Some conversations age well — and this is one of them.
I sat down with Rafael Salazar, Owner & CEO of ProActive Rehab & Wellness, to talk about a challenge I see across the therapy world:
Most clinicians were trained to treat patients… not to monetize their expertise or build additional revenue streams that create real financial breathing room.
In this episode, we dig into:
1️⃣ How therapists can monetize their expertise
From consulting to content to specialized programs — Rafi breaks down the opportunities clinicians often overlook.
2️⃣ How to motivate your team to create content
Not by forcing it, but by building clarity, removing friction, and setting expectations that actually stick.
3️⃣ Why consistency beats perfection
Rafi explains how he built a culture where content creation isn’t a “nice to have,” but a strategic habit.
4️⃣ When it’s time to let a therapist go — and how to do it respectfully
A difficult topic, handled with transparency and care.
5️⃣ How to support employees during performance improvement periods
Because accountability and empathy aren’t opposites — and healthy teams require both.
A great episode to revisit if you’re thinking about long-term sustainability, financial resilience, and building something bigger than billable units.
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
We tried something new in this week’s Strata Stories: a straight-talking deep dive into billing.
Our COO, Casey Peters, exposes the hidden billing mistakes that quietly eat up 15–20% of clinic revenue...and how to fix them.
He breaks down:
💡 The blueprint for your ideal billing workflow
⚙️ What a “golden claim” actually looks like
📉 How to stop money from leaking out of your business
Every owner should carve out 20 minutes for this one.
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Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
Competition is fierce in therapy—but what if clinics approached their operations like top-performing businesses in any industry?
In this short episode of Strata Stories, Paul Singh shares a sneak peek of his upcoming presentation at the APTA PPS Conference. He breaks down how 80% of all successful businesses follow the same core principles—regardless of industry.
Paul also explores how lessons from the tech world can modernize physical therapy clinics, helping owners connect with patients in ways that align with today’s digital-first expectations.
It’s a quick listen that will challenge the way you think about running a practice—and get you excited to dive deeper at PPS.
📩 If you’re planning to attend, send a note to hello@stratapt.com—Paul would love to meet up.
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the rehab therapy world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!
One of the most popular episodes we've ever done...worth listening to ASAP!
In this episode of Strata Stories, Justin Stiver shares a blueprint for how to renegotiate payer contracts and actually get paid what you’re worth.
We break down:
1️⃣ How to actually renegotiate payer contracts for PT clinics
2️⃣ The best ways to get in contact with insurance companies
3️⃣ Why data is the most powerful leverage you have in any negotiation
Too many clinic owners assume payers hold all the cards.
Justin shows why that’s not true — and how to walk into those conversations prepared, confident, and ready to win better rates.
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
Clinic growth isn’t just about more patients or fancier tools. It’s about systems that keep the ones you already have.
In this episode of Strata Stories, Paul Singh sits down with Amit Gaglani, PT — practice coach, to talk about why most PT practices don’t need more patients or tools… they need better systems to keep the ones they already have.
They dive into:
1. Why 70% of patients self-discharge and how to fix it
2. How front desk and therapist communication impacts retention
3. Why building your practice as if you’re going to sell it improves profitability now
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
Too many owners believe higher pay is the only retention tool. But the truth? Recognition, clarity, and connection often drive loyalty far more than compensation.
In this episode of Strata Stories, guest host Michael Silva sits down with Jason Collin, owner of PT Revolution, to dig into:
1. Why culture and recognition outpace pay when it comes to retention
2. The Three Cs every leader should master: clarity, connection, communication
3. Striking the right balance between authenticity and professionalism online
4. How burnout creeps into private practice—and what to do about it
5. Where AI fits in: streamlining documentation without losing the human touch
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
This week on Strata Stories, Paul sits down with Michael Uzar, PT, and founder of Rehab Risk Consulting, to explore the legal and operational blind spots that can quietly drain your clinic’s revenue, staff morale, and reputation.
Mike is redefining risk: it’s not just compliance—it’s a tool to protect your people and strengthen your operations.
Inside this episode:
1. Must-have risk policies every clinic leader should know
2. Smart ways to lower liability insurance costs without compromising safety
3. The hidden pitfalls of emerging tech like AI-powered scribing
4. How ignoring risk can slowly undermine clinic culture and profitability
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
On today’s episode, Paul Singh, CEO of StrataPT, talks with Katie Sutton, PTA and host of "the PTA+ Podcast”, to explore how PTAs can play a bigger role in shaping the future of rehab.
Katie and Paul Talk about:
1. Unlocking the untapped potential of PTAs in your clinic
2. Low-cost ways to invest in your PTA team
3. Why nursing’s “multi-entry pathway” could be a blueprint for rehab
4. Expanding roles and leadership opportunities beyond job titles
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
On today’s episode of Strata Stories, guest host Rafi Salazar sits down with Colin Rigney, PT — educator and founder of Advanced MSK Ultrasound Center — to talk about a bold (and still controversial) model that’s helping PTs fill a massive gap in primary care.
Colin’s using diagnostic ultrasound to build direct physician partnerships—and he’s not just selling tech. He’s building trust, outcomes, and a system that works.
Inside this episode:
1. Why most primary care offices are starving for MSK expertise—and how PTs can step in
2. How Colin structures physician partnerships with contracts that actually protect everyone
3. Why training > tools—and how ultrasound became a door-opener, not the whole pitch
4. The backlash from parts of the PT industry—and why Colin’s still all in on this future
5. Tactical first steps: what to say, who to approach, and how to stay compliant
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
On today’s episode of Strata Stories, Paul Singh, CEO of StrataPT, sits down with Neil Trickett, PT and CEO of Practice Promotions, to unpack what real marketing looks like for therapy practice owners — and why most clinics get it wrong.
