From Toronto to Bollywood to the World Cup stage, Nora Fatehi’s journey is anything but traditional. In this episode, we break down how a Moroccan-Canadian girl with no industry connections “backdoored” her way into one of the world’s most competitive film industries: learning Hindi from scratch, reinventing herself in Mumbai, and using dance as her superpower to win over an entire culture.  Nora opens up about being undermined early on, navigating gatekeepers, reality shows, and “just a dancer” labels, while strategically investing her own money to open new markets and build a global brand. She shares the story behind her Warner Music debut “What Do I Know (Just A Girl)” featuring Shenseea, trusting a new creative team for her first US music video, and learning to let go of perfectionism.  Beyond the virality, this is a conversation about legacy: recovering from a brutal ankle injury, fighting PR narratives, building the #DanceWithNora community to uplift dancers, and wanting to be remembered for shattering stereotypes and finishing the dreams her ancestors never got to fulfill. If you’re an artist, immigrant kid, underdog, or anyone betting on yourself, this one’s for you. 00:00 Introduction: Overcoming Challenges04:28 Nora's Nervousness and Trust Issues in Arrad (Haha)06:13 Challenges in Music Video Production09:20 Favorite part of What Do I Know vid feat Shenseea12:59 Shooting in Extreme Conditions15:49 Ankle Injury and Mental Resilience20:35 Influences and Inspirations21:51 Cultural Exposure and Bollywood Influence28:50 Breaking into Bollywood39:53 The Turning Point: Dilbar Song42:44 Playback Singing in Bollywood45:44 Respecting Dancers46:55 Breaking Stereotypes47:41 Journey of Self-Taught Dance55:32 Connecting with Fans57:48 Investing in Self01:05:51 Financial Struggles and Breakthrough01:08:45 Creating New Markets01:20:45 Collaborating with Western Artists01:26:52 Marketability and Memorable Image01:33:08 Challenges of Learning New Languages01:34:07 Transitioning to Lead Roles01:35:46 Success in Netflix's 'The Royals'01:40:32 Navigating Cultural Expectations01:46:20 Parental Acceptance and Validation01:49:57 AI and the Future of Work01:54:59 Concerns About AI's Impact on Society02:07:18 The Importance of Following Your Calling02:10:17 Final Thoughts and Gratitude   Follow ⁠Nora Fatehi Follow ⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Facebook

Leon Thomas is one of the rare artists who has mastered the blend of musicality, vision, and business. In this episode, Leon pulls back the curtain on what it really takes to make art that cuts through the noise, without selling out. From crafting concept bibles and curating world-class visuals, to building subcultures and navigating record label politics, this conversation is a masterclass in intentional artistry.   We talk about flow state, creative discipline, and why every artist should prioritize community over virality. Leon also breaks down the lost art of artist development, the importance of preparation, and why disruption is essential for innovation. Whether you're an artist, director, or producer, this episode is a blueprint for building something lasting.   00:00 Introduction 02:12 Collaborating with Issa Rae 03:06 The Secret Superpower of Acting Experience 04:41 The Concept Bible and Creative Vision 05:06 The Artist-Director Dynamic 07:31 Navigating the Music Industry 14:38 The Importance of Viral Hits and Community 16:32 The Power of Diehard Fans 18:09 The Difference Between TV/Film and Music Videos 18:53 Preparation and Rehearsal 22:39 Flow State and Overcoming Nerves 28:48 Connecting with the Audience 31:59 Creating for Yourself First 35:35 The Need for Disruption in Art 37:11 Pushing the Limits of Sound 38:23 Creating Unique Live Experiences 39:25 Inspiration from Other Artists 39:53 Memorable Concert Experiences 44:30 The Importance of Communication 46:34 Favorite Movies and Directors 49:40 Influential Music Videos 54:21 Understanding Song Credits 55:25 The Value of a Music Catalog 57:42 Early Career and Collaborations 59:25 Embracing Past Experiences 01:00:21 Balancing Art and Business 01:04:41 Reflecting on Personal Growth 01:06:05 Dealing with Creative Blocks 01:09:26 Final Thoughts and Gratitude   Follow ⁠⁠Leon Thomas⁠ Follow ⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠⁠⁠Facebook

From shaping visual masterpieces with Kendrick Lamar and Justin Bieber to redefining commercial storytelling, director Colin Tilley has done it all. In this episode, we get the full story. Colin opens up about his evolution as a filmmaker, how growing up in Berkeley influenced his aesthetic, and how trial and error on set helped him develop a signature style now sought after by the world’s biggest artists and brands. We also talk about building longevity in a notoriously fickle industry, the role of mentorship, and how creating a healthy set environment makes all the difference. Colin doesn’t shy away from the gritty details: from the pressure of editing his own work, to managing the balance between creativity and business, to taking a conscious break from Instagram to reset his artistic mindset. Whether you’re an aspiring filmmaker or someone fascinated by what it takes to succeed behind the camera, this conversation is full of game and rare insights from one of the industry’s most visionary directors. 00:00 Transforming on Set: Embracing the Superman Side02:03 Full Circle: From Fan to Collaborator03:06 The Berkeley Influence03:56 Learning Filmmaking Through Trial and Error19:05 Creating a Positive Set Environment23:34 Maintaining Longevity in the Industry35:30 Transitioning from Music Videos to Commercials37:28 Mentorship and Learning Patience41:09 The Art of Editing and Collaboration44:22 Challenges of Balancing Directing and Editing45:30 Finding the Right Team for Each Project51:19 The Impact of Social Media on Creativity52:31 Taking a Break from Instagram01:02:53 Understanding Film Management vs. Agents01:06:18 Breaking into Commercials from Music Videos01:11:10 Funding and Creating 'Mr. Happy' with Chance The Rapper01:15:52 Building Trust and Relationships in the Industry01:16:20 Working with Justin Bieber: Building a Long-Term Collaboration01:23:11 Breaking into the Industry with Tyga & Chris Brown01:25:19 The Role of Relationships in Career Growth01:29:42 Iconic Projects: 'Alright' with Kendrick Lamar01:33:43 Shooting a Commercial with Steph Curry01:36:10 Final Thoughts and Reflections   Follow Colin Tilley Follow ⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠ ⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠ ⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠Facebook

