This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Jon Salters, CEO of United Exports and Director at Berries ZA, for an in-depth conversation about the rapidly evolving global blueberry industry — and South Africa’s growing role on the world stage.
Recorded during the IBO Summit in Cape Town, this discussion dives into the market forces, genetics, branding, labour, and global consumer trends reshaping blueberries into one of the most dynamic fresh produce sectors worldwide.
Jon shares rare insights from United Exports’ global footprint — spanning South Africa, Peru, Mexico, USA, Spain, Portugal and Australia — and explains why premium genetics, strong supply chains, and consistent quality are becoming the core differentiators in a competitive global landscape.
He also unpacks how consumer behaviour in markets like China and India is shifting rapidly, and why South Africa is well positioned to capture demand for premium blueberries.
This episode is essential listening for growers, exporters, agribusiness leaders and anyone interested in where the global berry industry is headed.
Key Takeaways
•South Africa is now recognised as a major global player in premium blueberry genetics and production.
•Consumer demand for high-quality blueberries continues to grow worldwide, especially in China and India.
•Premium genetics, flavour, firmness, and shelf life define market competitiveness.
•The move from air freight to sea freight has transformed export viability.
•Branding and quality consistency will shape the next era of blueberry marketing.
•R&D and technological innovation remain essential, from breeding to post-harvest to supply chain optimisation.
•Blueberries provide one of the highest job creation ratios per hectare in South African agriculture.
•Berries ZA is playing an increasingly critical role in market access, regulatory alignment and sector development.
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Werner Opperman, Head of Capital Partners at 27four Investment Managers and the lead behind Agrarius, to unpack the evolving world of agricultural finance, investment opportunities, sustainability, risk, and the future role of technology in food production.
Werner has been a guest on the podcast twice before, but this conversation goes deeper than ever. Together, the hosts explore how Agrarius—South Africa’s JSE-listed agricultural investment vehicle—structures capital solutions for producers, why agriculture is misunderstood by traditional finance, and why global investors are increasingly looking to Southern Africa for food security.
This two-hour discussion covers everything from risk modelling and project-based funding to global trade dynamics, carbon credits, sustainability standards, AI in agriculture, and the major infrastructure constraints facing South African agribusiness today.
Key Takeaways
•Agriculture is far less risky than people believe—the real issue is perception and lack of specialist knowledge.
•South Africa remains an attractive investment destination for agricultural production despite tough local conditions.
•Impact investment works best when tied to measurable, science-based standards, something the industry urgently needs.
•AI is accelerating rapidly, already transforming analysis, packing, risk assessment, and livestock management.
•Carbon credits have huge potential, but the global standardisation gap is preventing widespread adoption.
•Collaboration across funds, exporters, farmers, and government is essential for building infrastructure and long-term food security.
Connect with us:
Website: https://lucentlands.co.za/Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromoVisit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Colin Fain, CEO of Agronometrics, and Louw Pienaar, Senior Analyst at the Bureau for Food and Agricultural Policy (BFAP).Together, they unpack the story behind the global blueberry boom — and why South Africa is emerging as one of the world’s most promising producers.
From the IBO Global Blueberry Report to tariff negotiations, labor trends, and local market growth, this conversation brings deep insight into the data that’s driving the fruit industry forward. Colin and Louw explore how reliable analytics and policy foresight are shaping decisions in trade, production, and market access — and why it’s time for South Africans to back themselves as global agricultural leaders.
Key Takeaways:
•How global data is helping farmers and exporters make better decisions.
•Why South Africa’s blueberry industry has unique structural advantages.
•The role of tariffs and trade agreements in shaping future growth.
•What the U.S., Peru, and South Africa can learn from each other.
•Why domestic blueberry consumption is rising — and how marketing can drive it further.
Connect with Colin on LinkedIn: linkedin.com/in/colin-fain-7175623a
Connect with Louw on LinkedIn: https://www.linkedin.com/in/louw-pienaar-3a6b02b8/
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Linda Nielsen, CEO of the Horticultural Development Council (HDC), and Alistair Campbell, Chairman of the HDC, to explore one of Africa’s most exciting agricultural success stories — the rise of Zimbabwe’s blueberry industry.
