Most home service business owners waste money trying to market everywhere — when the real secret is to dominate somewhere. In this episode, Matt breaks down how to create a marketing plan that works together across multiple channels — direct mail, Facebook ads, yard signs, and door knocking — all targeted in one small area. You’ll learn how to spend less, look bigger, and make your marketing compound for maximum ROI. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com

In this episode, Matt breaks down how to build a home service business that private equity wants to buy. He covers the key factors that make your company valuable — from brand and marketing systems to financials, leadership, and technology. Even if you never plan to sell, these are the same things that make your business more profitable and easier to run today. 👉 Want Matt’s help with marketing or coaching? https://www.serviceindustrycoach.com 💬 Join the FREE Facebook group for service business owners: https://www.facebook.com/share/g/17ZQTJwVyE/

In this episode, Matt breaks down why relying solely on referrals is the biggest growth trap in the service industry today. You’ll learn how to turn “word of mouth” into a modern, repeatable system using reviews, content, and social proof — so your business can scale predictably instead of waiting on luck. 👉 Want Matt’s help with marketing or coaching? https://www.serviceindustrycoach.com 💬 Join the FREE Facebook group for service business owners: https://www.facebook.com/share/g/17ZQTJwVyE/

Most home service business owners think the answer to growth is adding more — more ads, more channels, more complexity. But in this episode, Matt breaks down why simplifying your marketing is actually the key to scaling. He shares how focusing on just a few core channels can help you generate consistent leads, reduce wasted spend, and create a marketing machine that actually works. If your marketing feels chaotic, this episode will show you how to take control and start winning with less. Links Mentioned: 📈 Marketing & Coaching: https://www.serviceindustrycoach.com 💬 Free Facebook Group: https://www.facebook.com/share/g/18yXvMemAn/

In this episode, Matt breaks down how the simple marketing fundamentals are still generating millions in revenue for home service businesses in 2025. He shares how he built Early Bird Roofing into a 7-figure company in just five months — using nothing flashy or complicated — just the basics done right. You’ll learn: What marketing strategies still work (and why most people overlook them) The compounding effect of doing the simple things consistently How to audit your business and get back to what actually drives growth If you’ve been overcomplicating your marketing or chasing every new trend, this episode will remind you why mastering the fundamentals is still the fastest way to scale. 👉 Want Matt’s help with marketing or coaching? https://www.serviceindustrycoach.com/ 👥 Join the free Facebook group: https://www.facebook.com/share/g/1AAEC3rBKN/

Episode Description: In this episode, I break down the difference between running a high-ticket vs. low-ticket home service business — and why high-ticket is the smarter play for scaling, profitability, and sanity. If you’re tired of chasing volume and want to learn how to land fewer jobs at higher margins, this one’s for you. 📈 Marketing & Coaching: https://www.serviceindustrycoach.com 💬 Free Facebook Group: https://www.facebook.com/share/g/19TXAznJ5V/ 📹 TikTok: https://www.tiktok.com/@matthewa.smith?is_from_webapp=1&sender_device=pc

In this episode, Matt talks about the fire that made you start your business — and why losing it is the reason you feel stuck, tired, or unmotivated. If you’ve been grinding but feel disconnected, this one’s for you. 👉 Need help with coaching or marketing? Visit: https://www.serviceindustrycoach.com 📣 Join our free Facebook group for home service business owners: https://www.facebook.com/share/g/19JVREid2a/ 📬 Have questions or want to connect? Email Matt: info@serviceindustrycoach.com

In this episode, I break down a brand-new direct mail strategy we’ve been testing—and the early results are looking strong. If you’re in the home service space and want leads coming in without relying solely on digital ads, this one's for you. I cover how we’re targeting neighborhoods, the flyer we’re using, and the tweaks we’ve made to stand out in the mailbox. 👉 Grab the flyer we use: https://www.serviceindustrycoach.com/products/8x5x11-eddm-flyer 💬 Join the private Facebook group: https://www.facebook.com/share/g/1F67vUyGkV/ 📩 Email me: info@serviceindustrycoach.com

In this quick episode, Matt shares why blindly following advice — even from him — can be dangerous, and how to filter guidance through your own goals and instincts. Need Matt’s help with marketing or coaching? 👉 https://www.serviceindustrycoach.com Join the FREE Facebook group: 👉 https://www.facebook.com/share/g/12LEdrYpiBy/ Email Matt: 📩 info@serviceindustrycoach.com