In this solo episode, I unpack the silent killer of creative momentum: distraction. We live in a world built to hijack our attention: our phones, our feeds, our dopamine loops. It’s not that we’re lazy or unmotivated…it’s that our focus is constantly under attack. I share my personal struggles with what I call "creative erosion," the mental fragmentation that prevents us from sitting down and getting meaningful work done. This isn’t just about ADHD. It’s about a system that trains us into constant stimulation. If you've ever found yourself unable to read a book, finish an edit, or write a pitch without 17 interruptions, this episode is for you. I also give you five practical, stimulant-free tools that have radically improved my ability to focus. From raw dog walks (yup, no phone) to the surprising cognitive power of saffron tea. No gimmicks. Just real tools for real creatives.   00:00 Introduction01:55 The Impact of Dopamine02:14 Constant Stimulation and Its Effects03:23 Mental Fragmentation04:02 Personal Struggles with Focus05:25 Creative Erosion05:43 Attention Hijacked05:50 Avoiding ADHD Medication06:49 Five Tips for Sharpening Focus06:54 Creating a Non-Negotiable Routine07:46 Morning Routine Details08:32 Importance of Routine09:17 Weekend Routine Challenges09:34 Focus Through Walks11:01 Checklist Therapy11:22 Using Notes App for Productivity12:20 Prioritizing Tasks13:48 Killing Notifications15:12 Purposeful Phone Checking15:25 Saffron Tea for Focus16:07 Benefits of Saffron17:04 Conclusion and Final Thoughts  Follow ⁠⁠⁠Arrad (podcast host)⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠SPOTIFY⁠⁠⁠ ⁠⁠⁠APPLE MUSIC⁠⁠⁠ ⁠⁠⁠YOUTUBE⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠Ourselves (production team)⁠⁠⁠:  ✩ ⁠⁠⁠Instagram⁠⁠⁠ ✩ ⁠⁠⁠Twitter⁠⁠⁠ ✩ ⁠⁠⁠TikTok⁠⁠⁠ ✩ ⁠⁠⁠Facebook

In this episode, I sit down with legendary director and visual architect Anthony Mandler, the creative force behind some of the most cinematic music videos of the last two decades. From shaping the visual identities of Rihanna and Jay-Z to helming award-winning features, Anthony shares a masterclass in creative evolution, relationship-building, and artistic reinvention. We unpack his late start in directing, his transition from photography to music videos, and the bold moves that defined his career. Anthony opens up about navigating the gatekeeping of the music industry, crafting stories that blur the line between cinema and music, and the pivotal moments that led to timeless visuals like “Disturbia” and “Holy Grail.” This is more than a career retrospective. It’s a blueprint for longevity in an industry that’s always changing. We also look ahead to the future of filmmaking with AI, explore the emotional toll and triumphs of directing, and reflect on fatherhood, fashion, and staying ahead of the cultural curve.   00:00 Starting Late: The Journey to Directing 00:27 Breaking Stereotypes in the Creative Industry 01:01 Building Trust with Artists 01:38 Navigating the Music Video Industry 02:35 From Photography to Music Videos 21:06 Building Iconic Music Video Careers 21:49 Breaking into Directing 23:23 Navigating the Music Industry 26:32 Collaborations with Jay-Z and Rihanna 30:21 Creating Cinematic Music Videos 41:21 Jay-Z's Honest Feedback 42:19 Reworking the Song for Impact 45:10 Rihanna's Early Career and Breakthrough 50:24 Creating Iconic Music Videos 55:49 Collaborations and Creative Processes 01:03:46 Reflecting on a Memorable Motorcycle Shoot 01:05:41 The Challenges and Triumphs of Filmmaking 01:08:28 Navigating Product Placement in Music Videos 01:11:36 Transitioning from Music Videos to Commercials 01:17:55 Breaking into Feature Films 01:24:04 Kendrick's Impact on Fashion and Music 01:24:47 Building a Production Company 01:32:26 Navigating the Film Industry 01:34:09 Making 'Monster': Challenges and Triumphs 01:46:13 Lessons from a Seasoned Director 01:48:36 Directing Styles and Future Projects 01:48:36 Directing Actors vs. Musicians 01:51:34 Balancing Courtroom Drama and Real Life 01:57:41 Challenges and Triumphs of Filmmaking 02:04:33 The Future of Filmmaking and AI 02:04:57 Setting the Scene: A Sci-Fi Thriller on a Greek Island 02:05:42 AI in Filmmaking: Revolutionizing the Industry 02:07:14 The Future of Film: AI vs. Traditional Methods 02:11:28 Fatherhood and Filmmaking: Balancing Passion and Family 02:13:23 The Evolution of Filmmaking: From Analog to AI   Follow ⁠Anthony Mandler⁠ Follow ⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠ ⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠ ⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠:  ✩ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠TikTok⁠⁠⁠⁠ ✩ ⁠⁠⁠⁠Facebook⁠

