In order to be successful in negotiating and establishing relations with Russian business partners and embrace all the existing opportunities, one needs to learn some valuable tips about getting along with Russians. From the podcast, you will learn the cultural specifics and Russian business culture stereotypes.

From the podcast, you will learn: What is the basis for the large sales in Russia? How to identify your target client? How to get a database of decision-makers? What strategy will help you attract Russian B2B clients? What tools are the most effective in complex b2b sales in Russia?

In the podcast, I’ll talk about how a foreign brand can evaluate the prospects for entering the Russian market: How to determine if your brand will be a hot new topic in Russia? How to identify competitors in the Russian market? How to estimate upcoming advertising costs? How to analyze the audience’s interest in the product?