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Simplified Sparky Marketing
Alan Collins
116 episodes
3 days ago
Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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All content for Simplified Sparky Marketing is the property of Alan Collins and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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Marketing
Business
Episodes (20/116)
Simplified Sparky Marketing
How you make $2834 before breakfast | Systems | 115
Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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2 days ago
11 minutes

Simplified Sparky Marketing
The poverty mindset keeping sparkies broke | 114
Cancelled jobs, and why work β€œcomes and goes.” I break down what’s actually happening behind the scenes, and why this thinking keeps trades stuck in feast-or-famine cycles. If your workload feels unpredictable, this episode will make a lot of sense. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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1 week ago
11 minutes

Simplified Sparky Marketing
Kev the sparky has closed down! | 113
Why Kevin the Electrician has closed his electrical business... πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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1 week ago
5 minutes

Simplified Sparky Marketing
Charging $200+ per hour as an electrician | 112
Most sparkies scale a loss. They hire too early, pay themselves last, and trust a bank balance that's full of lies. This episode is about fixing that. Real wages. Real systems. Real business. If you're still guessing what you earn each week, you're already losing. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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2 weeks ago
14 minutes

Simplified Sparky Marketing
Staff loosing you work? What to do about it | 111
Had the cleaners in. They scratched my black taps down to brass. Got me thinking, how many clients go quiet β€˜cause your staff quietly f**k up? In this episode, I talk about what that slip costs you, and why electricians need to get ruthless about experience and quality control. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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3 weeks ago
8 minutes

Simplified Sparky Marketing
Why Ai can make you look lazy! | 110
AI used to make you look sharp, but now every second enquiry sounds like a robot typed it. And sparkies are copping the fallout. In this episode, I talk about the rise of AI-generated leads, why clients are outsourcing their brains, and how it’s making some electricians look lazy without even realising it. More importantly, I explain why real personality, real language, and human connection are about to matter more than ever for electrical businesses. πŸš€ Rocket your electrical business mark...
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3 weeks ago
6 minutes

Simplified Sparky Marketing
The Mentorship - Behind the sceens... | 109
Are you going to be in the same place this time next year or have a thriving electrical business? Join the waitlist πŸ‘‰πŸΌ Link HERE πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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1 month ago
14 minutes

Simplified Sparky Marketing
End of year stress relief | 108
December turns every electrician’s phone/emails into a nightmare, and everyone suddenly wants miracles two weeks before Christmas. In this episode I talk about the panic of juggling last-minute jobs, nearly losing two solid electrical projects, and why honesty beats anxiety every time. If you’re a sparky stressing about the Christmas rush, capacity, clients and keeping your sanity, this will help you breathe and set better boundaries heading into the break. πŸš€ Rocket your electrical busines...
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1 month ago
11 minutes

Simplified Sparky Marketing
BONUS: WARNING American Express Users = December 15th!!! | 107
New Points: https://www.americanexpress.com/en-au/benefits/rewards/membership-rewards/updates/ πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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1 month ago
4 minutes

Simplified Sparky Marketing
Kids Don’t Buy, But They Make You Pay | 106
Bunnings. Bluey. Merch everywhere. This one’s about how cartoons are billion-dollar sales machines β€” and what sparkies can learn from it. It’s not just marketing, it’s positioning. So if your marketing you electrical business in the wrong place… you’re cooked. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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1 month ago
5 minutes

Simplified Sparky Marketing
You’re Not β€œMarketing”… You’re Donating Money | 105
I’ve thrown money at a few sponsorships over the years as an electrician, and looking back, most of it never moved the needle for my electrical business. In this episode I talk honestly about what happened when I sponsored a local soccer team, slapped my logo on a rally car, and watched other sparkies set up fancy market stalls hoping for leads. Some things look like marketing, but they’re really just expensive ego boosts. If you're a sparky trying to build a proper business engine, this one ...
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1 month ago
10 minutes

Simplified Sparky Marketing
Avoid your electrical business getting sued! | 104
In this episode I dive into something most sparkies ignore until it bites them halfway through their business β€” trademarks, business names, and why ripping off big-brand logos or choosing a name without doing your homework can destroy your company overnight. I share real examples, mistakes I’ve seen (and nearly made myself), how to check if a name is safe, why trademarking is actually cheap, and how protecting your brand now can save your entire business later. πŸš€ Rocket your electrical bus...
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1 month ago
8 minutes

Simplified Sparky Marketing
Bonus: Unlocking electrical business potential | 103
Feature Episode: Inside Strip Back Podcast In this special feature, I join Steven and Keith from The Inside Strip Back Podcast β€” two Dublin electricians doing an incredible job highlighting stories from the trades. The journey from apprentice to business owner in Australia πŸ‡¦πŸ‡ΊWhy looking professional means getting paid professionalThe importance of systems, pricing, and mindset in the tradesHow AI and automation are reshaping small trade businessesBuilding a business that runs β€” and sel...
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1 month ago
57 minutes

Simplified Sparky Marketing
Running on empty | 102
Sometimes it’s not bad luck. It’s just you running on empty. Here’s why blaming the world gets you nowhere in business or life. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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1 month ago
7 minutes

Simplified Sparky Marketing
The drink driver client | 101
Some clients your sparky business attract are like drink drivers β€” they’ve done it wrong for years and think it’s fine. Here’s how to spot them, stop attracting them, and fix your messaging before they waste your time. Insight: Stripped back podcast S8 E1 - Unlocking business potential with Alan Collins: πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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2 months ago
9 minutes

Simplified Sparky Marketing
Incorrect cross promotion | 100
Electricians! Tagging other sparkies and brands won’t win you clients β€” it’ll lose them. Be selfish. Protect your brand. Promote you. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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2 months ago
11 minutes

Simplified Sparky Marketing
Your life and business are a SYSTEM | 99
Stop winging it. Every part of your electrical business needs a system β€” from quoting to collecting payments. Keep it simple, stay consistent, and watch your profit grow. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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2 months ago
7 minutes

Simplified Sparky Marketing
Adapt or Die: How AI Is Changing the Way Customers Find You | 98
Got a lead today for my electrical business β€” looked normal, until I saw the link. It came straight from ChatGPT. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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2 months ago
7 minutes

Simplified Sparky Marketing
Why you attract the wrong clients II | 97
Electricians! This is a follow on from part one... I got offered a β€œdream job” from a house flipper β€” until their coach told me what I should charge. Months later, the place fell apart. This one’s about spotting red flags early, walking away from bad clients, and knowing your worth before someone else prices it for you. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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2 months ago
10 minutes

Simplified Sparky Marketing
Why you attract the wrong clients | 96
Electricians are you attracting tight ass clients? Learn to spot them, avoid them, and build a business around people who actually value your work. πŸš€ FREE - Build your simple marketing Flywheelβ„’ today πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE
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2 months ago
6 minutes

Simplified Sparky Marketing
Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems. πŸš€ Rocket your electrical business marketing in 9 minutes πŸ‘‰πŸΌ HERE πŸ€” Questions? Ask me on Instagram πŸ‘‰πŸΌ HERE 🀝 Work with Alan πŸ‘‰πŸΌ HERE