Khrista Boster is one of 4 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.
This episode explores how Acenda Integrated Health tackled workforce engagement challenges using its “Educate, Engage, Repeat” strategy. Learn how multi-channel communication and employer branding helped build a stronger culture and improve retention across a mobile healthcare workforce.
In this episode, we explore how El Camino Health and The Innova Group built a data-driven ambulatory surgery strategy to strengthen physician alignment, expand patient access, and improve system margins. Using claims data, financial modeling, and targeted outreach, they share a replicable framework for identifying ASC opportunities and aligning strategic growth with operational and capital planning.
This episode dives into how Customer Data Platforms (CDPs) are reshaping health care marketing. Join Ryan Younger of Virtua Health and Craig Blake from Amsive as they unpack strategies for boosting ROI, ensuring HIPAA compliance, and integrating CDPs to drive smarter, data-informed campaigns.
Discover how Children’s Nebraska transformed its complex strategic plan into a dynamic, actionable roadmap that engages employees and drives meaningful results. Learn how champion-led goals, streamlined success metrics, and a mission-aligned framework are helping the organization thrive in a post-pandemic healthcare landscape.
Feeling awkward at networking events? You’re not alone. Join Lindsay Carrillo of UCI Health as she explores the psychology behind social anxiety and why so many of us struggle with in-person interactions. She’ll share practical strategies to help you prepare for events, approach conversations with confidence, and build meaningful connections. Whether you're a physician, a leader, or just someone looking to improve your networking game, this episode offers tools you can use right away.
As AI transforms how healthcare consumers search for and engage with information, the focus is shifting from traditional SEO to a broader concept: findability. In this episode, we explore how Cone Health and Geonetric are redefining digital strategy to ensure the right content reaches the right people at the right time, through AI-driven insights, optimized listings, and smarter content marketing.
As health marketing evolves, micro-influencers are emerging as powerful allies in building trust and authenticity, especially around sensitive topics. In this episode, we explore how “The Pelvis Party” campaign used micro-influencers to humanize health messaging, foster deeper engagement, and create meaningful partnerships that go beyond traditional branded content.
As the health care sector confronts its environmental impact, communication professionals are stepping up to drive sustainability forward. In this episode, we explore how strategic messaging, stakeholder engagement, and storytelling can empower health organizations to reduce emissions, improve public health, and lead the charge toward a greener future.
In today’s data-driven healthcare landscape, integrating diverse data sources into dynamic dashboards is transforming how organizations identify market opportunities and optimize provider deployment. Join us as we explore a compelling case study from Washington University School of Medicine, showcasing how Power BI dashboards are used to drive strategic decisions, improve access to care, and ensure financial sustainability.
In our latest Women in Leadership episode, Danielle Gathje reflects on her remarkable career and the lessons she's learned along the way. From navigating gender bias to advocating for herself and others, Danielle's story is an inspiring reminder that resilience, positivity, and strong support systems are crucial for success in healthcare.
Join us for a sneak peek of Tucker Bryant's keynote, "The Poet’s Keys: A Guide to Unlocking Innovation in Health Care Strategy," where he reveals how poetic tools can enhance creativity, collaboration, and competitive advantage in the health care industry. Discover how embracing these strategies can help health care professionals navigate an ever-evolving landscape and lead their organizations to success.
Michele Sutton, FACHE, CEO of North Oaks Health System, shares her journey from SHSMD member to ACHE Chair, key leadership insights, and advice for thinking like a CEO.
The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Jennifer Nickoles, President at Johns Hopkins Bayview Medical Center. Jen Nickoles always aspired to be a leader and after she completed her undergraduate studies at Johns Hopkins, she began her career in facilities management. Transitioning through the finance track, she moved into administration and eventually became Chief of Staff for Johns Hopkins Medicine. After several roles within the health system, she ultimately became the President of Johns Hopkins Bayview Medical Center.
OhioHealth has developed a research-backed digital engagement strategy by studying consumer health behaviors and motivations to better understand patient needs and preferences. Attendees of this session will learn about patient expectations in healthcare brand relationships and receive real-world marketing strategies, along with a free copy of the consumer health and wellness research study.
Healthcare marketers face the challenge of separating myth from reality when it comes to implementing scalable personalization strategies, as consumer expectations now demand more tailored approaches. AdventHealth aims to showcase a viable solution for overcoming these challenges, providing clarity amid the confusion surrounding personalization in healthcare marketing.
Disruptors like Amazon and Dollar General are challenging traditional healthcare with convenience and affordability, prompting UPMC and NRC Health to explore the role of brand positioning in patient satisfaction and recognition. UPMC will share data on rural market challenges and patient care preferences, addressing broader trends like consumerism, patient engagement, and healthcare innovation.
With a looming shortage of over 4 million healthcare workers, this session explores how a marketing-first approach can enhance recruitment strategies to meet community needs. Sheppard Pratt's successful recruitment tactics, rooted in ROI-driven marketing and collaboration with internal stakeholders, will be highlighted as actionable examples for other health systems.
In 2025, three trends are poised to shift healthcare marketing significantly: GenAI, influencer marketing, and the “retailization” of healthcare. In this webinar, healthcare experts Erin Killion and Jenn Dixon from Goodway Group will dive into these trends, what they mean for your healthcare organization, and strategic ways you can capitalize on each trend in your marketing campaigns this upcoming year. Join us to learn how to leverage cutting-edge marketing methods to spearhead growth in 2025.
The Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Keeli John, Corporate Director of Planning, Design & Construction for Emory Healthcare.