From Twilight dream sequences to designing visuals for Ariana Grande, Justin Bieber, and the Super Bowl halftime show, Figge has helped shape the visual language of modern entertainment. In this guest episode, we explore how he transitioned from film school to visual effects, pioneered cinematic content for concerts during the rise of LED walls, and helped launch iconic moments like Kanye West’s Glow in the Dark tour. We also get into how Figge co-founded Possible, a trailblazing studio that builds cinematic experiences for live shows around the globe. Later, we explore his shift into the crypto world, co-founding We Knew and joining Yuga Labs, the creative force behind Bored Ape Yacht Club and Otherside. From NFTs to digital apparel, AI, and composable blockchain assets, this episode is packed with insights for creatives who want to stay ahead of the curve.   00:00 Intro02:46 Early Inspirations and Film School11:01 Creating Value in Your Career14:32 Entering the World of Live Events21:09 The Rise of LED Walls in Concerts24:56 Kanye West's Glow in the Dark Tour32:57 Opening of the Wizarding World of Harry Potter33:24 Creating Visual Effects for Hogwarts33:46 Founding Possible: A New Venture in Live Event Cinematics36:58 Identifying and Capitalizing on Niche Markets38:57 Chasing Passion Over Money40:02 The Importance of Upskilling and Continuous Learning42:32 Collaborating with Lady Gaga49:06 Working with Ariana Grande: The Sweetener Tour53:30 Concert Visuals for Justin Bieber56:00 Super Bowl Halftime Shows: Behind the Scenes59:45 The Booming Entertainment Scene in the Middle East01:02:37 Transitioning to Crypto: The Birth of We Knew01:09:23 Venture Capital vs. Bootstrapping: Lessons Learned01:10:50 Challenges in the Crypto World01:11:36 The Philosophy of a Thousand True Fans01:13:12 Profile Pictures and Digital Collectibles01:14:07 The Rise of Digital Apparel01:15:05 NFTs and Their Evolution01:16:01 Composability in Blockchain01:18:22 The Future of Crypto and NFTs01:26:41 The Role of AI in Creativity01:29:10 Yuga Labs and Its Projects01:30:28 The Community of Bored Ape Yacht Club01:33:02 The Future of Digital Assets01:38:11 Pressure is a Privilege Follow Figge Follow ⁠⁠⁠Arrad (podcast host)⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠SPOTIFY⁠⁠⁠ ⁠⁠⁠APPLE MUSIC⁠⁠⁠ ⁠⁠⁠YOUTUBE⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠Ourselves (production team)⁠⁠⁠:  ✩ ⁠⁠⁠Instagram⁠⁠⁠ ✩ ⁠⁠⁠Twitter⁠⁠⁠ ✩ ⁠⁠⁠TikTok⁠⁠⁠ ✩ ⁠⁠⁠Facebook  

Rejection almost ended my filmmaking career. I’ve pitched over 1,000 projects in my life and lost the vast majority of them. I’ve been ghosted, ignored, and told “no” more times than I can count. But every single rejection taught me something that eventually led to my biggest breaks in the industry. In this episode, I share how I survived years of constant rejection, the mindset shift that turned “no” into fuel, why rejection isn’t personal but situational, how to refine your pitch so people can’t ignore you, and the exact strategies I used to land career-changing projects. If you’re a filmmaker, creative, or entrepreneur dealing with rejection, this conversation will change the way you see every “no” you get. Watch if you’ve ever wondered how to keep going when nothing’s working, why people reject your ideas, or how to turn rejection into opportunity.   00:00 Introduction: Facing Rejection00:20 The Reality of Rejection00:37 My Filmmaking Journey01:14 Early Career Struggles02:10 The Relentless Pursuit02:26 Questioning My Path02:43 Understanding Treatments03:29 Facing Ghosting and Burnout04:31 Recalibrating After Rejection06:32 Rejection is Situational07:15 Film Festival Rejections08:55 Pitching in Person10:16 Rejection as Redirection11:31 Processing Rejection12:40 Detaching Identity from Outcome13:29 Improving Your Pitch14:44 Building Relationships15:46 Protecting Your Joy16:38 Finding a Community18:14 Learning from Rejection18:45 Final Thoughts on Rejection   Follow ⁠⁠⁠Arrad (podcast host)⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠SPOTIFY⁠⁠⁠ ⁠⁠⁠APPLE MUSIC⁠⁠⁠ ⁠⁠⁠YOUTUBE⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠Ourselves (production team)⁠⁠⁠:  ✩ ⁠⁠⁠Instagram⁠⁠⁠ ✩ ⁠⁠⁠Twitter⁠⁠⁠ ✩ ⁠⁠⁠TikTok⁠⁠⁠ ✩ ⁠⁠⁠Facebook

