This week Sean is joined by Jessica Aylett, Head of Sales GumGum.
We discussed 👇
00:00 - Jess’ Career Journey
04:47 - Who GumGum Are & The Mindset Graph
06:30 - Leading Sales Teams & Ambition in High-Performance Roles
07:07 - Mindset, Growth & Adapting
09:08 - Moving from Agency to Sales
15:30 Sales Slumps, Momentum Dips & Resilience
20:30 Career Advice: “What Got You Here Won’t Get You There”
This week Sean is joined by Tom Barbour, Sales Director at Vistar Media.
We discussed 👇
00:00 Tom’s Career Journey
05:29 Why Move Into Programmatic Out-of-Home
09:05 Who Vistar Are & How They Fit Into DOOH
12:38 Success Stories & Industry Momentum
17:22 Why Brands & Talent Should Care About Programmatic DOOH
22:02 Being LGBTQ+ in AdTech
29:39 Career Advice
This week Sean is joined by Cameron Armstrong, Head of Programmatic at VCCP Media.
We discussed 👇
00:00 - Cameron’s Career Journey
04:07 - Why Programmatic & How the Channel Evolved
06:30 - Who VCCP Are & Why He Joined
09:05 - The “Mad Men + Math Men” Era
11:05 - Life at an Independent Agency
15:48 - Industry Challenges & “Advertising Who Cares?”
22:53 - Networking, Community & AdTech Connect
27:36 - Career Advice & The Third Door Analogy
This week Sean is joined by Dora Michail-Clendinnen, CRO at Venatus.
We discussed 👇
00:15 - Career Journey
06:10 - Who Venatus Are
08:32 - Gaming's $200B Opportunity
11:52 - How Venatus Fits Into the Gaming Ecosystem
13:53 - The Shift in Perception of Gamers
16:16 - Moving Brands From Experimental to Always-On
21:28 - What Needs to Happen for Gaming to Break Through
22:36 - Career Advice: Choose Work That Energises You
This week Sean is joined by Joe Adsett, Managing Director UK & US Refluenced AG
We discussed 👇
00:15 - Career Journey
05:21 - Why Join a Startup: Culture, Speed & Opportunity
07:48 - Career Growth in Startups & Go-to-Market Ownership
12:30 - Blueprint for Building a Growth Engine
30:28 - Get Ranked AI: SEO Meets Social Search
41:53 - Career Advice: “Don’t Build a Cathedral in a Desert”
This week Sean is joined by Tim Collier, Chief Commercial Officer at Scope3
We discussed 👇
00:15 - Career Journey
02:24 - What AdCP Is & Why It Matters
07:15 - How AdCP Changes the Game for Scope3 & the Industry
14:28 - Agentic Advertising in Practice & The Future of Buying
26:32 - Personal Use of AI & Real-World Agentic Workflows
33:47 - Career Advice
This week on the show Sean is joined by Graham Alexander | Director, AdTech & Marketing Services at With
We discussed 👇
00:15 Career Journey
05:31 Joining a GTM AdTech company
07:50 The Power of Kindness & Community in AdTech
13:41 Joining With
20:46 The Role of Marketing in AdTech: Brand, Demand & Distinction
35:19 Career Advice
This week Sean is joined by Freddie Turner, Managing Director EMEA at Chalice AI.
We discussed 👇
00:15 Career Journey
04:50 Building your Network for the Future
17:23 Decision Making Process for a New Opportunity
20:13 Who are Chalice?
22:13 What is Sell-Side Decisioning
30:10 Career Advice
This week Sean is joined by Frazer Locke, SVP International Sales at TripleLift.
We discussed 👇
00:15 Career Journey
03:19 Working across Retail and eCommerce
18:49 Amazon Experience
34:00 Joining TripleLift
40:15 Opportunities in Retail Media
48:10 Career Advice
This week Sean is joined by Paul Evans, Founder and Chief Positioning Engineer at V2RSION
We discussed 👇
00:15 Career Journey
07:26 Transitioning to AdTech
12:11 From Corporate to Startup
14:33 Positioning Explained: What It Is & Why It Matters
21:40 V2RSION Approach
35:41 Career Advice: Every Second Counts
This week Sean is joined by Dave Ajumobi, Programmatic Lead at Two Circles.
We discussed 👇
00:15 Dave's Career Journey
13:19 Gaming & Data
15:39 Two Circles & Programmatic Strategy
27:07 Streaming, Data & Omnichannel Growth in Sports
36:36 Career Advice
This week Sean is joined by Shanil Chande, Chief Programmatic Officer at Talon
We discussed 👇
00:15 Shanil's Career Journey
07:32 Startup Life - Risk vs Reward & Lessons Learned
12:53 Building Teams & GTM Strategies
16:38 Joining Talon
21:15 Digital Transformation & Building a Programmatic Dept.
