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Supply Chain Unlocked
Dr. Matthew Waller
4 episodes
1 week ago
Ever wonder why a “standard” return policy can feel so unfair at the counter? We unpack the psychology and operations behind returns with Dr. Travis Tokar, Professor of Supply Chain Management at TCU, and explore how loss aversion, fairness, and frontline interactions shape customer reactions far more than a PDF policy ever will. We walk through the five policy levers: money, exchange, time, scope, effort, and show which ones trigger loss perceptions that spark anger, and which ones customer...
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Business
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Ever wonder why a “standard” return policy can feel so unfair at the counter? We unpack the psychology and operations behind returns with Dr. Travis Tokar, Professor of Supply Chain Management at TCU, and explore how loss aversion, fairness, and frontline interactions shape customer reactions far more than a PDF policy ever will. We walk through the five policy levers: money, exchange, time, scope, effort, and show which ones trigger loss perceptions that spark anger, and which ones customer...
Show more...
Business
Episodes (4/4)
Supply Chain Unlocked
Ep. 4 - Refund Rage: The Psychology Behind Return Policies
Ever wonder why a “standard” return policy can feel so unfair at the counter? We unpack the psychology and operations behind returns with Dr. Travis Tokar, Professor of Supply Chain Management at TCU, and explore how loss aversion, fairness, and frontline interactions shape customer reactions far more than a PDF policy ever will. We walk through the five policy levers: money, exchange, time, scope, effort, and show which ones trigger loss perceptions that spark anger, and which ones customer...
Show more...
1 week ago
38 minutes

Supply Chain Unlocked
Ep. 3 - Why Digitizing The Warehouse Now Cuts Cost, Risk, and Stockouts
What if your warehouse could flex labor across sites on demand, cut safety risk, and feed cleaner data into your WMS—all without a massive retrofit? We sit down with Brian Nachtigall, VP & GM of Vaux at ArcBest, to unpack smart autonomy that blends autonomous forklifts with remote teleoperation for a fast, pragmatic path to automation. No gimmicks, no buzzword soup—just a clear look at how deep learning, digital twins, and disciplined operations deliver measurable wins right now. Brian t...
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3 weeks ago
57 minutes

Supply Chain Unlocked
Ep. 2 - Stablecoin Meets Omnichannel
Money should move as fast as your cart. We sit down with Garrett Harper, Head of Business Development at Squads Labs, to unpack how Stablecoin is quietly becoming the payment rail that matches modern retail speed: instant refunds, cheaper settlements, and programmable rewards that actually feel valuable. If “buy online, pick up in store” reset fulfillment, Stablecoin is poised to reset how cash flows through every step of the retail value chain. We start with a clear breakdown of what Stable...
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1 month ago
44 minutes

Supply Chain Unlocked
Ep. 1 - Omnichannel Gets an AI Brain
A single chat that fills your cart, schedules pickup, and optimizes delivery isn’t sci-fi anymore. We break down Walmart’s new partnership with OpenAI and show how turning conversation into checkout could reshape margins, loyalty, and the last mile—without asking shoppers to open an app. We start with what the integration actually does: ChatGPT pulls live Walmart prices, builds context-aware baskets, and enables instant checkout for delivery or store pickup. Then we zoom out to strategy. For...
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1 month ago
35 minutes

Supply Chain Unlocked
Ever wonder why a “standard” return policy can feel so unfair at the counter? We unpack the psychology and operations behind returns with Dr. Travis Tokar, Professor of Supply Chain Management at TCU, and explore how loss aversion, fairness, and frontline interactions shape customer reactions far more than a PDF policy ever will. We walk through the five policy levers: money, exchange, time, scope, effort, and show which ones trigger loss perceptions that spark anger, and which ones customer...