From directing iconic music videos for Britney Spears and Eminem to working with Taylor Swift on some of the most defining visuals of the last decade, Joseph Kahn has built a legacy few can rival. In this episode, Joseph takes us through his journey, from dropping out of NYU with $25,000 in debt and hustling his way through Texas rap videos, to becoming one of the most sought-after directors in music and commercial filmmaking. We dive into his unconventional start, the art of bullshitting with confidence, and the calculated risks that shaped his style. Joseph gets honest about the industry: how to sell success before you have it, why directing is lying, and how he landed his first big video gigs with Def Jam. We also break down his treatment-writing process in the ’90s, shooting without storyboards, and building unshakable trust with artists like Taylor Swift and Mariah Carey. This conversation is a must-listen for filmmakers, creatives, and anyone navigating the tension between commerce and art in visual storytelling. We end with a deep look at his newest feature ICK: a genre-bending, creature-feature fever dream he’s betting big on. 00:00 Intro03:09 The Journey to Becoming a Director12:06 Overcoming Cultural and Academic Challenges17:43 The Hustle in the Early Career22:26 Breaking into the Industry39:48 Joseph Kahn's Treatment Style in the 90s40:35 Improvisation in Music Video Production42:34 Building Trust with Artists45:09 Managing Production Companies52:42 The Role of Social Media in Filmmaking58:35 Challenges in Music Video Production59:40 Iconic Music Videos and Creative Freedom01:07:06 Biggest Productions and Working with Taylor Swift01:12:10 The Call from Taylor Swift01:12:27 Creating the 'Blank Space' Music Video01:14:23 Collaborating with Taylor Swift01:16:56 Mariah Carey's Sense of Humor01:19:05 AI in Filmmaking01:28:19 Challenges in the Commercial Industry01:37:35 The Reality of Director Jail01:42:59 Making Independent Films01:45:42 Challenges of Promoting an Independent Film01:46:59 Passion for the Movie and Its Unique Elements01:47:55 Blink 182, All American Rejects, Soundtrack Licensing and Its Impact01:49:47 Inspiration Behind the Creature Feature ICK01:56:57 Directing and Casting Insights02:05:49 The Importance of Family in Filmmaking02:12:17 Final Thoughts and Future Plans   Follow ⁠Joseph⁠ Follow ⁠⁠⁠Arrad (podcast host)⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠SPOTIFY⁠⁠⁠ ⁠⁠⁠APPLE MUSIC⁠⁠⁠ ⁠⁠⁠YOUTUBE⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠Ourselves (production team)⁠⁠⁠:  ✩ ⁠⁠⁠Instagram⁠⁠⁠ ✩ ⁠⁠⁠Twitter⁠⁠⁠ ✩ ⁠⁠⁠TikTok⁠⁠⁠ ✩ ⁠⁠⁠Facebook

At just 23, Josh Smith was choreographing for the biggest names in music: Chris Brown, Usher, BTS, Ciara, and more. But his journey started way outside the industry playbook. In this raw and powerful episode, Josh opens up about being rejected, breaking into the dance world with no agent, and how one last-minute audition changed everything. From crashing a Disney audition to touring the world with Usher, this is the unfiltered truth about what it takes to build a sustainable dance career, including the money, the mindset, and the hustle no one talks about. Whether you're a dancer, creative, or just chasing a dream, this interview will shift your perspective. 00:00 Intro02:06 Childhood and Early Dance Influences03:44 Middle School Dance Beginnings10:01 High School and Developing Skills11:33 Transition to Atlanta13:50 America's Best Dance Crew Experience15:51 First Professional Gigs21:13 Dealing with Rejection and Perseverance29:46 Landing Major Artist Collaborations30:48 Mentorship and Career Growth32:02 Loyalty and Big Break with Usher34:38 Touring with Usher41:29 The Role of Dance Agents46:07 Sustaining a Dance Career52:17 Adapting as You Get Older01:00:34 Transitioning to Choreography01:02:27 Working with Chris Brown01:09:43 The Role of Choreographers in Dance01:10:31 The Challenges of Filming Dance01:10:40 Editing Dance Videos01:12:30 The Impact of TikTok on Dance01:23:45 Finding Inspiration for Choreography01:32:47 Advice for Aspiring Dancers01:36:28 Dream Collaboration with Michael Jackson01:39:30 Meaningful Compliments and Legacy01:42:38 Final thoughts   Follow Josh Follow ⁠⁠Arrad (podcast host)⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠SPOTIFY⁠⁠ ⁠⁠APPLE MUSIC⁠⁠ ⁠⁠YOUTUBE⁠⁠   CONNECT WITH US: ✩ ⁠⁠Ourselves (production team)⁠⁠:  ✩ ⁠⁠Instagram⁠⁠ ✩ ⁠⁠Twitter⁠⁠ ✩ ⁠⁠TikTok⁠⁠ ✩ ⁠⁠Facebook

