Pest Control Marketing Tactics in 2026
Podcast Season 5, Episode 1 AI Overviews + Voice Search: How Pest Control Companies Win Local Visibility in 2026
Google is changing the way customers find local service providers—and pest control is right in the middle of it. In this episode, we break down what AI Overviews mean for local search, how voice assistants (Siri, Alexa, Google Assistant) choose who to recommend, and the exact strategy mid-size pest control companies can use to stay visible and keep leads flowing in 2026.
If you’ve noticed fewer clicks, more “zero-click” searches, or tougher competition in Maps and Ads, this one is your playbook.
What we cover
1) How AI Overviews are changing the customer journey
Why more searches get answered without a website click
What types of pest control queries trigger AI answers vs “call now” intent
The new goal: becoming the trusted, citable local source
2) The “two-layer” strategy that wins AI + voice search
Layer 1: Verified local truth (listings + consistency)
Layer 2: Quote-ready expertise (answer-first content + real field credibility)
3) Voice search: how Siri, Alexa, and Google decide who to recommend
Why most voice searches are “one-answer” situations
The local data sources that matter (Maps, business listings, reviews, consistency)
4) Practical steps pest control operators can implement this month
Listing optimization priorities
The right way to build FAQs that match real voice queries
How to protect your phone number, brand trust, and lead quality
Voice search rewards accuracy + trust: consistent business info + strong reviews often beats “more content.”
AI Overviews reward clarity + structure: answer-first sections, real expertise, and easy-to-lift explanations.
Local entity > just a website: your business listings, reviews, and service-area signals are now a major “ranking system.”
The winners in 2026 will be the companies that build a repeatable visibility + conversion system, not just more pages.
✅ Audit Google Business Profile: categories, services, service areas, photos, Q&A
✅ Ensure your business info is identical everywhere (name, address, phone, hours)
✅ Build 10–20 voice-style FAQs based on real calls (“Do scorpions climb beds?”)
✅ Add “answer-first” sections to your top service pages (30–60 word direct answers)
✅ Make trust obvious: license #, guarantees, technician credibility, real photos
Google Business Profile (Maps)
Apple Business Connect (Apple Maps / Siri)
Yelp + Bing Places (ecosystem visibility)
FAQ strategy + structured content (for AI extraction)
CRM + pipeline tracking (to measure what’s actually producing booked jobs)
Key takeaways, Quick action checklist (do this first), Tools & platforms mentioned
Google Business Profile (Maps)
Apple Business Connect (Apple Maps / Siri)
Yelp + Bing Places (ecosystem visibility)
FAQ strategy + structured content (for AI extraction)
CRM + pipeline tracking (to measure what’s actually producing booked jobs)
💬 Connect with Casey / Rhino Pest Control Marketing
For help building your commercial marketing and outbound sales strategy:
Casey Lewis
📧 casey@rhinopros.com. 📞 (925) 464-8383
Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.
Episode Description:
Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound.
In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca.
Casey breaks down why Google is not the only source of growth, and how “old school,” relationship-based selling—done the right way—can open doors to high-value accounts like restaurants, property managers, warehouses, healthcare, and more.
🔹 In this episode, we cover:
Why over-relying on Google is risky for commercial growth
What “selling” really is for pest pros (and why it’s not about being pushy)
Clarifying what you’re actually selling to commercial clients: protection, compliance, and peace of mind
Defining your ideal commercial customer and building a targeted prospect list
Working smarter with organized routes, daily prospecting routines, and simple systems
Structuring effective proposals that speak to business risks, not just bugs and pricing
How to “be the closer” without feeling salesy—and consistently win more contracts
Putting it all together into a practical weekly outbound plan
If you’re serious about growing the commercial side of your pest control business, this episode will help you think beyond Google and build a proactive outbound machine.
💬 Connect with Casey / Rhino Pest Control Marketing
For help building your commercial marketing and outbound sales strategy:
Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383
Follow the show, share this episode with another pest control owner or manager, and let’s keep dominating your market—one commercial account at a time.
Branding For Pest Control Companies.
Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest Control
In this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings.
We also walk through how to define a meaningful Unique Value Proposition (UVP) that’s more than a catchy slogan, plus why truck wraps are one of the best local marketing assets: they turn every route into a mobile billboard and reinforce credibility in the neighborhoods you serve.