25:59 Growth of Programmatic Out of Home
31:35 Why OOH & CTV Are Having Their Moment
36:17 Trust, Creativity & Democratization of Traditional Media
40:55 Career Advice: “The Person in the Arena”
This week Sean is joined by Kari McCreath, Digital Ad Sales Expert.
https://www.linkedin.com/posts/karimccreath_q4ready-digitalsales-marketingstrategy-activity-7370741833909514240-zD7Z?utm_source=share&utm_medium=member_desktop&rcm=ACoAADBdzioBkFSaHsecYHMyr1eBSE830_mXxT4
We discussed 👇
00:15 Kari's Career Journey
04:53 In-Game Advertising - Potential & Value Exchange for Gamers
09:13 Visibility on LinkedIn & Why Content Matters
11:26 Q4 Sales Prep
18:17 Sales Tactics
20:35 Using Your Network When Starting a New Role
23:00 Reputation, Grace & Curiosity in AdTech
This week Sean is joined by Michael Isaacs-Olaye, Managing Director UK at Happydemics
We discussed 👇
00:15 Michael’s Career Journey
06:54 Building Expertise in Video and Measurement
11:44 Speaking with Confidence & Staying Curious
14:16 Joining Happydemics: Role, Vision & Growth Plans
21:00 Measurement Channels & New Opportunities
23:19 Diversity, Inclusion & Power of Representation
36:35 Career Advice: Curiosity as a Superpower
This week Sean is joined by Alex Grieves, Global Head of Programmatic at billups.
Big shoutout to our show sponsors adnomaly
We discussed 👇
00:15 Alex’s Career Journey
02:34 Learning the Tech Side
04:52 Moving into Programmatic DOOH
07:10 Transition to Commercial Director Role
10:10 Joining Billups: Independence, Agility & Tech Focus
12:24 Leading Programmatic at Billups & Team Growth
14:43 Building a Global Proposition & Private Jet Analogy
17:05 Challenges of Scaling Programmatic Globally
19:28 How Programmatic DOOH Campaigns Work (Step by Step)
24:12 Reporting & Measurement
28:51 Career Advice: Get Comfortable Being Uncomfortable
31:17 Don’t Delay Hard Tasks & Embracing Change
This week Sean is joined by Alex Glover, Managing Director, Programmatic at Brainlabs
Massive shoutout to our sponsors for this episode adnomaly. Their AI driven anomaly detection prevents costly campaign slip ups by catching issues like missing geo targeting, 404 landing pages, or mis set budgets before they escalate. Safeguard your spend at adnomaly.de
We discussed 👇
00:15 Alex’s Career Journey
04:15 Who Brainlabs Are & Why He Joined
06:38 Exciting Channels: CTV, Audio & Digital OOH
08:57 Brainlabs’ Work in CTV & Unified Approach
11:24 Digital OOH: Opportunities & Challenges
13:51 Big Agency vs Indie: What’s Different
16:13 Brainlabs’ Graduate Scheme in Buenos Aires
20:54 Developing Passion & Craft in Programmatic
23:15 Career Advice
25:42 Getting Noticed for Promotions
This week Sean is joined by Steven Filler, Country Manager UK at ShowHeroes
We discussed 👇
00:15 Steven’s Career Journey
02:28 Blueprint for Launching New Businesses
04:51 Who ShowHeroes Are & Why He Joined
07:20 Taking ShowHeroes to Market
09:40 Growth, Challenges & Building Momentum
12:07 CTV’s Present & Future Potential
14:28 Why CTV Could Become the Ultimate Storytelling Platform
16:47 How to Move from Sales Manager to Director
19:02 Building Culture & Leadership Qualities
21:24 Hiring Right & Team Fit
23:39 Career Advice: Own Your Development
25:59 Mentorship, Asking for Help & Industry Support
This week Sean welcomes the return of Matthew Newcomb, Managing Director, Keval Ads at Kevel.
We discussed 👇
00:17 Welcoming Mr Newcomb Back
03:05 Who Kevel Are & What They Do
05:07 Why Move to Retail Media & Join Kevel
09:40 Getting Up to Speed in a New Vertical
10:25 Retail Media Simplified: How It Works
12:05 Old vs Modern Retail Media Networks
14:32 Opportunities & Challenges in Retail Media
16:51 Kevel's Growth Model & SaaS Approach
18:03 M&A Basics: Purpose & Strategy
21:27 Selling a Business: The Process & Challenges
22:49 How the M&A Landscape Has Changed
25:02 Building an Attractive Business for Acquisition
27:27 Profitable Models & Growth Areas to Focus On
29:50 Career Advice: “Do What Others Won’t”
33:32 Networking, Work Ethic & LinkedIn Presence
35:58 The Compound Effect of Consistency
This week Sean is joined by David Sequeira, EVP at Skai.
We discussed 👇
00:15 David’s Career Journey
06:05 Lessons from Agency Life & Switching Sides
09:15 Managing Global Roles & Travel Balance
13:25 What Skai Does & the Rise of Retail Media
18:15 Retail Media, Search, and AI Evolution
19:35 Hiring, Culture & Recruitment
23:25 Purpose-Driven Interviewing
27:15 Advice for Ambitious Sellers
31:25 Career Advice: Say Yes & Step Up
This week Sean is joined by Mike Hauptman, Founder & CEO at AdLib
We discussed 👇
02:46 Mike’s Start in AdTech
06:42 Founding AdLib: Why and How
07:18 The Startup Journey: Rewarding but Relentless
13:59 What AdLib Does & How It’s Different
17:18 Who AdLib Serves: 4 Core ICPs
20:30 Why Single DSPs Are Limiting
23:41 Career Advice: Be Real & Make Shit Happen