Let's dive into what it takes to make a full-time living as a filmmaker in 2025. We’re in the most accessible era for filmmaking ever, cameras in your pocket, unlimited platforms to share your work, but with that access comes unprecedented competition. I talk about how the landscape has evolved, the importance of building a strong portfolio, and why choosing a niche is crucial for standing out.I also explore multiple income paths for filmmakers today: from commercial work and music videos to editing, stock licensing, content creation, and even selling digital assets. You’ll hear real, unfiltered insights about freelancing, creative burnout, and why long-term stability is just as important as short-term hustle. 00:00 Introduction to Modern Filmmaking02:29 The Evolution of Camera Technology03:39 Building a Career in Filmmaking04:21 Creating a Strong Portfolio05:23 Choosing Your Niche06:12 Diversifying Your Portfolio07:07 Offering Free Services to Build Network08:08 Finding Your Style and Voice08:18 The Importance of Narrative Work08:57 The Role of Specs in Filmmaking10:14 Balancing Freelance Work and Stability12:07 The Rise of Content Creators14:40 Opportunities in Editing16:32 Licensing Footage for Passive Income18:25 Selling Digital Assets18:59 The Saturation of Digital Marketplaces19:16 The Challenges of Selling Digital Products21:21 My Experience in Music Videos22:40 Investing Freelance Earnings23:26 Building Stability for Creative Freedom24:22 The Goal of Freelancing   Follow ⁠⁠⁠Arrad (podcast host)⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠SPOTIFY⁠⁠⁠ ⁠⁠⁠APPLE MUSIC⁠⁠⁠ ⁠⁠⁠YOUTUBE⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠Ourselves (production team)⁠⁠⁠:  ✩ ⁠⁠⁠Instagram⁠⁠⁠ ✩ ⁠⁠⁠Twitter⁠⁠⁠ ✩ ⁠⁠⁠TikTok⁠⁠⁠ ✩ ⁠⁠⁠Facebook

From producing and marketing for some of today’s biggest artists to making major moves as a crypto investor, Seeno Shahrooz has quietly built an empire behind the scenes. In this episode, we dive deep into Seeno’s origin story, from Persian radio stations in New York to running his own recording studio in Los Angeles. He opens up about navigating hustle culture, pivoting from production to artist management, building a six-figure studio from scratch, and finding peace in a chaotic industry. This one’s full of wisdom for creatives, entrepreneurs, and anyone chasing something bigger. 00:00 Intro01:45 Reflecting on Brotherhood and Collaboration03:17 Early Encounters and Industry Connections07:27 Navigating the Music Industry as an Iranian11:42 From Engineering to Production13:43 Building his studio Ohm House16:37 The Importance of Work-Life Balance33:45 Advice for Aspiring Creatives41:25 The Survival of the Fittest in Creative Careers42:37 Director X and the Legacy of Quality Work43:58 Christopher Nolan: A Case Study in Passionate Filmmaking46:15 The Struggles and Rewards of Artistic Creation47:36 The Role of Management in the Music Industry50:59 Balancing Masculine and Feminine Energies55:45 Leading with Compassion in Creative Fields01:01:21 Creating Art for Yourself01:12:00 The Evolution of Music Promotion01:20:03 Advice for New Artists with Limited Resources01:22:03 Building an Audience01:22:42 Curating a Catalog01:23:49 The Importance of Persistence01:24:48 Financial Realities in Creative Industries01:25:52 Attaching to an Artist01:27:38 Starting Out as a Mixer01:28:23 Management and Networking01:29:55 Entrepreneurial Spirit01:35:13 Getting Rich from Cryptocurrency01:36:00 Understanding Blockchain and NFTs01:57:57 Final Thoughts   Follow Seeno Follow ⁠⁠Arrad (podcast host)⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠SPOTIFY⁠⁠ ⁠⁠APPLE MUSIC⁠⁠ ⁠⁠YOUTUBE⁠⁠   CONNECT WITH US: ✩ ⁠⁠Ourselves (production team)⁠⁠:  ✩ ⁠⁠Instagram⁠⁠ ✩ ⁠⁠Twitter⁠⁠ ✩ ⁠⁠TikTok⁠⁠ ✩ ⁠⁠Facebook

In this eye-opening solo episode, I dive headfirst into the unsettling reality of AI's rapid takeover, across tech, blue-collar jobs, filmmaking, and creativity itself. From Google’s terrifyingly realistic AI-generated videos to the silent extinction of human-crafted art, this is a brutally honest look at how fast everything is changing. Whether you're an artist, a coder, or just someone trying to make sense of it all, this episode will challenge how you see the future, your job, and your own identity. Buckle up. We're all in this together. 00:00 Intro02:29 The Future of Tech Jobs07:42 AI's Takeover of Blue Collar Jobs09:53 AI in the Film Industry10:19 The Evolution of Filmmaking11:33 The Democratization of Creation12:17 AI's Role in Modern Filmmaking16:02 The Human Element in Creativity18:26 The Reality of Capitalism and AI19:42 AI vs. Human Creativity: A Case Study23:09 The Future of AI in Filmmaking23:23 AI and Screenwriting: A Mixed Bag24:41 AI in Storyboarding: A Game Changer26:07 The Impact on Storyboard Artists26:54 Graphic Designers and AI Controversies27:50 AI in Camera Operations28:35 Humanoid Robots on Film Sets30:07 The Future of Video Editing32:07 AI and the Speed of Movie Production32:31 An Optimistic Take on AI34:34 The Loss of Individuality in the AI Era36:12 Adapting to a Rapidly Changing World37:41 Final Thoughts    Follow ⁠Arrad (podcast host)⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠SPOTIFY⁠ ⁠APPLE MUSIC⁠ ⁠YOUTUBE⁠   CONNECT WITH US: ✩ ⁠Ourselves (production team)⁠:  ✩ ⁠Instagram⁠ ✩ ⁠Twitter⁠ ✩ ⁠TikTok⁠ ✩ ⁠Facebook