What you’ll learn:
What branding really is (and why it impacts revenue)
How TOMA makes you the “default choice” in your market
The key ingredients of a strong UVP—and how to write yours
Why truck wraps generate massive local exposure
Simple wrap design rules that boost recall and leads
A 30-day action plan to tighten your brand and increase conversions
If you want more calls, more trust, and fewer price shoppers—this episode is your blueprint.
Connect with Us
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026.
Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383
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Building a 7-Figure Pest Control Company
🎙️ Season 4, Episode 37
In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down a practical roadmap to build a 7-figure pest control company—without losing your mind, your margins, or your mission.
You’ll start by identifying which of the four stages of growth your company is in today:
Start Up: $0 – $250,000
Stability: $250,000 – $499,000
Scale: $500,000 – $799,999
Significance: $800,000+
Then, Casey challenges you to decide where you want to be by December 2026 and walks you through the three overlapping pillars required to get there:
Land New Customers – Fill your funnel, build authority, and master sales.
Deliver a Quality Experience – Develop your team, bundle and price your services, and follow up on everything.
Retain Long-Term Renewals – Lead by example, communicate with “pleasant persistence,” and delight customers at 7, 30, 90 days, and beyond.
You’ll also discover:
How to use buyer personas for residential and commercial accounts to focus your marketing and shorten the sales cycle.
How to package services into GPC bundles and profitable add-ons (termite, rodents, stinging insects, mosquitoes, etc.).
Simple ways to drive growth using website optimization, paid ads, local networking, EDDM mail, sponsorships, and events.
A “Rule of 1’s” framework: one growth focus, one optimized page set, one targeted Google Ads campaign, one primary buyer persona, and one year of committed execution.
Casey also walks through the “moneyball math” for pest control—showing how average annual customer value, monthly recurring revenue, and about 167 new monthly recurring customers can add $1,000,000+ in growth and set the foundation for your recurring revenue empire.
If you’re tired of just thinking about growth and you’re ready to map your funnel, tighten your onboarding, and execute a real 3-year plan, this episode is your playbook.
Connect with Us
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2026.
Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383
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Join us at our workshop on December 11, 2025, at 9:30 AM PST
As we head into 2026, most pest control owners say they want to “grow”… but very few have actually defined what that growth should look like. In this episode, we hit pause on the day-to-day chaos and walk through how to decide who you really want to be in your local market: slow-and-steady, a tight operation adding a couple of strong routes, or a fast-growth brand aiming to dominate your service area.
From there, we break that vision down into a practical 2026 blueprint built quarter by quarter. Instead of one big fuzzy annual goal, you’ll hear how to structure four 90-day sprints with clear priorities, measurable targets, and end-of-quarter evaluations that keep you honest and on track.
We’ll also look ahead at some of the big shifts coming for pest control companies in 2026—from AI-driven tools and smart monitoring to tighter regulations, demand for greener solutions, subscription-style service models, and higher customer expectations around digital communication and transparency. The goal of this episode is simple: help you build a realistic, intentional plan that matches the company you want to become, instead of rolling into another year just hoping it’ll be better than the last.
In this episode, you’ll learn:
How to define the kind of pest control company you actually want to be in your market
Why “grow” is not a real plan—and how to replace it with a clear 2026 identity
How to build a quarter-by-quarter blueprint with focused 90-day sprints
What to include in your end-of-quarter evaluations so you can adjust, not just complain
The major changes coming in 2026: AI, smart monitoring, regulations, ESG, and greener expectations
How subscription models, online booking, and digital inspections are reshaping customer experience
What top-tier local companies will do differently to win and keep the best residential and commercial accounts
Use this episode as your working session: listen, hit pause, and start sketching the 2026 blueprint for your business.
nect with Us
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383
Follow and Subscribe:
Join us at our workshop on December 11, 2025 at 9:30 AM PST
Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is)
Your website should be your best salesperson, not just a pretty online brochure.
In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews.
Casey explains why a website is actually a collection of organized, categorized, and optimized pages that each serve a specific purpose: attract visitors, answer their questions, and convert them into paying, recurring customers. You’ll learn how search behavior is rapidly shifting away from simple keyword queries and toward intent, behavior, mobile, voice search, and FAQ-style content that AI can easily understand and trust.
🔍 In this episode, you’ll learn:
Why the old “5-page brochure website” is dead for serious pest control companies
How to structure your site around cities, services, and target pests
The role of FAQ content, voice search, and AI Overviews in getting found locally
What a SMART Pest Control Website is and how it turns your site into a true salesperson
Practical steps to start upgrading your existing website without starting from scratch
If you want your website to generate consistent leads, booked jobs, and recurring revenue instead of just taking up space online, this episode is a must-listen.
