Content pillars had their moment. I used them. I taught them. But the online space has changed, and the “post across your 5 buckets” strategy often leaves your audience feeling like they’re reading five different books at once - no depth, no thread to follow, no sense of where you’re taking them.
In this episode, I’m sharing the approach that’s been working so much better for me (and my clients): micro-movements.
Choosing ONE clear message for a period of time, and exploring it from multiple angles so your audience can drop into your story, stay connected, and build momentum with you.
This week’s episode is also an exciting one, because my brand new offer: Light Up Your Movement opens today. If you’ve been listening over the last few weeks, you’ve already caught little glimpses of it in real time, because I’ve basically been leading my own micro-movement about… well… building a movement online.
And today we’re talking about exactly why that approach works - and why the old-school “content pillars” method just isn’t giving most creators the momentum, hype, or audience warmth it used to.
If you’ve been feeling flat, scattered, or like your content isn’t really building towards anything, this episode will give you such a clear path forward.
The sprint start in January, but Early bird spots are live today for the waitlist only.
It’s a 2-week creative sprint to help you:
💡 choose your movement for the start of 2026
💡 map its message + DNA
💡 turn it into a content series
💡 start building hype and momentum around it
💡 reconnect with your creative spark
Join the waitlist to get the Early bird offer here before 3rd December here:
The content between launches is the part everyone underestimates, until they’re two weeks out from a launch and suddenly panicking because their audience feels disengaged.
In today’s episode, I’m talking about why the content you create when you’re not launching is actually more important than the content you create during the launch itself - and why trying to “warm people up quickly” never works the way you want it to.
This episode is an honest walkthrough of the pattern so many of us fall into:
Putting off pre-launch content, ghosting our audience between offers, and then trying to create momentum from a complete standstill.
I’m sharing:
- why launch success isn’t about perfect scheduling - it’s about building hype
- how hype is built slowly, not in one dramatic post
- what happens when you rely on purely cold-audience launches
- how your between-launch content shapes your personal brand, your opportunities, and your future sales
- the laws of “launch physics” and why they’re impossible to shortcut
- a softer, more sustainable way of warming your audience that doesn’t involve posting daily
If you’re planning a January, February, or March launch - or if you’re just ready to stop the cycle of disappearing and reappearing - this episode is for you.
And if you want support building momentum now, my new group Sprint is coming in January - a two-week creative immersion to help you build hype outside your launches, so selling becomes easier and more energised whenever you choose to do it.
JOIN THE WAITLIST:
https://rachel-emma-waring.kit.com/8dc734cbc4
Ever hit that weird season in business where everything looks fine on paper - the clients, the sales, the content - but deep down, it just doesn’t light you up anymore? And it feels like everything is stagnating as a result?
This one’s for you.
In this episode, I’m reflecting on a whole year of growth to talk about what really happens when your message stops feeling like you.
I’m sharing:
👀 How to tell when you’ve outgrown your message (and why that doesn’t mean you’ve failed)
💬 The creative habits that helped me get my spark back - from muting the noise to embracing “pointless” creativity
🤐 Why it’s so hard to take up space when your message sounds like everyone else’s
⚡ And how building your own movement gives you the confidence, clarity and hype to show up again
If your content feels flat or your brand suddenly feels like someone else’s - maybe you haven’t lost your motivation.
Maybe your message just hasn’t caught up with your magic yet.
💥 Join the Waitlist:
In January, I’m running a brand-new two-week Sprint - a creative reset to help you rediscover your message, rebuild your energy, and start 2026 with a movement people can't stop talking about.
Join the waitlist here.
You know that feeling when something drops online and suddenly everyone’s talking about it?
That’s hype - and it’s the difference between content that’s seen and content that starts something.
In this episode, I’m sharing what it is to build genuine hype and a movement around your brand.
We’ll dive into:
💡 Why hype is intangible but powerful - the atmosphere people feel when they see your content.
🔥 How content and launch fatigue are changing what it takes to stand out in 2026.
🌪️ What it looks like when your brand has hype - from exciting DMs to opportunities landing in your inbox.
🎬 The difference between hype that connects and FOMO that gives people the ick.
💫 How to start turning your content into a movement through storytelling, community, and building in public.
Join the Waitlist:
In January, I’m running a brand-new mini sprint to help you build a movement around your brand - and there’s an exclusive early-bird offer dropping in the next couple of weeks - but you'll have to be on the waitlist to find out.
Mentioned in this episode:
"How do you get brand deals?" is one of the most common questions I've had in my dms over the past year or so, and it's not something I've talked about in depth, until NOW.
Over the past few years, I've worked as a content creator with brands like Adobe, Meta, Pinterest, Hobbycraft, Cricut and Tide, and had some incredible opportunities in this space.
