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MG METHOD the podcast
MG METHOD
46 episodes
1 week ago
A mood board brought to life, MG METHOD the podcast is a collection of conversations with thought leaders in Wellness, Business, Health, Creative, Beauty, Entertainment & Technology hosted by Maxine Goynes. Using the common thread of life design, we are given unique insights into diverse and divergent mindsets which influence the leaders of the next generation.
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Society & Culture
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All content for MG METHOD the podcast is the property of MG METHOD and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A mood board brought to life, MG METHOD the podcast is a collection of conversations with thought leaders in Wellness, Business, Health, Creative, Beauty, Entertainment & Technology hosted by Maxine Goynes. Using the common thread of life design, we are given unique insights into diverse and divergent mindsets which influence the leaders of the next generation.
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Society & Culture
Episodes (20/46)
MG METHOD the podcast
Héctor Esrawe | Success is Liking the Person in the Mirror | Creativity, Conviction & Starting Over

What does it mean to live a life guided by conviction instead of ambition?

To build a career rooted in passion, obsession, and honesty; not hype or trends?


In this deep, expansive conversation, world-renowned designer Héctor Esrawe opens up about creativity, failure, turbulence, self-trust, and the unexpected moments that shaped his philosophy and his work. 


Born in downtown Mexico City to a family of Lebanese and Mexican heritage, Héctor shares how early memories, migration, and cultural duality formed his worldview — and why he has always been driven by curiosity, craft, and an internal compass rather than external validation. 


This episode is an exploration in creativity, philosophy, and resilience. An intimate look at a mind that has shaped some of the most iconic spaces, objects, and design narratives in contemporary Mexico.


If you’re a designer, artist, entrepreneur, or someone navigating your own creative path, this conversation will stay with you.

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1 week ago
1 hour 13 minutes 8 seconds

MG METHOD the podcast
Elena Kosharny - Stop Negotiating With Your Desires: The Courage to Create the Life You Want

When does your life finally start feeling like yours?

In this powerful conversation, Elena Kosharny; artist, creative director, founder of Aazár, and one of Mexico City’s most magnetic community builders, breaks down the truth about belonging, identity, creativity, and the courage it takes to build the life you actually want. 

Born in Lithuania, shaped by the trauma and resilience of Eastern Europe, hardened by New York, and softened by Mexico City, Elena shares how a lifetime of “not quite belonging” became the foundation for her creative power, her entrepreneurial path, and her ability to create home wherever she goes. 

This episode is a masterclass in self-trust, creative courage, and learning to stop settling; in work, love, or life. If you’ve ever felt stuck, lost, or unsure of what you’re “supposed” to do next, this conversation will call you forward.

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2 weeks ago
58 minutes 34 seconds

MG METHOD the podcast
Lucho Martínez - More Than a Chef: Creativity, Craft, and Self-Redefinition

In this episode of The MG Method, Michelin Restaurateur, Chef and creative director Lucho Martínez opens up about his unconventional path from a childhood split between Veracruz and Nashville to leading some of Mexico City’s most forward-thinking immersive restaurants (Ultramarinos, Em, Martinez & Cafe Tormenta) & experiences. 

Lucho reflects on how independence, intuition, and humility shaped his craft, and why he refuses to be defined by the title “chef.” Through stories of resilience, creativity, and transformation, he reveals how cooking became both a form of survival and a vehicle for self-expression and how he is exploring his next chapter in storytelling, media, and building worlds beyond the kitchen.

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3 weeks ago
55 minutes 55 seconds

MG METHOD the podcast
The Art of Returning: What Three Years Away Taught Me About Creation

After a three-year pause, MG Method  the podcast, returns — not to pick up where it left off, but to begin again with presence and intention.

In this solo episode, Max reflects on the pause that birthed an agency, a shift in creative identity, and a deeper understanding of resistance, trust, and surrender.

This is a conversation about learning to listen to your body, embracing stillness, and creating from who you’re being, not just what you’re doing — a reminder that growth doesn’t always come from movement, but from the courage to be still long enough to start again.