💬 Connect with Us
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383
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In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes.
We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent exclusion. You’ll hear how to tie each package to its own simple marketing funnel so your ad traffic isn’t just “clicks,” it’s a steady stream of leads moving toward a specific offer.
From there, we dive into turning one-shot jobs into recurring revenue. Casey explains a simple 60-day follow-up workflow that checks in with one-time customers, reminds them when it’s time for another treatment, and gives them an easy path to upgrade into a recurring maintenance plan.
In the third segment, we dig into the real-world use of AI in your pest control office—where it actually helps (missed calls, after-hours, weekends, and peak-season overflow) and where you still need a human touch. You’ll learn how an AI receptionist can quickly identify the pest problem, confirm service area, and route leads or appointments straight into your CRM.
Finally, we talk about the power of using a virtual assistant (VA) to keep your CRM and pest software in sync, clean up data, maintain tags and pipelines, and make sure no lead or customer falls through the cracks. If you’ve ever felt like your marketing, your software, and your office staff are all out of rhythm, this section is for you.
Whether you’re just starting to think about packages and follow-up or you’re ready to add AI and VAs into your operation, this episode gives you a clear, actionable framework you can start implementing right away.
💬 Connect with Us
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis📧 casey@rhinopros.com📞 (925) 464-8383
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In this episode, Casey Lewis dives deep into how pest control companies can fully integrate their CRM with their service software to create a seamless buyer’s journey — from the moment a lead enters the system through awareness, consideration, and decision.
You’ll learn how to ensure no lead ever falls through the cracks, how to automate backburner and drip campaigns for unconverted or one-shot customers, and how to unlock hidden revenue through side-sell and upsell programs like mosquito control, rodent exclusion, and stinging insect protection.
Casey also breaks down how to build a tagging and data protocol that syncs between your CRM and pest control software, ensuring accurate reporting, better follow-up, and smarter marketing automation.
By the end, you’ll know how to turn your CRM from a simple contact manager into a growth engine that drives recurring revenue all year long.
Tagging = clarity
Drip campaigns = conversion recovery
Upsells = lifetime value
Encourage listeners to audit their current CRM setup and pest control software connection.
Call to action:
“If you need help connecting your CRM or building automated campaigns that drive revenue, reach out to Rhino Pest Control Marketing today.”
Casey Lewis
casey@rhinopros.com
(925) 464-8383
“Subscribe and review us wherever you listen to podcasts — and follow us on YouTube at Rhino Pest Control Marketing.”
🧭 Overview
In this episode, Casey Lewis dives into one of the most important conversations for any pest control company heading into 2026 — how to sell your way to success. We’ll explore the two major sources of leads that fuel your business: inbound (Google, LSAs, directories) and outbound (door knocking, EDDM, billboards, and local campaigns). Casey breaks down how to use both strategically, set measurable goals, calculate your cost per lead, and create a sales acquisition budget that drives predictable, scalable growth.
💬 Connect with Us
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383
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Should You Use a CRM in Your Pest Control Company?
Hosted by Casey Lewis
🎧 Show Notes Summary
If you’re serious about growing and scaling your pest control business, at some point you’ll face the question: Do I really need a CRM?
In this episode, Casey Lewis breaks down the truth about Customer Relationship Management systems — what they are, what they do, and why most pest control companies either don’t use them at all or don’t use them right.
You’ll learn:
Why a CRM is more than just software — it’s a sales discipline.
The difference between your routing software and a true CRM.
How a CRM helps you track every lead, follow-up, and sale in real time.
The hidden costs of not having one — from missed leads to poor communication.
The reality check: a CRM only works if you commit to learning and using it daily.
Why sales must become the focus of every growing pest control company.
Steps to successfully roll out a CRM and get your team to buy in.
If you’re ready to move from chaos to control — from guessing to growing — this episode is your blueprint for turning your CRM into the heartbeat of your business.
🎯 Resources Mentioned:
Rhino Pest Control Marketing’s CRM & Automation Setup
Free “Are You Ready for a CRM?” Self-Assessment
Book a Strategy Call at rhinopestcontrolmarketing.com
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis
casey@rhinopros.com
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
🧠 Episode Overview
Artificial intelligence isn’t the future — it’s already here. And it’s quietly changing how customers search for, evaluate, and choose pest control companies every single day. In this episode, Casey Lewis breaks down what every pest control business owner needs to know about how AI is reshaping online visibility — from Google’s new AI Overview results to how platforms like ChatGPT, Perplexity, and Gemini pull data directly from the web.