Just ten years ago, Zimbabwe had no commercial blueberry production. Today, it’s gaining international recognition for its premium quality berries, unique marketing window, and growing global influence.
Linda and Alistair share the remarkable journey behind this transformation — from overcoming financing and policy challenges to opening new export markets such as China and the Far East.
They also discuss how collaboration between growers, government, and development financiers is reshaping the investment narrative for Zimbabwean agriculture — turning “risk” into opportunity.
Key Takeaways:
•How Zimbabwe’s blueberry industry grew from trials to international exports in under a decade
•The role of the Horticultural Development Council (HDC) in shaping agricultural investment policy
•Why global buyers now seek out “Product of Zimbabwe” blueberries
•Opportunities for investors in horticulture and the country’s expanding production base
•The power of collaboration among growers, marketers, and policymakers
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Mario Steta, Chairman of the International Blueberry Organization (IBO) and Vice President of Sustainability, Compliance & Public Affairs at Driscoll’s, for a fascinating discussion on the evolution and future of the global blueberry industry.
Speaking from the IBO Summit 2025 in South Africa, Mario shares deep insights into how genetics, government support, infrastructure, and international collaboration are shaping the global fruit industry. From the rise of Peru to the lessons learned from Argentina and Chile, this episode explores what it takes to build a resilient, innovative, and sustainable blueberry sector.
Discover how public–private partnerships drive trade access, why “country brands” matter, and how consumer awareness and agricultural storytelling can elevate entire industries. Mario also draws thought-provoking parallels between Mexico and South Africa — and even takes the hosts down a fun detour into the world of blueberry-infused tequila.
Key Takeaways
•How global trade and genetics transformed blueberry production
•Why government collaboration is key to industry success
•The role of infrastructure and cold-chain management in competitiveness
•Lessons from Peru, Chile, Mexico, and South Africa
•The importance of storytelling and national branding in agriculture
•Insights on IBO’s future direction and sustainability goals
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie speak with Luis Miguel Vegas, General Manager of Proarándanos – the Peruvian Blueberry Growers and Exporters Association.
From a country once barely present in the blueberry trade, Peru has risen to become the world’s leading blueberry exporter. Luis shares how favorable climate, private-sector leadership, government support, and global trade agreements combined to spark one of agriculture’s most remarkable success stories.
The discussion covers how agriculture is now Peru’s largest job creator, the vital role of foreign investment in rural areas, and the industry’s next challenges – from labor and logistics to driving global blueberry consumption. Luis also reflects on the importance of sustainability and diversified ports and offers a glimpse into Peru’s new mega-port projects linking to Asia through the Belt and Road Initiative.
Key Takeaways:
•How Peru went from zero to #1 in global blueberry exports in a decade
•Why agriculture is transforming Peru’s rural economy and reducing poverty
•The importance of trade agreements and foreign investment in agri growth
•Why industry collaboration and consumer promotion matter for the future of blueberries
•How Peru is preparing for logistics and sustainability challenges ahead
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Cort Brazelton, President & CEO of Fall Creek and Founder of the International Blueberry Organization (IBO) — one of the most influential figures in the global blueberry sector.
Cort shares the remarkable story of Fall Creek’s growth from a small family nursery in Oregon to a global leader in blueberry genetics and plant supply, and his optimistic outlook for the Southern African blueberry industry.
From the early days of the antioxidant boom that put blueberries on the map, to today’s premiumization and flavor-driven markets, this episode explores how genetics, collaboration, and a shared vision are shaping the future of fruit production worldwide.
Cort discusses:
•The evolution of the global blueberry industry and Fall Creek’s international journey
•Why Southern Africa is perfectly positioned for the next wave of blueberry growth
•The critical role of flavor, firmness, and genetics in consumer preference
•How investment and professionalism will shape the next decade of farming
•His personal reflections on leadership, learning, and building a purpose-driven company
Packed with insight, optimism, and global perspective, this conversation reminds us that agriculture’s best future lies in collaboration, innovation, and heart.
Key Takeaways:
•The blueberry market is still in its early growth phase, with major opportunities in Africa.
•Genetics, flavor, and consumer experience are central to future competitiveness.
