Come and join me, Jasmine Montgomery, on a stroll down London's Bond Street to see how fashion brands from Ralph Lauren to Tiffany's to Cartier are using the latest merchandising techniques in their Christmas windows and find out why I was disappointed by Jimmy Choo and why I have beef with bows! And most importantly, come and feel the Christmas vibes! Merry Christmas!
In this yuletide episode Jasmine and Piers don their Christmas jumpers and compare notes on favourite festive ads, focusing unashamedly on British retail ads because, let’s be honest, they are the best Christmas ads in the world. From Keira Knightley meeting her match over charming cheese to the much talked about John Lewis ad (which made Piers cry but don’t tell anyone) to Dawn French stuck in traffic, we review the ads and argue over what score to give them.
Ricky Gervais shocks the socks off people with ads for his vodka, Dutch Barn. Jasmine and Piers debate the question 'is it ok to offend people in the name of advertising'. Don’t watch this if you are easily offended.
As a Pretty Little Liars star Shay Mitchell launches a range of skincare for toddlers, Jasmine goes on a rant about just how far marketing should go in creating demand.
Purpose. Should a company have one? Is purpose a necessary investment or a waste of money and focus. Piers and Jasmine go head to head on this one. Who knew this would be the one they'd fall out over?
Colabs! They’re everywhere. It’s like Tinder for trademarks. And sometimes, the chemistry is electric. Sometimes, it’s a disaster. In this episode, Jasmine and Piers debate the question: can colabs go too far? They discuss Zara × Disney, Balenciaga x Crocs, KFC x Crocs, Supreme x Louis Vuitton, Barbie x Airbnb, Kanye West x adidas
How do you bring a brand to life using food? In this week's episode Jasmine interviews Andrew Fishwick, Chairman of Salt, the marketing company that has mastered brand storytelling through food and drink. In addition to some Michelin star name dropping, Andrew spills the beans on some of Salt's most fascinating projects for brands such as CNBC, Airbus, Soho Farmhouse and Goldman Sachs. And Andrew and Jasmine ponder what Lamborghini and Mini might taste like if they were edible.
Some brands are dead and forgotten. Others are technically dead in that they are not trading but they still haunt our memories, our imaginations and sometimes even our vintage t-shirts. In this Halloween edition, Jasmine is joined by Seven’s Creative Director, Hannah Shore, to discuss ghost brands. From Pan Am and Concorde to Kodak and Polaroid to Blockbuster, Blackberry, and Nakumat, Jasmine and Hannah imagine how they would bring great ghost brands back from the dead. Warning: this episode contains a jump scare!
Piers and Jasmine look at conglomerates (ugly word, fascinating subject) from Unilever & P&G to Apple & Virgin, zooming in on Tata Group and Majid al Futtaim, asking the question, how can a complex company ensure that their brand story and identity bolsters business value.
In this episode Jasmine and Piers debate the question of why Saudi’s sovereign wealth fund just bought one of the world’s largest gaming companies. Was it just the financial deal of the year or is the Crown Prince trying to move Saudi Arabia up the reputational leaderboard? And if so, will it help
In this episode Jasmine interviews Dominic Graham from Deloitte about the challenges of marketing professional services and how such firms bottle the magic.
It is one year since the start of Marketing: Global Edition. In this anniversary edition Jasmine and Piers explore the theme of brand birthdays asking the question - are they are actually relevant and have they ever made a tangible difference to company’s bottom line?
There are 9 unicorns in Africa and 8 of them are in fintech. The fintech explosion across the continent represents a wholesale shift in how money moves, how small businesses get capital, how consumers pay, borrow and save. And it is also one of the continent’s most dynamic branding laboratories — because these companies aren’t just selling apps, they’re trying to build trust, reliability and scale in markets where half the adult population has historically been unbanked. In this episode Jasmine and Piers debate the question of whether African fintechs are creating a new kind of African brand or just getting away with sub-par branding because of the technologically-driven gold rush? Behind the $3 billion Flutterwaves and $1.7 billion Wave brands are stories about logos, colours, agents, kiosks, even penguins.
In this episode, Piers quizzes Jasmine on some of the most famous brand taglines of all time and they debate the efficacy of slogans.
The Denim Wars and what the controversy over the Sydney Sweeney ad for American Eagle and the Katseye ad for Gap tell us about the future of race-bating vs diversity as ways to the hearts and wallets of the American consumer.
How is one football team redefining what it means to be a brand? How did a French football team end up with a store on the ultimate British high street? Who would ever have imagined a partnership between a football brand and high fashion house Dior?
In this episode Piers and Jasmine dive into the world of sports marketing, in particular the Qatari-powered Champions League winners, Paris Saint-Germain (PSG).
How did a small plastic brick toy become the world’s most valuable toy brand? How did it survive the onslaught of video games? How did it come back from the brink of financial collapse in 2003. And how does it get away with recasting Darth Vader as a petulant teenager and Voldemort as a grumpy old man? In this episode Jasmine and Piers look at the renaissance of the Lego brand and learn the secrets of its success whilst outing Piers as a committed AFOL!!!
In this week’s episode, Jasmine is unboxing the phenomenon that has taken the world by storm — Labubu.
That’s right, the quirky, creepy, and wildly collectible monster doll created by Pop Mart that’s stirring up obsession, controversy, and even chaos from Bangkok to London, Moscow, and beyond.
So, what exactly is Labubu? How did it go from a blind-box toy to high fashion accessory, religious icon and cultural lightning rod? And how is Pop Mart managing the whirlwind it created?
Are AI generated models now in vogue?
The first ever AI-generated fashion ad just came out in Vogue. In its latest ad in Paris Vogue, Guess just went from being “the brand you wore in high school when Abercrombie was too expensive,” to “the brand that accidentally sparked a conversation about algorithmic beauty imperialism.” It’s the most cultural relevance they’ve had since 2008. In this podcast Jasmine and Piers discuss the ad, the backlash and the implications for AI generated advertising.
In the wake of Cannes Lions, Piers and Jasmine debate the question… are awards still worth the hype? Are awards simply the Oscars for creative egos or still the most important stage for global marketing excellence. We investigate some of this year’s Lions winners including an homage to the immortal L’Oreal campaign “Because you’re worth it”, a set of furry friends proving Telstra’s coverage across Australia and an ad that is all about the best place in the world to have herpes. And if that doesn’t answer the question, we don’t know what does.