Most pest control owners think of SEO and ads when they think about online visibility. But AI doesn’t care about keyword density or backlinks alone — it’s looking for trusted, structured, and authoritative answers to real homeowner questions. That means the companies that win in the AI era will be the ones that go beyond the basics and intentionally position themselves as the most helpful source of pest control knowledge online.
How AI search works and why it’s different from traditional Google results.
The rise of Google’s AI Overview and how to become the source it cites.
Why ChatGPT, Perplexity, and other AI tools choose certain websites over others — and how to make sure yours is one of them.
How to build trust signals through schema markup, structured content, and entity recognition.
Strategies to turn your website into a knowledge hub that AI tools want to quote.
Why Q&A-style content, how-to guides, and local authority pages are now critical to digital growth.
The overlooked role of Google Business Profile, backlinks, and brand mentions in AI-driven results.
Advanced tips for feeding AI systems directly — from FAQs and blog clusters to transcripts and multi-format content.
AI is rewriting the playbook for online visibility. The pest control companies that adapt now — by becoming the most relevant, structured, and trusted source of information — will dominate their local markets for years to come. Those that don’t will slowly disappear from search results as AI continues to evolve.
If you’re serious about getting your company to show up in AI Overview, ChatGPT, and the next wave of intelligent search, start by running your business through the audit checklist below. This is the same process we use for clients preparing to compete — and win — in the AI era.
Use this checklist to see how prepared your company is to be featured in AI search results:
Create comprehensive pillar pages for each major pest (ants, termites, rodents, etc.) with FAQ-style content.
Add FAQ schema to all service pages to make your content machine-readable.
Implement LocalBusiness schema with hours, service area, reviews, and contact information.
Fully optimize your Google Business Profile — include services, posts, photos, FAQs, and regular updates.
Submit a sitemap to Google Search Console and Bing Webmaster Tools to ensure full indexing.
Make sure your robots.txt file allows AI crawlers like GPTBot and PerplexityBot to access your site.
Build high-quality backlinks from trusted local directories, blogs, and community organizations.
Ensure consistent brand mentions (company name + service + city) throughout your website and across external platforms.
Develop a knowledge hub or resource library with how-to guides, prevention tips, seasonal checklists, and downloadable content.
Write your website and blog content in a conversational Q&A style that mirrors how real people search and ask questions.
Regularly update and refresh content every 3–4 months to maintain relevance and improve your chances of being featured in AI results.
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis
casey@rhinopros.com
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
Episode Overview: Is it the leads or the sales effort?
Are you truly struggling with bad leads — or are those “bad” leads actually being lost somewhere in your sales process? In this episode, “Is It the Leads or the Sales Effort?”, we take a deep dive into one of the most overlooked factors limiting pest control companies: the ability to consistently convert leads into booked appointments. If your close rate seems stuck under 40%, this conversation will help you pinpoint why and what to do about it.
We’ll start by breaking down how a well-structured sales pipeline acts as a diagnostic tool — giving you visibility into every stage of the customer journey. From the moment a lead hits your CRM to the point they become a paying customer, the pipeline tells a story. We’ll show you how to read that story and use it to identify where prospects are falling off and why.
Next, we’ll dive into the critical sales behaviors that have the biggest impact on conversions:
Speed to Lead: Why responding within minutes is often the difference between booking the job and losing it to a competitor.
Follow-Up Discipline: How consistent, structured follow-up can turn “not now” into “yes” — and why most companies stop too soon.
Always Answering the Phone & Messages: Missed calls are missed revenue. We’ll discuss systems and habits that ensure no opportunity slips by.
Being Prepared for Customer Questions: Confidence and knowledge build trust. We’ll explore how training and preparation improve conversion rates.
Resolve and Booking on the Spot: Why every conversation should end with a next step — ideally, a scheduled appointment.
Finally, we’ll walk through how to analyze pipeline data stage by stage to see whether the issue is truly lead quality or a breakdown in your process:
Low contact rates? It’s likely a response-time or missed-call issue.
Leads contacted but not booking inspections? Follow-up or scripting needs work.
Inspections done but no proposals accepted? Your presentation or offer might need refining.