How does a kid from Oakland with a MiniDV camera end up directing for Rihanna, JLo, and Usher? Taj Stansberry’s story is anything but typical. In this intimate, raw, and inspiring interview, Taj breaks down how his earliest videos filmed with no budget, no crew, and sometimes no clue, became stepping stones to iconic pop visuals that shaped a generation. From selling his car to pay for shoots, to crashing the gates of the industry without a film school degree, this is the unfiltered truth about hustle, heartbreak, and the relentless belief in your own vision.   00:00 Intro02:25 The Creative Process Behind Dead Protocol03:34 The Evolution of Sneaker Culture05:14 The Journey of a Creative Visionary12:52 Early Music Video Projects and Lessons Learned35:27 Bay Culture Influence on Jerking Movement36:40 Telling Emotional Stories in Music Videos37:22 Early Career Struggles and Networking40:28 First Music Video Projects and Challenges41:12 Mentorship and Learning from Anthony Mandler49:14 Breakthrough with Rihanna's Music Video57:15 Signing with Box Fresh Pictures01:10:57 Reflecting on the Iconic Video01:14:53 Rihanna's Support and Maturity01:15:46 Facing Nerves and Overcoming Challenges01:25:19 The Big Reveal from his Brother01:30:51 J-Lo's Perfectionism and Professionalism01:44:53 Executing the Vision01:45:48 Auditions and MTV Coverage01:47:20 Impact and Residuals for directors01:47:36 Directors' Rights and Compensation01:54:40 Reflecting on Success and Gratitude01:56:59 AI in Music Videos02:07:26 Sneaker Collaboration02:14:15 Final Thoughts and Farewell   Follow Taj Follow ⁠⁠Arrad (podcast host)⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠SPOTIFY⁠⁠ ⁠⁠APPLE MUSIC⁠⁠ ⁠⁠YOUTUBE⁠⁠   CONNECT WITH US: ✩ ⁠⁠Ourselves (production team)⁠⁠:  ✩ ⁠⁠Instagram⁠⁠ ✩ ⁠⁠Twitter⁠⁠ ✩ ⁠⁠TikTok⁠⁠ ✩ ⁠⁠Facebook

In this solo episode, I dive into why Sinners might be the most significant cinematic release of the decade. This isn’t just another box office success, it’s a cultural shift. Ryan Coogler’s groundbreaking deal with Warner Brothers grants him ownership rights after 25 years, setting a new precedent for filmmakers to retain equity in their work. We talk about the power of ownership, the long-term value of creative control, and how final cut privileges are changing the dynamics between studios and directors. I also explore the technical and cultural innovations that make Sinners so impactful, from Autumn Dural Arkapaw becoming the first woman to shoot a theatrical film on IMAX 65mm, to Michael B. Jordan’s jaw-dropping dual role brought to life through advanced motion control techniques. The film’s success is undeniable: nearly $300 million at the box office, a sold-out IMAX re-release, and a growing demand for original, bold storytelling that doesn’t rely on franchise formulas. This is a call to action for indie filmmakers, storytellers, and creatives who want to reclaim power in the filmmaking process. If you care about the future of cinema, this episode is for you.   00:00 Introduction: The Impact of 'Sinners'00:07 Ryan Coogler's Warner Brothers Deal00:34 The Importance of Film Ownership00:42 Long-Term Benefits of Ownership01:12 Empowering Filmmakers01:45 Deep Dive: Ownership in Filmmaking04:31 Final Cut Privileges in Filmmaking05:10 Creative Control in the Studio System06:01 Challenges of Creative Autonomy07:02 New Precedents in Filmmaking07:19 Historic Milestones for Women in Cinematography08:58 The Power of Collaboration09:52 Ryan Coogler and Autumn Durrell's Synergy11:28 Continued Collaborations: Michael B. Jordan11:51 Modern Day Scorsese and De Niro13:30 Technical Innovations in 'Sinners'13:44 The Hype Around IMAX and 70mm Film15:21 Christopher Nolan's Influence16:38 Michael B. Jordan's Dual Role17:19 Motion Control Techniques20:49 Box Office Success of 'Sinners'21:39 Re-release in IMAX22:26 Shoutouts and Acknowledgements23:31 The Future of Indie Cinema24:17 Conclusion and Call to Action   Follow ⁠Arrad (podcast host)⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠SPOTIFY⁠ ⁠APPLE MUSIC⁠ ⁠YOUTUBE⁠   CONNECT WITH US: ✩ ⁠Ourselves (production team)⁠:  ✩ ⁠Instagram⁠ ✩ ⁠Twitter⁠ ✩ ⁠TikTok⁠ ✩ ⁠Facebook