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3 weeks ago
31 minutes 40 seconds

MG METHOD the podcast
MG Method the podcast Trailer

MG Method the podcast is back! We filmed 6 episodes in Mexico City earlier this year and we can't wait for you to listen!

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4 weeks ago
1 minute 24 seconds

MG METHOD the podcast
EP 042 - Celebrity Portraits & Self-Reflection - with photographer Cibelle Levi
Cibelle Levi is LA-based renowned photographer +director often celebrated for her diverse photography with celebrities, brands, hospitality and nature. Cibelle's grounded spirit has supported her craft and allowed her to document humanity in intimate ways . Her on and off set demeanor and photography has garnered credentialed clientele, artists, entertainers, such as :Hailey Bieber, Lucy Hale, Willow and Jaden Smith, Kristina Bazan, Megan Fox, Euphoria's Maude Apatow, Miranda Kerr, Priyanka Chopra, Insecure's Jay Ellis and Hip Hop's new rockstar Saint Jhn.
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3 years ago
40 minutes 49 seconds

MG METHOD the podcast
EP 041 - Taking our Time - with Crown Affair founder Dianna Cohen
Dianna Cohen founded Crown Affair, a hair-care brand, in early 2020 after years working behind the scenes at millennial startups such as Away, Outdoor Voices and Harry’s. Although Crown Affair is relatively new it's already earned a respectable place on many top shelves— its sleek branding, aesthetic and product line ranges from hair brushes, thoughtful towels, https://cna.st/affiliate-link/K3zshu2iNQ6MVnH5umy2jgXH9Ssuf8jyurvhRm9fNPu9UWTKrJAtqcFMEt8CjyDQEELPco3CreGCHVVGyHsx6WrqrUPMjAsymrDzZWHqZjTQQbtd1ac9o2C7ryGtmSsycj3?cid=61aa50a4140ff57c06f465c5andxid=fr1648678611302gef (shampoo and conditioner) etc. https://cna.st/affiliate-link/C8EegXATswqY43NngZEY338vPehLEYi1zRjCVc4moiFTT5xTR194exjFiCVBZ8WK5vpqm4yuiBV1eYYuNdQxY7oSfahjUmbVUzNBnivCNMjDjrin?cid=61aa50a4140ff57c06f465c5andxid=fr1648678611302gjd (The Renewal Mask)—which is currently sold out everywhere. Cohen's appreciation for wellness as a means of resistance against the https://www.self.com/story/hustle-culture (erratic startup culture) in which she began her career is evident in Crown Affair principals such as " Take Your Time" which invites us to prioritize that which is important to us.
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3 years ago
1 hour 31 minutes 31 seconds

MG METHOD the podcast
EP 040 - A New Frontier of Retail + Experience Driven Commerce - with Runyon Group Developers Joey Miller + David Fishbein

As malls across the country succumb to declining foot traffic and the lure of online shopping, a development in Los Angeles’s artsy Culver City neighborhood is proving that it’s still possible to draw customers in person—if you design the right experience. In this episode, we sit down with Developers David Fishbein and Joey Miller, principles of the real estate company Runyon Group, who prioritize experimentation. 

Platform is a curation of boutiques, workout studios, offices, and restaurants by up-and-coming chefs, all housed in an Instagram-worthy refurbished industrial complex. As customers line up for guided yoga classes and stroll through its outdoor gardens, the Platform is emerging as a template for a new kind of shopping experience. Special thank you to Maggie Hund, Head of Brand at Runyon Group, for facilitating an incredible experience. 


This episode is supported by:

OSEA Malibu - Amazing skincare and beauty products -  (use this link for 10% off your order)

Amass - Incredible candles, spirits, lotions and hand sanitizers - use code 'MGMETHOD' for 10% off your order

Follow:

@maxinegoynes
@mgmethod

Copyright 2022 MG METHOD

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3 years ago
40 minutes 31 seconds

MG METHOD the podcast
EP 039 - The Meaning Behind Manifestation, Abundant Mindset & Momma Mode - with Jessie De Lowe.

