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Service Industry Podcast
Service Industry Podcast by Matt Smith
273 episodes
1 week ago
In this episode, I break down the very first step of our roofing sales process that allowed us to increase our close rate and charge more than the competition—without pressure or price cutting. If you’re tired of selling on price, this episode will change how you approach every sales call. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN OUR FREE SKOOL COMMUNITY https://www.skool.com/roof-brothers-6054/about?ref=bcb66a048f8047f89001c5589f9ae700
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Business
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In this episode, I break down the very first step of our roofing sales process that allowed us to increase our close rate and charge more than the competition—without pressure or price cutting. If you’re tired of selling on price, this episode will change how you approach every sales call. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN OUR FREE SKOOL COMMUNITY https://www.skool.com/roof-brothers-6054/about?ref=bcb66a048f8047f89001c5589f9ae700
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Business
Episodes (20/273)
Service Industry Podcast
EP. 271 We Changed ONE Thing in Our Sales Process… and Our Close Rate Exploded
In this episode, I break down the very first step of our roofing sales process that allowed us to increase our close rate and charge more than the competition—without pressure or price cutting. If you’re tired of selling on price, this episode will change how you approach every sales call. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN OUR FREE SKOOL COMMUNITY https://www.skool.com/roof-brothers-6054/about?ref=bcb66a048f8047f89001c5589f9ae700
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1 week ago
15 minutes 3 seconds

Service Industry Podcast
EP. 270 Should Your Grow A Big Or Small Business In 2026?
In this episode, Matt discusses goal setting for 2026 and whether or not you should grow a big or small home service business. WANT MATT'S HELP WITH MARKETING OR 1 ON 1 COACHING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP https://www.facebook.com/share/g/1ANzvCSExf/
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1 week ago
20 minutes 5 seconds

Service Industry Podcast
EP. 269 It's Time To Reset The Scoreboard In Your Home Service Business
In this episode, Matt talks about resetting the scoreboard in your home service business. He talks about what it means to chase your own goals and how it's essential for true happiness and owning a business that serves you and your family. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/share/g/1GkFkPJuah/
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3 weeks ago
20 minutes 23 seconds

Service Industry Podcast
EP. 268 Stop Using the Economy as an Excuse
In this episode, Matt breaks down the delusion that “sales are slow” or “the economy is down” and exposes the real problem: lack of action. Learn how elite operators take full control, dominate their market, and grow even when everyone else is complaining. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com
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1 month ago
16 minutes 11 seconds

Service Industry Podcast
EP. 267 How to Beat Low-Price Competitors in the Home Service Industry
In this episode, Matt talks about why you are losing to the cheap competitors in your market and how to change it. MARKETING & COACHING https://www.serviceindustrycoach.com
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1 month ago
13 minutes 49 seconds

Service Industry Podcast
EP. 266 Top 5 Mistakes I See Home Service Companies Make
In today’s episode, Matt breaks down the five biggest mistakes he sees home service business owners make that keep them stuck, stressed, and unable to scale. If you fix even one of these, your business will grow. Fix all five? Total game changer. Shop Print Marketing: https://www.serviceindustrycoach.com/collections/print-marketing Work With Me 1:1: https://www.serviceindustrycoach.com/collections/coaching-packages
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1 month ago
17 minutes 6 seconds

Service Industry Podcast
EP. 265 The Power of Focused Marketing: How to Look Bigger Than You Are
Most home service business owners waste money trying to market everywhere — when the real secret is to dominate somewhere. In this episode, Matt breaks down how to create a marketing plan that works together across multiple channels — direct mail, Facebook ads, yard signs, and door knocking — all targeted in one small area. You’ll learn how to spend less, look bigger, and make your marketing compound for maximum ROI. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com
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2 months ago
17 minutes 58 seconds