In this episode I cover:
💡 How I've built a personal brand that attracts these kinds of opportunities.
💡 The things I've done over the years that have made the biggest difference.
💡 Four things you can be doing now to intentionally set up a creator style business.
💡 How to build a movement around your brand.
I mentioned that I have something totally NEW coming very soon, all about building a movement around your brand, you can be the very first to hear about that by joining the waitlist here.
Follow Rachel on Instagram here.
ALSO mentioned in this episode:
https://www.instagram.com/bossyourpr/
https://www.instagram.com/kirathebold/
You can have the clearest, most valuable message in the world - but if no one sticks around long enough to hear it, it won’t matter.
In this episode, I’m diving into the second part of our mini-series on why your content isn’t converting into views, engagement or sales: attention.
You’ll learn:
⚡ Why great content still flops when the first 3 seconds fall flat
⚡ The “3-Second Rule” - how to use context, curiosity, and contrast to grab attention instantly
⚡ Why your hook is your targeting now
⚡ How to write openings that stop the scroll
This episode will help you earn attention, so the message you worked so hard to clarify in Part 1 finally gets seen and sells.
Instagram: @rachelemmawaring
Website: rachelemmawaring.com
If your content is genuinely helpful - but no one’s engaging with it or buying from it - this episode is gonna be a big lightbulb moment.
This week I’ve been creating personalised launch plans for my Luminous Launching clients, and 90% of them were making the same mistake with their content.
In this episode, I’m sharing how to stop over-explaining your process and start speaking in your audience’s language - the kind that actually makes people feel something (and take action).
You’ll learn:
💡 Why your content is secretly confusing your audience
💡 The difference between expert mode and resonating mode
💡 Real examples of how to rewrite classic “coach” or “strategist” language so it sells.
This is Part 1 of a 2-part mini-series helping you fix the two biggest reasons your content isn’t converting.
Connect with Rachel:
Instagram: @rachelemmawaring
Website: rachelemmawaring.com
Download my free mini-masterclass: Your Pre-Launch Signature Series.
If you're nosy and LOVE a launch behind the scenes deep dive, this is the episode for you. I'm debriefing my best launch of 2025 with you including:
💡 What went well and what I did differently
🪐 What my biggest sales drivers were
✨ What contributed the most to me tripling the sales of my last launch
🛸 What didn't go so well and what I'd change next time
Mentioned in the episode:
Chloe Slade (my incred mindset coach): https://www.instagram.com/itschloeslade/
Nieve Taylor (ads QUEEN): https://www.instagram.com/thisistaylored/
Pre-Launch Signature Series Masterclass: https://www.rachelemmawaring.com/signature-series-masterclass
If you're constantly feeling scattered and behind and you've ever caught yourself saying "I'll just get to the end of this week / month / year and then I'll sort out my strategy properly", this episode is for you.
In this episode, I’m breaking down the biggest time drains I see ambitious creatives falling into - like posting content that doesn’t convert, chasing shiny tactics, relying on offers that eat up every ounce of your energy, and constantly starting from scratch with sales.
If you’re tired of running on survival mode, always behind, always overthinking - this conversation will help you see how a few key shifts can buy you back your time, energy, and creative spark.
And if you’re ready to step into a more repeatable, spacious way of selling - that’s exactly what I’ll help you do inside Luminous Launching doors are closing for the rest of the year TONIGHT and this is the last time it’ll ever be at this price 💡
Want to know what launching like a creator really looks like in a real life launch?
Today I'm sharing a chat with my lovely client Meg of The Joy Project, where she shares the behind the scenes of an incredible launch she ran during her time in Luminous Launching.
Meg shares:
- How she went from winging it with every launch and stressing out last minute, to having a solid plan and strategy she can repeat for every launch.
- How she ditched boring carousel content and started having way more fun in her launch.
- The ripple effect her launch had across her business, in more ways than just sales.
- How she tripled her live event sign up goal and welcomed 19 dream clients into her new program.
- How Luminous Launching supported her along the way.
Join Luminous Launching before Oct 1st before the price increases, and get your bonus personalised Stand Out Launch Plan.
You can find Meg here:
https://www.thejoyprojectcoach.co.uk/
https://www.instagram.com/thejoyprojectcoach/
Launching has picked up a bad reputation lately - heavy, stressful, visibility ick, audience fatigue… the works. But I want to change that.
In this episode, I’m on a mission to rebrand launching and show you how it can actually feel light, fun, and joyful - and be one of the most powerful business skills you’ll ever learn.