Manifestation Coach, Certified Yoga Instructor, Art Therapist and Co-Founder of How You Glow, Jessie De Lowe provides life-enhancing and enlightening experiences to clients across the globe. Through one-on-one Manifestation Sessions, Relationship Coaching sessions and group Manifestation Workshops that blend her background in therapeutic healing with spirituality, positive psychology and neuroscience, De Lowe inspires people to live the most vibrant life possible and step into alignment with their soul’s true calling. 

Jessie is the host of a podcast entitled Madly Forever, in which she explore the secrets to fulfilling relationships, everlasting vitality and passionate love. Jessie lives (and loves!) in Montecito, California with her husband Brian DeLowe and sweet daughters Amelie Sophia and Lucia Dove. 


This episode is supported by:

OSEA Malibu - Amazing skincare and beauty products -  (use this link for 10% off your order)

Amass - Incredible candles, spirits, lotions and hand sanitizers - use code 'MGMETHOD' for 10% off your order

Copyright 2022 MG METHOD

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3 years ago
1 hour 10 minutes 58 seconds

MG METHOD the podcast
EP 038 - Courage Before Confidence - with Maxine Goynes

In this week's solo podcast episode we sit down with MG METHOD Host Maxine Goynes and reflect on several mental frameworks and recent experiences that have provided opportunity for expansion. When something is true in life, that truth shows up in many ways. The idea is simple- once we have a direct experience of greater potential, it frees us to embrace that potential in our everyday lives. When we experience ourselves, or witness in another person, something that we've once believed to be impossible, we are freed in our beliefs to transcend limitations in our own lives. We explore, 'How do we awaken our phenomenal potential in our everyday lives?'

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3 years ago
29 minutes 58 seconds

MG METHOD the podcast
EP 037 - Unconventional Life Paths & Purpose Through Nature + Design - with Spencer Falls
Raised in New Zealand, the son of a fine artist and an orchardist, Spencer Falls left home for California at age 17 for dreams of being an actor. In between gigs, he began itching for a creative outlet and on a whim, started selling hand-wrapped bouquets on Abbot Kinney out of his 1980 VW van, lovingly named Untho. Today, The Unlikely Florist has moved from the streets of Abbot Kinney to a studio next door, and turned from a one-man show into a growing collective of artists inspired by the natural world, and the people living in it. By channeling nature's unique voice, the Unlikely Florist (aka Spencer Falls) creates arrangements designed to inspire consciousness, question conformity, and stir the soul. This episode is supported by: https://oseamalibu.com/?rfsn=6208759.a249392andutm_source=refersionandutm_medium=affiliateandutm_campaign=6208759.a249392 (OSEA Malibu) - amazing skincare and beauty products - https://oseamalibu.com/?rfsn=6208759.a249392andutm_source=refersionandutm_medium=affiliateandutm_campaign=6208759.a249392 (use this link for 10% off your order) https://amass.com/ (Amass) - incredible candles, spirits, lotions and hand sanitizers - use code 'MGMETHOD' for 10% off your order Copyright 2022 MG METHOD
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3 years ago
1 hour 6 minutes 6 seconds

MG METHOD the podcast
EP 036 - Brand Building, Creating Alignment In Your Life & Overcoming Self Doubt - with Cassie Rose Ebner

In this episode, we sat down with Cassie Ebner, Founder of  Palo Santo Studios. We discuss a wide range of topics from creative expansion, spiritual practices, body image, reworking self-image, non-linear career paths, understanding trauma + narratives, internal brand culture, and taking risks in order to live + create in alignment. 

Palo Santo Studios is a multi-division creative studio, wholesale showroom, physical space, and an in-house brand. The showroom is a curation of emerging brands, rooted in sustainability, thoughtful design, community, connection, and well-being. They showcase a lifestyle—the type of products, clothes, and objects that someone thoughtful and integrated would want access to. 

They connect with stores that share this vision and uphold this slower way of existing. The creative division operates much like a creative agency/production company. They produce photo and video campaigns across all types of clients in the fashion, lifestyle, and beauty space. They also have a physical space that they rent out for shoots and their own projects as well. 