•Institutional investment and professionalization are essential for scaling the industry.
•Education and critical thinking remain vital for future agricultural leaders.
“Our competition isn’t each other — it’s junk food,” says Cort. “We’re all in this boat together.”
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromoVisit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Reni le Roux, Sales and Marketing Manager at AMANTECO and founder of The Almond Girl, to explore the rise of almonds in South Africa and what it means for farmers, consumers, and the broader agri-sector.
Reni shares her family’s pioneering story as South Africa’s first commercial almond producers, the challenges and opportunities of developing a new industry, and how she’s educating consumers through her brand, The Almond Girl. From varieties and flavor differences, to exports, mechanization, and the growing demand for plant protein, this is a fascinating inside look at one of agriculture’s fastest-growing nut crops.
Key Takeaways:
•How South Africa’s almond industry started and where it’s heading
•Why not all almonds are the same: varieties, flavors, and best uses
•The role of The Almond Girl in consumer education and direct-to-market sales
•Export opportunities and global demand for South African almonds
•Lessons in innovation, resilience, and pioneering a niche crop
Connect with Reni on LinkedIn: https://www.linkedin.com/in/reni-le-roux-3a8a325b/
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
This podcast is proudly sponsored by Agrarius. Find out more: https://www.agrarius.co.za/?ref=recR9vP8u5CYfEOek&utm_source=lucentlands&utm_medium=referral&utm_campaign=LucentLandsPromo
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this milestone 100th episode of the Lucentlands Podcast, hosts Dewald Kirsten and Louise Brodie sit down with two of the most influential figures in global fruit branding — Abs van Rooyen, the visionary behind Clemengold, and Peter Dahl, founding chairman of the Pink Lady International Alliance.
Together, they unpack the fascinating journeys of how these two fruit brands became household names — Pink Lady redefining the apple category globally, and Clemengold transforming South Africa’s citrus landscape.
Peter shares the origins of Pink Lady in Western Australia in the 1970s, how government breeders accidentally created a global icon, and the lessons learned in reclaiming control of a brand that had been sold across the world. Abs traces the evolution of Clemengold from a nursery venture to a fully fledged brand — built through innovation, quality control, and an exclusive retail partnership with Woolworths.
This episode offers an inside look at what it takes to turn fruit into a brand: from strict licensing and marketing discipline to decades-long investments in consumer trust. It’s a conversation about vision, persistence, and the art of transforming agriculture into global storytelling.
Key Takeaways:
•Brand control is everything: A brand succeeds when quality, supply, and marketing are tightly managed across the value chain.
•Consistency builds trust: Taste, color, packaging, and presentation must stay uniform to create recognition.
•Long-term investment pays off: Clemengold and Pink Lady both took more than a decade to reach retail success.
•Partnerships matter: Exclusive collaborations (like Clemengold’s with Woolworths) and disciplined marketing (like Pink Lady’s in Europe) are crucial.
•Producer ownership: Both guests stress that successful fruit brands must remain farmer-led — not retailer-owned.
•Lessons for the next generation: Focus, discipline, and passion are essential if you want to turn an agricultural product into a global icon.
As Abs notes: “Be an inch wide and a mile deep — not the other way around.”
And Peter adds: “If you want to build a brand, you’d better be passionate about it.”
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Elmé Coertzer-Boersma, CEO of Agriya (formerly FoodPLUS, the company behind the GlobalG.A.P. standards).
Elmé shares her journey from South Africa to leading a global organization, explaining why GlobalG.A.P. remains the world’s benchmark in Good Agricultural Practices, and what the transition to Agriya means for the industry.
From the pressures farmers face during audits to the role of sustainability, risk management, and consumer trust, this conversation unpacks the realities of modern agriculture, food safety, and certification. We also touch on technology, AI, and how collaboration can build resilience for both commercial and smallholder farmers worldwide.
Key Takeaways:
•The difference between GlobalG.A.P. (standards) and Agriya (company)
•Why audits matter: ensuring trust, safety, and market access
•The balance between food safety, sustainability, and farmer realities
•How global standards adapt to local conditions and regulations
•The future of certification: AI, collaboration, and consumer transparency
Connect with Elmé on LinkedIn: https://www.linkedin.com/in/elmecoetzer/
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Darci Vetter, internationally renowned Food & Agriculture Policy Expert and former U.S. Chief Agricultural Negotiator, to unpack the realities behind trade tariffs, global food security, and the shifting role of agriculture in U.S. and global policy.