Service Industry Podcast
EP. 264 How to Build a Home Service Business Private Equity Fights to Buy
In this episode, Matt breaks down how to build a home service business that private equity wants to buy. He covers the key factors that make your company valuable — from brand and marketing systems to financials, leadership, and technology. Even if you never plan to sell, these are the same things that make your business more profitable and easier to run today. 👉 Want Matt’s help with marketing or coaching? https://www.serviceindustrycoach.com 💬 Join the FREE Facebook group for service business owners: https://www.facebook.com/share/g/17ZQTJwVyE/
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2 months ago
14 minutes 54 seconds

Service Industry Podcast
EP. 263 The Death Of The Referral
In this episode, Matt breaks down why relying solely on referrals is the biggest growth trap in the service industry today. You’ll learn how to turn “word of mouth” into a modern, repeatable system using reviews, content, and social proof — so your business can scale predictably instead of waiting on luck. 👉 Want Matt’s help with marketing or coaching? https://www.serviceindustrycoach.com 💬 Join the FREE Facebook group for service business owners: https://www.facebook.com/share/g/17ZQTJwVyE/
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2 months ago
14 minutes 2 seconds

Service Industry Podcast
EP. 262 Too Many Marketing Channels Are Killing Your Growth
Most home service business owners think the answer to growth is adding more — more ads, more channels, more complexity. But in this episode, Matt breaks down why simplifying your marketing is actually the key to scaling. He shares how focusing on just a few core channels can help you generate consistent leads, reduce wasted spend, and create a marketing machine that actually works. If your marketing feels chaotic, this episode will show you how to take control and start winning with less. Links Mentioned: 📈 Marketing & Coaching: https://www.serviceindustrycoach.com 💬 Free Facebook Group: https://www.facebook.com/share/g/18yXvMemAn/
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2 months ago
17 minutes 2 seconds

Service Industry Podcast
EP. 261 The Basics Still Produce Millions
In this episode, Matt breaks down how the simple marketing fundamentals are still generating millions in revenue for home service businesses in 2025. He shares how he built Early Bird Roofing into a 7-figure company in just five months — using nothing flashy or complicated — just the basics done right. You’ll learn: What marketing strategies still work (and why most people overlook them) The compounding effect of doing the simple things consistently How to audit your business and get back to what actually drives growth If you’ve been overcomplicating your marketing or chasing every new trend, this episode will remind you why mastering the fundamentals is still the fastest way to scale. 👉 Want Matt’s help with marketing or coaching? https://www.serviceindustrycoach.com/ 👥 Join the free Facebook group: https://www.facebook.com/share/g/1AAEC3rBKN/
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3 months ago
20 minutes 18 seconds

Service Industry Podcast
EP. 260 High-Ticket = High Profit: How to Work Less and Earn More
Episode Description: In this episode, I break down the difference between running a high-ticket vs. low-ticket home service business — and why high-ticket is the smarter play for scaling, profitability, and sanity. If you’re tired of chasing volume and want to learn how to land fewer jobs at higher margins, this one’s for you. 📈 Marketing & Coaching: https://www.serviceindustrycoach.com 💬 Free Facebook Group: https://www.facebook.com/share/g/19TXAznJ5V/ 📹 TikTok: https://www.tiktok.com/@matthewa.smith?is_from_webapp=1&sender_device=pc
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5 months ago
18 minutes 58 seconds

Service Industry Podcast
EP. 259 This Is Why You’re Burnt Out (And No One’s Talking About It)
In this episode, Matt talks about the fire that made you start your business — and why losing it is the reason you feel stuck, tired, or unmotivated. If you’ve been grinding but feel disconnected, this one’s for you. 👉 Need help with coaching or marketing? Visit: https://www.serviceindustrycoach.com 📣 Join our free Facebook group for home service business owners: https://www.facebook.com/share/g/19JVREid2a/ 📬 Have questions or want to connect? Email Matt: info@serviceindustrycoach.com
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6 months ago
24 minutes 28 seconds