Trevor Jackson is no stranger to the spotlight — but in this episode, he opens up like never before. From starring in *Grown-ish* and *Superfly* to dropping his most personal album yet, Trevor has seen every side of the industry. He shares how the machine behind music and film is built on money, influence, and perception — and why not having that machine can leave even the most talented artists overlooked. After going through a painful breakup and tearing his Achilles, Trevor found himself at his lowest — and wrote an entire album in just two weeks. He talks about being told he was "too clean" to be marketable, walking away from major labels, building his own company (Born Art), and reclaiming his freedom as an artist. This conversation dives deep into mental health, validation, self-love, creativity, and the hard truth about how things really work behind the scenes in Hollywood. If you’re a creative, an artist, or someone chasing something bigger — this episode will hit home. Trevor Jackson is creating on his own terms now, and he’s not holding back. This is the most honest, unfiltered, and inspiring version of him the world has seen. 00:00 Intro01:39 Creative Collaborations and Directing03:49 The Art of Music Videos04:48 Creating the Greatest Breakup Album07:39 The Creative Process and Challenges19:34 The Shit List24:26 The Journey and Inspirations30:34 The Decline of Traditional Musicianship31:21 The Art of Performance31:40 The Drive for Excellence33:06 Current Acting Projects and Future Plans34:55 The Impact of Technology on Human Interaction39:14 The Role of AI in Creativity42:06 Personal Growth and Self-Reflection54:30 The Importance of Therapy56:51 The Power of Positive Self-Talk01:00:35 The Power of Art and Creativity01:01:19 Learning Through Video Games01:01:36 Navigating the Music Industry01:01:52 Signing with Atlantic Records01:03:46 Challenges in the Music Industry01:08:15 Born Art01:09:55 Financial Realities of Acting and Music01:18:09 Touring and Fan Experiences01:21:17 Personal Goals and Legacy   Follow Trevor Follow ⁠⁠Arrad (podcast host)⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠SPOTIFY⁠⁠ ⁠⁠APPLE MUSIC⁠⁠ ⁠⁠YOUTUBE⁠⁠   CONNECT WITH US: ✩ ⁠⁠Ourselves (production team)⁠⁠:  ✩ ⁠⁠Instagram⁠⁠ ✩ ⁠⁠Twitter⁠⁠ ✩ ⁠⁠TikTok⁠⁠ ✩ ⁠⁠Facebook

Starting a podcast sounded like a dream. But three months in, I’ve learned the raw truth: it's a full-time job, it’s humbling, and it’s not for the faint of heart. In this solo episode, I break down the 10 most important lessons I’ve learned so far—from getting hate online to learning how to handle burnout, bad audio, inconsistent platform performance, and the pressure to grow without a return. If you’ve ever thought about launching a podcast (or any creative venture), this episode is for you. Whether you're just starting out or already in the game, these lessons are real, unfiltered, and straight from my experience. 00:00 Introduction01:00 The Reality of Podcasting Workload06:45 Balancing Podcasting with Life08:19 The Financial Aspect of Podcasting11:01 Platform Performance Insights12:18 The Power of Viral Content13:19 Social Media Conversion Rates14:34 Instagram vs. TikTok Performance16:06 Podcast Platform Rankings18:25 Challenges with TikTok Scheduling20:01 Initial Spike and Momentum21:15 Capitalizing on Momentum22:59 Overcoming Fear of Posting24:34 Understanding Non-Linear Growth27:31 Reflecting on the Journey27:57 Call to Action: Support the Show28:26 Gratitude and Future Plans   Follow Arrad (podcast host)    LISTEN / SUBSCRIBE TO THE PODCAST: SPOTIFY APPLE MUSIC YOUTUBE   CONNECT WITH US: ✩ Ourselves (production team):  ✩ Instagram ✩ Twitter ✩ TikTok ✩ Facebook

He designed a flag to unite the world. Instead, he was accused of working with the Illuminati. In this episode, Oskar Pernefeldt — Creative Director at Oatly and the designer behind the International Flag of Planet Earth — opens up about how a simple graduation project turned into a global movement… and a conspiracy theory nightmare. We talk about fame, fear, purpose, and the insane power of symbolism in a divided world.   Watch if you’re curious about the hidden forces that shape culture — and what happens when one idea captures the whole planet.   00:00 Introduction 03:03 Oscar's Background and Nonprofit Work 05:31 The Design and Symbolism of the Planet Earth Flag 09:49 Public Reception and Conspiracy Theories 20:29 Challenges and Goals for the Planet Earth Flag 22:15 Global Unity and National Identity 32:26 Comparing Sweden and the US 33:51 Reflections on American Society and Governance 36:38 Discussing Taxes and Military Service 37:56 Healthcare Systems: Sweden vs. America 38:23 Insurance Woes in America 39:39 Education in Sweden: Beckman's College of Design 43:20 The Creative Industry and Nepotism 46:25 The Privilege of Being in the Creative Industry 54:58 Childhood Experiences and Their Impact 57:34 The Importance of Forgiveness 01:02:02 The Flag of Planet Earth and NASA Involvement 01:13:45 Creative Ecosystem at Oatly 01:14:18 Trust and Decision-Making 01:17:09 In-House Agency vs. External Agency 01:18:10 Pitching Ideas and Taking Risks 01:19:52 Balancing Boldness and ROI 01:22:52 Competition and Market Strategy 01:25:37 Challenges of Passion Projects 01:39:18 Future of Flags and Identity 01:43:01 Rapid Fire Questions and Conclusion   Follow ⁠⁠⁠⁠⁠the ⁠International Flag of Planet Earth project⁠ Follow ⁠⁠⁠Oskar⁠ Follow ⁠⁠⁠Arrad (podcast host)⁠⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠⁠SPOTIFY⁠⁠⁠ ⁠⁠⁠APPLE MUSIC⁠⁠⁠ ⁠⁠⁠YOUTUBE⁠⁠⁠   CONNECT WITH US: ✩ ⁠⁠⁠Ourselves (production team)⁠⁠⁠:  ✩ ⁠⁠⁠Instagram⁠⁠⁠ ✩ ⁠⁠⁠Twitter⁠⁠⁠ ✩ ⁠⁠⁠TikTok⁠⁠⁠ ✩ ⁠⁠⁠Facebook