Darci shares insights from her career in the U.S. Senate, USDA, and the Office of the U.S. Trade Representative, where she led agricultural negotiations for the Trans-Pacific Partnership. She explains in plain language how tariffs really work, who pays for them, and what this means for producers, exporters, and consumers around the world.
From South Africa’s citrus and blueberry industries to U.S. consumers’ grocery bills, Darci highlights how interconnected global food systems are — and what might come next as court cases, political negotiations, and shifting consumer pressures reshape trade policy.
The conversation also touches on:
•The impact of broad U.S. tariffs on farmers, exporters, and consumers
•Why tariffs are essentially “taxes on food” and hit low-income families hardest
•The future of U.S. agricultural research and its global role
•How bilateral deals affect countries like South Africa•The tension between trade policy and public health goals
•Opportunities for regenerative agriculture and supply chain transformation
Key Takeaways:
•Tariffs are not paid by foreign governments — they raise costs for importers and consumers.
•U.S. trade policy is shaping not just economics, but also access to healthy food worldwide.
•South Africa’s citrus and fruit industries are deeply exposed to U.S. tariff shifts.
•Reduced U.S. investment in agricultural research could have global ripple effects.
•Trade negotiations are increasingly linked to health, environment, and investment agendas.
Connect with Darci on LinkedIn: https://www.linkedin.com/in/darci-vetter/
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie speak with Ilse Trautmann, Deputy Director-General of Agricultural Research and Regulatory Services at the Western Cape Department of Agriculture, as she reflects on her extraordinary career and the challenges and opportunities facing agriculture today.
From her beginnings in plant physiology to leading diverse teams in research, veterinary services, and agricultural economics, Ilse shares insights into the transformation of South African agriculture, the state of the ARC, and why building capacity and partnerships are crucial for the future. As she prepares for retirement, she discusses her legacy, leadership lessons, and hopes for the next generation entering agriculture.
Key Takeaways:
•Why research funding and capacity building are essential for South Africa’s farmers
•Lessons from Ilse’s leadership journey and management philosophy
•The role of soil reform, agritourism, and youth programs in securing the future of food
•Behind-the-scenes challenges in government and the importance of partnerships
•Ilse’s vision for agriculture beyond her official career
Connect with Ilse on LinkedIn: https://www.linkedin.com/in/ilse-trautmann-14250b17/
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
Visit our agricultural stock site: https://lucentlands.smugmug.com/In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Hugh Campbell, former Hortgro Science General Manager, to reflect on his remarkable career and the evolution of South Africa’s deciduous fruit industry.
Hugh shares his journey from farming and international experience in the U.S. and U.K. to decades of leadership in Hortgro, where he played a pivotal role in shaping research, grower support, and technical innovation. He discusses the importance of building research capacity, the role of statutory levies, how science underpins market access, and why mentorship and bursaries are vital for the next generation of agricultural leaders.
From cherries in Michigan to managing Vergelegen Estate, to guiding Hortgro Science through transformation and strategy, Hugh’s story is one of vision, collaboration, and commitment to growers.
Key Takeaways:
•Why research funding is the foundation of a sustainable fruit industry
•How Hortgro Science built world-class systems linking growers, researchers, and markets
•The importance of bursaries and mentorship in developing future agricultural talent
•Challenges of balancing commercial vs. grower interests in industry structures
•How science and innovation continue to transform fruit quality, yields, and market access
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie speak with Nitasha Baijnath-Pillay, Resource & Sustainability Manager at Hortgro, about the complex challenges and opportunities facing South Africa’s deciduous fruit sector.
Nitasha shares insights from her 20+ years in environmental and resource management, now applied directly in agriculture. She discusses how climate change, plastic alternatives, carbon credits, ESG compliance, and smart agriculture are shaping the future of fruit farming.
From soil health to packaging innovations, and from EU regulations to carbon tax, this conversation dives deep into what it means to build a resilient, sustainable industry.