This episode is supported by:  

OSEA Malibu - Amazing skincare and beauty products -  (use this link for 10% off your order) 

Amass - Incredible candles, spirits, lotions and hand sanitizers - use code 'MGMETHOD' for 10% off your order 

Copyright 2022 MG METHOD

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3 years ago
1 hour 24 minutes 17 seconds

MG METHOD the podcast
EP 035 - What is a Challenge Network? - with Maxine Goynes
Solo episode where Maxine answers some of your questions.
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4 years ago
39 minutes 33 seconds

MG METHOD the podcast
EP 034 - Providing Access to Quality Mental Health Support - with Jonah Salita
https://www.instagram.com/jonahsalita/ (Jonah Salita) is an entrepreneur, and creative consultant. He’s the co-founder and Chief Innovation Officer of https://www.diallapp.com/ (Diall), and the creator and creative force behind Vasco Creative, an early-stage creative consulting firm. He’s also the Chief Marketing Officer at Kavira Health. Jonah’s entrepreneurial spirit started when he stumbled into the creative world after designing his own tennis apparel brand because he was too small to fit into the “cool” looking adult clothes. Salita attended Hobart College in upstate New York, studying Economics and Media and Society. During his time at Hobart, he was the captain of the varsity tennis team and won numerous athletic and scholastic awards, Academic All-American being one of the most prestigious. Salita began his career in 2016 as an intern at GenGuru. He would go on to work as a copywriter for Red Circle Agency, The Nitrous Effect and the infamous advertising agency, Fallon, where he wrote for Arby’s and Stok Cold Brew Coffee. In 2018, Salita was awarded a SIIF Grant for photography and moved to Hong Kong to study at Lingnan University and document the elderly residents of Fu Tei. He exhibited the resulting collection of photographs in the Solarium Gallery, NY upon his return. In 2019, Salita moved to London to be the creative director for Learn To Trade, a financial education company having taught over 300,000 students worldwide. During this time, Salita led creative strategy for the United Kingdom, Philippines, South Africa and Australian branches. In 2020, Salita returned to Minnesota and founded Vasco Creative, an early-stage creative consulting firm. As a creative consultant, Salita has advised companies including Factory Motor Parts, Kavira Health, Kore Partners, Geniecast, Monaco’s Coffee, and many others. Just 3 months after founding Vasco Creative, Salita co-founded Diall, a mental health startup helping students take the first step towards improving their mental health and wellbeing. Jonah is both Portuguese and American and currently resides in Lisbon. On the horizon, he is looking to bring his experience and passion of solving the world’s greatest problems to angel investing in early-stage impact ventures.
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4 years ago
1 hour 20 minutes 23 seconds

MG METHOD the podcast
EP 032 - Brand Building & Waiting For The Right Moment- with Max Siegelman

As an adolescent, Max Siegelman was dead-set on finding a way to work in sports -- like his mother, who has worked at ESPN for 37 years -- when inventing a social media aggregation app called Rouse fresh out of college instead led him into the music industry. At the onset of the pandemic, though, he felt inspired to reconnect with his roots and thought up a way to reinvent the family business: Siegelman Stable (horse racing, but make it fashion. ) By using the network he had built in music, fashion and sports from eight years as a creative and social media consultant, he could not only expand his father’s legacy but continue to provide equine therapy for at-risk youth, veterans, nurses, doctors, or anyone suffering from PTSD, with every piece sold. 


This episode is supported by:

OSEA Malibu - Amazing skincare and beauty products -  (use this link for 10% off your order)

Amass - Incredible candles, spirits, lotions and hand sanitizers - use code 'MGMETHOD' for 10% off your order


Follow:

@maxinegoynes
@mgmethod

Copyright 2022 MG METHOD

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4 years ago
26 minutes 38 seconds