Most service business owners don’t have a lead problem—they have a consistency and volume problem. In this episode, Matt breaks down what it really takes to generate leads and why random marketing doesn’t work. 🔗 Links & Resources: 👉 Want Matt’s Help with Coaching and Marketing? https://serviceindustrycoach.com/ 💬 Join the Free Facebook Group for Service Business Owners https://www.facebook.com/share/g/1Qpg9S2JPW/ 📩 Email Matt Directly info@serviceindustrycoach.com

Most service business owners are stuck wearing the wrong hat. In this episode, we break down the 3 roles — Technician, Manager, and Visionary — and how knowing which one you are (and aren't) could unlock the next level of growth. 💥 WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com 💥 JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/share/g/1AYt87CS4T/ 💥 EMAIL MATT- info@serviceindustrycoach.com

In this eIn this episode, Matt breaks down how businesses build momentum with marketing and lead gen—then lose it by abandoning the very strategies that got them results. Don’t make this mistake. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/share/g/1AWdjHYADU/?mibextid=wwXIfr EMAIL MATT- info@serviceindustrycoach.com

In today's episode, Matt talks about how to create a predictable and top notch customer experience inside of your home service business. 💥 WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com 💥 JOIN THE FREE FACEBOOK GROUP https://www.facebook.com/share/g/19bS1JbdVR/ 💥 EMAIL MATT- info@serviceindustrycoach.com

WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP https://www.facebook.com/share/g/1AKFbdu7mp/

On today's episode, Matt talks about the most common sales objections in your home service business and how to overcome them. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP https://www.facebook.com/groups/697734389129543 EMAIL MATT- info@serviceindustrycoach.com

In this episode, I break down how I hired early in my business—and why it made all the difference. Instead of waiting until I was drowning in work, I took a methodical approach to hiring that allowed me to scale faster and avoid burnout. If you’re stuck doing everything yourself and wondering when (or how) to bring on your first employee, this episode is for you. Don’t make the mistake most business owners do—tune in and learn the right way to grow your team! 💥 JOIN THE 30 DAY CHALLENGE https://www.serviceindustrycoach.com/products/30-day-challenge?_pos=1&_psq=30&_ss=e&_v=1.0 💥 WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com 💥 JOIN THE FREE FACEBOOK GROUP https://www.facebook.com/share/g/16EFEiPLxV/ 💥 EMAIL MATT- info@serviceindustrycoach.com

In this episode, Matt talks about the strategy of going from $20,000 months to $50,000 months in your home service business. Once you have mastered this, you will be set up to scale as big as you want. 💥 WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com 💥 JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/groups/697734389129543 💥 EMAIL MATT- info@serviceindustrycoach.com

In this episode, Matt interviews Paulo from Hawk Fences in Atlanta Georgia. Paulo is a past coaching client of Matt's and over the last few years he has built a 7 figure fence installation company. He shares his story of being born in Columbia, moving to the United States, working at BlackRock out of college, and starting a fence installation company from nothing. 💥 JOIN THE 30 DAY BOOTCAMP! https://www.serviceindustrycoach.com/products/30-day-challenge 💥 NEED MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com 💥 JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/groups/697734389129543 💥EMAIL MATT- info@serviceindustrycoach.com

In this episode, Matt talks about the two things that are holding you back from growing your business. He goes into detail of how to conquer these two things and why it will make or break your dream life and business. WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/groups/697734389129543 EMAIL MATT- info@serviceindustrycoach.com

In this episode, Matt shares the exact blueprint he used to go from $0 to $20,000 per month in his home service business. No fluff—just real, actionable steps to generate more leads, close more sales, and scale a business quickly. Whether you're just starting out or struggling to grow, this episode provides a clear roadmap to success. Tune in to learn how to build a thriving home service business and take control of your future! 💥WANT MATT'S HELP WITH MARKETING OR COACHING? https://www.serviceindustrycoach.com 💥 JOIN THE FREE FACEBOOK GROUP! https://www.facebook.com/share/g/16Nxhwxw6J/ 💥 EMAIL MATT- info@serviceindustrycoach.com