They dive into:
1. Why “just having a website” isn’t enough — and how to actually convert visitors into new patients
2. How Neil would market a brand-new clinic in 2025 with no shortcuts — just the essentials
3. The simple exercise that reveals whether your practice is attracting the right audience
4. Why your Google Business Profile might be your most valuable marketing asset (and it’s free)
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
On this episode of Strata Stories, Paul meets with Kate McCommons, OT and CEO of Grow Together Therapy, to explore her inspiring journey and practical lessons for therapy practice owners.
From solo mobile OT to leader of a growing pediatric clinic system, Kate knows what it takes to overcome obstacles and build real success.
Inside this episode:
1. Why genuine relationships beat job boards for hiring great talent
2. How regular team check-ins and one-on-ones keep your clinic growing and problem-solving
3. Why every growth decision should align with your clinic’s awareness, capital, or culture goals
4. The power of “No is a full sentence” — focusing your energy and learning when to say no
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
We’re pulling a classic episode from the archives! Sturdy McKee, PT, breaks down how running your clinic like a well-oiled machine starts with the right metrics and leadership mindset.
On this episode of Strata Stories, they unpack the must-track metrics that keep your practice profitable and growing.
Paul and Sturdy dive into:
1. The 7 most important metrics all clinics should track
2. How to use metrics as leading indicators and feedback loops
3. How many hours a week you should spend in the captain's seat
4. Why you should look at your business like SOAP note
5. And the importance of managing people and processes instead of managing metrics
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
On this episode of Strata Stories, Paul talks with Jerry Durham, CEO of The Client Experience Company, to talk about one of the biggest hidden problems in private practice: broken benefit verification.
They dive into:
1. Why most clinics don’t need better tech—they need a better checklist
2. How one front desk script fix solved 8 months of billing issues
3. Why benefit verification should never rely on online lookups alone
4. How poor internal workflows reinforce the idea that PTs are “lesser” providers
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
On this episode of Strata Stories, Paul sits down with Joseph Lowe, Founder of Pure PT Supply, to talk about one of the simplest ways to increase revenue without adding more visits.
They get into:
1. Why niche practices are perfectly positioned to win with retail
2. How clinics lose thousands by not monetizing product referrals
3. Why legacy brands undervalue PTs—despite their massive influence
4. How on-site tools can improve HEP compliance and outcomes
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional, about in-depth examples of the financial gains therapists can achieve now by helping health systems save money.
Paul and Dana discuss:
1. How PTs can lead cost-saving efforts by partnering with hospitals
2. Why RTM is under scrutiny—and how misuse is triggering payor audits
3. How adopting a value-based care mindset can elevate your impact, income, and career path
Connect with her on LinkedIn here!
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
This week on Strata Stories, Paul meets with Dalton Laino, Co-Founder of The Movement PTs, to unpack what it truly means to build a brand in healthcare and how it can boost your clinic's sustainability and profitability.
They dive into:
1. Why branding can supplement (or even replace) traditional referral sources in private practice
2. What branding actually is—and why it’s more than just a logo or tagline
3. How to build a brand that communicates who you are and what you stand for
4. The power of building value-driven communities—with no strings attached
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
On this episode of Strata Stories, we dig into the archives for a GREAT conversation between Paul & Tony Maritato from 2023.
For those unfamiliar, Tony is a PT—founder of Total Therapy Solutions. They unpack the operational strategies that can have a big impact on the success of your therapy practice.
They dive into:
1. The advantages of niching down and how to pick your niche.
2. How to develop the cash-based part of your business.
3. Why Medicare is the best lead generation tool ever.
4. What metrics Tony is always tracking in his clinic.
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional. If you've ever wondered how to leverage your clinical background beyond patient care, this episode is for you.
Paul and Dana discuss how therapists can:
1. Prepare to properly transition to non-clinical roles
2. Cultivate relationships with career advocates and sponsors
3. Provide extensive value to business owners in all healthcare sectors
Connect with her on LinkedIn here!
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
This week on Strata Stories, Paul sits down with Michael Silva, a PT business coach and consultant, about how to build a thriving referral network without relying solely on physician referrals.
They dive into key strategies for growing your clinic, including:
1. Partnering with trainers, coaches, massage therapists, chiropractors, and other non-physician providers to create a steady stream of referrals
2. How to leverage existing patients to build a powerful word-of-mouth network
3. Delivering the modern-day “fruit basket” of value to potential referral sources to build long-lasting relationships
This explores how community specialization can lead to both steady and exponential growth opportunities, helping you stand out in your local market.
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.
This week on Strata Stories, Paul meets with Rafi Salazar, OT, and CEO of ProActive Rehab & Wellness. Rafi brings a grounded, real-world perspective on leadership that every clinic owner needs to hear.
They unpack the challenges and opportunities of leading people well, especially when the stakes are high.
Inside this episode:
1. The conversations that actually improve employee retention
2. What to do when it’s time to let someone go—with clarity and respect
3. How to lead your team through a major EMR/Billing transition (without chaos)
Rafi reminds us that trust isn’t built during easy times—it’s built in how we handle the hard ones.
Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!
If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!
If you have any questions, send us a note hello@stratapt.com.