Key Takeaways:
•Why plastics aren’t the enemy—but poor management is
•How global regulations like the EU’s Farm-to-Fork strategy impact South African farmers
•The role of carbon footprinting, credits, and taxes in agriculture’s future
•Smart agriculture tools: climate apps, soil health practices, and precision farming
•ESG compliance as the gateway to market access in 86 countries
Whether you’re a grower, exporter, policymaker, or consumer, this episode reveals the realities and innovations shaping fruit farming in a climate-conscious world.
Connect with Nitasha on LinkedIn: https://www.linkedin.com/in/nitasha-baijnath-pillay-a17690154/
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie speak with Brent Walsh, CEO of Berries ZA, about the rapid rise of the blueberry industry, shifting consumer demands, and South Africa’s growing role in global berry supply.
Brent shares insights on:
•How the South African blueberry industry has matured in just a decade.
•The importance of genetics, quality, and consistency in staying competitive.
•Market access negotiations with India, China, and Thailand.
•The role of neighbouring countries like Zimbabwe and Namibia in regional production.
•Why hosting the International Blueberry Organization (IBO) Summit in Cape Town is a milestone moment.
•Opportunities for raspberries and blackberries alongside blueberries.
•Lessons from Peru and Morocco’s massive berry industries – and what’s possible for Africa.
This is a must-listen for anyone interested in fresh produce, exports, trade access, and the future of berries in South Africa and beyond.
Key Takeaways:
•Blueberry production is expanding rapidly across Southern Africa, with microclimates driving variety choices.
•Export logistics are shifting between air freight and sea freight depending on global demand.
•New markets like India and China could double opportunities for South African producers.
•The berry sector is diversifying, but blueberries remain the cornerstone.
•Global collaboration and trade negotiations will shape the next decade of berry farming.
Connect with Brent on LinkedIn: https://www.linkedin.com/in/brent-walsh-642a7513/
More on Berries South Africa: https://www.berriesza.co.za/
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Zander Ernst, Director of Marketing and Production at Allesbeste Boerdery in Tzaneen, Limpopo. From pioneering avocado varieties like Maluma to experimenting with trellising, planting densities, and even speciality coffee production, Zander shares an unfiltered look into how Allesbeste is pushing the boundaries of South African agriculture.
We explore the family farm’s fascinating history, its unique “triangle” integration of breeding, nursery, and marketing, and why experimentation—despite costly failures—is essential for long-term industry growth. Zander also explains how Maluma has become South Africa’s most planted avocado variety, its advantages for farmers and consumers, and how cold chain discipline can make or break quality.
The conversation then pivots to coffee—how a chance discovery in the garden led to a thriving speciality coffee brand, and why microclimates, altitude, and patience are as critical for coffee as they are for avocados.
Key Takeaways:
•How Allesbeste’s integrated business model gives it a unique edge in avocado innovation
•The real story behind the Maluma avocado and why it thrives in warm climates
•Why experimentation and knowledge-sharing are vital for industry progress
•Lessons on cold chain management for maintaining fruit quality
•How South Africa can produce high-altitude–quality coffee outside the “coffee belt”
Connect with Zander on LinkedIn: https://www.linkedin.com/in/zander-ernst-116905135/
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Hendri Truter, Group CEO of Deli Co Meat Wholesalers, to uncover the real story behind South Africa’s meat industry—from supply shortages and pricing to exports, offal, salami sticks, and rural job creation.
From its humble beginnings on a kitchen table in Riebeek-Kasteel to one of SA’s top meat facilities, Delico’s story is one of resilience, innovation, and community empowerment.
Key Takeaways:
•Why South Africa ran out of lamb in December—and what it means for food security
•How a side hustle making salami sticks paid for a house and built a national product
•What "fifth quarter" products like skins and offal mean for meat prices and farmers
•Why rural business matters—and how Delico supports 700+ jobs in a small town
•The truth about foot-and-mouth disease and its impact on the meat supply chain
•Why Hendri believes meat is still a “happy sell” despite the vegan backlash
•How full traceability from farm to fork is changing the meat industry
Connect with Hendri on LinkedIn: https://www.linkedin.com/in/hendri-truter-03b42b232/
More on Delico: https://delico.co.za/
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie speak with Stephanie Midgley, Specialist Scientist: Climate Change at the Department of Agriculture in the Western Cape, about what climate change really means for agriculture in South Africa.