We’ll talk about:
✨ Why launching isn’t just shouting louder - it’s structured hype that helps your audience decide
✨ How launches create recurring revenue, structure, and audience growth (aka your business baseline)
✨ The ripple effect of launching - collabs, visibility, new clients, and sales beyond your cart open
✨ Why launching is the fastest way to sharpen your messaging, content, and offers
✨ How to step into “creative director energy” and launch like a creator, not a marketing machine
✨ My wholesome little launch rituals that make the process joyful instead of draining
Whether you’ve had a launch flop, you’re stuck in feast-or-famine, or you’re just curious about how launching could actually feel good… this one’s for you.
Because launching doesn’t have to drain you. And when you launch like a creator, selling becomes self-expression.
🔗 Mentioned in this episode:
Join Luminous Launching here and get the launch bonuses.
FREE mini-masterclass, Your Pre-Launch Signature Series
Think launching has to be stressful, complicated, and exhausting? Think again pal.
In this episode, I’m taking you behind the scenes of my most intentionally chill launch yet. I’ll share exactly what I did in August to prep (hint: it’s all about audience growth and binge-worthy content), why I’ve decided to switch up the way I've been growing my list this time.
You’ll hear how I’m keeping things simple with rinse-and-repeat strategies, why your audience doesn’t have to be “big enough” before you start launching, and how building your community is actually part of the process.
If you’ve ever told yourself you’re not ready yet, this is your reminder that launching can feel spacious, creative, and fun.
Sign up for the free mini-masterclass: Your Pre-Launch Signature Series
Nieve's Lazy Ads Training: https://taylormarketingni.com/lazy-ads-method
You’ve got the offer. You’ve got the timeline. You’re posting content, maybe even running ads. You’re doing all the right things.
So why aren’t your launches converting the way you want them to?
In this episode, I’m breaking down the two most common launch personalities I see - the Creative and the Strategist - and why both of them miss the mark when it comes to sales.
🎨 Launching like a Creative? You’ve got loads of ideas and you love making content, but you’re winging it without the strategy that actually converts.
💡 Launching like a Strategist? You’ve got the timelines, the funnels, the complicated early bird bonuses, but you’re missing the creative spark and personality that make people choose you in a crowded market.
Neither one is enough on its own.
What you need is the middle of that Venn diagram: launching like a Creator. The sweet spot where your personality and creativity are supported by the strategy that builds hype, grows your waitlist, and gets people ready to buy on day one.
We’ll cover:
The hidden mistakes Creatives and Strategists make that cost them sales
Why launches that “look good on the outside” still flop
The role of conversion rates (and why even experienced launchers often aren’t tracking them)
What it means to launch like a Creator - and how to start
If you’ve ever felt like you’re doing everything right but the sales still aren’t rolling in, this one’s for you.
👉 And if you want to take this further, grab my free mini masterclass: Your Pre-Launch Signature Series. You’ll learn how to create binge-worthy content that grows your audience, fills your waitlist, and turns your launch into an unmissable event.
Get it here → https://www.rachelemmawaring.com/signature-series-masterclass
Most launches don’t flop when you start selling they flop before they even start.
If your waitlist feels like a ghost town, your audience growth has stalled, or you’re sick of hearing “maybe next time,” this episode is for you.
I’m breaking down why:
✨ Your waitlist is the most important predictor of launch sales
✨ Pre-launch is even more important than launch (yes, really)
✨ Audience growth isn’t something you do before you launch - it’s part of your launch strategy.
I’ll also share a quick reality check on conversion rates (and why I’m still shocked at how many experienced launchers aren’t tracking theirs), plus a few tangible tips you can steal right now to make your next launch feel like an event your audience can’t wait to be part of.
And if you’re ready to map out your own signature pre-launch series - the binge-worthy content arc that grows your audience, fills your waitlist, and has people DM’ing you “I’m in” before you even open cart - make sure you grab my brand new free mini masterclass: Your Pre-Launch Signature Series.
What You’ll Learn in This Episode:
Why waitlists = conversions (and why cart open is too late to start hyping your offer)
The truth about conversion rates and what they actually mean for your sales
Why audience growth is baked into your launch strategy, not something separate
Practical steps to grow your audience + get more buyers ready before cart open
FREE MINI-MASTERCLASS: Your Pre-Launch Signature Series
Why are the biggest, boldest brands right now also the silliest?
From Duolingo’s unhinged owl to Aldi’s cheeky replies, to the personal brands who tbh inspired this vibe in the first place, silliness has become a serious business strategy.
For years, both the big players AND personal brands have proved that leaning into humour and play is what makes people stop, listen and buy - but in 2025 (and moving into 2026) it's more important than ever.
In this episode I share:
- Why silliness is the sharpest way to cut through the noise in 2025
- The sales psychology behind why humour sticks (and sells)
- How brands of every size are embracing playfulness - and why your audience craves it
- Practical ways to bring a little more chaos and fun into your own content
If your marketing feels flat, you might be being too serious. The movement of brands getting playful, chaotic, and human is very much here to stay, and it sells.
