continues to evolve at lightning speed. đ But itâs not just about whatâs newâitâs about how these innovations can work for you! Thatâs why I wrap up with my "Just Add Social" Key Takeawayâan actionable strategy to help you adopt these trends and apply them effectively in the months ahead. Whether youâre a social media newbie or ...
Unlock the Power of Employee Advocacy. this podcast explores the 6 steps to building a winning advocacy strategy. Did you know employees can amplify your brandâs reach when equipped with the right tools and processes? đĄ From finding the perfect tool to tracking success with analytics, this podcast explores the 6 steps to building a winning employee advocacy strategy. Finally I list my "Just Add Social" actionable Key Takeaways for building a winning advocacy strategy. The Social Savvy sca...
LinkedIn Business Manager is advertised as a tool to group your organizationâs Ad accounts, pages, and staff and 3rd parties under a single umbrella. But is it worth it? There are many companies that happily manage their LinkedIn company pages and advertising tasks without it. So, if this is true, why should you consider using it? In this podcast, we explore answers to the question "why adopt LinkedInâs business manager?" At the end of the podcast I describe my "Just Add Social" actio...
Instagram Reels have become a vital tool in digital marketing campaigns due to their high visibility, engagement potential, and alignment with current content trends. Reels allow brands to tap into Instagramâs algorithm, which prioritizes video content, ensuring higher reach and discovery on the platform. In this podcast I will explore the latest advice from Meta to make Instagram Reels successful. I will explore these 3 aspects: 1) Creative Elements in Reels 2) Story types 3) How to use R...
Social media has been growing in Pakistan over that past few years. This podcast episode investigates the adoption of Facebook and other social networks in Pakistan. What trends are helping the overall adoption rate of digital marketing in Pakistan. Brands need to understand the underlying drivers to this growth to be in a position to grow their social media selling activities and brand awareness in Pakistan. The social Savvy scale of this podcast is level 1: Beginner, basic level 101 (fr...
Instagram has introduced a layer system in Stories, making it much easier to organize the position and color of stickers, text, and images. This long-awaited feature allows us to quickly and seamlessly arrange the elements in our Stories, giving us more control and flexibility to create eye-catching designs. In this podcast, Iâll share 5 essential tips to help you get started with managing layers in Instagram Stories. Iâll also dive into the age-old debate: Instagram posts vs. Storiesâwhatâs...
Stuck in a content rut? Feeling like your creative well is running dry? Don't worry, you're not alone. In today's fast-paced digital world, staying ahead of the curve with fresh, engaging content is essential. That's where social media comes in. It's a treasure trove of inspiration, waiting to be tapped. From trending hashtags to influencer insights, content aggregators to competitor analysis, we'll dive deep into the strategies that can supercharge your content creation process. Whether yo...
Unlocking the Secrets of Social Media ROI! đ - In today's digital landscape, understanding the return on investment (ROI) from your social media efforts is vital for both B2B and B2C businesses. In this podcast, we explore how to effectively measure social media ROI, enabling you to identify what strategies are successful and where improvements are needed. By making data-driven decisions, you can enhance your marketing efforts and boost your overall ROI. Social Savvy scale 9: Advanced (from...
đď¸ Step into âSocial Media Jailâ â a tongue-in-cheek courtroom drama for modern marketers. Our âSocial Media Jediâ prosecutes vanity metrics, AI comment bots, and fake followers while defending ethical, revenue-driven marketing. In this podcast episode youâll hear how campaigns go off the rails (hello, engagement pods), and how to fix them with clear KPIs tied to pipeline and LTV. We unpack AI transparency (C2PA, disclosures), bot clean-up, and much more to prove real impact. Youâll learn: ...