Service Industry Podcast
EP. 258 I Tested A New Direct Mail Strategy.. Here's The Results
In this episode, I break down a brand-new direct mail strategy we’ve been testing—and the early results are looking strong. If you’re in the home service space and want leads coming in without relying solely on digital ads, this one's for you. I cover how we’re targeting neighborhoods, the flyer we’re using, and the tweaks we’ve made to stand out in the mailbox. 👉 Grab the flyer we use: https://www.serviceindustrycoach.com/products/8x5x11-eddm-flyer 💬 Join the private Facebook group: https://www.facebook.com/share/g/1F67vUyGkV/ 📩 Email me: info@serviceindustrycoach.com
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6 months ago
17 minutes 52 seconds

Service Industry Podcast
EP. 257 Why You Shouldn't Take Advice From Anyone (incuding me)
In this quick episode, Matt shares why blindly following advice — even from him — can be dangerous, and how to filter guidance through your own goals and instincts. Need Matt’s help with marketing or coaching? 👉 https://www.serviceindustrycoach.com Join the FREE Facebook group: 👉 https://www.facebook.com/share/g/12LEdrYpiBy/ Email Matt: 📩 info@serviceindustrycoach.com
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7 months ago
13 minutes 34 seconds

Service Industry Podcast
EP. 256 The Real Reason You’re Not Getting Enough Leads In Your Business
Most service business owners don’t have a lead problem—they have a consistency and volume problem. In this episode, Matt breaks down what it really takes to generate leads and why random marketing doesn’t work. 🔗 Links & Resources: 👉 Want Matt’s Help with Coaching and Marketing? https://serviceindustrycoach.com/ 💬 Join the Free Facebook Group for Service Business Owners https://www.facebook.com/share/g/1Qpg9S2JPW/ 📩 Email Matt Directly info@serviceindustrycoach.com
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7 months ago
19 minutes 8 seconds

Service Industry Podcast
EP. 255 The Owner Identity Crisis: Why You’re Stuck and Don’t Even Know It
Most service business owners are stuck wearing the wrong hat. In this episode, we break down the 3 roles — Technician, Manager, and Visionary — and how knowing which one you are (and aren't) could unlock the next level of growth. 💥 WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com 💥 JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/share/g/1AYt87CS4T/ 💥 EMAIL MATT- info@serviceindustrycoach.com
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8 months ago
25 minutes 48 seconds

Service Industry Podcast
EP. 254 Why Most Business Owners Fail Right After They Start Winning
In this eIn this episode, Matt breaks down how businesses build momentum with marketing and lead gen—then lose it by abandoning the very strategies that got them results. Don’t make this mistake. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/share/g/1AWdjHYADU/?mibextid=wwXIfr EMAIL MATT- info@serviceindustrycoach.com
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8 months ago
13 minutes 6 seconds

Service Industry Podcast
EP.253 - Your Customer Journey Is Broken—Here’s How to Fix It
In today's episode, Matt talks about how to create a predictable and top notch customer experience inside of your home service business. 💥 WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com 💥 JOIN THE FREE FACEBOOK GROUP https://www.facebook.com/share/g/19bS1JbdVR/ 💥 EMAIL MATT- info@serviceindustrycoach.com
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8 months ago
20 minutes 26 seconds

Service Industry Podcast
EP. 252 Talk Is Cheap. Execution Pays. Here’s What I've Learned
WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP https://www.facebook.com/share/g/1AKFbdu7mp/
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9 months ago
19 minutes 34 seconds

Service Industry Podcast
In this episode, I break down the very first step of our roofing sales process that allowed us to increase our close rate and charge more than the competition—without pressure or price cutting. If you’re tired of selling on price, this episode will change how you approach every sales call. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN OUR FREE SKOOL COMMUNITY https://www.skool.com/roof-brothers-6054/about?ref=bcb66a048f8047f89001c5589f9ae700