In this episode, visionary director Warren Fu shares an inspiring journey through his iconic work in music videos, his creative roots at Lucasfilm, and the delicate balance of creativity and burnout. We dive deep into his collaborations with legendary artists such as Doja Cat, Daft Punk, The Weeknd, and The Strokes. From overcoming immigrant family expectations and cultural differences to navigating the unpredictable worlds of directing music videos and commercials, Warren offers invaluable insights on the multifaceted role of a director, the importance of editing, and the future of filmmaking with AI.   00:00 Intro 02:54 The Importance of Editing in Directing 04:33 Balancing Creativity and Burnout 06:47 The Journey to Delegation and Trust 12:15 From Graffiti to Lucasfilm: A Creative Evolution 39:40 Visiting Skywalker Ranch 40:03 Quitting Lucasfilm to Pursue Directing 40:45 Immigrant Family Guilt 42:04 Cultural Differences Growing Up 50:44 Challenges of Directing 53:25 Pitching and Treatments 01:00:30 The Music Video Industry 01:04:32 Lucasfilm: A Film School Experience 01:16:06 The Strokes' Mystique and Early Career 01:16:55 Freelancing in LA and Breaking into Music Videos 01:18:04 First Big Break with The Strokes 01:19:37 Building Relationships with Artists 01:22:10 Collaborating with Mark Ronson and Daft Punk 01:30:46 Directing Daft Punk's Iconic Videos 01:42:57 Working with Doja Cat on 'Planet Her' 01:52:35 Transitioning to Commercial Work 01:57:35 Personal Connections in the Industry 01:59:18 Pitching Ideas and Working with Reps 02:01:27 The Role of Specs in Commercials 02:02:47 Keys to Successful Pitches 02:08:23 AI in Music Videos 02:16:58 The Future of AI in Filmmaking 02:27:52 Balancing Work and Life   Follow Warren Follow ⁠⁠Arrad (podcast host)⁠⁠    LISTEN / SUBSCRIBE TO THE PODCAST: ⁠⁠SPOTIFY⁠⁠ ⁠⁠APPLE MUSIC⁠⁠ ⁠⁠YOUTUBE⁠⁠   CONNECT WITH US: ✩ ⁠⁠Ourselves (production team)⁠⁠:  ✩ ⁠⁠Instagram⁠⁠ ✩ ⁠⁠Twitter⁠⁠ ✩ ⁠⁠TikTok⁠⁠ ✩ ⁠⁠Facebook⁠

Shooting rap videos isn’t for the faint of heart. Missed call times, wild pivots, and $75K wardrobes. Here’s the unfiltered truth about working with hip hop artists. 00:00 Introduction01:09 The Evolution of Hip Hop and Music Videos01:55 Creating a Treatment for Music Videos02:52 Expect the Unexpected: Be Ready to Pivot04:23 Dealing with Late Artists05:50 Handling No-Shows and Rescheduling10:08 Importance of Casting10:43 Avoiding Catfishing in Casting13:04 Stripping Your Ego and Developing Thick Skin15:51 Understanding the Culture17:15 Fashion and Trends in Hip Hop Videos18:28 Balancing Production and Wardrobe Budgets19:01 Capturing the Artist's Best Look19:56 Embracing the Process20:33 Don't Take It Personally21:52 Have Fun and Make It Memorable23:30 Conclusion   Follow Arrad (podcast host)    LISTEN / SUBSCRIBE TO THE PODCAST: SPOTIFY APPLE MUSIC YOUTUBE   CONNECT WITH US: ✩ Ourselves (production team):  ✩ Instagram ✩ Twitter ✩ TikTok ✩ Facebook

What do you do when you lose everything — your father, your home, and your car — all in one month? If you’re MRCL, you turn that pain into purpose… and make some of the most powerful music of your life. In this episode, MRCL shares the raw, unfiltered truth behind his journey from sleeping in his car to producing with TDE and working alongside legends like Terrace Martin, DJ Quik, and more. He talks about the moment that changed everything — when SZA casually said, “Should I call Frank Ocean?” — and ended up in the studio with both of them as Frank serenaded the room on piano. But that’s just the beginning. We get into the come-up, the breakdowns, the breakthroughs, the band he built off Instagram DMs, the hustle of being a full-time creative and a father, and how spiritual alignment shaped his debut project Mantras. This is one of the most inspiring stories we've ever heard — and proof that when your back’s against the wall, greatness is still possible. If you're chasing purpose, passion, or just need a reminder that you’re not alone… this one’s for you. 00:00 Intro02:50 Balancing Creativity and Business04:26 Early Musical Influences06:06 Entrepreneurial Spirit08:27 Meeting West Coast legend Terrace Martin10:35 Internship Experiences13:14 Transition to Videography26:56 Breakthrough in Television35:46 Personal Struggles and Triumphs41:33 Creating a Legacy44:29 Reflections on Parenthood45:48 Skee TV and Early Career50:04 Discovering New Opportunities51:41 Spiritual Awakening55:00 Creating Mantras01:00:26 First TDE Session with SZA01:01:17 Frank Ocean serenading him with the piano01:03:48 Building Relationships in the Industry01:13:16 Working with Aftermath01:14:21 Overcoming Creative Blocks01:23:04 Advice for Aspiring Artists01:30:38 Final Thoughts and Reflections   Follow MRCL Follow Arrad (podcast host)    LISTEN / SUBSCRIBE TO THE PODCAST: SPOTIFY APPLE MUSIC YOUTUBE   CONNECT WITH US: ✩ Ourselves (production team):  ✩ Instagram ✩ Twitter ✩ TikTok ✩ Facebook