MG METHOD the podcast
EP 031 - Reshaping Beauty & Brand - with Carrie Barber
When we first came across https://www.instagram.com/carrie_barber/ (Carrie Barber’s Instagram), we found ourselves sifting through her posts inspired. Her attention to detail, aesthetic perspective and curated vision reminds us that visual imagery is a layered craft. The Freelance Creative Director has previously worked with iconic beauty brands such as Sephora, Glossier Violet Grey and now is the owner of cult coveted https://www.instagram.com/makebeautyofficial/ (MAKE Beauty). Headlines share that the acquisition of this brand will head into a new direction with Ms.Carrie Barber at the forefront. We wanted to sit down with her to hear her experience transitioning from purely creative to entrepreneurship and what it takes to bring unique story to an audience with preconceived narrative.
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4 years ago
1 hour 30 minutes 4 seconds

MG METHOD the podcast
EP 030 - Iconic Filmmaking, Brand Culture & Slowing Down - with Taylor Steele
https://www.instagram.com/taylorsteele/ (Taylor Steele) has been involved in the surf film industry as a filmmaker for nearly three decades. Growing up with surfers such as Kelly Slater and Rob Machado, he was able to craft a career first making surf films before moving into marketing and advertising as both a creative director and commercial filmmaker, until eventually launching his own brand https://solentotequila.com/ (Solento Organic Tequila.) He has won awards as both director and producer, as well as served as creative director for Corona Australia and other brands. His production company, Poor Specimen, has launched the careers of some of surfing’s most influential figures and has played a role in the success of bands such as Blink-182, Pennywise, and Jack Johnson, who were introduced in Steele's early movies. If you want to try Solento, head over to shop.solentotequila.com and use the code MGMETHOD10 at checkout for 10% off your order.
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4 years ago
1 hour 20 minutes 44 seconds

MG METHOD the podcast
EP 029 - Love & Life Beyond Trauma - with Lauren Scruggs-Kennedy
This week we speak with Lauren Scruggs-Kennedy. She is a NY Times best seller, creator of https://www.laurenscruggskennedy.com/lskstore/p/the-clean-sweep-volume-one-food-ebook (THE CLEAN SWEEP), and the founder of the LSK Foundation, a charity that exists to bring hope, restore confidence, and ignite faith in girls and women by providing beautiful cosmetic coverings for prostheses. We at MG METHOD deeply love and admire Lauren and we can't wait for you to hear this conversation.
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4 years ago
1 hour 37 minutes 37 seconds

MG METHOD the podcast
EP 028 - Crafting Culture and Experience & Doing Hard Things Well - with Melanie Masarin
This week we speak with https://www.instagram.com/melaniemasarin/ (Mélanie Masarin) who is the founder +CEO of the popular spirits-free apéritif https://drinkghia.com/ (GHIA). It was such a joy to hear her thoughts on building a brand after her experience working for and with brands such as https://www.glossier.com/ (Glossier) and https://www.sweetgreen.com/ (sweetgreen). Mélanie shares her perspective on group care, refining details, creating experience, company culture and why she ultimately decided to create Ghia. If you enjoy all things brand building, art, human connection and experience we think you'll walk away with thoughtful insight from this episode.
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4 years ago
58 minutes 41 seconds

MG METHOD the podcast
EP 027 - Reshaping Masculinity, Intentional Life Design & Reflection - with Ailrick Young Jr.
In this episode we had the pleasure of speaking with https://www.instagram.com/ailrick.jr/ (Ailrick Young Jr). Ailrick is a graphic designer at Beats by Dre and an incredible content creator. We examine the traditional narratives and constructs surrounding masculinity and the challenges of navigating being an athlete who is also happens to be a creative. We also speak about his southern upbringing and how that has both influenced and affected the way he moves in the world and much more. https://mgmethod.com/ (https://mgmethod.com/) https://www.instagram.com/MGMETHOD/ (@mgmethod) https://www.instagram.com/maxinegoynes/ (@maxinegoynes)
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4 years ago
58 minutes 58 seconds

MG METHOD the podcast
A mood board brought to life, MG METHOD the podcast is a collection of conversations with thought leaders in Wellness, Business, Health, Creative, Beauty, Entertainment & Technology hosted by Maxine Goynes. Using the common thread of life design, we are given unique insights into diverse and divergent mindsets which influence the leaders of the next generation.