By the end of this episode, you’ll know how to look beyond the surface and uncover the real reasons your close rate is stalled. More importantly, you’ll have a clear roadmap to tighten up your sales process, improve performance at every stage, and convert more of the leads you’re already paying for.
This isn’t just about more leads — it’s about making more of the ones you already have.
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis
casey@rhinopros.com
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
🎙️ Episode 30: The Right People. The Right Plan. Growing Your Pest Control Company the Smart Way
Host: Casey Lewis
Presented by: Rhino Pest Control Marketing
Growing a pest control company isn’t just about more leads or bigger ad budgets — it’s about having the right people and the right plan working together every single day. In this episode, Casey Lewis breaks down how successful pest control businesses build sustainable growth by combining team culture, accountability, and powerful automation through HighLevel CRM.
Casey shares why getting the right people in the right roles is the foundation of long-term success. From technicians to office staff, every team member plays a part in generating sales, improving customer retention, and creating referrals. When you give your team the right tools — like HighLevel CRM — you empower them to communicate better, follow up faster, and close more opportunities that already exist inside your business.
Then, we move into the right plan: a repeatable system that organizes every lead, tracks every opportunity, and automates communication so nothing falls through the cracks. Casey explains how to structure your CRM pipeline, set up automated follow-ups, and measure what’s actually working. The goal is to turn chaos into clarity — and every interaction into a sales opportunity.
Whether you’re running one truck or fifty, this episode will help you think differently about how you grow. It’s not about doing more — it’s about doing the right things with the right people using the right plan.
Hire for attitude and train for skill — your people make or break your business.
Use your CRM to bring structure, automation, and accountability to your sales process.
Every day is full of opportunities — train your team to recognize and capture them.
Build a selling strategy that turns routine service calls into recurring revenue.
Track, measure, and adjust your plan weekly to stay on course for growth.
HighLevel CRM – The automation platform powering pest control growth
Rhino Pest Control Marketing – Helping pest control companies dominate locally
Visit rhinopestcontrolmarketing.com for more tools, strategies, and automation resources.
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis
casey@rhinopros.com
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
🎧 Episode Recap – Season 4, Episode 29
Finding the right prospects in 2026
In this episode, Casey Lewis dives into “Finding the Right Prospects in 2026” and breaks down the 10 consumer types pest control companies encounter—five actively looking for you and five shopping for anyone. He pinpoints the three most profitable consumers to focus on, explains how to recognize them, where they’re located, and how to make your company the obvious choice over competitors.
You’ll also learn how to “play with the big boys” by mastering SEO basics, investing in advertising, producing consistent content, optimizing Google assets, building local backlinks, and leveraging video to stand out.
Finally, Casey outlines exactly how to prepare for the 2026 season now: measure your customer and revenue numbers, plan retention and growth targets, set up automations, integrate your CRM with your software, and join the upcoming Rhino Pest Control Marketing webinar to set your budget and goals.
Listeners are invited to review and engage with Rhino Pest Control Marketing, share feedback for 2025, and follow along for more tips on dominating pest control marketing.
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis
casey@rhinopros.com
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Please leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
🎧 Episode Recap – Season 4, Episode 28
In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis of Rhino Pest Control Marketing breaks down three of the most important concepts every pest-control owner should understand: pipelines, sales funnels, and marketing automation workflows.
You’ll learn how to clearly map out your pipeline to track every lead and customer, how to design a sales funnel that consistently attracts and converts prospects, and how to implement simple workflows that automate follow-ups, reminders, and review requests—saving you time and increasing your close rate.
Whether you’re just getting started or looking to streamline your existing systems, this episode gives you practical steps to tighten up your processes and grow your pest-control business smarter, not harder.
🔑 Episode Highlights
Pipeline clarity: How to set up and visualize the stages from lead to booked service
Sales funnel explained: The difference between a funnel and a pipeline and why both matter
Real-world pest-control examples: What each stage looks like in your business
Workflows made simple: Automating follow-ups, reminders, and review requests
Time-saving tips: Start with one quick automation to close more leads faster
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis
casey@rhinopros.com
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask.
From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers.
What You’ll Learn in This Episode:
How to get found when customers search online
The real difference between SEO, Google Ads, and LSAs
How much you should budget for digital marketing in competitive markets
Whether Facebook/Instagram ads are worth it for pest control
Reputation management and turning reviews into leads
Why your website is more than just an online business card
How to track your ROI with call tracking and CRM tools
The role of content in establishing authority and generating leads
How local operators can beat out national brands
🎧 Listen in and discover the strategies that will help you dominate your local market and stop wasting money on marketing that doesn’t work.