Get your FREE Launch Map here.
In the episode I mentioned a carousel by Sophie of PLM, you can find that here.
You’re mid-launch. You’re showing up, you’re sharing your offer, you’re doing all the things you see other people doing in a launch. And yet:
❤️🩹 The likes are low.
💬 The DMs are dry.
💭 The comments are so quiet it’s actually a bit embarrassing.
So obvs, the launch wobbles set in:
“Is anyone even seeing this?”
“Every time I start selling, my reach TANKS”
“Am I annoying people?”
“Should I just stop now?”
“Maybe I’ll go back to just sharing my cat on stories, then my views will go back up”
I get it. That eerie silence feels like your launch is the most boring, annoying thing to happen to the internet. But, are you ready for this?
I can’t tell you how many times I’ve had launches where engagement felt quiet - but the sales were anything but quiet.
I’ve had launches where my posts barely got any comments, but my DMs were lighting up with “I love your energy right now, you’re on fire!”, or “I love watching you show up for this launch!”
I’ve had Threads that got two likes but landed me a podcast interview.
I’ve had moments where I could have convinced myself no one was interested, and let it shrink me, but I didn’t, because I trust my launch system.
And that’s the difference.
🚨 Silence isn’t always a bad thing. 🚨There’s a BIG difference between silence that sells, and silence that signals a problem.
In today's episode, I share how to tell if your launch is quiet because people are deciding whether to buy, or if it's quiet because they've disengaged - plus 7 habits that help me keep showing up and selling, even when I want to shrink back.
FREE Luminous Launch Map: https://www.rachelemmawaring.com/freebie
When you're showing up, but your content isn't resonating, your audience isn't growing and the sales feel stagnant, it could be down to this energy shift.
This episode is a big juicy deep-dive into one of the most important concepts I’ve ever followed in my business - and the thing I come back to every time I want to reignite momentum:
Radiating online.
I’m talking about that magnetic kind of visibility that doesn’t feel like effort or performance - but somehow attracts the clients, the collabs, the speaking gigs, the messages that say “how can I work with you?”
Inside, I’m sharing:
💡 What “radiating online” actually means
💡 How to know when you’re in it - and when you’re not
💡 What might be blocking your ability to shine online right now
💡 The difference between content that radiates and content that blends in
💡 The mindset + strategy shifts that’ll help you attract results without shouting louder
FREE LAUNCH MAP: https://www.rachelemmawaring.com/freebie
If you’ve ever pushed a launch back for the 3rd (or 13th) time because it wasn’t “ready yet”… this one’s for you.
In this episode, I’m talking about something I see constantly in my DMs and inside Luminous Launching: brilliant business owners putting off selling because they’re waiting for the perfect plan, the perfect funnel, or the perfect version of their offer.
Spoiler alert: perfection is not a sales strategy.
Scrappy sales energy - aka getting your offer out before it’s 100% polished - is actually one of the most strategic things you can do.
I’m sharing:
Why “launching” is just selling (and how to make it way less intimidating)
What scrappy really means (and what it definitely doesn’t)
How to test, sell, and validate your ideas fast - without spiralling
Why your first launch should never be your fanciest
If your perfectionism is holding your sales back - consider this your pep talk to get out of your own way, and start showing up scrappy.
✨ Watch my free masterclass: The Creator Launch Method
🎯 Get £50 off the Sales Clarity Toolkit this week only.
If you want to grow your audience, build a personal brand people remember, and actually sell your offers from your content + launches, you need a signature content series.
In this episode, I’m breaking down why creators show up differently online, how signature content series build trust and recognition, and why this one simple shift can take your content from forgettable to binge-worthy.
You’ll hear:
What makes a signature content series so powerful for audience growth
Examples of my own past series
Some of my favourite series from other creators + why they work
How to come up with a series that fits your brand and actually feels fun to create
What makes a series successful and sustainable over time
If you’ve been stuck creating one-off posts, or you’re tired of shouting into the void with random tips that don’t convert, this episode will help you start thinking like a creator - so your content connects, converts, and makes selling easier.
✨ Mentioned in this episode:
Work with me 1:1 inside my new 3 month done-with-you service to enter your personal brand era.
Getting laser focused clarity on what you do, who you help and how you help them, is one of those quests in business that's never truly "finished".
The industry is always evolving, and so are we as creators - we pivot, we shift, we create new offers and our clients are evolving too. If you've been feeling that recently, and it's giving you a bit of an identity crisis, then this episode is for you.
We'll go through my laser focused clarity exercise that I use with my mastermind clients, and I'm sharing ways you can get clarity around your ideal clients, the problem you solve, your approach and more.
FREE masterclass, The Creator Launch Method: https://www.rachelemmawaring.com/creator-launch-method