Stephanie draws on over 30 years of experience in plant physiology, policy, and climate adaptation to explain the science behind shifting rainfall patterns, extreme weather, and long-term temperature rise. From sunburn on fruit to the politics of dam-building, she breaks down how farmers – and the rest of us – can adapt to what’s coming.
This conversation goes far beyond theory, offering a grounded, systems-level view of climate risks and resilience, especially in the uniquely Mediterranean climate of the Western Cape.
Key Takeaways:
•Climate change isn’t just about weather – it’s about long-term shifts in entire climate systems
•Western Cape is already experiencing a hotter, drier trend – with real impacts on fruit, livestock, and water supply
•The SmartAgri plan is a world-leading example of a science-based, farmer-driven adaptation strategy
•Practical on-farm adaptations like netting and breed choices can build resilience – but affordability remains a key challenge
•International collaboration with Mediterranean regions (via MCAP) is enabling shared learning on drought, fire, and heat
•Climate adaptation must happen across all sectors – from government policy to everyday water use
Find Stephanie on LinkedIn: https://www.linkedin.com/in/stephanie-midgley-6a01a732/
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie sit down with Uzair Essack, entrepreneur, Managing Director of Riyp Exports, and 2020 Forbes Africa 30 Under 30 inductee.
Uzair shares his remarkable journey from a financially struggling university student to founding one of South Africa’s most dynamic fruit export businesses. With zero agricultural background but an unstoppable entrepreneurial spirit, Uzair built Riyp from scratch — bootstrapping his way into global markets, navigating 50-degree heat in Dubai on a broken leg, and even closing a million-dollar deal with a Qatari sheikh in a hotel lobby.
This episode is packed with lessons on:
•Seizing opportunities and turning hardship into hustle
•How Africa is emerging as a major player in global fruit demand
•The power of lean operations and building strong personal relationships in agribusiness
•Why breaking with tradition is sometimes the best thing a farmer can do
Key Takeaways:
•“Chance favors the bold” — Uzair’s story is a masterclass in calculated risk-taking
•Africa offers massive untapped buying power in fresh produce markets
•Relationships matter more than ever in an increasingly tech-driven world
•Keeping overheads low can lead to better margins and returns for farmers
Connect with Uzair on LinkedIn: https://www.linkedin.com/in/uzairessack/
Visit the Riyp website: https://www.riyp.co/
Connect with us:Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/
Support this podcast by buying us a coffee: https://buymeacoffee.com/lucentlands?new=1
Visit our agricultural stock site: https://lucentlands.smugmug.com/
In this episode, hosts Dewald Kirsten and Louise Brodie speak with Bake Huang, fruit trade specialist from China and representative of Riverking, about the evolving dynamics of China’s fresh produce market.
From the collapse of a cherry shipment worth millions to the rising popularity of avocados and lemons in bubble tea shops, Bake offers fascinating insights into what Chinese consumers want—and what South African growers need to know to succeed in this critical export market.
With years of experience sourcing fruit for major Chinese retailers, Bake breaks down the biggest opportunities for South African exporters, key quality issues, market access protocols, and the quirks of fruit preferences in China.
Key Takeaways:
•Why South African citrus and avocados are gaining ground in China
•The cherry shipping disaster that rocked the market—and what it reveals about postharvest challenges
•How bubble tea culture is shaping demand for lemons and avocados•Why variety, ripeness, and shipping time matter more than ever in Chinese imports
•The importance of dry matter and fumigation in avocado success
•What China’s durian and pear preferences can teach us about premium fruit marketing
Connect with Bake on LinkedIn: https://www.linkedin.com/in/bake-huang-a7813297/
Connect with us:
Website: https://lucentlands.co.za/
Instagram: https://www.instagram.com/lucentlandsmedia/
Facebook: https://www.facebook.com/lucentlandsmedia
LinkedIn: https://www.linkedin.com/company/lucentlandsmedia/