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis
casey@rhinopros.com
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
🎙️ Podcast Episode: The 3 Phases of Selling a New Pest Control CustomerEpisode Description
In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down the three essential phases of selling a new pest control customer: capturing the lead, having the right sales conversation, and placing unconverted prospects into a backburner system for ongoing nurturing.
You’ll also hear insights on buyer personas and the different consumer mindsets you’ll encounter online—from the emergency caller who needs a same-day solution, to the price shopper looking for a deal, to the DIY’er who gives up and comes back when store-bought remedies fail.
If you’re a pest control owner, manager, or marketer, this episode will give you a framework to turn more leads into customers—and make sure no opportunity slips through the cracks.
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis📧 casey@rhinopros.com
📞 (925) 464-8383
Follow and Subscribe:
📺 YouTube: https://www.youtube.com/@RhinoPestControlMarketing
📘 Facebook: https://www.facebook.com/rhinopestcontrolmarketing
⭐ Leave us a Review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.
You’ll learn:
Why themed ad groups are the foundation of a high-performing campaign
How to use phrase match and exact match to isolate high-intent clicks
The benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaigns
Whether running a brand name campaign is worth it for your pest control business
Practical steps to structure campaigns for maximum ROI and lead quality
Whether you’re new to Google Ads or looking to refine your current campaigns, this episode gives you a clear roadmap to run efficient, conversion-focused ads for pest control.
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis
📧 casey@rhinopros.com
📞 (925) 464-8383
Follow and Subscribe:
📺 YouTube: https://www.youtube.com/@RhinoPestControlMarketing
📘 Facebook: https://www.facebook.com/rhinopestcontrolmarketing
⭐ Leave us a Review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
Episode Summary:
Artificial Intelligence is changing the way pest control companies handle customer calls, marketing, and reputation management. In this episode, we explore HighLevel’s full suite of AI tools—including the AI Live Call Agent—and show you how these tools can help you capture more leads, manage reviews, and save time, all while improving customer experience.
If you’ve ever wondered whether AI is ready for your pest control business, this is the episode you don’t want to miss.
Key Topics Covered:
AI Live Call Agent – How it handles live customer calls, books appointments, and saves missed leads.
Conversation AI – Automating text messages, Facebook Messenger, Instagram DMs, and email responses.
Reviews AI – Automatically requesting and responding to customer reviews to boost online reputation.
Content AI – Quickly generating blogs, emails, social posts, and ad copy for seasonal pest control campaigns.
Workflow AI Assistant – Simplifying automation for follow-ups, reminders, and technician notifications.
Funnel AI – Creating high-converting landing pages and sales funnels in minutes.
AI Reporting & Insights – Leveraging AI to understand lead sources and marketing ROI.
Practical Benefits & Drawbacks – Where AI shines and where human oversight is still needed.
Pro Tips for Starting Small – Best practices for implementing AI safely and effectively.
Key Takeaways:
AI can capture and qualify leads even after hours, giving pest control companies a competitive edge.
Review management and automated responses can strengthen your online reputation.
Content creation, follow-up automation, and reporting become faster and easier, but human oversight remains important.
The best place to start: AI Live Call Agent for after-hours calls and Reviews AI to boost credibility.
AI isn’t replacing humans—it’s making your team more efficient and freeing up valuable time.
“Interested in adding AI to your pest control business? Reach out to me directly, and I’ll help you implement the right tools for maximum impact. Don’t forget to subscribe to the show and leave a review—it helps more pest control pros find this podcast!”
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis
casey@rhinopros.com
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review
In this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, “pest control near me”? What steps can you take to beat the competition and get into Google’s map pack? And once your marketing is running, how do you know if it’s actually working or wasting money?
We’ll break down the key strategies for local SEO, Google Business optimization, and building trust signals that get you found online. Plus, we’ll discuss the best tools and methods to track calls, leads, and revenue so you can see exactly which marketing efforts are paying off. If you’ve ever wondered how to show up where customers are looking and prove your marketing dollars are driving results, this episode is for you.
Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.
Casey Lewis
casey@rhinopros.com
(925) 464-8383
Follow and subscribe at the following links:
https://www.youtube.com/@RhinoPestControlMarketing
https://www.facebook.com/rhinopestcontrolmarketing
Leave us a review on Google: https://g.page/r/CT9-E84ypVI0EBM/review